A Project Report On

Analysis of Marketing Strategies of E-Broking

For

Submitted in partial fulfillment of the requirement for the

Bachelor of business administration

Submitted to:-
Submitted by:-
Ms.Payal Sharma Mr.
Mahesh kumar nod

Seth Gyaniram Bansidhar Podar College(PIMS)

 Podar road, Nawalgarh, Jhunjhunun (Rajasthan)

DECLARATION

I “MAHESH KUMAR NOD” a Student Of SETH GYANIRAM

BANSIDHAR PODAR COLLEGE(PIMS), NAWALGARH. declare that
the Project Entitled “Analysis of Marketing Strategies of E-Broking” . In
Partial Fulfillment of BBA Degree Course in ANGEL BROKING
SECURITIES is my Original Work

MAHESH KUMAR NOD

 ACKNOWLEDGEMENTS

Any work accomplishment is seldom on person achievement .there are

usually many people behind it who contribute to its goodness inform or the

other. It was my good luck that the staff of ANGELBROKING was

supportive which ease my job by quite a long extent.For the development of

the project .I extend my heartful gratitude to Mr. SUMIT MAHESHVARI,

Branch Manager, Angel Broking for providing excellent mentoring,

encouragement & support.

I sincerely thank who despite his tight schedule spared time for discussions

and gave basic ground rules and directions, without which completion of this

project would have been impossible.

I am highly grateful to the management of ANGELBROKING for giving me

the opportunity to work on this Project, and in the process enrich myself
with immense learning on all aspects.
I am grateful to all employees of ANGEL BROKING for providing me all
the information and help I required for the completion of this project.

MAHESH KUMAR NOD

 Preface

Quite frequently these days’ people talk of practical knowledge,both in

academic institutions and outside. At each and every aspectin life we require

some sort of theoretical and practical knowledge too.It means only

classroom lecture may not be enough to get the proper knowledge either in

the business field or social life.

Keeping all this in view, the present report has been written
for the promotion the brand position of Angel Broking in the
highly competitive environment and to study the consumer
behavior by working as a promoter at Modern Trade Centers.

I am grateful to all those who have helped me in the successful completion

of this report.I hope I have tried my level best in making this Report.If
there is any error, in this Report I want to apologies for that
CONTENTS

Introduction to the Industries

Indian Stock Market

Major players the Broking industry in India

Introduction of the company

Products of Angel Broking

Fundamental Services

• Technological Services
• Commodity Services

About the other companies

Comparative Analysis of the company

Market share of Angel Broking

Limitation

Study of Selected research problem

Description of terminology used in Broking company

Research Methodology
Findings and summary of learning experience

Achievement

Conclusion

Recommendation

Questionnaire

Bibliography

OBJECTIVE OF THE STUDY

Main objective of the project is to find out the strategies ofdifferent E-

Broking firms and evaluate them. Project is about topenetrate the
competitors of ANGEL BROKING LTD. Conclusionof this project can give
an idea of strategies of different companies which may be helpful to the
company. Now days all the brokingcompanies in India are trying to establish
themselves in thecompetitive market. They are introducing innovative
marketing strategies to survive in the market. Many other privatecompanies
are looking to enter in the Indian Broking market .so itis very essential to a
company to innovate their marketingstrategies in terms of

• Well educated and capable employee in the agency

• Marketing of their products

• Deployment of their products

• Targeting the right and potential customers

• Differentiating from other companies

• Future plan of the company

This study consists of to find out the marketing strategies of different

Broking companies which are the competitors of ANGEL BROKING LTD.

INTRODUCTION TO THE INDUSTRY

THE HISTORY OF INDIAN E-BROKING
INDUSTRY

The first publicly issued security can be tracked back to the fourteenth
century in Venice where the government made the firstknown issue of
bonds. These government securities were purchased by merchants and
landowners as investments.
In and around 1750s in England, traders in the shares of early
companies would commonly meet in Jonathans Coffee Houseto trade shares
and make business deals. Early share bids and offerswere written on the
Coffee House walls and the trading process was highly unregulated, with
insider trading forming the basis formost investment decisions.
By 1773, Trading Clubs had formed, and in 1801 a group of traders
raised 20,000 pounds to build the London Stock Exchange in Capel Court. A
similar process was occurring in America. By the early 1790s many
merchants had begun trading shares. Just as in London, these early traders
often met at coffeehouses in an informal environment.
In 1792, 24 Brokers who each paid $400 for a "tradingseat" signed
the Buttonwood Tree Agreement. This agreementoutlined the regulations
under which shares could be bought andsold. These regulations formed the
basis for trading rules that
Still exist today and led to the formation in 1817 of theNew York
Stock Exchange. Much water has passed under the bridge since then and we
forward all the way to late 1990s.
By late 1990s, most of the stock exchanges had been automated, and
the “open outcry” method of trading was the thing of the past. Most stock
exchanges began to use computers to replace floor traders. Floor traders take
phone and computer ordersfrom brokers, and negotiate a trade with stock
specialists at trading stations on the trading floor. The internet orders placed
by clientsare first processed and authorized through the stock
brokers’computer system before being automatically placed on the stocke
xchanges’ computer systems. This period saw the rise inpopularity and
acceptance of online stock broking.
Angel Broking's tryst with excellence in customer relations began
more than 20 years ago. Today, Angel has emerged as apremium Indian
stock-broking and wealth management house, withan absolute focus on
retail business, and a commitment to provide "Real Value for Money" to all
its clients.
The Angel Group is a member of the Bombay StockExchange (BSE),
National Stock Exchange (NSE) and the two leading Commodity Exchanges
in the country i.e. NCDEX MCX. We are also registered as a Depository
Participant with CDSL.
Angel Group of Companies

Angel Broking Ltd. :- Member on the BSE and Depository

Participant with CDSL

Angel Capital & Debt Market Ltd. :-Membership on the NSE Cash
and Futures & Options Segment

Angel Commodities Broking Ltd. :-Member on the NCDEX & MCX

Angel Securities Ltd. :- Member on the BSE

Introduction

Meaning of stock market

A stock market is a private or public market for the trading of company

stock andderivatives of company stock at an agreed price; both of these are
securities listed on astock exchange as well as those only traded privately.

Trading Participants in the stock market range from small individual stock
investors to largehedge fund traders, who can be based anywhere. Their
orders usually end up with aprofessional at a stock exchange, who executes
the order.
Some exchanges are physical locations where transactions are carried out on
a tradingfloor, by a method known as open outcry. This type of auction is
used in stock exchangesand commodity exchanges where traders may enter
"verbal" bids and offer ssimultaneously. The other type of exchange is a
virtual kind, composed of a network of computers where trades are made
electronically via traders.
Actual trades are based on an auction market paradigm where a potential
buyer bids aspecific price for a stock and a potential seller asks a specific
price for the stock. (Buyingor selling at market means you will accept any
ask price or bid price for the stock,respectively.) When the bid and ask
prices match, a sale takes place on a first come firstserved basis if there are
multiple bidders or askers at a given price.

Stock market index

The movements of the prices in a market or section of a market are captured

in priceindices called stock market indices, of which there are many, e.g., the
S&P, the FTSE andthe Euronext indices. Such indices are usually market
capitalization (the total marketvalue of floating capital of the company)
weighted, with the weights reflecting the contribution of the stock to the
index. The constituents of the index are reviewedfrequently to
include/exclude stocks in order to reflect the changing
business environment.

Derivative instruments

Financial innovation has brought many new financial instruments whose

pay-offs or values depend on the prices of stocks. Some examples are
exchange-traded funds (ETFs),stock index and stock options, equity swaps,
single-stock futures, and stock index futures.These last two may be traded on
futures exchanges (which are distinct from stock exchanges—their history
traces back to commodities futures exchanges), or traded over-the-counter.
As all of these products are only derived from stocks, they are some times
considered to be traded in a (hypothetical) derivatives market, rather than the
(hypothetical) stock market.

The Bombay Stock Exchange

The Bombay Stock Exchange Limited (formerly, The StockExchange,

Mumbai popularly called The Bombay Stock Exchange, or BSE) is the
oldest stock exchange inAsia. It is located at DalalStreet,Mumbai, India.

The Bombay Stock Exchange was established in 1875. There are around
4,800 Indiancompanies listed with the stock exchange[1], and has a
significant trading volume. As ofAugust 2007, the equity market
capitalization of the companies listed on the BSE was US$ 1.11 trillion[2].
The BSE SENSEX (SENSitive indEX), also called the "BSE 30", is awidely
used market index in India and Asia.

