5253 Mira Vista Drive

Palm Harbor, FL 34685

727.871.3280 cell
awf52db6@westpost.net
Andrew Weintraub
SENIOR SALES AND BUSINESS DEVELOPMENT EXECUTIVE
Integrated Care Management, National Account and Health Plan Sales Leadership
A versatile, highly successful business development architect, able to create vi
sion, lead national account sales teams and direct departments of sales, account
management, and product development across multiple verticals and distribution
channels. Broad expertise covers major account sales, leadership of sales and m
arketing operations as well as underwriting, customer service, operational funct
ions with profit/loss responsibility. Played key leadership roles with start-up
s, turnarounds, mergers, board advisement, and new market and acquisition evalua
tion.
Diverse market segment expertise, including Commercial large, mid, small, labor
and trust, individual, government groups at all levels, Medicare and retiree, Me
dicaid, and Workersa Compensation. Broad experience with multiple distribution
channels, products, and industries.
Experience and Accomplishments
2007 a" 2010 KePRO, Tampa, FL
Chief Development Officer, 2007 a" 2010. National medical management firm offer
ing utilization, case and disease management and wellness services, targeting co
mmercial and government market segments: national employers, health plans, TPAs,
Medicare, Medicaid and DoD. Reported to CEO. Responsible for sales, account m
anagement, and product development.
Accomplishments:
- Increased corporate annual revenue from $35 to $52 million
- Grew proposal pipeline by 400%
- Increased closing ratio from 15 to 26%
- Personally led a number of the organization's successful sales efforts
2004 a" 2007 Kaiser Permanente, Atlanta, GA
Vice President, Marketing, Sales and Business Development, 2004 a" 2007. Report
ed to Regional President. Responsible for Georgia regionas sales, account manag
ement, product development, strategic marketing, and underwriting for Commercial
, Individual, and Medicare business lines, leading 100 employees. Member of nat
ional sales and marketing leadership teams.
Accomplishments:
- Directed dramatic enrollment turnaround: 20,000 membership enrollment growth o
ver two years, following 25,000 enrollment decline for the three years immediate
ly prior to employment
- Georgia region led all company regions in 2005: achieved 193% of enrollment gr
owth goal
- Personally led successful sales teams for acquisition of two large accounts, P
ublix and Kroger-UFCW, the region's largest new account in five years
- Recognized at 2006 national sales conference for goal achievement and leadersh
ip of Kroger-UFCW sales team
- Implemented national organization's most successful high deductible and HSA pr
ograms for individual and small group market segments; Increased Individual pro
gram enrollment by 50%
- Developed segment specific marketing plans and increased sales activity for al
l market segments

Andrew Weintraub
Professional Resume
Page 2

2003 a" 2004 Aon Consulting, Cleveland, OH

Vice President, Employee Benefits, 2003 a" 2004. Reported to Executive Vice Pre
sident and Regional Director. Responsible for new large employer and health pla
n sales. Particular focus on employee benefit vendor evaluation, consumer direc
ted plan design, HR outsourcing, compensation, employee communication, pension a
nd 401(k) plans and, for health plans, market and product evaluation.
Accomplishments:
- Exceeded sales and activity goals
1999 a" 2003 Family Health Plan, Toledo, OH
Vice President, Sales & Customer Service, 2001 a" 2003. Reported to CEO. Membe
r of health plan's operational turnaround team that, in preparation for sale of
company, increased enrollment, rebuilt operations, improved customer service and
obtained three-year NCQA accreditation with Excellent status. As Regional Dire
ctor, led commercial and Medicare sales units. Promoted to Vice President in 20
01 and assigned additional business units: customer service (member and provider
service), enrollment/eligibility, Medicaid enrollment and product development,
overseeing 40 FTEs.
Company was acquired in 2003. Led successful membership transition.
Regional Director, Sales & Service, 1999 a" 2001. Reported to Vice President, S
ales. Member of successful management turnaround/recovery team. Directed 20 FT
Es in three divisions: Medicare Advantage individual sales, Commercial and Medic
are group sales, and commercial and Medicare group account management; directed
annual cross-functional Medicare product development and operational implementat
ion team.
Accomplishments:
- Prior to March 2003 announcement of the acquisition of the company, increased
membership enrollment by 63% in 18 months, from 38,000 to 62,000
- Personally directed successful Chrysler-UAW sales efforts:
- Led sales team that negotiated, sold and implemented region's largest employer
, Chrysler, adding 12,000 new members
- Led company's effort to obtain UAW approval which opened new distribution chan
nel and supported Chrysler sale
- Prior to announcement of intent to sell the company:
- Achieved 126% of budgeted enrollment forecast
- Increased commercial group sales results and proposal activity by 35% in year
one 50% in year two
- Led Medicare Advantage product development and sales efforts:
- Designed, directed and implemented a major benefit and provider network reconf
iguration, expanding from one to four plan options with two distinct benefit des
igns and two distinct provider networks
- Expanded Medicare enrollment by 95%, from 4,400 to 8,600 members
- Directed efforts which increased Medicaid enrollment by 235%, from 5,100 to 12
,000 members:
- Negotiated with State and providers to implement a broader network which incre
ased company's share of Ohio's auto-assignment process, and increased presence i
n County offices; net gain 3,600 members
- Oversaw implementation of membership following acquisition of competing Medica
id plan; net gain 3,300 members

