Cell: 408.605.

3299
jwf7bcc0@westpost.net
Creative Director - Web Development
Exceptionally skilled in superior, innovative web development and creative direc
tion that builds brands, increases market share and drives revenue
Accomplished, award-winning creative director with more than 15 years of web dev
elopment and rich media marketing product development experience. Possess a uniq
ue blend of expertise that combines extensive experience in product management w
ith leading-edge creative development drawing on background in entertainment, so
cial networking and product development. Highly creative with a pioneer spirit;
able to envision strategic web-based products and services that resonate with ta
rget markets. Well regarded for innate talent in training, mentoring and managin
g creative teams, programming teams and marketing staff, including offshore prog
ramming and design teams, throughout product cycles.
Offshore Development
Business Development
Client Relations
Market Analysis
Branding
Project Management
Creative Direction
Social Networks
Film & Video Production
Product Marketing
Web Design
Internet Marketing
Software Development
Strategic Planning
Team Leadership
Professional Experience:
Confidential, San Francisco, CA May 2007-Prese
nt
An entertainment and social network company providing nationwide casting calls f
or movies, TV shows, reality TV, modeling, music and dance.
Director of Web Development | Creative Director
As Director of Product Development, lead a team of offshore programmers and web
designers in developing a membership website, a casting directors website and af
filiate marketing sites. Also responsible for building company's new casting dep
artment as Casting Department Director.
* Currently spearheading the development of an entertainment game for a FaceBook
application, similar to FarmVille. Role includes defining all the game's creati
ve aspects, game strategy and game play, as well as all design direction and con
ceiving all levels and interactions, features, and functions.
* Completely re-envisioned and re-developed the company website by improving bra
nd identity, adding new member features and simplifying the user experience; new
site resulted in increasing membership sales by 200%.
* Created an online educational program which included a series of video acting
lessons and interviews with entertainment professionals and a motivational speak
er; resulted in increasing membership retention by 300%.
* Wrote, produced and directed video acting lessons, video interviews, and produ
ct and service introduction videos.
* Developed extensive web marketing strategy that increased member reactivation
sales by 30%.
* Manage, train and mentor offshore casting department

Creative1Solutions, San Jose, CA January 2002-Ma

y 2007
Provider of cost-effective e-mail marketing products and services customized for
arts organizations and fortune 500 companies.
Owner | President
Launched a profitable online marketing business by providing cost-effective in-h
ouse e-mail marketing products and services. Responsibilities included P&L, prod
uct development, marketing and sales. Hired offshore programmers and designers.
* Provided strategic planning and execution of hundreds of online marketing camp
aigns for various performing arts companies, arts organizations, galleries, art
festivals and studio artists to promote special events, reach new customers, bui
ld customer loyalty and increase sales.
* Envisioned and built a customized e-mail marketing deployment, tracking and re
porting system for Scottrade, Inc., to increase sales and promote services of th
is leading online stock trading company with 120+ national offices and 2 million
+ customers nationwide.
* Developed a customized "Do-it-yourself" online marketing tool for Jabber, Inc.
, to help create and launch various e-mail marketing campaigns, newsletters and
promotions for this leading instant messaging technology company to promote soft
ware products, seminars and trade shows, as well as to increase its customer dat
abase.
NEC | AuraLine, Inc., San Jose, CA June 1995-Novembe
r 2001
A subsidiary of NEC Systems, AuraLine provides rich media advertising and email
marketing products.
Vice President of U.S. Operations | Creative Director (January 2001-November 200
1)
Defined and oversaw the development of advanced rich media marketing products an
d services. Responsibilities included building a team of programmers, designers
and multimedia producers and overseeing the execution of client campaigns.
* Pioneered and produced talking animated character technology developed for int
eractive marketing campaigns to increase lead generation, promote product brandi
ng and increase sales for NEC Computers product line.
* Produced advanced rich media lead generation and viral marketing campaigns for
JWT Technology, Inc., OKI Semiconductor and Mercury Interactive, which led to i
ncreased sales.
* Recruited, trained and managed creative staff, programming teams and multimedi
a producers in interactive campaign development, as well as sales and marketing
personnel to successfully pitch NEC products and services.
* Increased customer base and profit margins by producing numerous innovative le
ad generation and viral-marketing campaigns, including groundbreaking interactiv
e games, and by delivering key selling points and product features for NEC Techn
ology products.
Principal Multimedia Producer (August 1998-January 2001)
* Envisioned and pioneered a "Do-it-yourself" e-mail marketing platform enabling
clients to create and execute their own e-mail marketing campaigns.
* Led groundbreaking e-marketing product design by producing innovative rich med
ia e-mail marketing campaigns incorporating talking animated characters, animati
on and sound.
* Recruited multimedia producers with strong film production background; created
sales, business and marketing strategies and played a principal role in outlini
ng a new Internet service plan and business model.
* Promoted to Vice President of U.S. Operations and Creative Director in January
2001.

NEC | AuraLine, Inc. (Continued)

Senior Multimedia Producer (April 1997-July 1998)
* Led Research and Development Division into new consumer product market by deve
loping the AuraLine Multimedia Creation Kit, which received "Best of Show" award
at COMDEX.
* Managed company branding, product branding, website development, multimedia pr
oduct samples and trade shows.
* Increased product awareness and presence in multimedia software market by sele
cting and directing an outside design firm to create new product packaging, logo
design, trade show booth graphics and marketing collateral.
* Directed creativity and development of Java-based multimedia greeting card sit
e, which increased product awareness and sales.
* Promoted to Principal Multimedia Producer in August 1998.
Multimedia Producer (June 1995-April 1997)
* Envisioned and managed the re-development of NEC proprietary multimedia techno
logy into a consumer-based authoring tool.
* Instrumental in securing additional funding from NEC Japan for continued produ
ct development.
* Served as principal designer for Cyber Plaza USA, an NEC Japanese website offe
ring CD-ROM titles created to provide American business information, travel guid
es, products and services.
* Promoted to Senior Multimedia Producer in April 1997.
Interactive Intelligent Image, Foster City, CA February 1994-Ma
y 1995
Producer of interactive projects, software development and interactive games.
Multimedia Producer | Designer
Lead designer and producer for various interactive projects, software developmen
t and interactive games.
Independent Production Manager & Coordinator, Los Angeles, CA Feb. 1989-Jan
. 1994
Coordinated and managed film and video projects for TV commercials, music videos
, low-budget feature films and corporate videos for dozens of production compani
es.
Education:
San Francisco State University, San Francisco, CA
Bachelor of Arts, Film Production
Awards/Festivals:
Various web awards and film festival awards available upon request
Computer Skills:
Highly skilled with PhotoShop CS4, Adobe Premiere CS4 and Adobe After Effects CS
5 video editing and production software.
Volunteer Experience:
Volunteered e-mail marketing services to help promote various non-profit organiz
ations, including Creativity Explored, a San Francisco-based non-profit visual a
rts center that helps artists with developmental disabilities create, exhibit an
d sell their art, and Silicon Valley Open Studios, an arts organization featurin
g local artists throughout the Bay Area.