Kenneth W.

Binder
7 Old Orchard Drive
Weston, CT 06883
Home Office: (203) 454-5960
Mobile: (203) 216-5510
kbe8b342@westpost.net
Senior Sales and Marketing Executive
Business Development, Proposal and Project
Dynamic Media Sales and Marketing Executive driven to produce outstanding result
s. Biga"picture, analytical vision, with leadership and tenacity to successfully
penetrate new markets, capture market share and accelerate corporatea"revenue g
rowth. Hunter/harvester mentality. Value creator credited with rapidly accelerat
ing corporate revenue growth.
Areas of Expertise include:
Business Analysis, Development & Growth / Persuasive Communicator & Negotiator /
Project Management/ Strategic Planning / Client Needs Evaluation / Account Deve
lopment & Retention / Customer Relationship Management (CRM) / Proposal Developm
ent / Budget Management / Team Leadership / Revenue Generation / Corporate & Bra
nd Enhancement / Microsoft Office/ Digital Media & Technology Experience and Exp
ertise

PROFESSIONAL EXPERIENCE
PALACE DIGITAL STUDIOS / PRODUCTION CENTER, Norwalk, CT 2009
Leading provider of the highest-quality HD video production, editorial, audio re
cording, and computer graphics animation services to the areaas top advertising
agencies, corporations, broadcast and cable television networks, corporations an
d independent producers with annual sales ranging from $14 million to $16 millio
n.
Vice President, Business Development a" Clients: publishing, pharmaceutical (Cov
idien, BI, Bayer) healthcare; education; manufacturing; computer; and independen
t visual production companies.
I was challenged to expand client base while developing customer liaison between
our diversified production team. The focus was to maintain client objectives wi
th program content, graphic design, and custom printing and packaging for progra
m release and final distribution to the marketplace.

Kenneth W. Binder
Page 2
kbe8b342@westpost.net

a Aggressively market company to drive brand recognition and company visibility

to keep pace with the competition and challenging economic market.
a Successfully identified and landed several new accounts through networking, pr
ospecting, cold calling and referrals.
a Increased market share and revenue through integration of services provided to
existing clients.
a Liaison with all internal departments as well as vendors to coordinate project
s and client requests focused on meeting and exceeding client expectations. Pur
sued aoutside servicesa for specialty printing and packaging revenue streams.
a Prepared detailed cost proposals and marketing materials as required.
CINE MAGNETICS INCORPORATED, Armonk, NY 1998-2009 (11 years)
Senior Account Executive a" Accountable for Direct Sales and Marketing of media
services to corporate, industrial, educational firms and video production compan
ies. Supervised 4 customer service representatives internally.
a Digital Media/Management Specialists offering DVD, CD and Video Program Creati
on, Authoring and Duplication as a fully-licensed facility.
a Cultivated and managed more than 65 client accounts while supporting customer
service teamas project initiatives. Collaborated with technical staff to schedul
e production and facilitate each project.
a Maintained key contact with clients to execute project entry, change of orders
and to resolve issues.
a Implemented customer-focused, needs evaluation service relationships resulting
in increased revenue streams.
a Recruited from Color Film Corporation by Cine Magnetics, a competitor, to elim
inate direct competition and to have my accounts moved over to their firm. I man
aged and expanded our IBM Corporation relationship.
a Responded to our client base by providing customized proposals in response to
customeras RFP / RFQ specifications. Researched and developed necessary input da
ta, working closely with our production staff to provide the fastest project tur
naround.
COLOR FILM CORP. / VIDEO DIVISION, Norwalk, CT 1980 a" 1998 (18 Years)
Sales Manager a" In charge of building revenue from sale of companyas media prod
uction, custom printing/packaging services while grooming sales personnel at sat
ellite office locations in the U.S. through comprehensive training.
a Within 3 years was key business developer of division, having increased client
base by over 100%. Key clients included: American Express, IBM Corporation (see
below), Arthur Young Business Systems, Scholastic Inc. and Champion Internation
al.
Kenneth W. Binder
Page 3
kbe8b342@westpost.net
a Proposed and implemented a new recycling program for American Express and Cham
pion International, meeting their mandates for recouping some costs and recyclin
g product materials. Developed paperboard packaging instead of the industry stan
dard plastic products which reduced freight cost while benefiting our environmen
t.
a Held full accountability for account management, new business acquisition, pro
posal development for both the federal government and corporate/industrial marke
t sectors. I was responsible for all aspects of client relations.
a Identified and integrated various suppliers and vendors to meet client require
ments that could not be handled on site.
a Handled all aspects of account development and management, including the train
ing of Customer Service Representatives to assist in acquiring and retaining cli
ents.
a Led and directed internal client service representatives and coordinated activ
ity with outside suppliers and vendors.
a Major account management of IBM Corporationas S/390 Media Marketing campaign.
This included identifying and establishing relationships with key vendors to pro
vide critical production elements and services, encompassing custom graphics, pr
inting and packaging, writing cover letters, database management for the media d
istribution to their clients while observing USPS Bulk Mail specifications. This
required intense ahands-ona coordination, communication and program resolution
on a very compressed schedule that often involved working on weekends and some h
olidays. There were two monthly programs, Technical Insights and Magazine editio
ns.
a Collaborated on design and content of our sales booth for trade shows, along w
ith promotional material to provide exhibition attendees.
a Pivotal in development of effective marketing collateral that strengthened cor
porate visibility and expanded business opportunities at trade show exhibitions,
conferences and seminars held throughout North America.
EDUCATION
Ithaca College a" Ithaca, NY
Bachelor of Science (BS) Communications Management
Dual Major: Television / Radio Production and Business Administration Degrees
PROFESSIONAL AFFILIATIONS
Association of Career Professionals
Media Communications Association (MCA)
Connecticut Digital Media Association