Professional Documents
Culture Documents
SENIOR EXECUTIVE
PROFESSIONAL EXPERIENCE
PRESIDENT / CHIEF EXECUTIVE OFFICER ~ 2006-2010
MARKETSMART ~ San Diego, CA
Designed business plans, prepared operating agreement and investor solicitation
documentation, and generated $2.5MM through angel and venture capital funding. P
rovided proactive leadership to 15 employees and oversaw more than 1000 direct n
ational account customers.
- Developed and implemented a SaaS-based marketing software and services platfor
m company that rendered integrated multi-channel CRM and marketing automation ca
pabilities to its clients
- Developed the core product and relationships with key strategic partners and v
endors
- Established initial customer relationships with two of the largest franchise i
ndustry conglomerates
- Established and maintained strong association with two value-added reseller (V
AR) channel partners with sales in excess of $400MM
- Led the negotiation to acquire a business competitor
- Relinquished the business to the Chief Operating Officer and assumed an active
role on the Board of Directors to allow for my relocation to Portland, OR.
CHANNEL MANAGER ~ 2003-2005
SOLATUBE INTERNATIONAL ~ San Diego, CA
Oversaw a solar / green energy product manufacturer’s largest sales channel ($18MM a
nnually) consisting of over 200 franchised dealers and distributors throughout U
nited States and Canada. Directed all aspects of channel development initiatives
, including dealer recruitment and training, sales development programs, CRM and
other marketing, retail business applications, national installation certificat
ion program, and other dealer development programs.
- Successfully obtained 18% annual sales growth and 10% dealer count growth thro
ugh the implementation of innovative dealer/distributor recruitment programs as
well as developing and implementing sales and marketing best practice, customer
lifecycle management practices, and other best practice operating techniques acr
oss the dealer/distributor network.
EARLIER CAREER
SOFTWARE PROJECT MANAGER | BUSINESS AND SYSTEMS ANALYST | IT ASSET MANAGER
24-HOUR FITNESS CORPORATE ~ Carlsbad, CA ~ 1996-1998
SALES AND MARKETING DIRECTOR
PACIFIC MATRIX, INC. ~ Portland, OR ~ 1994-1996
SENIOR CONTRACTING OFFICER
DEPARTMENT OF DEFENSE ~ Boise, ID ~ Okinawa, Japan ~ 1991-1994
EDUCATION
MASTER OF BUSINESS ADMINISTRATION, University of Phoenix ~ Phoenix, AZ (In Progr
ess)
BACHELOR OF ARTS IN BUSINESS MANAGEMENT, University of Phoenix, Phoenix, AZ (200
3)
CERTIFICATIONS
Project Management Institute (PMI) Certificate
Several American Management Association (AMA) Certificates
Sandler Sales Institute Certificate
Private Pilot Certificate
AFFILIATIONS
International Franchise Association, Member and Speaker
Direct Marketing Association, Member and Speaker
AWARDS / RECOGNITIONS
- Airman of the Year
- Air Force Achievement Medal
- Air Force Outstanding Unit Award
- National Defense Service Medal