Professional Documents
Culture Documents
MULTAN
History
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Orange Lake Resort and Country Club near Orlando and a chain called
Wilson World Hotels. The family of founder Kemmons Wilson still
operates hotels as part of the Kemmons Wilson Companies of
Memphis. Wilson retired from Holiday Inn in 1979.
The brand name Holiday Inn is now owned by IHG, which in turn
licenses the name to franchisees and third parties who operate hotels
under management agreements. In January 2002, The Wall Street
Journal reported that the company, led by Ravi Saligram, was
producing a new 130-room "Next Generation" prototype hotel to
rebuild the brand. It would include a bistro-like restaurant and an
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indoor pool. The first of these prototype hotels, the Holiday Inn
Gwinnett Center, was built in Duluth, Georgia, in 2003.
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The Great Sign (Holiday Inn)
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Business Relationship with Gulf
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HISTORICAL TRADEMARK CONFLICTS
For two decades a hotel called Holiday Inn located in Niagara Falls,
Ontario prevented the Holiday Inn Corporation from operating one of
its own hotels in that city since the name was already in use. The hotel
used a logo similar to the old Holiday Inn logo from the 1970s. The
Holiday Inn Corporation directory referred to the hotel as "not part of
this Holiday Inn system". The hotel also owned the holidayinn.com
domain which forced the much larger corporation to use holiday-
inn.com. In 2006, an agreement between IHG and the Niagara Falls,
Ontario hotel owners was reached that allowed both the Hotel and
Holidayinn.com to be incorporated into the IHG system.
During the 1960s and early 1970s, Holiday Inn hotels located in Myrtle
Beach, South Carolina were simply called "Holiday" because a local
motel already had the "Holiday Inn" name. The name was contested
by Holiday Inns, Inc. v Holiday Inn before the United States District
Court for the District of South Carolina (Florence division) in 1973. The
South Carolina Holiday Inn had franchised their name to Strand
Development Corporation, which filed a counterclaim against Holiday
Inns, Inc. The dispute resulted in a concurrent use registration for the
Myrtle Beach hotel, which still operates as "Holiday Inn", although it is
required to use a distinctly different font.
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HOLIDAY INN CLUB VACATIONS
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ABOUT HOLIDAY INN CLUB VACATIONS & THE HOLIDAY INN CLUB
Kemmons Wilson built the first Holiday Inn hotel in 1952 in Memphis,
TN, redefining how families’ vacation together and quickly added
others to create the industry-leading hotel chain. Thirty years later,
Kemmons continued this quest by opening Orange Lake Resort, a first-
class, affordable, timeshare ownership resort.
more.
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More Rewards. Receive points and benefits through Priority
Points for Priority Club Rewards points which may then be used
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INTRODUCTION TO HOLIDAY INN:
Holiday Inn- The most recognizable tier of service. There are two
distinct types: high-rise, full-service plaza hotels and low-rise, full-
service hotels. The former also included many high-rises with round,
central-core construction, instantly recognizable from the 1970s. Both
offer a restaurant, pools at most locations, room service, an exercise
room, and functional but comfortable rooms.
Holiday Inn Hotel & Suites - properties offering all the amenities
and services of a regular Holiday Inn but consists of rooms mixed with
suites.
Holiday Inn Resort - Offering all the amenities and services of a full-
service Holiday Inn, resorts are considered a more of an advertising
branding than a completely different brand. Most Holiday Inn Resorts
are located in high leisure tourism markets.
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under the Holiday Inn Select flag until their existing license expires,
however many are converting to Crowne Plaza or regular Holiday Inn
hotels, with no further marketing or advertising based around the
"Select" moniker.
Holiday Inn Garden Court – which exist only in Europe and South
Africa and are designed to reflect the national culture?
Holiday Inn Express – Smaller versions of Holiday Inn hotels with less
amenities and services.
MISSION STATEMENT
VISION STATEMENT
SHARED VALUES
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They communicate openly.
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OBJECTIVES OF STUDYING HOLIDAY INN:
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Organization: Selected in Hotel Holiday Inn
Multan
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ABOUT MANAGEMENT
FUNCTIONS OF MANAGEMENT:
Planning
Leading
Organizing
Controlling
PLANNING
To achieve short term or long term objectives plans are made. Plans
regarding financial matters are made entirely by the exclusive
management. To make a plan for achieving any short term objective
the executive management takes decisions from middle management
and the employees as they play a huge part in achieving the desired
goals.
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I have a team of three sales managers. We plan on weekly bases. We
use frequency charts which are filled everyday of daily records.
We develop a strategy, then roll out of specific strategy and then wait
for the desired outcomes.