National stock Exchange

The National Stock Exchange of India Limited (NSE), is a Mumbai-based

stock exchange. It is the largest stock exchange in India and the third largest
in the world in terms of volume of transactions[1]. NSE is mutually-owned
by a set of leading financial institutions, banks, insurance companies and
other financial intermediaries in India but itsownership and management
operate as separate entities[2]. As of 2006, the NSE VSAT terminals, 2799
in total, cover more than 1500 cities across India[3]. In July 2007, the NSE
had a total market capitalization of 42,74,509 crore INR making it the
second-largest stock market in South Asia in terms of market-
capitalization[4].
The National Stock Exchange of India was promoted by leading Financial
institutions at the behest of the Government of India, and was incorporated
in November 1992 as a tax-paying company. In April 1993, it was
recognized as a stock exchange under the Securities Contracts (Regulation)
Act, 1956. NSE commenced operations in the Wholesale Debt Market
(WDM) segment in June 1994. The Capital Market (Equities) segment of the
NSE commenced operations in November 1994, while operations in the
Derivatives segment commenced in June 2000

Hang Seng Index

Hang Seng" redirects here. For the bank with the same name, see Hang Seng
Bank. For all other uses, see Hang Seng (disambiguation).
The Hang Seng Index (abbreviated:HSI, Chinese:恒 生 指 數 ) is a freefloat-
adjusted market capitalization-weighted stock market index in Hong Kong.
It is used to record andmonitor daily changes of the largest companies of the
Hong Kong stock market and is the main indicator of the overall market
performance in Hong Kong. These 40 companies represent about 65% of
capitalization of the Hong Kong Stock Exchange.

Stock market crash

A stock market crash is often defined as a sharp dip in share prices of

equities listed on the stock exchanges. In parallel with various economic
factors, a reason for stock market crashes is also due to panic. Often, stock
market crashes end up with speculative economic bubbles.
There have been famous stock market crashes that have ended in the loss of
billions of dollars and wealth destruction on a massive scale. An increasing
number of people are involved in the stock market, especially since the
social security and retirement plans are being increasingly privatized and
linked to stocks and bonds and other elements of the market. There have
been a number of famous stock market crashes like the Wall Street Crash of
1929, the stock market crash of 1973–4, the Black Monday of 1987, the Dot-
com bubble of 2000. But those stock market crashes did not begin in 1929,
or 1987. They actually started years or months before the crash really hit
hard.
One of the most famous stock market crashes started October 24, 1929 on
Black Thursday. The Dow Jones Industrial lost 50% during this stock
market crash. It was thebeginning of the Great Depression. Another famous
crash took place on October 19, 1987

Function and purpose

The stock market is one of the most important sources for companies to raise
money.This allows businesses to go public, or raise additional capital for
expansion. The liquidity that an exchange provides affords investors the
ability to quickly and easily sellsecurities. This is an attractive feature of
investing in stocks, compared to other less liquid investments such as real
estate.
History has shown that the price of shares and other assets is an important
part of the dynamics of economic activity, and can influence or be an
indicator of social mood.Rising share prices, for instance, tend to be
associated with increased business investment and vice versa. Share prices
also affect the wealth of households and their consumption.Therefore,
central banks tend to keep an eye on the control and behavior of the stock
market and, in general, on the smooth operation of financial system
functions. Financial stability is the raison d'être of central banks.
Exchanges also act as the clearing house for each transaction, meaning that
they collectand deliver the shares, and guarantee payment to the seller of a
security. This eliminates the risk to an individual buyer or seller that the
counterparty could default on the transaction.
The smooth functioning of all these activities facilitates economic growth in
that lowercosts and enterprise risks promote the production of goods and
services as well as employment. In this way the financial system contributes
to increased prosperity.

Relation of the stock market to the modern financial system

The financial system in most western countries has undergone a remarkable

transformation. One feature of this development is disintermediation. A
portion of the funds involved in saving and financing flows directly to the
financial markets instead of being routed via banks' traditional lending and
deposit operations. The general public'sheightened interest in investing in
the stock market, either directly or through mutual funds, has been an
important component of this process. Statistics show that in recent decades
shares have made up an increasingly large proportion of households'
financial assets in many countries. In the 1970s, in Sweden, deposit accounts
and other very liquid assets with little risk made up almost 60 per cent of
households' financial wealth,compared to less than 20 per cent in the 2000s.
The major part of this adjustment infinancial portfolios has gone directly to
shares but a good deal now takes the form of various kinds of institutional
investment for groups of individuals, e.g., pension funds, mutual funds,
hedge funds, insurance investment of premiums, etc. The trend towards
forms of saving with a higher risk has been accentuated by new rules for
most funds andinsurance, permitting a higher proportion of shares to bonds.
Similar tendencies are to befound in other industrialized countries. In all
developed economic systems, such as the European Union, the United
States, Japan and other developed nations, the trend has beenthe same:
saving has moved away from traditional (government insured) bank deposits
to more risky securities of one sort or another.

The stock market, individual investors, and financial risk

Riskier long-term saving requires that an individual possess the ability to

manage theassociated increased risks. Stock prices fluctuate widely, in
marked contrast to thestability of (government insured) bank deposits or
bonds. This is something that couldaffect not only the individual investor or
household, but also the economy on a largescale. The following deals with
some of the risks of the financial sector in general and thestock market in
particular. This is certainly more important now that so many
newcomershave entered the stock market, or have acquired other 'risky'
investments (such as'investment' property, i.e., real estate and collectables).
With each passing year, the noise level in the stock market rises.
Televisioncommentators, financial writers, analysts, and market strategists
are all overtalking eachother to get investors' attention. At the same time,
individual investors, immersed in chatrooms and message boards, are
exchanging questionable and often misleading tips. Yet,despite all this
available information, investors find it increasingly difficult to profit.Stock
prices skyrocket with little reason, then plummet just as quickly, and people
who have turned to investing for their children's education and their own
retirement becomefrightened. Sometimes there appears to be no rhyme or
reason to the market, only folly.
This is a quote from the preface to a published biography about the long-
term value-oriented stock investor Warren Buffett.[2] Buffett began his
career with $100, and$105,000 from seven limited partners consisting of
Buffett's family and friends. Over theyears he has built himself a multi-
billion-dollar fortune. The quote illustrates some ofwhat has been happening
in the stock market during the end of the 20th century and thebeginning of
the 21st.

The behavior of the stock market

NASDAQ in Times Square, New York City.

From experience we know that investors may temporarily pull financial
prices away fromtheir long term trend level. Over-reactions may occur—so
that excessive optimism(euphoria) may drive prices unduly high or
excessive pessimism may drive prices undulylow. New theoretical and
empirical arguments have been put forward against the notionthat financial
markets are efficient.
According to the efficient market hypothesis (EMH), only changes in
fundamentalfactors, such as profits or dividends, ought to affect share prices.
(But this largelytheoretic academic viewpoint also predicts that little or no
trading should take place—contrary to fact—since prices are already at or
near equilibrium, having priced in allpublic knowledge.) But the efficient-
market hypothesis is sorely tested by such events asthe stock market crash in
1987, when the Dow Jones index plummeted 22.6 percent—thelargest-ever
one-day fall in the United States. This event demonstrated that share
pricescan fall dramatically even though, to this day, it is impossible to fix a
definite cause: athorough search failed to detect any specific or unexpected
development that mightaccount for the crash. It also seems to be the case
more generally that many pricemovements are not occasioned by new
information; a study of the fifty largest one-dayshare price movements in the
United States in the post-war period confirms this.[3]Moreover, while the
EMH predicts that all price movement (in the absence of change
infundamental information) is random (i.e., non-trending), many studies
have shown amarked tendency for the stock market to trend over time
periods of weeks or longer.
Various explanations for large price movements have been promulgated. For
instance,some research has shown that changes in estimated risk, and the use
of certain strategies,such as stop-loss limits and Value at Risk limits,
theoretically could cause financialmarkets to overreact.
Other research has shown that psychological factors may result in
exaggerated stock pricemovements. Psychological research has
demonstrated that people are predisposed to'seeing' patterns, and often will
perceive a pattern in what is, in fact, just noise.(Something like seeing
familiar shapes in clouds or ink blots.) In the present context thismeans that
a succession of good news items about a company may lead investors
tooverreact positively (unjustifiably driving the price up). A period of good
returns alsoboosts the investor's self-confidence, reducing his
(psychological) risk threshold.[4]
Another phenomenon—also from psychology—that works against an
objectiveassessment is group thinking. As social animals, it is not easy to
stick to an opinion thatdiffers markedly from that of a majority of the group.
An example with which one may be familiar is the reluctance to enter a
restaurant that is empty; people generally prefer tohave their opinion
validated by those of others in the group.
In one paper the authors draw an analogy with gambling.[5] In normal times
the marketbehaves like a game of roulette; the probabilities are known and
largely independent ofthe investment decisions of the different players. In
times of market stress, however, thegame becomes more like poker (herding
behavior takes over). The players now must giveheavy weight to the
psychology of other investors and how they are likely to
reactpsychologically.
The stock market, as any other business, is quite unforgiving of amateurs.
Inexperiencedinvestors rarely get the assistance and support they need. In
the period running up to therecent Nasdaq crash, less than 1 per cent of the
analyst's recommendations had been tosell (and even during the 2000 - 2002
crash, the average did not rise above 5%). Themedia amplified the general
euphoria, with reports of rapidly rising share prices and thenotion that large
sums of money could be quickly earned in the so-called new economystock
market. (And later amplified the gloom which descended during the 2000 -
2002crash, so that by summer of 2002, predictions of a DOW average below
5000 were quitecommon.)

