Murphy D.

Bishop, II
1285 N. Sweetzer Ave. #106, West Hollywood, CA 90069 T: 310 994
4490

Omorovicza Skincare Los Angeles, CA

Vice President of Sales and Operations, North America
5/2010 - 8/2010
* Create and execute a distribution strategy for North American retailers.
* Create a two year fiscal plan for all current and future North American retail
ers.
* Build relationships with corporate and store level Neiman Marcus and Bergdorf
Goodman management. Create a plan by door to drive retail.
* Develop processes and procedures for an effective rollout in all channels.
* Develop and grow current retail sales with spa partners such as the Four Seaso
ns and the
Royal Palms. Create a plan by door to drive retail.
* Create policies and procedures to manage shipment process from facilities in H
ungary and
the UK to the US warehouse and then to the end retailer.
* Act as liaison between European partners and North American retail partners.
* Create effective ordering documents and procedures to facilitate efficient ord
er processing.
* Create job description and hire a national training and events manager.
Bare Escentuals (5/2007 - 4/2010) San Francisco, CA
West Coast Senior Regional Manager, Premium Wholesale
4/2009 - 4/2010
* Lead and manage 13 direct reports (Brand Specialist) covering over 200 Sephora
and Ulta
doors with a volume exceeding 125 million dollars.
* Strategize, plan and execute initiatives to drive retail in West Coast doors.
* Conduct quarterly meetings with Brand Specialist, District Managers and Region
al Managers
to ensure strong partnership exist and that mutual initiatives
were being executed.
* Lead, guide and direct all events for the West Coast.
* Continually tour stores and meet with the Store Directors to monitor the pulse
of the
business and to develop strategic plans by territory.
* Monitor and manage all aspects of inventory, in store merchandising and visual
execution.
This monitoring includes space and location negotiation.
* Act as liaison between the field and corporate merchants, education team and
national
events team.
* Assist in building and managing field budgets to maintain profitability.
* Work directly with Bare Escentuals VP of Sales, President and CEO to build str
ategies to
Drive retail across the division.
Bare Escentuals San Francisco, CA
National Sales Manager, Department Stores 12/2007 - 4/2
009
* Lead and manage 6 Regional Managers, Project Manager and over 250 indirect rep
orts
(BE staffing was 95% on BE payroll at that time).
* Guide new store distribution through site selection and space selection in Nor
dstrom,
Bloomingdales and Macy's. 43 new doors opened in 2008 and 37 we
re planned for 2009.
* Drive retail sales through creating and executing a nationwide strategy while
ensuring the
field teams had all needed resources to execute the vision.
* Develop and maintain relationships with key retail partners including: Vice P
residents,
Directors, National Buyers, Divisional Managers, Regional Manage
rs and Store Managers.
* Monitor and help manage all aspects of basic inventory sell in and sell thru.
* Guide field team to manage payroll to the company standard of 24%.
* Partner with retailers on all aspects of advertising and in store marketing.
* Lead liaison between the field and corporate marketing, visual, events and edu
cation.
* Promoted from Northwest Regional Manager to National Sales Manager in December
of
2007. Started with Bare Escentuals as a Regional in May of 200
7.

Molton Brown USA

Chicago, IL
Regional Manager, United States and Canada
10/2005 - 1/2007
* Managed a team of 2 Account Executives and 2 Account Coordinators.
* Developed budgets for freelance spend, travel and expense and training.
* Strengthened and maintained relationships with the following corporate buying
offices:
Neiman Marcus, Saks Fifth Avenue, Barneys New York, Holt Renfre
w, Bluemercury, CO
Bigelow, Bath and Body Works and 75 independent retail accounts
for a total of 275 points
of distribution.
* Created a marketing synergy between the Molton Brown marketing calendar and ea
ch
major retailers calendar. Responsible for implementation and e
xecution of marketing
calendar.
* Sourced potential new retailers, qualified the retailer and determined eligibi
lity for
distribution.
* Vetted all incoming request for distribution to determine retailer eligibility
.
* Managed account closures to protect brand image.
* Created net shipment goals by retailer.
* Analyzed business to determine best course of action to achieve sales goals an
d minimize
risk.
* Managed P@L to ensure that profitability goals were met.
* Managed inventory mix to ensure proper mix by account by door.

Village Lighthouse, Inc. Los Angeles, CA

Senior Retail Buyer 10/2004 - 10/2005

GAP, Inc. Los Angeles, CA

Head of Store, Beverly Center Adult and Baby Gap
10/2003 - 10/2004
Victoria's Secret Beauty
Nashville, TN
District Director of Stores: TN, AL and KY
2/2002 - 10/2003
* Developed and facilitated the growth of 10 Store Managers and 20 Co Managers.
* Achieved first year top tier sales performance with a 12% increase.
* Rewarded for outperforming peer group in new product launch efforts.
* Managed controllable expenses and increased margin contribution in stores.
* Achieved volume and profit growth goal in market area of 10 stores in 3 states
.
* Successfully executed the opening of 2 new stores.
* Conducted ongoing management training and created succession planning.
* Direct field contact between Florida and New York offices and stores.

Simon and Company, a division of Everest Lighting

Los Angeles, CA
National Sales Manager
7/2000 - 1/2002

Estee Lauder Companies, Inc.

New York, NY
Multiple Divisions/Positions 6/1995 - 6/2000
Stila Cosmetics, Account Executive, 10/1998 - 6/2000
Bobbi Brown Cosmetics, Account Executive, 1/1998 - 9/1998
Estee Lauder Cosmetics Core Brand, Account Coordinator, 6/1995 - 12/1997

Bachelor of Science in Business Administration - Concentration in Finance and Ma

rketing
Birmingham Southern College