MELINDA S.

VALLONE
LEADERSHIP PROFILE
MBA with 15+ year multi-faceted business career and proven leadership of profita
ble business ventures, financial organizations and market-centric service compan
ies. Successfully converged vision, strategic insights and P&L leadership with i
nnovation and tenacity to translate strategies into actions, concepts into reali
ty, and corporate initiatives into profitable, revenue generating products/servi
ces. Demonstrated corporate discipline, entrepreneurial spirit, team leadership,
market focus and results orientation.
Balance of qualitative and quantitative insights to develop well-thought-out st
rategies and go-forward actions that protect business-investor interests and cre
ate accretive value in the face of dramatic industry and market volatility.
Demonstrated ability to quickly assimilate to new markets/industry, analyze tre
nds, justify risk, and establish timing for investment, diversification, expansi
on and exit strategies.
Track record of success developing creative solutions to complex business, fina
ncial and market challenges, and leading organizations through critical transiti
on stages to achieve stronger financial and market performance.
Identified and resolved P&L, capital, investment and cash management challenges
through creative problem solving, prudent management of people and costs, and c
lear focus on market centric activities.
Exceptional people development and engagement skills to develop motivated teams
, maximize employee potential, enhance operating efficiency and build high-perfo
rmance work environments.
Structured, negotiated and closed upwards of $5M in M&A transactions, commercia
l financings, real estate deals, venture capital investments other complex busin
ess transactions.
Mastered the art of relationship building and developed a rich professional/soc
ial network among business leaders, high-net-worth individuals, public/private i
nvestors, strategic partners and key customers.
Exceptional marketing and communication skills, developing strong brand image a
nd compelling messages that resonate with diverse audiences and stakeholders. Ef
fective writing, public speaking and presentation skills.
CAREER HISTORY
FOUNDER MADISON BELLE LLC 2009 to Present
Formed a private venture to facilitate investment acquisitions and start ups. C
oncurrently, with MBA classmate, led the conceptual design, business case develo
pment and operational model creation for a novel educational services enterprise
.
Presented education concept to private investors and garnered significant inter
est based on a value proposition rooted in fist mover advantage in nascent techn
ology and a scalable marketplace.
Crafted a formal business model and product/service commercialization platform,
and named co-founder of Caseworks.
PRESIDENT MADYBELLE LEASING COMPANY 1994 to Present
Founded a private venture providing outsourced commercial financing, private inv
estment and administration services. Established a multi-dimensional business mo
del, and coordinated business and personal investments, transactions and managem
ent for a ~$1M portfolio of commercial and residential real estate, equipment le
ases and other commercial assets.
Venture Development & Business Management
Drove business from initial concept to financial success, structured and execut
ed $1M in equipment and real property financings generating $1.2M in fee income
over 6 years, and developed/managed a $1M asset portfolio.
Demonstrated ability to deliver value-added financial solutions enabling small
businesses to secure capital in a constrained market, maximize cash flow and avo
id professional administration expenses.
 Established legal entities and corporate structures, which limited financial ex
posure and tax liability. Maintained strong fiscal discipline, risk management a
nd balance sheet / cash flow performance.
Introduced prudent business, financial, transactional and operating strategies
to yield the highest value for investments, transactions and assets under manage
ment.
Led a comprehensive impact analysis of industry/capital market downturn on futu
re business growth/diversification. Opted to wind-down management service agreem
ents and ultimately exit the business.
Strategic Partnerships & Managed Services
Sourced traditional and alternative creditors, Linked financial institutions to
vendors and business customers, and utilized innovative techniques and persuasi
ve negotiations to structure favorable equipment/asset lease terms and fees.
Addressed financial, governance, tax and accounting/reporting considerations th
rough interactive relationships and counsel from top financial, legal and profes
sional advisors.
Developed and sustained long-standing relationships with construction firms, le
nders/bankers and other parties to facilitate property refurbishment, custom bui
ld-outs and other market-based upgrades/investments for real estate assets.
Strategic Investments & Portfolio Management
Developed no go / go-forward actions investments and transactions that took int
o account real and perceived exposures, industry/market volatility, capital allo
cations, tax advantages and other ROI-based outcomes.
Identified, conducted due diligence and structured acquisitions/investments in
under-valued real estate, building a $4.8M asset portfolio. Determined the timin
g and led divestiture of acquired assets and generated 84% average ROI.
Transformed 30K sq2 mixed use retail, industrial and office space, and high-end
residential/vacation properties into marketable, profitable assets, which were
leased at higher than industry rates and gained up to 3X value over an 8-year pe
riod.
CO-FOUNDER ARCHITECTURAL CONCRETE DESIGN 1994 to 2007
Joined investors/owners of specialty design, marketing and services company duri
ng its infancy. Provided professional business leadership in strategic planning,
corporate development, budgeting/financial affairs, business development, contr
acts, customer service, marketing, human resources and administration. Served as
a liaison to 3rd party financial/legal counsel and partners.
