ROMULUS B. PORTWOOD, JR.

68 Champeaux Road, Brimfield, Massachusetts 01010

Home: 413-245-1076 Cell: 413-636-2829 rp2df764@westpost.net
SUMMARY
Experienced Marketing Professional with Global and diversified exposure in Marke
ting Communications, Events, Sponsorships, Promotions, Product Marketing and Pub
lic Relations. A proven track record of generating revenue, driving brand aware
ness and increasing ROI and demonstrated success in: developing and driving cor
porate events, team leadership and development, sponsorship programs, integrated
marketing campaigns, cross-functional collaboration and on-time/on-budget deliv
ery with fortune 100 companies.
PROFESSIONAL EXPERIENCE
ADOBE SYSTEMS, INC., San Jose, CA ~ 2002 - 2009
Senior Manager, Worldwide Tradeshows, Events & Professional Associations
Overall responsibility for Adobe MAX Users Conference Sponsorship Sales and exhi
bit pavilion 2008/09 and speaker management 2006/07. Managed 62 annual events,
including 32 Corporate, 22 Field and 8 international programs supporting Adobe's
Enterprise and Platform Business Units. Executed contract negotiations, partn
er management, sponsorship asset development, vender management and selection, g
raphic design, layout, content development, keynote placement and communications
to develop strategic outbound marketing campaigns.
* Decreased MAX Conference operations budget by 15% by securing a hardware spons
or and delivered 114% of target sponsorship revenue goal in 2009
* Generated record sponsorship revenue, 134% of goal, $1.1M, for MAX in 2008
* Managed coordination of 300+ internal and external MAX speakers delivery, imp
roving their experience by overseeing deployment of an automated on-line managem
ent tool
* Supervised a $6M event budget within 3% including all aspects of forecasting,
budgeting and reporting
* Delivered 120% growth of contacts generated year-over-year through integrated
marketing programs with field and direct marketing, advertising and vertical tea
ms
* Led RFP process for fabrication of new modular exhibit booth that resulted in
20% decrease in cost to exhibit
CLARIFY/NORTEL NETWORKS, San Jose, CA ~ 1999 - 2001
Product Marketing Manager, CLARIFY eBUSINESS APPLICATIONS
Partnered cross-functionally to create a strategic product plan, MRD and produc
t foradmap that supported the Clarify eSales Division.
* Achieved $11M in Q3 sales pipeline revenue
* Authored sales collateral, FAQs, and sales brochures to support a new product
launch
* Generated a 10% increase in leads resulting from a sales promotion program cre
ated with a software partner to boost sales activity in 2001
Marketing Manager
Provided strategic planning in support of trade shows, regional marketing progra
ms, corporate events, and partner marketing including: direct mail campaigns, sh
ow promotions, partner tie-ins, staff training, and management of all associated
vender relationships.
* Delivered $75M in pipeline revenue through lead generation activities supporti
ng corporate tradeshows and regional sales events. Previous programs failed to q
ualify leads or reach targeted industries
* Forecast, budgeted and successfully managed $2.5M marketing budget
INFORMIX SOFTWARE, INC., Menlo Park, CA ~ 1996 - 1999
Trade Show Manager, 1997-1999 ~ Event Marketing Manager, DataBlade BU, 1996-1997
Managed six-person corporate trade show department and all associated vendor rel
ationships in support of all North American shows and World Wide Users Conferenc
e.
* Developed and implemented a lead tracking system to track ROI and campaign eff
ectiveness, resulting in over 500 qualified sales opportunities and over 13,000
new leads within first three quarters implemented
* Directed design and fabrication of new 60X60 trade show exhibit including floo
r plan layouts, theme development and messaging, graphic design and multimedia
* Forecast, budgeted and successfully managed $3M budget for 34 show event calen
dar
THE STEPHENZ GROUP, INC., San Jose, CA ~ 1996 - 1996
Account Executive
Managed consumer event programming including positioning and execution of market
ing plans for Hewlett-Packard's Home Products Division.
* Directed development and production of point of purchase and collateral materi
als at major electronics retailers: Office-Max, Office Depot, Circuit City and G
ood Guys
* Managed fabrication of consumer trade show exhibit
HIGHWAY ONE COMMUNICATIONS, San Francisco, CA ~ 1994 - 1995
Account Executive
Managed and implemented national event marketing and sampling programs, hired an
d supervised tour event staff, developed creative concepts, drafted strategic pl
ans for program delivery, executed media buys and managed program profitability.
* Family Computer Fair, co-sponsored by Apple Computer and Ziff Davis: resulted
in successful launch of Family PC Magazine and promotion of Apple Macintosh Perf
orma computer
* Hi-C Can Jam, a 14 week national sampling program for Coke Foods: 350,000 samp
les given
* PowerFest'94, a national video game competition for Nintendo of America: 150 e
vents nationwide
EDUCATION
Bachelor of Science, Political Science, University of Oregon, Eugene, OR
Double minor: Public Relations and English Literature