Irrational behavior

Sometimes the market tends to react irrationally to economic news, even if

that news hasno real effect on the technical value of securities itself.
Therefore, the stock market can beswayed tremendously in either direction
by press releases, rumors, euphoria and mass panic.

Over the short-term, stocks and other securities can be battered or buoyed by
any number of fast market-changing events, making the stock market
difficult to predict.
 INDIAN STOCK MARKET

Thee origination of the Indian securities market may be traced back to

1875, when 22 enterprising brokers under a Banyan tree established the
Bombay Stock Exchange (BSE). Over the last 125years, the Indian
securities market has evolved continuously to become one of the most
dynamic, modern and efficient securitiesmarkets in Asia. Today, Indian
markets conform to international standards both in terms of operating
efficiency.

Structure and size of the markets:

Today India has two national exchanges, the Bombay Stock
Exchange (BSE) and the National Stock Exchange (NSE).Each has
fully electronic trading platforms with around 9400 participating
broking outfits. Foreign brokers account for 29 of these.

There are some 9600 companies listed on the respective exchanges with a
combined market capitalization near $125.5bn Any market that has
experienced this sort of growth has an equally substantial demand for highly
efficient settlement procedures.

In India 99.9% of the trades, according to the National Securities

Depository, are settled in dematerialized form in a T+2 rollings ettlement
environments. In addition, trades are guaranteed by the National Clearing
Corporation of India Ltd. (NSCCL) and Bank of India Shareholding Ltd.
(BOISL), Clearing Corporation houses of NSE and BSE respectively. The
main functions of the Clearing Corporation to work out.
Furthermore, each exchange has a Settlement Guarantee Fund to meet
with any unpredictable situation and a negligible trade failure of 0.003%. the
Clearing Corporation of the exchanges assumes the counter-party risk of
each member and guarantees settlement through a fine-tuned risk
management system and an innovative method of online position
monitoring. It also ensures the financial settlement of trades on the deliver
the required funds and/or securities with the help ofa settlement guarantee
fund.

Advantages Of Online Trading

The first major advantage of trading online is the ability tohave total
control over ones investments. Before the advent ofonline trading, investors
had to go through a stockbroker in orderto buy and sell their stocks. This
process is tedious, can take upvalue able time and is costly. In addition to
that, brokers cansometimes persuade investors to buy and sell certain
stocksbecause of personal reasons.
When investors trades online they have total control of theirmoney. In
addition to that, investors investors have the luxury ofspeed. They can buy
and sell stocks quickly, which can help themsave money. An example of this
is if investors want to buy certainstocks at low price, by the time they call
their broker andeventually buy the stock the price could have increased
during thattime period. This same example applies to when investors want to
sell a stock at a certain time. While the investors are calling theirbroker and
the stock is being sold, the pricecould have dropped.This could sometimes
cost investors thousands of dollars. Withonline trading, people can buy and
sell at the exact time theychoose to do so because it is just a mouse click
away.
Online trading is also beneficial because it reduces the costof
transaction. Instead of payingbroker , which can be verycostly , investors
can trade online and pay a small fee to theircompany. this saves the
customers from having to pay commissionto the stockbroker. Furthermore,
since” the explosion of onlinebrokerages has driven the cost of transactions
way down, tradingonline is cheaper than ever. This is because all the
companied arecompeting for business continue reducing their costs to
attractcustomers.
The last major advantage of trading stocks online is thatmore
information is available then ever before. Investors can getthe most up to
date stock quotes and can reach any company theyplan on buying stock for.
This information was previously onlyavailable to stockbrokers. With the
new technology the internetoffers, it is available to everyone. With this
information theinvestors can become more educated and make good decision
onthe stocks they want to buy and sell. One such website that allowsusers to
gather information is Quote.com. Quote.com has graphic charts that updates
the investors’ portfolio throughout the day andalso lets investors create
“watch lists” or mock portfolios thatmonitor alternative investment options”.
This means that customerscan plan out different investing stratifies and see
how thosecompare to the ones they are already invested in. These
advantageshave contributed greatly to the increase of ntrading online.

Disadvantages of online training

Onemajor disadvantage with online trading is that thereare many

security risks. The internet is a wonderful but dangerousplace to do business.
Hackers have the ability to access personalinformation on anyone who has
ever searched the internet, whichincludes credit card information. This was
the main reason acompany like Charles Schwab was reluctant to start trading
online.Although the percentage is small, there is still a small chance
thathackers can access ones account (price 2) companies are taking themost
serious precautions on this matter.
Another drawback to trading online is that, whilecompanies offer
trades that are quick and on the spot, in actuality itcan take up to several
hours to complete or even not to becompleted at all. According to the
Securities and ExchangeCommission, “E-traders registered more than 3,300
complaints inthe 12 months ended in September 1999, a 197 percent
increase over 1998 and nearly 2,000 percent higher than in 1997”.
Thismeans that here was an increase in problems that the web siteswere
having. This could have serious effects on investors becausethey could think
they bought a stock or sold a stock at a certaintime but in actuality the
transaction registered late or not at allcosting that investor money.
The internet is unpredictable and stable. One can neverknow when a
web site will fail. In situations where there is aproblem like this, investors
can usually call their brokerage firmand the problem is fixed right away.
However, the problem withonline trading companies is that they are too
large and are not“easily reached by e-mail or phone”. This is the main
concern foronline brokerage firms and they are trying their best to
alleviatethese problems.
Finally the most important problem with online trading isthat it is so
quick and easy to make transaction, that money can belost just as quick and
just as easily. Some people that invest onlinedo not know how the stock
market words and think they can justinvest in anything and it will make
them money. According intoforesters search, “two types of traders have
already moved online‘the aggressive affluent’ and those who want to ‘get
rich quick.”.These two groups make up 70 percent of the people that
wantinvestors trading online today. These people can make rashdecisions
and lose a lot of their money. People like this generallythink that investing in
the stock market is like gambling in LasVegas. This is a dangerous attitude
and could make people losemoney they cannot afford to lose.

Major Players in the BROKING Industry in

India

1. SHAREKHAN

2. ANAND RATHI

3. MOTILAL OSWAL

4. IL&FS

5. INDIABULLS

6. HDFC SECURITIES

7. INDIA INFOLINE

8. ANGELBROKING

9. RELIGARE

10. RELIANCE MONEY

11.ICICI DIRECT

12.BONANZA

13.MAGAL KESHAV

14. JAIPURK SECURITIES

15. UTI SECURITIES

16. GEOJIT
17. KARVY

18. MAN FINANCIAL

19. JP MORGAN STANLEY

20. ASIT C METHA

INTRODUCTION OF THE COMPANY

COMPANY PROFILE OF ANGEL BROKING LTD

Mr. Dinesh thakkar is the man behind the successfulbuilding of

angel broking as India’s leading retail stock brokinghouse with his
vision, devotion, dedication, keen foresight and zealto excel. He is
among the first generation stockbroker who iscredited for
conceptualizing and the subsequently promoting angelgroup in 1987.
He was attracted towards the stock market due to itsprospects of fast
growth. He proved his skill and abilities throughefficient trading of
stocks by using advanced and innovation toolsof technical analysis.
He started his operations as a sub-broker from a smalloffice at
dalal street with a client base of just around 25 clients andtotal staff
strength of 3 employees. With his 100% focus on theretail clientele
coupled with his expertise in investment advisoryservices, he has
scaled much greater height as is evident from ournetwork strength
and nation wide presence today.
The Angel Group has emerged as one of the top 5 retail stockbroking
houses in India, having memberships on BSE, NSE andthe two
leading commodity exchanges in the country i.e. NCDEXand MCX.
Angel Broking Ltd is also registered as a depositoryparticipant with
CDSL. It is the only 100% retail stock brokinghouse offering a gamut
of retail centric services like Research,Investment Advisory, and
Wealth Management Services, E-Broking & Commodities to
individual investor

VISION

• TO PROVIDE BEST VALUE FOR

• MONEY TO INVESTORS THROUGH INNOVATIVE

• PRODUCTS TRADING/INVESTMENT STRATEGIES,

• STATE OF THE ART TECHNOLOGY AND PERSONALISED

SERVICE

BUSINESS PHILOSOPHY

• ETHICAL PRACTICES & TRANSPARENCY IN ALL

OUR DEALINGS

• CUSTOMER INTEREST ABOVE OUR OWN

• ALWAYS DELIVER WHAT WE PROMISE EFFECTIVE COST

MANAGEMENT
VALUES

• INTEGRITY

• TEAMWORK

• QUALITY MINDSET

• ENTREPRENEURSHIP

• SERVICE ORIENTATION

• PASSION & COMMITMENT

ABOUT ANGEL

• We have a Pan India presence with more than 5000+ intermediaries.

