Professional Documents
Culture Documents
RESULTS
*
Developed the strategy to take Eco-Drive to the next level INCLUDING
UPGRADING AVERAGE PRICE POINTS FROM $59 TO A $250. CHANGES LEAD TO
DOUBLING THE REVENUE AND THE PROFITS for Citizen.
- INTRODUCED AND MANAGED CITIZEN'S MAJOR MARKETING CAMPAIGNS IN
SPORTS MARKETING beginning with the America's cup sailboat races in
San Diego where Citizen became the OFFICIAL WATCH AND TIMER.
- PARTNERED WITH LOUIS VUITTON to do timing for the Louis
Vuitton Cup [Challenger races for the America's Cup].
- Participated in selecting Citizen's BRAND AMBASSADORS
INCLUDING ELI MANNING [NFL] , MATT KENSETH [NASCAR] , PADRIG
HARRINGTON [PGA], PAULA CREAMER [LPGA golfer].
EXPERTISE
- New Product Development - Sports marketing - Brand
Recognition - Displays
____________________________________________________________________________