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Contingency Planning
ORGANIZING
Standard Rooms
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Exclusive Rooms
Family suites
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ORGANIZATIONAL STRUCTURE:
The organization chat of Holiday Inn hotel reveals that the structure in
the hotel is
Vertical structure
Centralized Power
Routine tasks
More formalization
LEADING
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individually because the markets are changing dynamically day-by-
day. For motivation Mr. Salam goes into the market with his teams. He
says he takes off his coat and tie and works side by side with his
teams, unable to differentiate between manager and employee.
CONTROLLING
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COMPANY AND ITS OPERATION
BOARD OF DIRECTORS
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They all belong to the same family; therefore this is family
company which is being run by the owner and his wife and children.
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ORGANIZATION STRUCTURE OF THE COMPANY
Vend Shop.
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FINANCE DEPARTMENT
STRUCTURE OF FINANCE
DEPARTMENT
FINANCE OFFICE
CONTROLLER FINANCE
MANAGER FINANCE
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SERVICES
The cost and purchase department is responsible for the purchase of all
the items for the hotel; it is their prime responsibility to ensure that top
quality stuff id being purchased at the best price.
COST CONTROLLER
PURCHASER
RECEIVING OFFICER
STORE KEEPER
ACCOUNTS RECEIVABLE
DEPARTMENT
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CREDIT CONTROLLER
RECOVERY OFFICER
GENERAL CASHIER
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He is responsible for all the cash and payments; he usually deals with the
banks etc.
INCOME AUDITOR
NIGHT AUDITORS
CASHIERS
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ACCOUNTING SYSTEM
PURCHASING
PURCHASE REQUISITION
PURCHASE ORDER
RECEIVING RECORD
FOOD
BEVERAGE
GENERAL STORE
ENGINEERING
STORE
INVENTORY CARD
ATOCK REGISTER
ACCOUNTS PAYABLE
POSTING OF EXPENSES
VOUCHERS
VOUCHERS
PAYMENTS
CHEQUE
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SELLING
CASHIERS
CREDIT DEPARTMENT
AUDIT DEPARTMENT
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CREATING EARLY BIRD REPORT
REVENUE REPORT: This report shows the total revenue and the heads
of accounts from where this revenue has been earned.
D.CARD REPORT
This report is made for the managing director it point out any irregularity
to the top management, according to the Managing Director this is the
most important report as it gives him a total picture of what is going on
and where the hotel deviated from the set procedures and rules.
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STRENGTHS:
The quality of service and the outlook or décor of the hotel is very good.
Food was also very good but surprisingly there were few guests in the
Mehfil Dining Hall. In Shang Palace, which is, their Chinese Restaurant was
full. The Coffee Shop was also attracting a large number of guests at the
time of hi-tea. The occupancy rate was usually around 50%, which is well
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above the average break-even point. At the time of my stay there the
occupancy was above 95% as only two to three rooms were vacant. The
management has also got permit for selling liquor recently and told me
that like hotel after Lahore it is the only permit for sale of liquor in South
of Punjab outside Lahore. The sale record for liquor was not shown to me,
but the managing director was beaming when he told me that they are
making very good sales. The laundry was also of very high quality and it
has good sales, bakery sales were also very promising.
WEAKNESSES
Weaknesses in System:
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The system of Accounts and MIS was not that of very efficient
organization, the handling of taxation matters was not adequate. Old
record and files are not retained in an orderly manner. As files of
procurement for furniture were not traceable at the time of my stay in the
hotel, the depreciation calculation was being done on erratic basis.
Although computers were there in almost all the departments but they
were not linked, the programming is not geared towards generating
reports for the management. A project to this effect was going on and is
to complete by the years end.
The parking space is very less, like in Holiday Inn Lahore: they have
a big constraint in parking vehicles in the Hotel premises. Although the
basement can accommodate around 100 vehicles even then, this was a
general complain.
The Swimming pool is very small and its design is also not very
conductive for swimming, it is rather ornamental type of thing.
Staff Manners:
Majority of staff was very courteous and polite but I could recall one
or two instances where they were not very helpful, like once a guest
asked for tea and a bottle of mineral water he was advised by the kitchen
staff to contact housekeeping for water. The guest was obviously annoyed
and reported this incident.
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On enquiry form various staff members in different departments, I
was told there is no formal training for the employees, when every the
general manager is changed he brings new methods and techniques for
the staff. But the hotel seemed lacking in this area, particularly some staff
dealing with room service needed training.
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Opportunities:
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Trends:
1. Comment cards which give the value for the different services,
like food room service, etc.
6. sales
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10. Telephonic contact is used to collect the data.
8. ORGANIZATIONAL STRUCTURE
1. Main Office
2. HRM Operations
1. Strengthening of organization on
functional lines:
5. Employee Retention:
Designation City)
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Needs Assessment (TNA) research program to detect gaps in KSQs
of employees.