We offer services like:

 Equity Broking

 Commodities

 Depository

 Research

 E-broking

 Advisory

 Portfolio Management Services

 Mutual Fund Distribution

• A client base of 4, 50,000 + active Investors is serviced by our strong team
of 4600 + employees across branches.

• The above distribution makes our client servicing levels one of the highest
in the industry

• 50 member research team doing technical, fundamental,derivative and

commodity analysis, one of the largest in theindustry.

• First broking house to start 100% retail focus research in the industry

ANGEL GROUP COMPANIES:

• BSE- ANGEL BROKING LTD

• NSE- ANGEL CAPITAL AND DEBT MARKET LTD

• NCDEX & MCX- ANGEL COMMODITIES BROKING

(P) LTD

Award

Angel was awarded the coveted the “Major Volume Driver” trophy from
BSEfor the Year 2004-2005, 2005 -2006 & 2006 -2007.That
means the maximum number of trade on BSE has been done from
Angel Broking Ltd
TIE UP BANK’S

• HDFC

• ICICI

• AXIS

• CORPORATION

• ORIENTAL BANK OF COMMERCE

• KARNATAKA

• YES

Products of Angel Broking

E-Broking

Angle has 3 different products and voila trading on BSC, NSC,F&O, MCX
& NCDEX. It provides three softwares to customersfor online trading.

1. Angel Diet

• Application based ideal for traders.

• User friendly & simple navigation

• Robust & speedier execution of trade

• BSC, NSC, F&O, MCX & NCDEX

2. Angel Trade

• Browser based for investor

• No installation required

• Advantage of mobility

• Trading as simple as internet surfing

• BSC, NSC, F&O, MCX & NCDEX

3. Angel Anywhere

• Application based ideal for traders using technical tool

• Intra-day/historical charts with various indicators

• BSC, NSC, Cash & Derivatives

Investment Advisory Services

To derive optimum returns from equity as an asset class requires

professional guidance and advice. Professional assistance will always be
beneficial in wealth creation. Investment decisions without expert advice
would be like treating ailment without the help of a doctor.

• Expert Advice: Their expert investment advisors are based at various

branches across India to provide assistance in designing and monitoring
portfolios.
• Timely Entry & Exit: Their advisors will regularly monitor customers
investments andguide customers to book timely profits. They will also guide
them in adopting switching techniques from one stock to another during
various market conditions.

• De-Risking Portfolio: A diversified portfolio of stocks is always better

than concentration in a single stock. Based on their research, They diversify
the portfolio in growth oriented sectors and stocks to minimize the risk and
optimize the returns.

Commodities

A commodity is a basic good representing a monetaryvalue.

Commodities are most often used as a inputs in the production of other
goods or services. With the advent of new online exchange, commodities
can now be traded in futures markets. When they are traded on an
exchange,Commodities must also meet specified minimum standards known
as a basic grade.

Depositary Participant Services

Angel Broking Ltd. Is a DP services provider though CDSL.We offer

depository services to create a seamless transaction platform to execute
trades through Angel group of companies and settle these transactions
through Angel Depository services.

• Wide branch coverage

• Personalized/attentive services of trained a dedicated staff

• Centralized billing & accounting

• Acceptance & execution of instruction on fax

• Daily statement of transaction & holdings statement on e-

mail

• No charges for extra transaction statement & holdings

statement

Mutual Fund

To enable clients to diversify their investment in the rightdirection. Angel

Broking has added another product in its rangewith mutual funds.

• Access to in-depth research & proper selection from diversified

funds based on your preferred criteria

• Rating and rankings of all mutual funds from our in house expert
analysts

• News and alertfor your Mutual fund Portfolio and performance

tracking with watch lists

• Current and historical performance of different funds enabling

comparisons
 Benefits

 No risk of loss,wrong transfer,mutilation or theft of share

certificates.

 Hassle free automated pay-in of your sell obligations by

your clearing members

 Reduced paper work.

 Speedier settlement process. Because of faster transfer and

registration of securities in your account, increased liquidity of your
securities.

 Instant disbursement of non-cash benefits like bonus and

rights into your account.

 Efficient pledge mechanism.

 Wide branch coverage.

 Personalized/attentive services of trained help desk.

 ‘Zero’ upfront payment.

 No charges for extra transaction statement & holding statement.

 All in one combined Monthly ‘Bill-cum Transaction-cum-Holding-

cum-ledger’ statement

FUNDAMENTAL SERVICES

The Sunday Weekly Report

 This weekly report is ace of all the reports. It offers acomprehensive
market overview and likely trends in the weekahead.It also presents top
picks based on an in-depth analysis of technicaland fundamental factors.It
gives short term and long-term outlook on these scripts,their price targets
and advice trading strategies.
Another unique feature of this report is that it provides anupdated view of
about 70 prominent stocks on an ongoing basis.

Stock Analysis

Angel’s stock research has performed very well over the past fewyears and
angel model portfolio has consistently outperformed thebenchmark indices.
The fundamentals of select scripts arethoroughly analyzed and actionable
advice is provided along withinvestment rationale for each scrip

Flash News

Key developments and significant news announcement thatare likely

to have an impact on market / scripts are flashed live ontrading terminals.
Flash news keeps the market men updated on anonline basis and helps them
to reshuffle their holdings.

TECHNICAL SERVICES

Intra-Day Calls

For day traders angel provides intraday calls with entry,exit and stop
loss levels during the market hours and our calls are flashed on our
terminals. Our analysts continuously track the calls and provide the
recommendations according to the market movements. Past performance of
these calls in terms of profit/lossis also available to our associates to enable
them to judge the success rate

Posting Trading Calls

Angels “Position Trading Calls” are based on a through analysis of

the price movements in selected scripts and provides calls for taking
positions with a 10 - 15 days time span with stoplosses and targets. These
calls are also flashed on our terminals during market hours.

Derivative Strategies

Our analyst take a view on the NIFTY and selected scriptsbased on

derivatives and technical tools and devise suitable“Derivative Strategies” ,
which are flashed on our terminals andpublished in our derivative reports

COMMODITIES SERVICES

Agro Tech Speak

Mainly gives the investors insight into and a forecast for agrocommodities
viz. pulses(urad channa etc); reports on oil complex(soyabean castor etc.)
along with spices with reports on kapas guarseed .

Commodities Tech Speak

This report mainly equips the investors dealing in MCXsegment in

commodities like gold, silver, crude oil, copper etc withthe market insight
and expert recommendation on the tradingstrategies.

About AnandRathi

AnandRathi (AR) is a leading full service securities firmproviding the

entire gamut of financial services. The firm, foundedin 1994 by Mr.
AnandRathi, today has a pan India presence as wellas an international
presence rough offices in Dubai and Bangkok.

AR provides a breadth of financial and advisory services including wealth

management, investment banking, corporate advisory,brokerage &
distribution of equities, commodities, mutual funds and insurance - all of
which are supported by powerful research teams.

The firm's philosophy is entirely client centric, with a clear focuson

providing long term value addition to clients, while maintainingthe highest
standards of excellence, ethics and professionalism.The entire firm activities
are divided across distinct client groups:Individuals, Private Clients,
Corporates and Institutions

About Indiabulls

Indiabulls is India’s leading Financial Services and Real Estate company

having over 640 branches all over India. Indiabulls serves the financial
needs of more than 4,50,000 customers with its widerange of financial
services and products from securities, derivatives trading, depositary
services, research & advisory services,consumer secured & unsecured credit,
loan against shares and mortgage & housing finance. With around 4000
Relationship Managers, Indiabulls helps its clients to satisfy their
customized financial goals. Indiabulls through its group companies has
entered Indian Real Estate business in 2005. It is currently evaluating several
large-scale projects worth several hundred million dollars.
“Indiabulls Financial Services Ltd is listed on the National Stock Exchange,
Bombay Stock Exchange and Luxembourg StockExchange. The market
capitalization of Indiabulls is around USD6,300 million (31st December,
2007). Consolidated net worth ofthe group is around USD 905 million (31st
December, 2007).Indiabulls and its group companies have attracted more
than USD800 million of equity capital in Foreign Direct Investment
(FDI)since March 2000. Some of the large shareholders of Indiabulls are the
largest financial institutions of the world such as Fidelity Funds, Goldman
Sachs, Merrill Lynch, Morgan Stanley andFarallon Capital.