Business Start-Up, Transformation & Diversification
Developed the business plan, funding and go to market strategy to capitalize on
untapped market opportunities. Transformed a concept into a viable, sustainable
business with 60 employees and $7M annual revenue.
Took a proactive stance in developing new ways to conduct business. Developed c
ompetitive, risk-based operational models, and evolved the business from a franc
hise to independent entity that grew into a multi-location, multi-channel enterp
rise.
Kept abreast of business, economic and market landscape, and substantiated the
value of customer diversification and geographic market expansion, resulting in
20% annual revenue/earnings growth and strong performance in a cyclical market.
Planned and executed continuous expansion/diversification strategies, launched
semi-autonomous business units and operations and laid the foundation for aggres
sive regional market expansion as a franchisor.
Business Development & Multi-Channel Market Expansion
Crafted a cohesive branding, marketing and publicity strategy that clearly deli
neated the companys value proposition, and elevated the visibility and credibili
ty among commercial and consumer accounts.
Engaged media/advertising firms in creative development of integrated marketing
campaigns including production of TV/print promotions, trade show collaterals,
public website and professional business collaterals.
Instituted a professional business development, contract management and service
delivery model, enabling the business to compete for and win major commercial c
ontracts with corporations and entertainment venues.
Elevated the sophistication of consumer/market segmentation strategies and busi
ness development tactics that differentiated the business and queued in on consu
mer buying behaviors. Grew/sustained consumer business at 50%+ of total revenue.
Enabled the business to guarantee quality and offer excellent customer service
by developing loyal, high-performance team, and offering compensation and employ
ee benefits competitive with major corporations.
Fiscal Management & Organizational Development
Funded start-up working capital through personal assets, and maximized cash flo
w and earnings through tax avoidance, equipment leasing and subcontracting/manag
ed services.
Stretched limited capital through effective vendor/creditor negotiations, prude
nt cash management and fiscally disciplined expense management, and keen attenti
on to the true cost of operations and profit margins by customer and market.
Forged strong business relationships with suppliers, bankers and 3rd party cont
ractors. Negotiated in excess of $2.5M in lines of credit, leases and other fina
ncial transactions on behalf of the business.
Offset labor intensive structure of field operations by sustaining low overhead
costs through managed services arrangements and development/leadership of a hig
hly efficient, automated business organization.
Developed a comprehensive supply chain model, vendor relationships and procurem
ent processes, which offered a steady supply of high quality goods at competitiv
e rates.
CIVIC LEADERSHIP
ENTREPRENEURSHIP VOLUNTEER GEORGE SCHOOL, NEWTOWN, PENNSYLVANIA 2010 to Present
Partnered with alumni to formalize a business entrepreneurship program and conve
rt a money-losing on-campus food/beverage facility into a viable entity. Enliste
d the support of faculty in technology, art, math and other functional disciplin
es, and enlisted student involvement to develop multi-media collaterals, competi
tive analysis tools, economic drivers and operational structures to successfully
operate the facility.
SECONDARY EDUCATION INSTRUCTOR & COACH COMMONWEALTH OF PENNSYLVANIA 1990 to 199
4
Honed administrative and program management experience in prestigious, extremely
competitive school districts (Central Bucks and Council Rock) with a diverse st
udent population. Effected change and continuous improvements in the design, dev
elopment and delivery of academic programs in biology, physical, earth and life
sciences. Established performance goals, tracked progress, and provided one-on-o
ne guidance to upwards of 100 students per year.
Introduced contemporary methodologies and delivered innovative academic, social
and personal development programs.
Dramatically improved the effectiveness of classroom instruction, and facilitat
ed student development and achievement.
Empowered and developed leadership, competitiveness and teamwork skills through
interactive, motivational style as a coach for field hockey and cheerleading.
Demonstrated diligence in planning, organization, presentations, relationship b
uilding and engagement among administration, faculty, students, parents and the
community.
VOLUNTEER LAMP FOR HAITI FOUNDATION 2010 to Present
Provided organizational strategy, program development, communications and fund r
aising support for 501(c)3 charity and nongovernmental organization (NGO) formed
to redress the consequences of unmitigated poverty by delivering health care, e
ducation and humanitarian aid.
EDUCATION
MBA SMEAL SCHOOL OF BUSINESS AT PENNSYLVANIA STATE UNIVERSITY 2010
Beta Gamma Sigma Honor Society
MA, COUNSELING SERVICES RIDER UNIVERSITY 1994
BS, SECONDARY EDUCATION & CERTIFICATION IN SCIENCE UNIVERSITY OF SCRANTON 1990