Michael Styles

27 Lagoon Drive East, Brick, NJ 08723

home: (732) 262-4846 cell: (646) 306-5149 email: msf82160@westpost.net
Accountable, decisive professional offering significant online and offline media
industry expertise. Reputation for consistently delivering results. Areas of e
xpertise include:
* Executive experience
* Media buying
* Financial management
* Global management
* Integrated marketing
* Contract negotiation
* Strategic media planning
* General and direct media
* Process improvement

Qualifications and Select Career Accomplishments

* Diverse experience working with major clients including: Unilever, Campbellas,
Nabisco, Frito-Lay, Sears, Burger King, IBM, Lenovo, SAP, Cisco, SAP, Merrill L
ynch, HSBC, Bristol Myers Squibb and Thomson Reuters.
* Agency-side experience directing media plans and buys, developing and managing
budgets, directing brand strategies and driving execution for both online and o
ffline media.
* Successful in developing and measuring KPIas, setting strategies, and developi
ng best of class planning principles for major advertisers.
* Experience with all forms of general media (TV, Print, OOH, etc.) and acquisit
ion-driven media (DRTV, SEM, Display, etc.).
* Consistently received top-rated feedback from clients for excellent service an
d attention.
* Significantly increased Mindshareas revenue organically.

Professional Experience
MINDSHARE, INC., New York Jan 2008 a" Feb 2009
Managing Director, Mindshare Global Group
Headed up all global accounts based in New York
* Responsible for managing worldwide staff and client relationships for top glob
al accounts
* Managed global P&Las for accounts managed out New York
* Reorganized global team structures to evolve media teamsa total communications
thinking and improve ability to deliver integrated programs
* Delivered training to improve strategic skills and cross-media knowledge
* Co-managed the New York Office
* Member of the North American leadership team, charged with overall management
of the region
MINDSHARE, INC., New York Jan 2005 a" Jan 2008
Managing Director, Mindshare New York Office
* Responsible for running the New York office, Mindshareas largest, representing
over $90MM in revenues
* Successfully managed the office P&L and all New York accounts, resulting in in
creased revenues
* Directed new business efforts
* Set business goals for growth and continued improvement
* Initiated successful employee retention projects including training programs,
flexible work schedules, and improved performance review process.
MINDSHARE, INC., New York Jan 2000 a" Dec 2004
Strategic Planning Director
Pitched and won the consolidated Unilever business in the U.S. ($700MM in billin
gs a" the agencyas largest account), and headed up the assignment. Managed a s
taff of 85 people based in New York and Chicago. Actively negotiated agency con
tracts, resulting in significant improvement in overall profitability. Establi
shed communications planning as a key offering for Unilever, which was ultimatel
y rolled out to the entire agency. Led high-level negotiations in developing m
ulti-media partnerships between Unilever and top media companies. Served as a r
egional team member of the global group managing the Unilever assignment worldwi
de.
JWT May 1997 a" Jan 2000
Senior Partner, Group Media Director
Headed up media planning for Unilever brands, Elizabeth Arden, Bermuda Tourism,
Merrill Lynch - $200MM in billings with a staff of 15 planners. 2nd in command,
responsible for managing day-to-day operations of the NY Media Department (55 p
erson staff), including hiring, account staffing, training, etc. Member of JWTa
s core new business team.
TN MEDIA, INC. 1994 a"1997
Vice President, Senior Media Manager
Pitched and won the consolidated media assignment for Campbellas Soup Company -
the first packaged company to consolidate their business in the U.S. Developed
a specialty group to manage Campbellas, which integrated planning, buying and r
esearch into a single unit. Drove media strategies and insights resulting in in
novative media programs. Liaison to client marketing teams, promotion teams and
agency creative teams for all media activity.
FOOTE, CONE AND BELDING, INC. 1981a"1994
Vice President, Associate Media Director
Began media career at FCB and held various media planning/buying positions over
time:
Vice President, Associate Media Director, Media Planning Supervisor, Media Plann
er, Assistant Media Planner, Assistant Spot Buyer.
Gained experience in a number of categories, including travel, package goods, he
althcare, finance, technology, telephony and business-to-business.

Education / Training / Affiliations

Masters in Business Administrationa"Executive Management track with a focus in I
nternational Marketing (1988)
St. Johnas University, New York
Bachelor of Arts Degreea"Majors in Business/Economic and Psychology, Minor in Bi
ology (1981)
State University at Oneonta, New York
Professional Development:
Leadership training for top company performers a" WPP
Management skills workshops
London School of Business Management Training Program
Digital Training Program - GroupM
Professional Associations:
AAAAas a" Association speaker and panelist
Effies judge