ECIS Strategic Plan: 2010 - 2015

Process
A. Triangle Associates appointed as facilitators
B. Information gathered

1. Interviews with constituents

2. SWOT analysis
3. Staff surveys of membership
4. Organizational audit
Values
Collaboration—by developing strategic partnerships with
members, affiliates and other organizations to support common
goals and pursue shared objectives

Professional Growth—by increasing services to meet the

professional development needs of an expanding membership

Innovation—by promoting the exchange of new ideas in teaching

and leadership

Excellence—by modelling and supporting the ideals of

internationalism and best practices in school governance and
operations
ECIS Mission Statement - Draft

ECIS is the leading collaborative

global network promoting and
supporting the ideals and best
practices of international education.
ECIS: THE Source for International Education
 Goals
ECIS 2010 - 2015
Goal

ECIS will be known worldwide as the

source for international education
Goal 1
Marketing Strategies
Develop a comprehensive marketing plan and inculcate a marketing
mindset across association operations

1.1 Assess needs

1.2 Refine ECIS value proposition
1.3 Collaborate with members to identify & bring new products
& services
1.4 Engage a marketing consultancy group to develop a
marketing plan
1.5 Create a communications strategy
1.6 Develop ECIS web site as a repository of information
Goal

ECIS provides world-class, globally

relevant programmes and services to
international schools, educators and
organizations
Goal 2
2.1 Information:
Serve as the global clearing-house for questions, advice and general
inquiries related to any and all aspects within the field of international
education

2.1.1 Develop the capacity of the central office to

respond to inquiries
2.1.2 Recognized globally as disseminator of
research & new ideas
2.1.3 Global repository for international school
data & metrics.
2.1.4 Conduct a bi-annual analysis of major trends
in international education.
2.1.5 Provide web-based interactive discussion
forums
2.1.6 Facilitate action research
2.1.7 Revise ECIS publications
Goal 2
2.2 Consultancy:
Develop and implement a consultancy service product line to
address advisory needs of member schools

2.2.1 Conduct a needs assessment

2.2.2 Develop a business plan for
consultancy services
2.2.3 Develop a stable of ECIS
consultants
2.2.4 Develop performance metrics
to measure success & assure
quality
Goal 2
2.3 Professional Development:
Be the premier provider of professional development for
international educators

2.3.1 Strengthen existing

ECIS conferences
2.3.2 Develop regional, local
and web-based
professional
development
programmes
Goal

ECIS follows best finance and

operational practices to ensure its
long-term sustainability
Goal 3
3.1 Structure and Location:
Evaluate the association’s incorporation status and office location

3.1.1 Adopt the most

advantageous legal status
for operations
3.1.2 Explore the location of
the central office to
optimize incorporation
status, access for member
schools, and proximity to
other international
organizations
Goal 3
3.2 Staffing:
Ensure the professional staff has the training, background and
experience to administer the ECIS programmes and services

3.2.1 Employ on a consultant

basis a CFO
3.2.2 Revise the central office
organizational structure
Goal 3
3.3 Information Technology:
Conduct a technology audit to review infrastructure and systems

3.3.1 Consolidate all ECIS databases

3.3.2 Evaluate IT infrastructure & upgrade where
necessary
3.3.3 Document information about the database &
operations
Goal 3
3.4 Financial Practices:
Model best financial practices for international non-profit institutions

3.4.1 Implement a cost-centre approach

3.4.2 Develop multi-year financial forecasts
3.4.3 Analyze & report association financial information
3.4.4 Establish a transparent & accountable budgeting process
Goal 3
3.5 Program Review

Examine all association programmes and services, and develop

a viability plan for each existing programme and new initiatives

ECIS: THE Source for International Education