Geronimo Guevara

4320 Sea Grapes Dr.

Fort Lauderdale, FLA 33308
(787) 402-2845 - E-mail: ggf4af30@westpost.net

Summary of Qualifications
Marketing Executive with over 10 years of experience in advertising. Strong bus
iness acumen with the ability to execute a wide range of marketing programs and
strategies designed to gain market share, increase revenues and profitability.
Key strengths include:
* Marketing Plan Development
* Sales Forecasting
* Budget Managing
* Product Branding
* Strategic Alliances and Partnerships
* Team Building & Leadership
Professional Experience
NEXT LEVEL PLANNING, San Juan, PR 2009-2010
Managing Director
Planned and implemented the agencies business plan for the short and medium term
s, defined start-up investment, established the marketing plan, sales projection
s and financial budget for the agency. Identified and negotiated strategic partn
erships with media suppliers and creative services and directed all new business
efforts. Designed and implemented standard operating procedures, hired new tale
nt and succeeded in maintaining low operational expenses. Positioned the busines
s as a full service advertising agency.
EL NUEVO DIA, INC., Guaynabo, PR 1993-2009
Advertising Sales & Marketing Director (2002-2009)
Developed and implemented a marketing plan to reposition the Classifieds publica
tion in the market. Redefine the products image to market it in new ways. Analyz
ed the product, market, distribution channels, strength and weaknesses of our co
mpetition, sales volumes, budget, and the business environment. Also established
key account incentive programs, negotiated strategic agreements with internet c
ompanies, and launched multiple advertising campaigns. Created multi departmenta
l teams to launch different products, managed the call center operation, implem
ented reward and incentive programs for the sales executives, directed, led and
manage the launching of the Classifieds Website for the newspapers, increasing i
nvestments and new users. Managed a workforce of 42 employees, the P&L and all s
ales projections.
Advertising Sales Manager (1997-2002)
Implemented a new sale and marketing strategy, restructured the sales force, rec
ruited new talent, and expanded the product offering. Positioned the publicatio
ns as dual readership products and increased their distribution out of the tradi
tional channels. Increased our presence in trade shows and focused in obtaining
immediate response for our advertisers. Implemented new technologies and applic
ations to facilitate the selling process Launched a new profit center, and repos
ition the division as a direct to segment opportunity. Financial and marketing o
bjectives were established and key account incentive programs were implemented.
A public relations plan was put in place to increase market presence and awarene
ss of the products reach, benefits and social commitment.
Selected Accomplishments (cont.):
* Launched new marketing plan attaining a 14% growth in annual billings.
* Reduced expenses and average of 5% yearly, increasing margins.
* Launched a new magazine division obtaining $1.9 million dollars in incr
emental revenues the first year.
* Developed and executed incentive and promotional programs, obtaining peers and
subordinate loyalty.

Senior Account Executive (1993-1997)

Managed all media negotiations for a group of key advertising agencies, such as
BBDO, JWT, Euro RSCG, FCB, Y&R and Zubi Advertising. Negotiated mayor advertisin
g investments contracts that included print, internet and mobile platforms. Prom
oted mayor local entertainment, sports and cultural events and worked in marketi
ng campaigns for new product launchings. Developed solid networking relations ac
ross multiple industries. Served as a public relations agent for the newspaper i
n multiple trade activities.
Selected Accomplishments:
* Achieved a 12% increase in gross billings the first year.
* Generated $160,000 in new business revenue the first two years in the position
.
* Exceeded annual sales projection for 4 consecutive years.
* Created a loyal network of customers and friends.
DOCUMENT CONTROL SYSTEMS, INC., San Juan, PR 1991-1993
International Sales & Marketing Manager
Designed and implemented sales strategic plan for the company while restructurin
g pricing and servicing divisions. Developed and executed a new budget, sales an
d marketing plan. Analyzed product attributes distribution, promotions, and othe
r services along with the client's target, profile and market size. Responsible
for the indirect channel consisting of 5 dealers and 4 sales agents, and suppor
ted the R&D department in the development and launching of new products, thru di
fferent direct marketing strategies. Also supported Dominican Republic and Fort
Lauderdale, Florida operations.
Selected Accomplishments:
* Directed all Central and Caribbean sales which represented 58% of the company'
s total annual revenues.
* Restructured the proposal process, improving presentation and closing results
from 5% to an average 17%.
* Authored strategic marketing plan that served for accelerating revenues by 12%
.
* Expanded dealership network from 5 to15 dealers in the region.
OFFICE PARTNERS, INC., San Juan, PR 1989-1991
Account Manager
Directed the sales and account management activities, supporting the sales team
with new selling tools and tactics and by visiting the field with them. Also hir
ed and trained new talent, preparing them for effective presentations and custom
er proposals. Introduced a new product line to the region that increased the com
pany market share by 8% and helped achieve new commercial partners for the regio
n.
Selected Accomplishments:
* Established a customer's service quality program that kept key customer from d
efecting to competitors.
* Improved average revenue per customer by more than 9% annually.
* Negotiated 3 new manufacturers to represent their products in the region.
* Added 7 new distributors to the selling channels.
Education
University of Georgia, Athens, Georgia
BBA in Marketing Management
Languages
Spanish, English
Computer Skills
Word, Excel, PPT, Access, Internet