M.

Casey Kelly
Evanston, IL ~ 60202
847.475.6717 ~ ck8e684c@westpost.net
SENIOR SALES / MARKETING / BUSINESS DEVELOPMENT EXECUTIVE
Innovative, cost and performance conscious problem solver with 20 years of progr
essively responsible experience. Strong negotiation and communication skills; e
xpert in building top-producing relationships with customers and business partne
rs worldwide. Conversational in Spanish. Immediate value includes a proven mis
sion...
TRACK RECORD OF SUCCESS
* Developing and implementing business strategies that increase product awarenes
s, market share, and company profitability.
* Effectively manage product-development with close attention to budgets, timefr
ames, quality, product specifications, and government guidelines and regulations
.
* Consistently exceed sales goals and forecasts.
PROFESSIONAL EXPERIENCE
Sales Manager / New Products Manager The Kelly Group, Inc. - Evanston, IL (1999
- Present) Energize initiatives in the areas of new business start-up, developme
nt, commercial contracts, competitive market analysis, incentive planning, gover
nment relationship management, and multilevel marketing and sales.
* Responsible for coordinating all sales, and customer service for International
pressed and blown glass production and injection molding operations.
* Negotiated national bidding programs, and all vendor documentation necessary f
or managing each municipality contract.
* Executed web marketing strategy and responsible for all existing internet and
new customers delivered from this advertising initiative.
Sales / Inventory Control Manager Leider Horticultural Companies - Buffalo Grove
, IL (1996 - 1998) Responsible for strategic sales and operational management.
Scope of accountability encompasses management of all product process, quality a
ssurance, purchasing and sales.
* Responsible for executing all internal and external sales support, product mod
ification, quality assurance, and customer service for potted plant production w
ith sales exceeding $5 million.
* Initiated communication interface meetings with department managers to improve
crop sell through 95%, while reducing credits due to shortages to 5%, contribut
ing annual savings of over 1 % to company.
* Created and developed comprehensive procedure that links marketing to purchasi
ng, and production. Increased overall customer satisfaction with improved sales
and completed deliveries. Translated inventory system information for both sales
and production departments in Spanish.
Production Manager / Distribution Manager KNF Designs - Rio Rico, AZ (1994-1996)
Helped launch new company while leading and directing staff in advancing techno
logy and product development, establishing sales channels and developing and imp
lementing manufacturing and service sources.
* Created project management procedures and guidelines for factory operation to
optimize materials flow, reduce costs, improve quality, and fulfill customer req
uirements.
* Introduced total quality management to create intense customer focus through e
mpowered workers and streamline work process increasing sales 45%.
* Successfully inspired high employee morale reducing turnover to less than 1%,
while establishing an atmosphere of distinctive customer service.
* Emphasized team work force introducing and developing both new manufacturing p
rocesses and new inventory controls reducing shipping errors by 99%.
Southwest Region Manager Erie Glass Manufacturing - Northfield, IL (1992-1994) S
upervised America/Mexican maquiladora operation and communicated with all Mexica
n government agencies and officials in Spanish.
* Administered and updated factory production that exceeded 57,000 hand-made lig
hting fixtures.
* Overhauled national S.F.C.O (Source Filled Customer Order) E.D.I. distribution
operation for Sears, Montgomery Wards, and Spiegel catalog for more efficient t
racking and record keeping.
* Expanded manufacturing process and timely shipment of product under Just-In-Ti
me principles, reducing inventory costs by 33%. Maintained all technical suppor
t associated with the operations of company in Spanish.
Importation / Exportation Coordinator
Kelomex S.A. de C.V -- Nogales, Sonora, MX (1990-1992)
Establish and build strategic alliances with vendors and key customers to reduce
expenses. Recognized for consistent success in developing the systems process a
nd procedures to streamline operations and enhance profit performance.
* Harmonized all aspects of foreign importation and exportation of product and r
aw materials with Mexican and American agencies.
* Proposed business plan for development, providing improved materials delivery,
higher quality, and advanced processing methods.
* Designed and introduced new collection of product increasing sales by 27%.
HONORS/AFFILIATIONS/SKILLS
* Regina Dominican High School - BASS Fishing Coach (2008-Present) o 2009 State
Championship Qualifiers / Regional Champions 3rd place
* Active Transportation Alliance - Lead Course Marshal Manager
* Coprodeli - Board of Directors
* North Shore BASS Anglers - Board of Directors
Bilingual in Spanish