Professional Documents
Culture Documents
Gibbons
1212 Grove View Way * Tracy, CA 95377 * tgc5170c@westpost.net
* Cell: 925.785.4980
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Summary
* 20+ years of increasing responsibility in retail sales, retail finance, accoun
t management, customer needs analysis and sales marketing.
* Extensive knowledge of and experience in the sales process from calling leads
to selling and closing.
* Consistently exceeded goals and objectives resulting in expanded revenue/profi
ts from sales and finance operations.
* Effective communicator with a proven ability to perform well in high expectati
on environments.
* Resourceful and versatile, a vigorous self-starter who integrates well in team
environments or achieves as a sole contributor.
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Professional Experience
* OEM Sales Management
* Target Marketing Specialist
* Customer Service
* Internet SEO/PPO/Organic Content Back links
* Inventory Control
* Sales Training
* Credit Specialist
* Loan Placement with Lenders
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Work Experience
Kitchen and Bath Direct Tracy, CA Jan. 2009-Current
Marketing Manager
* Provide marketing and advertising product solutions to include a consumer lead
generation portal, lead contact and conversion application, integrated financia
l modeling, and a state of the art sales reporting tool to define ROI percentage
s hourly by department.
* Direct and manage ten district sales managers responsible for Northern Califor
nia sales territories.
* Analyze, select and utilize best performing marketing mediums to campaign incl
uding direct mail, opt-in email, search engine optimization/pay per click, radio
, and internet banner lead portals.
* Achieved a 50% increase in lead traffic in 3 months by initiating the utilizat
ion of several organic key word content SEO algorithms.
* Increased gross revenue sales by over 100 percent per month (From 60k to 120k
average per month).
* Increased overall net profit margins from 17% to 35%.