Andrew Weintraub
Professional Resume
Page 3

1998 a" 1999 Early Intervention Services, Pittsburgh, PA

Vice President, Business Development, 1998 a" 1999. Reported to President, Tri
Rivers Consulting Services, a provider owned workersa compensation managed care
review organization.
Accomplishments:
- Redesigned and marketed unique physician directed early intervention review se
rvice to workers' compensation, liability and automobile insurers, third party a
dministrators and case managers
- Increased revenue 327%
1990 a" 1997 Coventry Corporation, HealthAmerica division, Pittsburgh, PA
Vice President, Major Accounts, 1997. HealthAmerica Pennsylvania, Ohio and West
Virginia. Developed and directed HealthAmericaas initial sales and account man
agement unit for major customers and prospects with 5,000+ employees. Responsib
le for organizationas strategic accounts for two health plans, Pittsburgh and Ha
rrisburg, in three states.
Vice President, Marketing, 1996 a" 1997. Penn Group Medical Associates, Pittsbu
rgh. Chief marketing and business development officer for the regionas largest
risk-bearing multi-specialty physician practice, wholly owned by HealthAmerica,
with 115 physicians in 11 sites.
Regional Director, Market Development, 1994 a" 1996. HealthAmerica Pennsylvania
, Ohio and West Virginia. Directed expansion efforts into four new markets, pre
pared market assessments, developed provider networks, hired and directed sales
and service staff of 25 in four offices. Developed Anchor Client market expansi
on strategy in three new markets. Researched and performed on-site evaluations
of new markets and acquisition candidates for parent company.
Director of Market Development, 1992 a" 1994. HealthAmerica Pennsylvania, Ohio
and West Virginia. Directed major account sales staff of 10 FTEs; evaluated new
markets and acquisition candidates regionally and nationally; developed and con
ducted sales and product training; directed cross-functional product development
team.
Sales Manager, 1991 a" 1992. HealthAssurance Pennsylvania. Managed PPO/POS sal
es staff of 12 FTEs; directed cross-functional product development team.
Benefits Consultant, 1990 a" 1991. HealthAssurance Pennsylvania. Developed PPO
provider network and broker distribution network; sold PPO benefits.
Accomplishments:
- As unit manager/director and sales representative, received numerous commendat
ions, earned promotions, and consistently exceeded goal:
- Sold 69% of groups and 80% of membership/revenue in HealthAssurance PPO's init
ial year. HealthAssurance eventually grew to become company's flagship product
- Grew PPO membership by 600% in first year as sales manager
- Developed and led company's first major account sales team; consistently excee
ded goal
- Sold numerous large accounts, including PPG, Westinghouse, LTV Steel, Laborers
' Council, Hotel and Restaurant Employees Local 57, several hospitals, Manor Car
e, CIGNA and Kaufmann's/May Department Stores Company
- Directed major market expansion and product development initiatives:
- Opened sales offices in four Ohio and West Virginia markets; hired and managed
a staff of 25
- Led product development and implementation teams for self-funding capabilities
, point of service program and dental PPO
- Received HealthAmerica's Outstanding Leadership Award (manager of the year) in
1995

Andrew Weintraub
Professional Resume
Page 4

1982 a" 1990 CIGNA Corporation, HealthAmerica, and Prudential

Additional relevant experience with CIGNA (1987 a" 1990, Washington DC and Balti
more), HealthAmerica (1985 a" 1987, Pittsburgh) and Prudential (1982 a" 1985, Ph
iladelphia) covering Group and Life Insurance, HMO sales and account management.
Education
The Pennsylvania State University, Bachelor of Arts (BA)
Community Involvement
Board of Directors, Alzheimeras Association, Florida Gulf Coast Chapt
er, Current
Board of Directors, Georgia Chamber of Commerce, 2005 - 2006
Board of Trustees, Alzheimeras Association, Northwest Ohio Chapter, 20
00 a" 2003
Board of Trustees, Alzheimeras Association, Northeast Ohio Chapter, 20
04
Board Development Committee, American Heart Association, Pittsburgh, 1
995 a" 1999