LORI HOPE MUHLSTEIN

4573 Trumpet Vine Drive Fairfax, Virginia

(H) 703 631-3435 (C) (703) 517-0029
lmcb1990@westpost.net
SUMMARY OF QUALIFICATIONS
Senior marketing manager with a proven record in global business-to-business com
munications. Excels at translating highly complex and technical concepts to deli
ver meaningful messages to clients and employees. Respected manager and mentor
skilled at building teams to sustain high levels of productivity, exceed custome
r expectations, and achieve challenging results. Areas of expertise include:
* Program management * Web Content Development
* Communications Planning * Editing and Writing
* Presentations and Proposals * Budget Management
WORK EXPERIENCE
Lori Muhlstein
Independent Communications and Marketing Consultant 2010
Help clients fill resource gaps focused on brand messaging content, newsletter a
nd web content development, updating marketing materials, presentation developme
nt, and identifying target markets and prospective client lists.
* Edit monthly newsletter for nonprofit information technology services organiza
tion and ensure electronic delivery to more than 130 Washington, DC area clients
.
* Updated annual report for nonprofit client that included new graphics to accur
ately reflect business process and interaction with clients.
* Documented organization new client and contract renewal processes to expedite
on-boarding process and quantify level of effort and staff productivity,
* Facilitate training workshops with a focus on leadership development and sales
training.
Verizon Business
Manager, Learning Programs 2006 - 2009
Transformed group of eight (8) program managers into a high performing training
operations team supporting 30,000 employees globally and a $3M department operat
ing budget. Directed all training communications, technical vendor certification
s, exam administration, and, training scheduling and logistics activities. Repor
ting team members were located across the United States, England, and Australia.
* Developed employee training web site content resulting in a greatly enhanced e
mployee experience with improved navigation and easier to read information. Visi
ts to web site increased by 120%.
* Launched online training resources supporting corporate strategy for a high pe
rformance workforce and exceeded 50% program participation goals with more than
70% employees accessing services within first year of program.
* Negotiated and managed vendor contracts; evaluated and selected classes and cu
rricula to meet employee training requirements; and, tracked and reported resour
ce usage for return on investment that led to a change in supplier and a savings
of more than $250,000 annually.
* Directed vendor technical certification programs including but not limited to
Cisco, Nortel, and Avaya. Team managed more than 400 students globally and work
ed with vendors and training partners to secure and schedule students and, track
and report results. Certification levels achieved on time to meet vendor contr
act requirements.
Verizon Communications
Sales Manager 2005
Directed all sales activities including account planning to improve customer rel
ationships and meet or exceed revenue targets. Managed sales team responsible f
or large multi-national accounts with $27M in annual billed revenue.
* Enhanced positioning with customer executives such as Chief Information Office
rs and Vice Presidents of Technology attributing to a 30% increase in sales pipe
line opportunity. Expertly led account planning strategy to further develop thes
e relationships.
* Increased overall team performance by 20% and strategic product quarterly quot
a attainment by 163%.
* Expedited time to deliver proposals by improving relationships with internal r
esources such as product management, proposal development, and legal and impleme
nting a process for delivering profitable customer solutions.
Verizon Communications
Group Manager, Communications 2002-2005
Built a revitalized brand and messaging strategy to accelerate overall revenue g
rowth. Led 7 Senior Communications Managers to implement strategy and support al
l business unit marketing activities.
* Created and launched new internal and external web sites reflecting updated br
and and messaging and exceeded all objectives with more than 1M web page hits fo
llowing launch. This represented a 136% increase in overall site visits.
* Directed and engaged in all creative agency development activities to achieve
company goals.
* Strengthened message by creating a process to capture customer success stories
and integrating these into all marketing materials.
* Designed, edited, and delivered weekly on-line newsletter to 2500 employees. O
ver 90% rated vehicle as Excellent or Above Average.
Verizon Communications
Marketing Manager 1999-2002
Marketed solutions packages and programs that integrated multiple products and i
ncreased revenues up to $30M.
* Evaluated vendor partners to support programs.
* Developed brochures and sales support materials.
* Delivered sales training and customer seminars to increase program awareness a
nd meet revenue targets.
PRIOR WORK EXPERIENCE
Verizon, Sales/Sales Leadership Manager, Falls Church, VA 1995-1999
Bell Atlantic Market Manager
Health Care and Insurance; State & Local Government 1992-1995
EDUCATION
American University, Master of Public Administration, Health Care Management
The State University of New York at Albany, Bachelor of Arts
PROFESSIONAL AWARDS
Masters Club for outstanding performance (2003)
Masters Club for outstanding performance (2000)