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Todd J.

Gibbons
1212 Grove View Way * Tracy, CA 95377 * tgc5170c@westpost.net
* Cell: 925.785.4980
________________________________________
Summary
* 20+ years of increasing responsibility in retail sales, retail finance, accoun
t management, customer needs analysis and sales marketing.
* Extensive knowledge of and experience in the sales process from calling leads
to selling and closing.
* Consistently exceeded goals and objectives resulting in expanded revenue/profi
ts from sales and finance operations.
* Effective communicator with a proven ability to perform well in high expectati
on environments.
* Resourceful and versatile, a vigorous self-starter who integrates well in team
environments or achieves as a sole contributor.
________________________________________
Professional Experience
* OEM Sales Management
* Target Marketing Specialist
* Customer Service
* Internet SEO/PPO/Organic Content Back links
* Inventory Control
* Sales Training
* Credit Specialist
* Loan Placement with Lenders
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Work Experience
Kitchen and Bath Direct Tracy, CA Jan. 2009-Current
Marketing Manager
* Provide marketing and advertising product solutions to include a consumer lead
generation portal, lead contact and conversion application, integrated financia
l modeling, and a state of the art sales reporting tool to define ROI percentage
s hourly by department.
* Direct and manage ten district sales managers responsible for Northern Califor
nia sales territories.
* Analyze, select and utilize best performing marketing mediums to campaign incl
uding direct mail, opt-in email, search engine optimization/pay per click, radio
, and internet banner lead portals.
* Achieved a 50% increase in lead traffic in 3 months by initiating the utilizat
ion of several organic key word content SEO algorithms.
* Increased gross revenue sales by over 100 percent per month (From 60k to 120k
average per month).
* Increased overall net profit margins from 17% to 35%.

Fremont Toyota Fremont, CA Sept. 2008- Nov. 2008


Special Finance and Internet Marketing Sales Manager
* Developed and implemented an extremely cost-effective method to process 1500+
credit applications per month without adding personnel costs and achieving the h
ighest ROI ratios in the car finance industry.
* Application to sales conversions exceeded 7 percent.
* Averaged over $2700 gross profit (Front & Back) per funded contract.
* Responsible for up-to-date website content for online used car sales inventory
. These online sales channels included: craigslist, eBay, and the Auto Trader.

Blue Sky Marketing San Ramon, CA Nov. 2007- Sept. 2008


National Sales & Marketing Manager
* Prospected, trained, and serviced hundreds of Automotive Dealerships throughou
t the United States.
* Supporting dealers that advertised and marketed specifically to Special Financ
e and Internet Sales Consumers.
* Named Top 5 inside Sales Managers for new Dealer Group agreements.
* Negotiated contracts with advertising and media lead generators/aggregators, c
all center CRMs, lending and financial institutions, inventory management system
s, legal/compliance companies, aftermarket warranty and insurance companies.
National Credit Center, Inc. San Diego, CA Jan. 2007- June 2007
Consultant of National Accounts and Territory Development
* Defined a product line to include application integration processes within a c
redit bureau delivery platform.
* Responsible for creating an internal web based sales application (Sales Click)
that identifies all territories, integrates various product lines, and provides
a high level ROI reporting capability.
* Handled sales calls on extensive high volume VIP Dealerships and Financial Len
ding accounts throughout the U.S.
* Maintained focus on financial product industries including automotive, mortgag
e, credit and advertising agencies, insurance, warranty, software development fi
rms, and specialty list vendors.
Infinite Financial Operations, Inc. Tracy, CA Feb. 1997- Nov. 2008
President and Chief Executive Officer
* Provided financial consulting services for direct marketing, lead generation,
and permissible purpose lender partner-building initiatives for multiple clients
.
* Motivated and signed celebrity, Ed McMahon, to an exclusive pre-approved direc
t mail spokesperson role.
* Developed a proprietary "In the Market" lead type with Experian Information Sy
stems.
* Responsible to recruit, hire, and develop company personnel.
* Licensed software to well-known companies including: Washington Mutual and HSB
C.
* Negotiated contracts with advertising and media lead generators/aggregators, c
all center CRMs, 30 new lending and financial institutions, inventory management
systems, legal/compliance companies, aftermarket warranty and insurance compani
es.

800 Bar None/First Advantage Pleasanton, CA 2003-2006


Consultant, Internet & Marketing Division
* Developed and managed internal strategies and operational plans resulting in a
10% net profit increase leading up to the acquisition of the Company by First A
dvantage Corporation.
* Established campaign reporting metrics, tracking requirements, fulfillment gui
delines, and software tools to integrate products and marketing lines.
* Teamed with interactive strategy groups to optimize Bar None web graphics and
content.
Director, Consumer Finance Division, Bar None 2004-2
005
* Responsible for increasing Dealership participation and purchasing of high ris
k Automotive Loans thru HSBC (Household Automotive Loan Origination Division)
* Negotiated third-party agreements, supervised sales, operational staff and ven
dors.
* Developed and licensed a branded online direct mail ordering/tracking system t
o both HSBC and Bar None producing nearly 1 million pieces per month.
Executive National Sales Manager - Inside Sales Division 2003-2004
* Responsible for P&L performance, staffing, and ROI objectives tied to product
success.
* Ensured legal compliance and privacy guidelines were consistently maintained a
nd applied to new initiatives.

EDUCATION: University of California, Santa Barbara 1985-1989


Bachelors of Arts Degree in Philosophy/Analytical Reasoning
REFERENCES: Available upon request

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