You are on page 1of 3

DONALD L.

CRANFORD
111 South Cameron Street * Sterling, VA 20164 * 571-434-0751 * dcranford@katalys
tsolutions.com

EXPERIENCE
KATALYST SOLUTIONS, LLC 2004 to Present
Owner, May 2004 to Present
* Design and develop customer web sites and web-based applications.
* Website development for end customers including custom coding in PHP, Jav
aScript, xHTML, CSS and MySQL database;
* Implementation and customization of content management systems (Joomla, WordPr
ess, Mambo) and other open source software;
* Online marketing strategy development;
* General website design work and maintenance.
* Optimize customer websites for organic search engine results.
* Keyword research and analysis;
* Competitor research and analysis;
* Website optimization;
* Website analytics.
* Work with clients/prospects to identify needs and develop project proposals.
* Manage virtual teams for client projects.
INDEPENDENT CONSULTANT 2003 to 2004
Outworks Consulting, June 2004 to November 2004
* Telecommunications Consulting as sub-contractor for Outworks Consulting, LLC
* Research client needs for replacing outdated PBX phone system.
* Research vendor solutions including solutions from Avaya, Toshiba, NEC, and No
rtel, to determine best fit for client;
* Develop recommendation for IP-PBX phone system, which the client approved and
installed.
Global Internet Services, October 2003 to April 2004
* Design and develop Web-based applications and customer web sites.
* Develop web-based internal applications for managing customers using PHP, Java
Script, HTML, and MySQL database.
* Web development work for end customers including custom coding in PHP, Perl, M
ySQL and HTML implementation and customization of content management systems, an
d general design work.
* Identify and develop business opportunities
* Work with owner of Global Internet Services to identify business opportunities
to leverage company infrastructure and customer base to maximize revenues.
* Develop business plans and forecasts around identified business opportunities
* Develop customer proposals.
CABLE & WIRELESS 1996 to 2003
Senior Product Manager, November 1999 to September 2003
* Manage Data Networking Services for the North American region. Products includ
ed domestic and international Frame Relay, ATM, and legacy data products.
* Commercial management of product P&L
* Sales support and training
* Competitive analysis
* Process analysis
* Product reporting
* Develop new product enhancements for Data Services
* Writie Concept and Requirements Documents
* Develop business cases
* Manage the development process
* Develop ordering and support processes
* Conduct alpha and beta testing
* Develop product and user documentation and training
* Launch the product
* Supervise Data product management team
Manager of Product Development for Alternate Channels, February 1998 to November
1999
* Develop new products and enhance existing products for three primary channels:
Aggregators, Switchless Resellers, and Carriers.
* Manage all aspects of product and software development from inception to launc
h, including:
* Overall project management
* Write Concept and Requirements Documents
* Develop business case analyses
* Manage the development process
* Conduct alpha and beta testing
* Write user documentation and conducting user training
* Launch the product
* Manage interdisciplinary project teams as well as work with outside vendors
* Analyze impacts to Alternate Channels Division and manage projects for industr
y related issues including Year 2000 Compliance, Local Number Portability, and v
arious billing system enhancements.
Product Manager, September 1996 to February 1998
* Manage domestic and international toll-free product line, including all basic
and enhanced toll-free features for both switched and dedicated access
* Develop and introduce new toll-free products and features
* Manage additional product lines including Directory Assistance, Operator Servi
ces, and International Travel Card
* Represent Marketing Department for Area Codes Splits, International Dialing Pa
ttern Changes and network related issues.
MATRIX TELECOM, INC. 1993 to 1996
Manager of Product Development, May 1995 to September 1996
* Manage business and residential product lines including 1+ domestic and intern
ational calling plans, toll-free service, and domestic and international origina
tion calling card services.
* Manage interdisciplinary project teams from Sales and Marketing, Information S
ystems, Billing, and Customer Service for the development and introduction of ne
w products.
* Supervise marketing analyst staff.
Pricing Supervisor, December 1994 to May 1995
* Develop and introduce new calling plans.
* Monitor existing product profitability.
* Product sales and trends research and analysis using SQL in AS/400 based billi
ng and call rating system
* Develop customer specific pricing proposals.
Pricing Analyst, February 1993 to December 1994
* Analyze new and existing product profitability.
* Analyze competitive products / calling plans.
* Develop and maintain pricing spreadsheets and databases for access by internal
employees.
* Analyze tariffs.
EASTER SEAL SOCIETY OF TARRANT COUNTY 1991 to 1993
Manager of Referral Services, October 1991 to February 1993
* Direct marketing of medical rehabilitation services to physicians and insuranc
e case managers.
* Develop strategic marketing plans.
* Develop collateral materials.
* Design and implement marketing database.
* Conduct of market research.
PSYCHIATRIC INSTITUTE OF FORT WORTH 1990 to 1991
Computer Clerk, November 1990 to September 1991
* Design computer spreadsheets and databases to computerize medical records func
tions.
GUITAR SHOP, COLLEGE STATION, TEXAS 1989 to 1990
Assistant Manager, March 1989 to May 1990
* Sales, repair work, bookkeeping.
T.M.S. ENTERPRISES, ARLINGTON, TEXAS 1988
Marketing Representative, May 1988 to December 1988
* Direct sales of high quality cutlery.
EDUCATION
TEXAS A&M UNIVERSITY, COLLEGE STATION, TEXAS
Bachelors of Business Administration with a major in Marketing (May 1990)
Bachelors of Business Administration with a major in Finance (May 1990)
Minor in German
GOETHE-INSTITUT, GOTTINGEN, WEST GERMANY
Zertifikat Deutsch als Fremdsprache (July 1990)
"Certificate of German as a Foreign Language"
SKILLS
* Strong computer, analytical, problem solving and project management skills.
* Experienced in web design and management, including knowledge of html, PHP, Ja
vaScript, and MySQL database. Some experience in Perl and ColdFusion.
* Strong knowledge of xHMTL and CSS using current standards-based web design and
proper web semantics.
* Highly knowledgeable in Search Engine Optimization including keyword analysis,
competitor analysis, on-page optimization, and analytics.
* Extensive experience in open source software including the Joomla Content Mana
gement System as well as experience in WordPress, Mambo and Drupal.
* Extensive knowledge of PC software including Excel spreadsheet, Access databas
e, word processing, and project management software.
* Experience and familiarity in Linux, PC and Mac platforms.
* Highly knowledgeable in the telecommunications industry and strong knowledge o
f the Internet
* Training in Telecommunications, T1/T3 Fundamentals, DMS 250, and Data / Intern
et.
* Familiarity with Local Area Networking

You might also like