Richard Allen Miller

10860 Southwind Dr., Powell, OH 43065

614/286-2332
rmfe3550@westpost.net
Summary of Qualifications
Successful executive combining formal education with over eighteen years of visi
ble and measurable achievements in the consumer products industry. Demonstrated
expertise managing key accounts, developing staff, cultivating long-term busine
ss relationships, and securing significant market share.
Professional Experience and Accomplishments
Kellogg Company 2001 to Present
Columbus, Ohio
Territory Manager
Responsibilities include calling on stores, writing orders, and merchandising to
company standards
* Soliciting incremental displays
* Assign responsibilities for merchandising of stories to merchandisers
G and J Pepsi Cola Bottling Company 1983 to 2001
Columbus and Zanesville, Ohio
District Manager (1998 to 2001).
* Responsible for 6 account managers and 38 merchandisers
* District had 10% sales increase during 1999 fiscal year
* Assigned responsibility for low volume accounts
* Present increase in sales of 2.5% over 2000
Trade Development Manager (1996 to 1998).
* Responsible for development and implementation of programs to enhance market s
hare and profitability at headquarter level for national accounts
* Concentration in food service, grocery, and convenience stores
* Generated 3.5 million cases in sales annually
* Selected first Trade Development Manager and credited with cultivating departm
ent into producing 17 million dollars in gross sales in 12 months
* Credited with increasing division sales volume from 4% to 8% (and incremental
increases in annual gross sales of close to 800,000 dollars) through follow up i
n highly saturated market
* Increased display index (number of cases versus competition) from 120% to 150%
in 90 days through increased focus on customer partnerships

Richard Allen Miller

Page 2
* Personally developed highly successful 2-liter flavor program increasing sales
45% over three months resulting in a 27,360 dollar increase in profits at less
than 5 cents per unit
* Developed successful turkey give-away program for IGA advertising group encour
aging product bundling resulting in a 10% increase in revenues
* Contributed to turn-around of Engelfield Oil account through strong marketing
and promotional strategies and programs resulting a 1% increase in (sales, reven
ue)
District Manager (1993 to 1996).
* Responsible for directing 7 account managers and 35 merchandisers
* Accommodated 90 major grocery retail stores
* Directed staff training and development
* Cultivated and maintained positive client relations and increased margins
* Generated 3 million cases and 1.8 million dollars in sales annually
* Analyzed and revised merchandiser three-shift work schedule resulting in signi
ficant reduction in overtime payments
Account Manager (1989 to 1993)
* Responsible for marketing full line of products to 12 retail grocery stores in
central Ohio
* Demonstrated skills in client needs analysis, product merchandising strategies
, and suggestive and strategic selling
* Consulted with store management regarding promotional strategies and customer
buying trends
* Generated 900,000 cases and 56,000 dollars in sales annually
Area Manager (1987 to 1993).
* Responsible for directing efforts of 13 route sales representatives providing
service to independent grocery and convenience store chains generating under 2 m
illion dollars in sales annually
* Provided timely and efficient distribution of products resulting in increased
revenues
* Generated 800,000 cases in sales annually
Route Sales Representative (1983 to 1987).
* Staffed "Pepsi Express" effort, a bulk delivery and merchandising system focus
ed on high caliber associates and resulting in a successful project
* Responsible for cultivating staff to achieve promotion to merchandising and ma
nagement positions through consulting, guidance, and readership activities

Education
Salem College June 1976
Bachelor of Science in Business Administration