Business of the company has grown in leaps and bounds since its inception.
Revenue of the company grew at a CAGR of 159% fromFY03 to FY07.
During the same period, profits of the companygrew at a CAGR of 184%.
Indiabulls became the first company to bring FDI in Indian RealEstate
through a JV with Farallon Capital Management LLC, arespected US based
investment firm. Indiabulls has demonstrateddeep understanding and
commitment to Indian Real Estate marketby winning competitive bids for
landmark properties in Mumbaiand Delhi.”

Religare Securities Limited (RSL):-

Itis a leading equity and securities firm in India. The companycurrently

handles sizeable volumes traded on NSE and in the realmof online trading
and investments it currently holds a reasonableshare of the market. The
major activities and offerings of thecompany today are Equity broking,
Depository ParticipantServices, Portfolio Management Services,
Institutional Brokerage& Research, Investment Banking and Corporate
Finance. Tobroaden the gamut of services offered to its investors, the
companyhas also recently unveiled a new avatar of it's online
investmentportal armed with a host of revolutionary feature.
RSL is a member of the National Stock Exchange of India,Bombay Stock
Exchange of India, Depository Participant withNational Securities
Depository Limited and Central DepositoryServices (I) Limited, and SEBI
approved Portfolio Manager

• Religare has been constantly innovating in terms of productand services

and to offer such incisive services to specific usersegments it has also
started the NRI, FII, HNI and CorporateServicing groups. These groups
take all the portfolio investmentdecisions depending upon a client’s risk /
return parameter.

• Religare has a very credible Research and Analysisdivision, which not

only caters to the need of our Institutionalclientele, but also gives their
valuable inputs to investment dealers.

• Religare is also providing in-house Depository services toits clientele and

is one of the leading depository service providersin the country.

Comparative Analysis of Companies

SERVICES COMPANIES’ NAME

 ANGEL BROKING INDIA BULLS

MUTUAL FUND YES NO

INSURANCE YES YES

PMS YES NO

ONLINE BACK-
OFFICE YES YES

E-BROKING YES YES

INVESTMENT
ADVISORY YES YES

M-CONNECT YES NO

FUNDING NO YES

HOME LOANS NO YES

SOFTWARE USING ODIN DIET POWEINDIAB

MARKET SHARE OF ANGEL BROKING LTD

• Angel Broking Ltd. has the highest market coverage withrespect to channel
sales. This is because Angel has the highestnumber of sub-brokers. There
are 105 sub-brokers in Jaipur

• Angel Broking Ltd Client wise is No. 2 in India

• Angel Broking Ltd has bagged the “Major Volume Driver

Award” (presented by the BSE) for 3 consecutive years
• Angel Broking Ltd. is no.1 in India with respect to service
offered

LIMITATIONS

The following are the certain limitations of the study:

1.Time constraint

2.Geographical constraint

3.The survey is limited to few areas in Jaipur

4.Jaipur city is new place for me so I could not find potential

customerin different places

5.I am new in this field and I have no any past experience of

opening Demat account

6.People are reluctant to give appointment and real information

7.Product are expensive compare to other products in the field

8.Most of the people are not aware of the share market how to
trade so it’s hard to convince them

9.Jaipur is a very big city so it’s not easy to reach every single customer

DISCUSSIONS ON TRAINING

JOB PROFILE (ROLE AND RESPONSIBILITIES)

In Training, My profile was Marketing Executive. Myresponsibility was to
do phone calls and take an appointment withcustomer .Their role in the
organization was a new clientacquisition for account opening

•Giving product presentation to newly join employee.

One of my roles in organization is to train newly joinedemployee. Tell

them all about company, how the working processof company. What are the
advantages of company so that they canconvert clients in angel clients? How
angel product is better thanother competitor. What are the facilities in angel
product whichwas not there in other competitor product?

• Be in touch with the existing client for purpose of quality management

After opening account we have to follow-up the existing clientso that we

can get feed back from them. After opening accountwhat services executive
promise did he getting all that services. Itshows the quality of services. What
client need is most important.Most it was create a good relation in-between
me and my client.Existing client help me for my future targethe can open
accounton name of his family member, relative or friends. Which wasgood
for me to complete my target and it shows that I m giving thebest service to
them and he was happy with our service and quality.

•Event organizing. To give the details of E-broking services organizing

I have to take the responsibility of event for collecting data orleads.

Before doing event we have to select a place to organize, forexample big
shopping malls (center one), corporate (millenniumbusiness park) so that we
can get a proper or good feed back with agood collection of data. Why place
important? For selling anyproduct in market, companies do market
segmentation. So thatthere product failure should be very less and they can
success toachieve there target.

•Visiting to clients for the purpose account opening

While visiting to client I have to put some points in my mind fromwere he

was trading? What he not getting there? what his needs?.This analysis I have
to do while talking on telephonic forappointment with client and I have
make plan while going to clientthat, what best I can offer him. So that he can
convert in mycompany client. While visiting to all my appointment I notice
thatall client want best from other. My experience say that they
arecompeting with there friend relative indirectly. So if I m going togive best
offer to them they are going to give me more accounts,more contacts.

•Solving technical related queries of the client

After opening account I give training to them, but human arenot machine
that they can learn all thing in a single day. So they domistake. While login
on online product, not getting list of marketon there display, login problem,
hanging problem, problem whileplacing order etc. this type of problem we
have to solve. sometimethey forget to download master file from site of
company so theycannot able to see the moving market, some time people try
tologin more than 3 or 4 time in this process they get locked there
idpassword so, to solve that problem I have reset there password bythe help
of surveillance department and password directly send tothere email id
which the client given when there account openingform filled. client
complain that there order not going, but theydoing mistake because they are
putting order more than there

•Be in touch with the existing client for purposeof quality management

After opening account we have to follow-up the existing clientso that we

can get feed back from them. After opening accountwhat services executive
promise did he getting all that services. Itshows the quality of services. What
client need is most important.Most it was create a good relation in-between
me and my client.Existing client help me for my future targethe can open
accounton name of his family member, relative or friends. Which wasgood
for me to complete my target and it shows that I m giving thebest service to
them and he was happy with our service and quality.

•Event organizing. To give the details of E-broking services organizing

I have to take the responsibility of event for collecting data orleads.

Before doing event we have to select a place to organize, forexample big
shopping malls (center one), corporate (millenniumbusiness park) so that we
can get a proper or good feed back with agood collection of data. Why place
important? For selling anyproduct in market, companies do market
segmentation. So thatthere product failure should be very less and they can
success toachieve there target.

•Visiting to clients for the purpose account opening

While visiting to client I have to put some points in my mind fromwere he

was trading? What he not getting there? what his needs?.This analysis I have
to do while talking on telephonic forappointment with client and I have
make plan while going to clientthat, what best I can offer him. So that he can
convert in mycompany client. While visiting to all my appointment I notice
thatall client want best from other. My experience say that they
arecompeting with there friend relative indirectly. So if I m going togive best
offer to them they are going to give me more accounts,more contacts.

•Solving technical related queries of the client

After opening account I give training to them, but human arenot machine
that they can learn all thing in a single day. So they domistake. While login
on online product, not getting list of marketon there display, login problem,
hanging problem, problem whileplacing order etc. this type of problem we
have to solve. sometimethey forget to download master file from site of
company so theycannot able to see the moving market, some time people try
tologin more than 3 or 4 time in this process they get locked there
idpassword so, to solve that problem I have reset there password bythe help
of surveillance department and password directly send tothere email id
which the client given when there account openingform filled. client
complain that there order not going, but theydoing mistake because they are
putting order more than there exposure given by company so order are
rejected. This type of queries we have to solve.

STUDENT CONTRIBUTION TO THE ORGANIZATION

The contribution towards the organization is adding values in orderto bring

business to the organization realizing the responsibilities,bringing potential
clients to the organization.
Furthermore I had to also manage various direct marketing activities such as
Tele-calling to clients regarding pre- meetings.Mailing to potentialcustomers
of the company regarding products and services.The new customers who
want software demonstration, we provide that also etc.
Taking feedback of the services ,which we were providing because it’sa key
factor for our company growth and making long termrelationships with
customers Bringing potential client to the organization, not only for the
purposeof trading but also for wealth management services (wms),
whichincludes portfolio management services, mutual funds, IPO,
angelgold. was my major contribution to the company

STUDY OF SELECTED RESEARCH PROBLEM

STATEMENT OF RESEARCH OBJECTIVE

The objective of research is to know the competitors, volatilemarket, in

order to bring improvement, in terms there drawbacks limitations etc.

