Professional Documents
Culture Documents
ive Advertising
Objective
To obtain a position that is challenging an d allows the use of my wide array of
knowledge and expertise.
Education
University of California Los Angeles, Los Angeles Se
pt. 2009
Certificate in Business, Trade & Commerce
University of California Los Angeles, Los Angeles
Sept. 2008
Certificate of Professional Designation in Marketing
Certificate in Advertising
American Intercontinental University, Los Angeles
Major: Masters, Information Technology Emphasis: Applications Development
April 2006
Major: MBA in Global Technology Management Emphasis: Marketing & Management
March 2005
Loyola Marymount University, Los Angeles May
2002 Major: Bachelor of Arts, Business Administration Emphasis: Information Sy
stems and Operations
Management, Marketing, & Management
Experience
The Brand X Alliance Network Group, LLC. 2008-2010
VP of Strategic Marketing
Conducted all the client negotiations and acquisitions. Execution of all Compan
y and Client marketing initiatives and Campaigns: including social media, IMC, e
xperiential, and advertising. Planning of clients short term and long term goal
s as a Company and brand. Clients includes: Fashion, Excursions, wine, restaura
nt and bars. Specialized in Brand creation and development and cross branding.
Worked with small to mid sized companies.
Media Mayhem Corp, Los Angeles 2008
Account Executive
Client acquisition and digital media campaign executions. Included tasks: media
planning, business development and campaign execution. Worked on all experient
ial marketing: sponsors, gift bags and execution of Client appreciation party wi
th the cast of Entourage (HBO)
Independent Consultant 1998-2009 Retained by event planning com
panies, promotional companies, and event groups to act as their Creative/Marketi
ng Director for events. I specialize in experiential and brand marketing strat
egies.
Clients include:
Stella Inc. Entertainment, Los Angeles
Product placement and sponsorship for select Music videos.
Karma Magazine, National
Coordinate cross-marketing, sponsorship and branding for select events in Los A
ngeles.
Los Angeles Italian Consulate & Area 101 Studios
Marketing Director for Independent Fashion Week. Coordinated various event prom
otions on all media platforms for 8 designers from Emelia Romagna.
Created and executed all public relation efforts, press releases and coverage,
developed corporate sponsors, and orchestrated event staff and celebrity appeara
nces.
LiveStyle, Inc.
Hired as a Public Relations coordinator for Celebrity and American Film Institu
te events.
Tinman Productions; One Night Entertainment; Traffic Events; and Omer S. Product
ions
Designed & created mass-market events that include: product promotion, film rel
eases & premiers, restaurant openings, fashion shows, and holiday events.
Budgetary responsibilities for all events. Consistently met expenses and excee
ded expected profits.
Responsible for all event operations including: all media marketing strategies,
staff, corporate sponsorships, database management, and e-commerce functions.
Events size averaged at 600-800 invited guests.
Successfully maintaining B-2-B & B-2-C strategic alliances.