SUMMARY

Motivated, results oriented Email Marketing professional with the ability to man
age multiple projects, work with creative, operations and technical staff, and t
o motivate work teams. Strong oral and written communication skills, a positive
, enthusiastic and solution oriented leadership style, and a strong sense of per
sonal accountability.
PROFESSIONAL EXPERIENCE
AMERICAN SOCIETY FOR QUALITY (ASQ), Milwaukee, WI 1996 to Present
* Email Marketing Analyst/Project Manager
* Initiated email marketing program
* Analyze results of email campaigns
* Recommend tactics based on analysis
* Increased ROI of email campaigns 20%
* Increased traffic to website 104%
* Increased effectiveness of targeted emails by 23%
* Reduced the workload for staff sending emails by 30%, despite a 50% increase i
n the number of emails
* Cut time to administer tactics
* Project Manager/Editor, ASQ's member newsletter
* Selected as editor for collaborative e-mail marketing effort
* Member satisfaction with newsletter over 95%
* Circulation up from 17,000 to 67,000 in 4 months
* Conversion Team Project
* Subject matter expert for customer data base conversion to new association sof
tware
* Tested software for "bugs," reported problems, and worked with software provid
er to remedy
* Offered demographic entry training organization-wide
* Project manager for customer database integrity program
* Write and update (as needed) procedures for accurate entry of customer demogra
phic information
* Write business rules for systemic improvements
* Benchmark for best practices
* Direct clean up efforts
* Decreased undeliverable mail by 68%
* Email bounceback rate decreased from 26% to less than 1%
* Increased address compliance with postal regulations from 92% to 98%
* Featured speaker at Data Integrity Conference
* Project manager for "opt-out" data conversion
* Benchmarked best practices
* Managed team of 8
* Ensured smooth transition for email permissions project required by board of d
irectors
* Project brought in on time and under budget
* Train staff (organization wide) to enter customer demographic records accurate
ly
* Permit or withhold permission for staff to create or change customer demograph
ic records
* Audit accuracy of entry
* Provide feedback and coaching regarding entry
* "Voice of the Customer" for extremely popular Foundations in Quality self dir
ected learning products
* Key player in strategic planning for products
* Attended trade shows to demonstrate and sell programs
* Sold more programs based on my demos than sales team
* As Customer Service Center liaison to Holmes Corporation, our partner in self
directed learning, have prevented multiple customer satisfaction errors
* Certified Quality Manager Self Directed Learning program most successful produ
ct launch in ASQ history
* Train and update staff on suite of products

OTHER EXPERIENCE
ALL PRO DESIGN, Milwaukee, WI 1995 to 1996
Account Manager
* Responsible for placing professional and technical contract employees
* Maintained constant contact with client companies
* Marketed services by phone and broadcast fax
ADTEC STAFFING SERVICES, Milwaukee, WI 1994 to 1995
Staffing Coordinator
* Filled client requests with best qualified candidates
* Recruited, interviewed, tested and placed graphic designers and desktop publis
hers
INTERIM PERSONNEL, Milwaukee, WI 1993 to 1994
Customer Service Supervisor
* Responsible for daily client and employee contact
* Regained lost accounts
* Contacted clients in an effort to anticipate needs
* Taught interviewing skills to temporary employees
* Trained temporary employees in data entry
FAMOUS FOOTWEAR, Milwaukee, WI 1989 to 1993
Store Manager
* Opened and managed new store
* Hired and trained entire staff
* After six months of operation, store was ranked 3rd (out of 450) for excellenc
e in customer service
* Regional store of the month during crucial "Back to School" season
* Successfully developed assistant managers for promotion to store manager
EDUCATION
University of Wisconsin-Madison BA Communications/Marketing 1988