STATEMENT OF RESEARCH PROBLEM

After sorting out the views, answers of the people, we can

conclude the research problem like:

1. Drawbacks of our services. For Example: - The websitebased product

which we were offering to the clients was not goodenough compare to other
company.

2. To find out existing clients through research, who wouldnot get all the
services or may be some, were he might have beendeprived of recent
facilities.
3. As per meeting with the existing and new clients, we cometo know that
many people do not know how to operate certaintechnical products.

STATEMENT OF RESEARCH OBJECTIVE

• What is E-Broking?

• Prospects for E-Broking

• Benefit of E-Broking

• Benefit to User

• Benefit to Broker

What is E-Broking?

E-Broking means electronic broking or online trading. Anelectronic

market is an attempt use information and communicationtechnology to
provide geographically dispersed traders with theinformation necessary for
the fair operation of the market. The e-market is in effect, a broking service
to bring together supplier andcustomer in the specific market segment. These
markets give thecustomer easy access to comparative data on price
An electronic broker is an intermediary who:-

• May take an order from customer and pass to supplier

• May provide service to customer such as a comparison

between goods with respect to particular criteria such as price.

Prospects for E-Broking

 E-Broking is still an evolving industry in India and thesurvivor are
likely to be those brokers who are integrated serviceand are financially
resilient. The future of e-broking industry thuslargely depends on the extent
of the penetration of the internet inthe near future. Moreover the Bombay
stock exchange (BSE) andNational stock exchange (NSE) have recently
developed‘proprietary’ trading engines called ‘WEBEX’ and
‘DOTEX’,respectively.
These engines will obviate the need for a broker to develop hisown engines,
and thus, resulted in capital investment savings.However, a user can log on
to these engines using the website ofthe broker and trade electronically.
These developments are,therefore, expected to give a strong fillip to the e-
broking industryin India.

Benefit of E-Broking

In the recent year the use of internet has spread among investorin stock
and shares. The internet can make up to the minuteinformation available to a
large number of investor that untilrecently had only been available to those
working in financialinstitution. The use of online brokerage service
automates theprocess of buying and selling and hence reduction of
commissioncharges. Also the commodity being traded is intangible;
theownership of stocks and shares can be recorded electronically, sothere is
no requirement for physical delivery.

• Transparency of fund

• 24*7 back office access

• Privacy of there portfolio

• Save time

• Detail of company etc

Benefit to User

1.Low transaction cost’s

Brokerage rate in India are in the range of 1 to 1.5%. Where therate for e-
broking are as low as 0.1%. The Bombay stock exchange(BSE) and national
stock exchange (NSE) recently developproprietary trading engine called
WEBEX and DOTEXrespectively. This engine will obviate the need for a
broker todevelop his own engine. E-Broking in addition, not only
bringsdown the cost of the execution of the transaction but also speeds upthe
electronic transfer of securities.

2. Transparency

E-Broking empowers the customer to transact directly on thestock

exchange and delayers the whole process thereby improvingtransparency.
The user does not need to rely on the broker’s ‘wordof mouth’ or
‘transaction’ slip for confirmation of the price atwhich his trade was
conducted.
66

3. Convenience
 Online share trading is available merely at the click of a button,in the
comfort of home / office. Thus, making it much moreconvenient for the
customer to trade anytime. Also with ‘limit-based’ order being allowed,
customer can place there order evenduring the ‘non-trading’ hour, which are
executed at the earliesttrading possibility.

Benefit to Broker

•Easier risk management

Under the online mechanism, the system would first check thestatus of
funds available with the client in his bank account andonly then allow to
trade to take place. This process thussubstantially reduces the exposure of
the broker to client relatedcredit and payment risk.

•Greater business potential

The new paradigm of e-broking which allows simpleconvenient and
transparent transactions may encourage moreparticipants to trade. It is
expected that the introduction of e-broking will expand the market horizon,
thus resulting in betterbusiness for brokers in the long term

•Lower staff costs.

Automation of the broking processes results in reduced
manpowerrequirement, flexibility of time, less infrastructure cost etc.
offeringsignificant cost saving to broker.

DESCRIPTION OF TERMINOLOGY USED

IN BROKING COMPANIES
Investment

The money you earn is partly spent and the rest saved formeeting
future expenses. Instead of keeping the savings idle youmay like to use
savings in order to get return on it in the future.This is called Investment.

Why should one invest?

One needs to invest to:

• earn return on your idle resources

• generate a specified sum of money for a specific goal in life

• make a provision for an uncertain future

One of the important reasons why one needs to invest wisely is tomeet the
cost ofInflation. Inflation is the rate at which the cost ofliving increases. The
cost of living is simply what it costs to buythe goods and services you need
to live. Inflation causes money tolose value because it will not buy the same
amount of a good or aservice in the future as it does now or did in the past.
For example,if there was a 6% inflation rate for the next 20 years, a Rs.
100purchase today would cost Rs. 321 in 20 years. This is why it
isimportant to consider inflation as a factor in any long-terminvestment
strategy. Remember to look at an investment's 'real' rateof return, which is
the return after inflation

The aim of investments should be to provide a return above theinflation rate

to ensure that the investment does not decrease invalue. For example, if the
annual inflation rate is 6%, then theinvestment will need to earn more than
6% to ensure it increases invalue.
If the after-tax return on your investment is less than the inflationrate, then
your assets have actually decreased in value; that is, theywon't buy as much
today as they did last year.

When to start Investing?

The sooner one starts investing the better. By investing early youallow your
investments more time to grow, whereby the concept ofcompounding (as we
shall see later) increases your income, byaccumulating the principal and 7
the interest or dividend earned onit, year after year. The three golden rules
for all investors are:

• Invest early

• Invest regularly

• Invest for long term and not short term

What care should one take while investing?

Before making any investment, one must ensure to:

1. Obtain written documents explaining the investment

2. Read and understand such documents

3. Verify the legitimacy of the investment

4. Find out the costs and benefits associated with the investment
70
5. Assess the risk-return profile of the investment

6. Know the liquidity and safety aspects of the investment

7. Ascertain if it is appropriate for your specific goals

8. Compare these details with other investment opportunities

available

9. examine if it fits in with other investments you are considering

or you have already made

10. Deal only through an authorized intermediary

11. Seek all clarifications about the intermediary and the

investment

12. Explore the options available to you if something were to go

wrong, and then, if satisfied, make the investment.

These are called the Twelve Important Steps to Investing

What is meant by Interest?

When we borrow money, we are expected to pay for using it – thisis known
as Interest. Interest is an amount charged to the borrowerfor the privilege of
using the lender’s money. Interest is usuallycalculated as a percentage of the
principal balance (the amount ofmoney borrowed). The percentage rate may
be fixed for the life ofthe loan, or it may be variable, depending on the terms
of the loan

What factors determine interest rates?

When we talk of interest rates, there are different types of interestrates -
rates that banks offer to their depositors, rates that they lendto their
borrowers, the rate at which the Government borrows in the8
Bond/Government Securities market, rates offered to investors insmall
savings schemes like NSC, PPF, and rates at whichcompanies issue fixed
Deposits etc.
The factors which govern these interest rates are mostly economyrelated and
are commonly referred to as macroeconomic factors.Some of these factors
are:

• Demand for money

• Level of Government borrowings

• Supply of money

• Inflation rate

• The Reserve Bank of India and the Government policies which determine
some of the variables mentioned above

What are various options available for investment?

One may invest in:

Physical assets Like real estate, gold/jewellery, commodities

etc.and/orFinancial assets Such as fixed deposits with banks, small saving
instrumentswith post offices, insurance/provident/pension fund etc. or
securities market related instruments like shares, bonds, debentures etc.

What are various Short-term financial options available for investment?

Broadly speaking, savings bank account, money market/liquidfunds and
fixed deposits with banks may be considered as short-term financial
investment options:

Savings Bank Account

This is often the first banking product people use, which offers lowinterest
(4%-5% p.a.), making them only marginally better thanfixed deposits.

Money Market or Liquid Funds

They are a specialized form of mutual funds that invest inextremely short-
term fixed income instruments and therebyprovide easy liquidity. Unlike
most mutual funds, money marketfunds are primarily oriented towards
protecting your capital andthen, aim to maximize returns. Money market
funds usually yield 9better returns than savings accounts, but lower than
bank fixed deposits

Fixed Deposits with Banks

They are also referred to as term deposits and minimum investment period
for bank FDs is 30 days. Fixed Deposits with banks are for investors with
low risk appetite, and may be considered for 6-12months investment period
as normally interest on less than 6months bank FDs is likely to be lower than
money market fund returns.