1. Major Functions
• Recruitment
• Selection
• Placement
• Promotion
• Appraisal
• Assessment
• Termination
• Service
• Compensation
• Career planning
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• Cost effective system
• Internal Control
• Communication
• Special Assignment
• HR Audit
01
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RECRUITMENT:
Training
Job Evaluation
Administration of Benefits
Criteria of promotion
Service
Internal Control
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2. SUPPORT TO THE OTHER DEPARTMENTS
Why Reforms:
3. Requirement Analysis:
OBJECTIVES OF TNA:
MODERN REQUIREMENTS
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SYSTEM DESIGN:
C. SAMPLING:
• 2 = could be trained
• outstanding level
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As regards the training priority Out of the scale of 1-3,
E. RESEARCH METHODOLOGY:
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Before looking into short falls / weaknesses of HRM wing in general and
TNA research process in particular, SWOT analysis of TNA / HRM shall
unveil interesting feathers about the objectives achieved.
STRENGTHS:
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3. Training which the implementation plan of TNA is, it is being carried
out in a stereo type manner. Participants show least interest.
7. HRM initiatives and even TNA does not lay any talent pipeline /
job rotation / salary structure / promotional structure in the hotel
to encourage high skilled and high performers for vertical growth in the
career development.
Threats:
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o The incentive scheme hardly motivates an individual or team for
efficient and dedicated performance.
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Conclusions:
Recommendations
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Reference & Sources Used:
Cascio
Concepts
Annexes
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Exhibit-01: Organogram
Exhibit-05: JD Form
Scale (From 1 to 5)
5 Current Level is exceptionally good and requires no training.
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4 Current Level is better than requirement.
2 Current Level is below the required level and high training need.
1 Current Level is substantially below the required level and critical there is need for training.
Standards
Required
The End
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SUGGESTIONS TO BE EFECTIVE MANAGERS
1) MARKET INTELLIGENCE
2) COMPETITION ANALYSIS
4) STRONG FOLLOWER
5) BUSINESS MATERIALIZATION
6) CUSTOMER RETENTION
MARKET INTELLIGENCE:
COMPETITION ANALYSIS:
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You should be conscious of your competitors, so that you can analyze and
develop the strategy to maximize the profit. It is very important to be one
step ahead of your competitor in any way possible. As a manager you
should have full knowledge about the competitor’s strategies.
STRONG FOLLOWER:
The stronger your challenger is, the more you will compete and you will
be more passionate for your firm’s success. You should have faith in your
own decision, and if you believe that all what you are doing is profitable
and within the resources of the business, then you should go for it! You
should work enthusiastically and motivate your subordinates to
accomplish the targets set.
BUSINESS MATERIALIZATION:
For the betterment of your job you should conduct different seminars so
that you can be aware of all the effective activities which are going
around you, should give presentations to increase your communication
skills, and then last but not the least, you should also attend all official
meetings so that with the help of it you can interact with different people.
CUSTOMER RETENTION:
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We know that the customers are the backbone of every business’s
success. So the customers should be provided facilities in a very
organized manner with hospitality; services should be cheap and at the
same time good in quality and which should be provided efficiently. These
qualities will attract customers who will always place you on their top
most priority list. Fulfilling the consumers needs not only will provide you
with business but also superiority in the market.
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MANAGEMENT SKILLS TO BE USED:
Mr. Ahmed Salman utilizes all the major skills at his position. Conceptual
skills are used to solve and analyze the critical situation. With the help of
his mental ability he is able to take the correct decisions at the right time.
He (Mr. Salman) has 15 years of experience, which enhances his ability to
handle every type on problem. Due to his experience his concepts are
crystal clear and he can easily handle the difficult situations by posing
better and improved solutions. Mr. Salman organizes the tasks knowing
what should be done first and what should be done after some time.
Conceptual skills are very important
in this field of job. As a manger of
sales and marketing, Mr.
Salman identifies the opportunity for
innovations and recognizes problem
areas and implements
solutions to eliminate the
problem.
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support. He is role model for his subordinated, who guides them and
shows them the right path to follow.
A good leader can express himself by his effective skills, he has the ability
to manage the time, to divide the task in proper way and maintain the
discipline. His work does not end by imposing the tasks on the employees,
but his duty is also to check whether the work is being done properly or
not. Last but not the least; he uses his technical skills as well. Although he
is a manager but it is also his duty to be aware of all the basics first. Mr.
Salman has a clear understanding of his job-specific needs, so that he can
teach his staff without any difficulty, what to do and how to do. As a
manager, who leads and appoints jobs, his own technical skills need to be
well defined. Mr. Salman has all the qualities for a being an excellent
manager in his field.
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SYNOPSIS OF MY REPORT
1. History
2. Introduction
3. About Management
7. SWOT analysis
9. Orgaogram
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