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DEBRA VITTONE

19 Beechwood Road, Laughlintown, Pennsylvania 15655


(724)309.9193
dvittone1@comcast.net

NATIONAL SALES MANAGER | VICE PRESIDENT OF SALES | SALES EXECUTIVE


Industry/Company Experience Highlights: Prada-Cosmopolitan Cosmetics-Guerlain Pa
ris-Lancome Paris

QUALIFICATIONS PROFILE
- Dedicated and results-oriented with dynamic sales and operations management ex
pertise honed by more than 20 years experience in beauty and fitness industry
- Demonstrated expertise in representing and selling prestige products to the co
untry’s top retailer/ luxury merchants
- Competently represented various line of prestige fragrances along with skin ca
re and beauty products, including Prada Skin Care and Fragrance, Guerlain Beauty
and Treatment, Lancôme Beauty and Skincare, Anna Sui Beauty, Gucci, Ellen Tracy, a
nd Carolina Herrera
- Excellent national customer relationship experience with various clientele, su
ch as Neiman Marcus, Saks, Nordstrom's, Dillard's, Macy’s (Federated), Ritz Carlton,
Marriot, Four Seasons, and entire U.S. corporate spa market
- Proven background in expanding markets, exceeding organizational goals, creati
ng sales incentive programs, developing distribution strategies and programs, an
d training sales teams with verified record of success in meeting and exceeding
sales and revenue goals
- Successful in representing prestigious skin care and treatment brands as well
as high-end beauty and skin care brands
- Accountable for managing a $12M budget as well as strategic and daily operatio
ns management planning, with extensive experience in all facets of business func
tions
- Effective customer liaison with strong interpersonal and communication skills
combined with superior presentation and negotiation skills and demonstrated stre
ngths in planning and executing all aspects of product launches
- Demonstrate in-depth expertise in developing and implementing effective sales
plan to attain revenue growth and achieve corporate objectives complemented with
outstanding track record of meeting and exceeding quotas

KEY STRENGTHS
- Budget and Sales Management
- Event Planning and Management
- Account Development and Retention
- Relationship Management
- Sales Forecasting and Marketing
- Customer Service and Retention
- Product Launches
- Leadership, Mentoring, and Team Building
- Product and Promotional Presentations
- Employee and Volunteer Recruitment

PROFESSIONAL EXPERIENCE
UNIVERSAL COMPANIES, INC. ~ Abingdon, VA
Vice President Corporate Sales ~ 2007-2009
Assumed full accountability in selling more than 5,000 varieties of spa supplies
, products, and equipment to corporate and resort destination spas in the United
States and Latin America. Executed HR duties, such as recruiting and managing o
utside and inbound corporate sales force for a $38M company.
Notable Accomplishments:
- Pivotal in recruiting and organizing the first corporate field sales force as
well as in developing field sales presentation materials and visual presentation
standards in networking event trade shows
- Competently managed the outside sales force as well as the inside team of acco
unt managers
- Led efforts in achieving 20% increase in 2008 and exceeding company sales tren
d by 12%
- Established and maintained good working relationships with clients throughout
United States that led in increased growth of customer base, including Four Seas
ons, Marriott, Ritz-Carlton, Canyon Ranch, XpresSpa, and Bliss
- Demonstrated exceptional performance in developing and managing all operating
and expense budgets for corporate sales, trade shows, and marketing costs
- Collaboratively worked with vendors and manufacturers to organize training eff
orts, initiate promotions, and site opportunities for their brands within the co
rporate spa sector of the business
PUIG PRESTIGE BEAUTY ~ New York, NY
Regional Vice President ~ 2003-2006
Demonstrated exceptional performance in marketing prestige fragrance and skin ca
re line of multinational company with brands consisting of Prada, Nina Ricci, Ca
rolina Herrera, and Paco Rabanne to specialty and major department stores, inclu
ding Neiman Marcus, Saks Fifth Avenue New York City, Nordstrom, Macy’s, Dillard’s, and U
lta. Effectively recruited, hired, trained, and managed five account executives
for the Midwest and Northeast markets.
Notable Accomplishments:
- Directed the most successful retail fragrance rollout in the history of Neiman
Marcus through effective store training lunches, cocktail or fashion parties, s
tore incentive rallies, and pre-sell incentive programs
- Exceeded the President’s expectations in rebuilding customer confidence in the Mid
west and Northeast markets
- Developed and spearheaded the Management and Sales Team recognized by the Pres
ident and national sales manager as the strongest team within the United States
market based on sales and client satisfaction
- Contributed in the successful negotiation of favorable net shipments, space, a
nd location
- Joined forces with executive leadership, store management, and the Buying Depa
rtment in consistently exceeding organizational goals
- Organized and facilitated seasonal trainings and promotional rallies for group
s of up to 150 sales and management personnel
- Executed incomparable skills in negotiating and budgeting all seasonal program
ming, including remit, blow-in, insert, and ROP advertising, promotional visual
weeks, special events, and freelance support at point of sale

EARLIER EXPERIENCE
COSMOPOLITAN COSMETICS USA, INC. ~ New York, NY
Regional Sales Manager
GUERLAIN PARIS ~ New York, NY
Account Executive
LANCOME PARIS ~ New York, NY
Account Executive
OTHER EXPERIENCE
PROFESSIONAL FITNESS INSTRUCTION
Owner/Certified Personal Trainer ~ 2009-Present
Efficiently perform various managerial duties, such as providing effectual indiv
idual or group training in a private studio setting as well as in administering
sales of all fitness packages and group class sessions.
Notable Accomplishment:
- Played a lead role in achieving 100% goal for client retention through actual
results and customer satisfaction

ACTIVITIES AND AFFILIATIONS


Cosmetic Executive Women ~ New York, NY ~ 2006-Present
- Active Member
Rolling Rock Club ~ Ligonier, PA ~ 1998-Present
- Active Member, Entertainment and Clay Bird Committees
- Founder, Ladies Shooting League ~ 2001