What are various Long-term financial options available for investment?

Post Office Savings Schemes, Public Provident Fund, Company Fixed

Deposits, Bonds and Debentures, Mutual Funds etc.
Post Office Savings:

Post Office Monthly Income Scheme is a low risk savinginstrument, which

can be availed through any post office. Itprovides an interest rate of 8% per
annum, which is paid monthly.Minimum amount, which can be invested, is
Rs. 1,000/- andadditional investment in multiples of 1,000/-. Maximum
amount isRs. 3, 00,000/- (if Single) or Rs. 6, 00,000/- (if held jointly)
duringa year. It has a maturity period of 6 years. A bonus of 10% is paidat
the time of maturity. Premature withdrawal is permitted ifdeposit is more
than one year old. A deduction of 5% is leviedfrom the principal amount if
withdrawn prematurely; the 10%bonus is also denied.

Public Provident Fund:

A long term savings instrument with a maturity of 15 years andinterest

payable at 8% per annum compounded annually. A PPFaccount can be
opened through a nationalized bank at anytimeduring the year and is open all
through The year for depositing money. Tax benefits can be availed for
theamount invested and interest accrued is tax-free. A withdrawal
ispermissible every year from the seventh financial year of the dateof
opening of the account and the amount of withdrawal will belimited to 50%
of the balance at credit at the end of the 4th yearimmediately preceding the
year in which the amount is withdrawnor at the end of the preceding year
whichever is lower the amountof loan if any.

Company Fixed Deposits:

These are short-term (six months) to medium-term (three to fiveyears)
borrowings by companies at a fixed rate of interest which ispayable
monthly, quarterly, semi10 annually or annually. They canalso be
cumulative fixed deposits where the entire principal alongwith the interest is
paid at the end of the loan period. The rate ofinterest varies between 6-9%
per annum for company FDs. Theinterest received is after deduction of
taxes.

Bonds:

It is a fixed income (debt) instrument issued for a period of morethan one

year with the purpose of raising capital. The central orstate government,
corporations and similar institutions sell bonds.
A bond is generally a promise to repay the principal along with a fixed rate
of interest on a specified date, called the Maturity Date.

Mutual Funds:

These are funds operated by an investment company which raisesmoney

from the public and invests in a group of assets (shares,debentures etc.), in
accordance with a stated set of objectives. It isa substitute for those who are
unable to invest directly in equitiesor debt because of resource, time or
knowledge constraints.
Benefits include professional money management, buying in smallamounts
and diversification. Mutual fund units are issued andredeemed by the Fund
Management Company based on the fund'snet asset value (NAV), which is
determined at the end of eachtrading session. NAV is calculated as the value
of all the sharesheld by the fund, minus expenses, divided by the number of
unitsissued. Mutual Funds are usually long term investment vehiclethough
there some categories of mutual funds, such as moneymarket mutual funds
which are short term instruments.

What is meant by a Stock Exchange?

The Securities Contract (Regulation) Act, 1956 [SCRA] defines‘Stock

Exchange’ as any body of individuals, whether incorporatedor not,
constituted for the purpose of assisting, regulating orcontrolling the business
of buying, selling or dealing in securities.Stock exchange could be a regional
stock exchange whose area ofoperation/jurisdiction is specified at the time
of its recognition ornational exchanges, which are permitted to have
nationwidetrading since inception. NSE was incorporated as a national
stockexchange.

What is an ‘Equity’/Share….?
Total equity capital of a company is divided into equal units ofsmall
denominations, each called a share. For example, in acompany the total
equity capital of Rs 2,00,00,000 is divided into20,00,000 units of Rs 10
each. Each such unit of Rs 10 is called aShare. Thus, the company then is 11
said to have 20, 00,000 equityshares of Rs 10 each. The holders of such
shares are members ofthe company and have voting rights.

What is a ‘Debt Instrument’?

Debt instrument represents a contract whereby one party lendsmoney to
another on pre-determined terms with regards to rate andperiodicity of
interest, repayment of principal amount by theborrower to the lender. In the
Indian securities markets, the term‘bond’ is used for debt instruments issued
by the Central and Stategovernments and public sector organizations and the
term‘debenture’ are used for instruments issued by private corporatesector.

What is a Derivative?

Derivative is a product whose value is derived from the value ofone or more
basic variables, called underlying. The underlyingasset can be equity, index,
foreign exchange (forex), commodity orany other asset. Derivative products
initially emerged as hedgingdevices against fluctuations in commodity
prices and commodity-linked derivatives remained the sole form of such
products foralmost three hundred years. The financial derivatives came
intospotlight in post-1970 period due to growing instability in thefinancial
markets. However, since their emergence, these products have become very
popular and by 1990s, they accounted for about two thirds of total
transactions in derivative products.

What is a Mutual Fund?

A Mutual Fund is a body corporate registered with SEBI(Securities

Exchange Board of India) that pools money fromindividuals/corporate
investors and invests the same in a variety ofdifferent financial instruments
or securities such as equity shares,Government securities, Bonds, debentures
etc. Mutual funds canthus be considered as financial intermediaries in the
investmentbusiness that collect funds from the public and invest on behalf
ofthe investors. Mutual funds issue units to the investors. Theappreciation of
the portfolio or securities in which the mutual fundhas invested the money
leads to an appreciation in the value of theunits held by investors. The
investment objectives outlined by aMutual Fund in its prospectus are
binding on the Mutual Fundscheme. The investment objectives specify the
class of securities aMutual Fund can invest in. Mutual Funds invest in 12
various assetclasses like equity, bonds, debentures, and commercial paper
andgovernment securities. The schemes offered by mutual funds varyfrom
fund to fund. Some are pure equity schemes; others are a mixof equity and
bonds. Investors are also given the option of gettingdividends, which are
declared periodically by the mutual fund, orto participate only in the capital
appreciation of the scheme

What is an Index?

An Index shows how a specified portfolio of share prices ismoving in order

to give an indication of market trends. It is abasket of securities and the
average price movement of the basket of securities indicates the index
movement, whether upwards or downwards.

What is a Depository?

A depository is like a bank wherein the deposits are securities (viz.shares,

debentures, bonds, government securities, units etc.) inelectronic form.

What is Dematerialization?
Dematerialization is the process by which physical certificates ofan investor
are converted to an equivalent number of securities inelectronic form and
credited to the investor’s account with his Depository Participant(D P).

SECURITIES

What is meant by ‘Securities’?

The definition of ‘Securities’ as per the Securities ContractsRegulation Act

(SCRA), 1956, includes instruments such as shares,bonds, scrips, stocks or
other marketable securities of similarnature in or of any incorporate
company or body corporate,government securities, derivatives of securities,
units of collectiveinvestment scheme, interest and rights in securities,
security receiptor any other instruments so declared by the Central
Government

What is the function of Securities Market?

Securities Markets is a place where buyers and sellers of securitiescan enter

into transactions to purchase and sell shares, bonds,debentures etc. Further,
it performs an important role of enablingcorporate, entrepreneurs to raise
resources for their companies andbusiness ventures through public issues.
Transfer of resources fromthose having idle resources (investors) to others
who have a needfor them (corporate) is most efficiently achieved through
thesecurities market. Stated formally, securities markets providechannels for
reallocation of savings to investments andentrepreneurship.

Savings are linked to investments by a variety of intermediaries,

through a range of financial products, called ‘Securities’.
Which are the securities one can invest in?

• Shares

• Government Securities

• Derivative products

• Units of Mutual Funds etc. are some of the securities investors in the
securities market can invest in.

Regulator

Why does Securities Market need Regulators?

The absence of conditions of perfect competition in the securitiesmarket

makes the role of the Regulator extremely important. Theregulator ensures
that the market participants behave in a desiredmanner so that securities
market continues to be a major source offinance for corporate and
government and the interest of investorsare protected.

Who regulates the Securities Market?

The responsibility for regulating the securities market is shared

byDepartment of Economic Affairs (DEA), Department of CompanyAffairs
(DCA), Reserve Bank of India (RBI) and Securities andExchange Board of
India (SEBI).

What is SEBI and what is its role?

 The Securities and Exchange Board of India (SEBI) is theregulatory
authority in India established under Section 3 of SEBIAct, 1992. SEBI Act,
1992 provides for establishment of Securitiesand Exchange Board of India
(SEBI) with statutory powers for (a)protecting the interests of investors in
securities (b) promoting thedevelopment of the securities market and (c)
regulating thesecurities market. Its regulatory jurisdiction extends over
corporatein the issuance of capital and transfer of securities, in addition to
All intermediaries and persons associated with securities market.SEBI has
been obligated to perform the aforesaid functions by suchmeasures as it
thinks fit. In particular, it has powers for

• Regulating the business in stock exchanges and any other

securities markets

• Registering and regulating the working of stock brokers,

sub–brokers etc.

