Scott A.

Kaplan, CPA
1 Oldwood Ct
Melville, NY 11747
Home: (631) 470-1976
Cell: (516) 849-4382
skf9d0b4@westpost.net
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A highly motivated & skilled professional with over 18 years of experience in Pu
blic Accounting, Internal Audit, Business Operations & Financial Services. Indus
try exposure includes Financial Services, Media and Insurance
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Core Skills & Strengths:
Business Analysis
Planning & Forecasting
Reporting & Variance Analysis
Accounting & Controls
Customer Management
Expense Management
Major Accomplishments:
Spearheaded the creation of financial segment reporting and analytical function
s for Network division of Westwood One (Total annual Advertising Revenue of $175
-$180MM)
Prepared critical analysis of segment margins and sales trends which lead to th
e elimination of unprofitable programs and cost restructuring of less profitable
programs
Provided strategic analysis & financial support in renegotiation of 2 major hot
el partnership deal
Directed Business Unit Reengineering end to end process which resulted in achie
ving ~ $200MM of PL benefits ( G1 rating Distinguished)
Streamlined Forecasting processes which enabled Marketing team to focus on driv
ing business results
Engineered the financial process for the sale of 3 underperforming credit card
portfolios (yearly savings of ~ $2MM)
Experience
WESTWOOD ONE Co, Inc - New York, NY Mar 2009 Oct 2010
Director of Finance - Network Division Reported to the Senior Vice President o
f Finance Operations
Responsibilities included:
Managed and oversaw the daily financial operations of Network Division supporti
ng the Chief Operating Officer and Executive Vice President ($175MM-$180MM of an
nual sales)
Provided profitability and margin analysis to senior management and program lea
ders in order to support making strategic business decisions
Prepared segment reporting and trend analyses of program performance needed for
monthly and quarterly senior management meetings
Provided the CEO and Senior Vice President of Finance Operations with updates o
f risks and opportunities that impacted the operating margins of the Network bus
iness
Key liaison to various departments within Network organization which include P
lanning, Sales, Accounting and Compliance

AMERICAN EXPRESS Co Inc. - New York, NY 1997 - 2009

Senior Manager Cardmember Services Finance (2005 2009) Reported to the Vice Pr
esident of Planning & Forecasting
 Provided key analytical support and variance analysis on metric drivers and fin
ancial results for Membership Rewards (~ $2B rewards expense) & Insurance Busin
ess (~ $350MM total revenue)
Drove the process for the preparation of quarterly forecasts and year end budge
t
Managed the day to day relationship with business partners to ensure goals and
objectives are achieved
Collaborated with Business Controller & Reporting on monthly issues and assurin
g financials are accurate
Manager Strategic Alliances & CoBrand Finance (2001 2005) Reported to Senior D
irector of Finance
Developed ideas and strategies with the goal of increasing Contribution Margin
for top tier hotel portfolios.
Prepared cost/benefit analysis to determine profitability of various marketing
initiatives.
Reviewed monthly financials with Reporting and General Accounting group to ensu
re accuracy of results
Manager Consumer Card Reporting (1999 2001) Reported to the Director of Report
ing & Analysis
Performed reporting and analysis functions for the companys largest business un
it ( ~ $4B Net Income)
Development of reporting synergies that enabled my staff to perform their funct
ions more effectively.
Prepared monthly scorecards and ad-hoc projects for Consumer Card President.
Senior Financial Analyst Management and Control (1997 1999) Reported to the
Team Director
Consolidation of worldwide budgets and forecasts for the Finance Travel Related
Services organization ( ~ $100MM total expenses)
Performed monthly analysis on operating expenses to assist Senior Management in
reaching cash flow targets.
CABLEVISION SYSTEMS CORP Woodbury, NY 1993-1997
CABLEVISION OF OHIO - Cleveland, OH (1996 1997)
Manager of Business Planning Reported to the Director of Finance
Managed the daily financial activities for a major cable operator
Created financial reporting package for tracking operating and capital expendit
ures.
Prepared monthly expense and cash flow analysis to assist department managers i
n Planning, Budgeting and Forecasting.
Supervised the daily work activities of 5 staff personnel (AP & Payroll departm
ents)
CABLEVISION SYSTEMS CORP - Woodbury, NY (1993-1996)
Senior Internal Auditor Reported to the Director of Internal Audit
Conducted operational audits for a telecommunications company with cable and pr
ogramming entities located nationwide.
Developed new controls and procedures for cable and programming operations.
Interfaced with Corporate and System Management concerning industry issues, com
petition and FCC regulations to evaluate their potential effect on operations.
MARGOLIN, WINER & EVENS, CPAs - Garden City, NY 1990 1993
Senior Accountant
Provided Accounting, Audit, Tax and Business Consulting Services to assigned c
lients.
Education
Hofstra University - Hempstead, NY 1990
Bachelor of Business Administration - Accounting
Certified Public Accountant 1993
Computer Skills
Excel, Word, PowerPoint, Hyperion, Cognos