HUGO MORAN

1226 Highland Parc Place, Marietta, Georgia 30067

1-678-778-3317 ~ hmf92682@westpost.net
INTERNATIONAL FRANCHISE OPERATIONS/MARKETING
Emphasis on Latin American and Asian Franchise Operations
Franchise Sales/Marketing ~ Contract Negotiations ~ Product and Equipment Distri
bution ~ Logistics Management
Freight Consolidation ~ Franchisee Management ~ Customs Regulations ~ Quality Ma
nagement ~ On-Site Training
PROFESSIONAL PROFILE
Results-oriented, self-directed International Operations Director offering a dyn
amic career characterized by over 30 years of food industry experience, high per
formance, notable achievements, and a solid knowledge of Latin American and Asia
n business and culture. Present an outstanding record of steadfast leadership i
n areas such as developing franchise units, optimizing operational efficiencies,
increasing brand awareness, financial management, and delivering profit-driven
results. Equal talents in supervisory management, team building, troubleshootin
g, and problem solving. Articulate bilingual English-Spanish communicator with
effective decision-making, interpersonal, and presentation skills.
Key areas of effectiveness include:
International Business Management ~ P&L / Budget Management ~ Pricing / Reve
nue Projections
New Product Development ~ Strategic & Tactical Planning ~ Purchasing ~ Const
ruction ~ Human Resources
Bilingual: English and Spanish
EMPLOYMENT HISTORY
Director, Franchise Operations, Latin America/Asia 2000 - 2010
HOOTERS OF AMERICA - ATLANTA, GA
Developed and managed Latin American and Asian operations. Led operations, mark
eting, and development of restaurants; managed logistics for sourcing, transport
ation/distribution of food products and equipment to each country. Identified a
nd evaluated sales leads to signature of franchise agreements.
Began 2002 with 7 restaurants with combined annual sales of $8 million. From 2
002 to 2010, opened more than 40 restaurants in 18 countries in Latin America an
d Asia. Ended 2009 with 38 restaurants open; combined sales of more $34 million
, and royalty fees of nearly $1.5 million.
Demonstrated strengths in sales leads, negotiating and signing franchise agreem
ents with 17 new groups; liaison between Hooters of America and franchisee group
s.
Traveled over 70% of each year; inspected Hooters restaurants, conducted market
surveys, reviewed/approved sites for future restaurants; conducted continuing o
perations/marketing reviews.
Proficient in all aspects of plans, construction, FFE selection, conducting and
coordinating international training programs for openings, setting production s
tandards, workflow planning, and team building; developed/mentored franchisees,
directors of operations, others for successful restaurants.
Proven ability to motivate and direct domestic and foreign manufacturers, distr
ibutors, and service companies; maximize operations, negotiate contracts, execut
e cost controls, and define competitive pricing.
Developed, coordinated and began the first two Hooters International Training r
estaurants; Cancun, Mexico for Latin America and Manila, Philippines for Asia.
Manager, International Store Operations 1995 2000
PERKYS FOODSERVICE CONCEPTS - Tampa, FL
($5M Global Organization servicing food operations in the U.S., Caribbean, Latin
America)
Managed international operations division, with strong emphasis in Latin America
 and Caribbean countries. Led daily operations and international training; mana
ged logistics for transportation/distribution of food products and equipment to
each in-country location. Identified and evaluated new marketing areas, conduct
ed sales presentations, attended trade shows, acquired sales leads, and managed
inventories.
Peak performance in developing operations procedures and creating marketing man
uals for promoting company/client brand name products published in English, Span
ish, and French.
Demonstrated strengths in coordinating due diligence and strategic/tactical pla
ns that led to successful launch of over 150 foreign stores for clients such as
Exxon/Esso, Mobil corporations, and select businesses.
Proven ability to motivate and direct domestic and foreign manufacturers, distr
ibutors, and service companies; maximize sales, negotiate contracts, execute cos
t controls, and define competitive pricing.
Excellent record of identifying and executing cost-effective channels for trans
porting and consolidating shipments to international locations; initiate deliver
y procedures and enforce quality controls.
Proficient skills in conducting international training programs, setting produc
tion standards, workflow planning, and team building; mentor clients and in-coun
try company trainers. Instruct foreign technicians on troubleshooting and repai
ring company equipment.
Select Accomplishments
Led International Division to producing 55-60% of the companys aggregate sales
revenues and achieved notable success in delivering 45-50% of the profits for th
e last three consecutive years.
Developed an in-house international equipment service warranty program that add
ed $600,000 in net profit over a two-year period and devised a spare parts packa
ge for emergency repairs that reduced delays in productivity.
Directed introduction of three new menu items; oversaw, from concept through im
plementation, the development of promotional materials written in English, Spani
sh, and French. Resulted in a 15-20% increase in monthly sales.
EMPLOYMENT HISTORY (continued)
Account Executive / Collection Services 1994 - 1995
TRANSWORLD SYSTEMS, INC. - Tampa, FL
Senior Night Auditor 1993 - 1994
NOVI HILTON - Novi, MI
Restaurant Manager 1991-1993 & 1986 - 1989
DENNYS RESTAURANT - Southfield, MI & Memphis, TN
Housekeeping Manager 1989 - 1991
COURTYARD BY MARRIOTT - Southfield, MI
EDUCATION
BACHELOR OF SCIENCE, BUSINESS ADMINISTRATION (Emphasis in Marketing & Internatio
nal Business) 1993
LAWRENCE TECHNOLOGICAL UNIVERSITY - Southfield, MI
ASSOCIATE OF SCIENCE, HOTEL & RESTAURANT ADMINISTRATION 1985
SOUTHERN ARKANSAS UNIVERSITY - Camden, AR