Cheryl Watts

4800 Floral Park Road Brandywine, MD 20613 (301) 782-9792

cherylwatts@verizon.net

SUMMARY OF SKILLS
Extensive Sales, Marketing and Territory Management experience with 100% track
record of achieving above quota goals. Received multiple President's Club award
s. Extensive experience promoting financial services and Manufacturers' product
s. MS Word, Excel, Outlook and Quickbooks. Developed business plans, marketing
strategies and business reviews and proposals. Responsibilities have included
coordinating promotions, merchandising and educating clients on product knowledg
e and marketing. Very disciplined, focused and possess excellent oral and writt
en communication and follow-up skills. Fluent in Conversational Spanish. Found
ed and owned a successful specialty restaurant (2002-2010).
PERSONAL
Health: Excellent
Marital Status: Widowed/No Children
EDUCATION
BA University of MD, Education/Language & University of Madrid (Foreign Languag
e Studies)
EXPERIENCE
2002-2010 The ICE CREAM FACTORY & CAFE Brandywine, MD.
Coordinated the overall operation of the restaurant, including hiring, scheduli
ng, training, managing staff and payroll. Ordered inventory and worked with dis
tributors to ensure ample supplies purchased at best possible pricing. Regularl
y interacted with guests to maintain the highest level of customer satisfaction
. Prepared regular POS reports documenting staff performance, food costs and s
ales analysis. Organized marketing activities, such as promotional events, news
paper & television press releases and weekly specials to increase business. Foo
d Manager / ServSafe certification - Expires 6/3/2013
1995-2000 DONNELLY & SPICER, INC. Greenbelt, MD
Vice President of Sales & Marketing. Promoted the growth of both a CPA and fin
ancial planning firm to Companies in need of 401k corporate planning and CPA ser
vices. Developed relationships with a pipeline of companies whose 401k plans to
taled in excess of 3 billion. Developed business plans and marketing strategies
.
1987-1994 TRW Costa Mesa, CA
Sales Executive/Regional Account Manager. Presented mortgage credit and apprai
sal services to executive level decision makers at major national financial inst
itutions. Responsibilities included marketing and acquisition of new accounts,
account maintenance and operations support. Conducted ongoing training worksh
ops and seminars for management, processing staff and Loan Officers. Wrote prop
osals, client business reviews, monthly marketing reports, semi-annual business/
marketing plans, weekly activity reports and special reports as requested.
1981-1986 MAKERS OF KAL Woodland Hills, CA
Sales Representative/Territory Manager. Territory included DC, MD, VA, Philade
lphia, Southern New Jersey and Puerto Rico. Responsibilities included sales of
KAL vitamin line, merchandising, educating retailers and distributors on product
knowledge, coordinating promotions, co-op advertising, marketing updates and sa
les and marketing reports to KAL's national headquarters.
 1977-1980 CARBORUNDUM COMPANY Niagara Falls, NY
Sales Representative/Abrasive Specialist for this major manufacturer of abrasiv
es. Primary responsibilities included coordinating sales presentations, m
erchandising, co-op advertising and promotions for hardware wholesalers, hardwar
e, drug and grocery chain headquarters accounts, mass merchant feeders, paint ma
nufacturers and lumber yards. Territory included DC, MD & VA.