26338 Internet & Ecommerce Assignment Part 2 Feedback 2010/11

Student: .............................................................................. Marker: Wendy Robson

Key to Your Part 2 Mark:
80+ A First Outstanding in all respects Part 2
70-79 B First Outstanding in several respects Mark ................ %
60-69 C 2:i Many very good features
50-59 D 2:ii Average; satisfactory evidence of overall grasp (represents 70%
40-49 E Third Adequate evidence of understanding
0-39 F Fail Weak in many/most areas
of assignment total)
Strengths/Weaknesses Feedback (note - aspects are NOT equally weighted)
Website address www.hull.ac.uk/php/
Business Relevance of content A B C D E F
User experience directed at appropriate No ‘message’ or incomplete or generic or
... ... ... ... ... ...
business niche inappropriate
Reqs of travel groups fully covered ... ... ... ... ... ... Only supports one entitiy per trip
Distinct needs of new customers covered ... ... ... ... ... ... No/inappropriate coverage of needs
All 5 phases fully supported ... ... ... ... ... ... Only phase 1-2-3-4-5 fully support
Value-adding throughout, fully across all Value-adding limited to superficial info;
... ... ... ... ... ...
integrated & relates to cust cat 5 phases generic or inapropriate
Support features fully integrated & approp ... ... ... ... ... ... User has to navigate to related features
X-selling well targeted for each ... ... ... ... ... ... Inappropriate &/or ignores cust/trip type
Proactive/interactive service tools category ... ... ... ... ... ... Only passive, or no ‘community’
Kiosk prioritises & explicitly ‘works’ in-store ... ... ... ... ... ... Generic content only, no selectivity
All business basics (T&C, P&P, delivery, Basic business elements ommited or
... ... ... ... ... ...
accessibility, contact us, privacy, etc etc) inappropriate
IA=Structure/Navigation (all these marks relate to your evidence of engagement with EC ‘theory)
Doc explicitly justifies overall information Describes rather than justifies and/or
architecture/site structure plus specific sub- ... ... ... ... ... ... could apply to any site and/or covers
section decisions page layout rather than site structure
Lists sources used & relates IA decisions to Missing list of references and/or ignores
... ... ... ... ... ...
this ‘theory’/literature literature or muddles it.
Relates IA decisions to analysis findings ... ... ... ... ... ... Ignores analysis or muddles it.
Reasonable length ... ... ... ... ... ... Under/over appropriate length.
Structure well chosen hybrid of exact, topic, Structure & menus random or
... ... ... ... ... ...
audience, task-based. Menu order sensible. inappropriate to firm or customers
Navigation appropriate to typical tasks of Inappropriate/lengthy to access typical
... ... ... ... ... ...
customers tasks &/or not working
Navigation accelarators well used Not used or inappropriate
... ... ... ... ... ...
(breadcrumbs, site map, search, etc)
Look & Feel
Home page well laid out (‘F’ shape) ... ... ... ... ... ... Home poor//space wasted or crowded
Typography/colour/appearance/images Inapropriate/unusable/unreadable or too
... ... ... ... ... ...
appropriate many, randomly mixed;
Kiosk appropriately readable (‘big’ format) ... ... ... ... ... ... Burdensome/inappropriate to functionality
No use of any ‘amateur’ features Amateur– frames, hit counters, roll-overs,
... ... ... ... ... ...
random animations, automatic sound etc
Robustness
Approach consistent within sections ... ... ... ... ... ... Inconsistent/random within a section
Accessibility sorted (colour, alt tags, sizing etc) ... ... ... ... ... ... Features failing Priority Level 1 rules
Page Titles business like & include firm’s Page titles inappropriate. File names
... ... ... ... ... ...
name. Folder & File names sensible inconsistent and/or include spaces
Site fully tested (links work if intended, images Missing images, broken links, links point
display, usable under a range of conditions). ... ... ... ... ... ... to ‘local’ files, stray characters (foreign
font set), needs plug-ins, etc
Homepage Printout
Printed published home page, from browser, From authoring software, preview in
... ... ... ... ... ...
showing URL browser, or not as submitted version
Link to document ... ... ... ... ... ... Omitted or link broken or file name wrong

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