• Promoting and regulating self-regulatory organizations

• Prohibiting fraudulent and unfair trade practices

• Calling for information from, undertaking inspection,conducting inquiries

and audits of the stock exchanges,intermediaries, self regulatory
organizations, mutual funds andother persons associated with the securities
market.

Research Methodology

Definition of Research
The word research is derived from the Latin word meaning toknow. It is a
systematic and a replicable process which identifiesand defines problems,
within specified boundaries. It employs welldesigned method to collect the
data and analyses the results. Itdisseminates the findings to contribute to
generalizeable knowledge.

The five characteristics of research presented below will be

examined in greater detail later are:

• Systematic problem solving which identifies variables and tests

relationships between them.

• Logical, so procedures can be duplicated or understood by

others.

• Empirical, so decisions are based on data collected.

• Reductive, so it investigates a small sample which can be

generalized to a larger population

• Replicable, so others may test the findings by repeating it.

OBJECTIVE OF RESEARCH

Research design phase :-

This phase mainly involve stating the conceptual structure withinwhich
research would be conducted. The main steps involved inthis phase are as:

Sampling Plan:
The sample was selected for the study by convenient method. Thistype of
sampling where each & every item in the population has anequal chance of
inclusion in the sample.

Sample unit:

Under the study the customers are considered the sample unit in JAIPUR&
Jaipur, Bundi Districts.

Sample size :

The sample for research consisted of 100 Customers of JAIPUR

Jaipur & Bundi Districts. The sample was spread all over the
JAIPUR Jaipur& Bundi Districts. The sample size was restricted to
100 because of financial & time constraint.

SOURCES OF DATA COLLECTION

There are two sources:

1.Primary sources:- Primary data is collected through market survey.

2.secondary sources:- Secondary sources are websites and

brouchers.

Preparation of Questionnaire :-
The questionnaire was prepared by the researcher himself.The
preparation of questionnaire was done by keeping theobjective of study in
mind. The researcher took some help fromexperts during the framing of
questionnaires. The preparation ofquestionnaire took about 4-5 days. The
questionnaire used for study was of closed type since it is free from bias
nature of respondents.

Analysis phase :-

After the data has been collected the researchertabulatedthe data from
the tables the researcher analyzed the data. Duringthe analysis of data help
of various types of charts & graphs wastaken. The analysis phase took about
seven days. For further resultsweighted average method was used whenever
required. Finally onthe basis of analysis various results and conclusions
were drawn

FINDINGS

• Angel Broking Ltd. is a world class company and providing very good
services to its clients
• Its main objective to provide personalize services to the clients

• In the survey it found that 50 percent people among thewhole are aware
about the services providing by Angel Broking Ltd

• 44 persons are like to invest in share market among the

total which is the highest among other alternatives

• Around 38 People among total are more aware about Angel

Broking Ltd. and like to give preference

• There are 77 percent persons among total who like to investin Angel
Broking Ltd. than others and 33 percent are used to tradedaily

• Angel Broking Ltd. is providing lots of services to itsclients like PMS,

Investment Advisory, M-Connect, E-Broking,Insurance, Mutual Fund

• 89 percent people said that their company from where theyare availing
investment in stock market is providing online tradingand others are not

•Among all the companies Angel Broking Ltd. is at the 1st

no.

SUMMARY OF LEARNING EXPERIENCE

We can summarize of our learning experience as how to behave in

corporate world.

1.How to work under pressure

2.How to handle team.

3.How to get worked done from team.

4.To maximize the market share of the organization and how

to interact with the customer it is known.

5.What is the working process of organization?

6.How to fight with competitors.

7.How to find out the weaknesses of competitors.

8.How to convert competitor’s client in our organization

client.

9.How to analyze the need of client.

10.How to satisfy the need of client

ACHIEVEMENTS

.•I have achieved all the targets, which the company had setfor me for these
two months. Up till now I have opened 4 demataccounts,and assisted its
employees in various other activities

•I have got the knowledge on how to operate a terminal for

trading in the stock market (ODIN based software).

•Apart from this I have also developed skills on how to

interact with customers.

CONCLUSION
To succeed in digital space, marketers need to engaged,excite, enable
customer, to fulfill there expectation. Marketingsystem is more agile and
responsive. Customer experience andtrusty, security and privacy are critical
factor. E-World isunforgiving and has less patience. Hence promise to
perform tokeep up promise. Internet has resulted in consumer power shift
andalso marketing ability to respond and anticipate. Still the need forcreative
marketing exists. Internet is profound
Impact on value changes activities. There is need tosynergies online
and offline effort to offer better value. DesigningE-Business plan and
measuring E-Metric is essential. Internetserves a new business for
advertising, marketing research and salespromotion, distribution. Similar
studies need to be conductedacross diverse areas in B2C and B2B domains
to understandattitudes, behavior and key success factor

Recommendations

1.They should start funding facility

2.They should start loan facility

3.They should provide proper training to sub-brokers in the

area of customer service.

4.Time taken in account opening is too long i.e. 6-8 incomparison with other
DP’s providing the account opening in 2-3days and sometimes even in one
day, so the time limit should bereduced so that the users are interested in
opening the account.

5.A lot of Angel’s customers have been a result of “Word ofMouth”

awareness. If Angel could now focus on enhancing theirBrand presence
through marketing activities then Angel has thepotential to attract more
customers

Questionnaire
Name…………………………………….

Age…………………….

Occupation………………………………………………………..

Address……………………………………………………………
……………………………………………….

1.Do you know about Angel ?

Completely unaware Have heard about them

Aware

2.Where would you like to Invest ?

Fixed Deposits Share Market

Property Jewellery

Insurance

3.Which company of the share market are you aware of?

Angel Broking

Religare Indiabulls

Anand Rathi Others

4.Do you invest in share market ?

Yes No
5.In which brokerage house you have your demat account ?

Angel Broking Religare

Indiabulls Anand Rathi

Others

6.How often do you trade ?

Daily Weekly

Monthly Sometimes

7.What is the brokerage charged (Intraday) by your company ?

.10-.25 >.25

>.50 >.75

8.Which of these products apart from equity your company is

providing ?

Insurance Investment Advisory

Mutual Fund P.M.S

Trading All of the above

9. Are your company provide online backoffice facility ?

Yes No

10.Does your company provide online trading ?

 Yes No

11. Are there any charges for this facility ?

Yes No

12. What ranks would you give to these companies as per their

services ?

Angel Broking………………….

Religare…………………………..

Indiabulls………………………..

Anand Rathi……………………

Others……………………………

13. What do you expect from Angel Broking ?

………………………………………………………………………
………………………………………………………………………
………………………………………………………………………
………………………………………………………………………
……………………………………….

14. Any suggestions ?

………………………………………………………………………
………………………………………………………………………
………………………………………………………………………
………………………………………………………………………
………………………………………

15. Any References ?

a)…………………….

b)……………………
16. Are you aware of the Prevailing system of performance
appraisal in your organization?

Yes Yes, to certain extent

No

17 In my opinion, the need for performance management

system in the organization.

Very high Quite high

Rather high Quite low

Very low

18 My satisfaction with the appraisal system is:

Very high Quite high

Rather high Quite low

Very low

19 Extent of clarity in communication of the key performance areas.

Very high Quite high

Rather high Quite low

Very low

20 Extent of feedback & guidance provided to me before the

annual appraisal about performance is:

Very high Quite high

 Rather high Quite low

Very low

21 The extent of unbiased assessment of my performance

under the present system is:

Very high Quite high

Rather high Quite low

Very low

22 Extent to which the current appraisal system issuccessful in finding the areas
improvement in myperformance:

Very high Quite high

Rather high Quite low

Very low

23 The extent of effort in discovering my potential forshouldering higher

responsibilities through the existingsystem of appraisal:

Very high Quite high

Rather high Quite low

Very low

24 The extent of detailed discussion and guidance for futureperformance on the

basis of past year’s performance appraisal:

Very high Quite high

 Rather high Quite low

Very low

25 Do the appraisal system helps appraise to gain more

insights into their strengths and weakness:

Very high Quite high

Rather high Quite low

Very low

26 Do you have any suggestion to improve the current

appraisal system of your organization?If yes, please
quote:

BIBLIOGRAPHY

• www.angelharmony.com

• www.angelbroking.com

• www.google.com

• www.angeltrade.com
• www.timesofindia.com

• www.ivcj.com