3812 BRANTFORD DRIVE * RICHARDSON, TX 75082

PHONE (214)695-0859
E-MAIL
CHANELLE R. HILL
OBJECTIVE
Bring 10 years of marketing, public relations, and sales experience to a company
where I will leverage my drive, leadership, organization, and creativity to ach
ieve personal and assigned goals and increase sales. Make a career investment in
a vision-minded company that offers opportunities for development and advanceme
nt
EDUCATION
1995-2000 University of Wisconsin - Oshkosh Oshkosh, WI
Bachelor degree in business - Majors: Marketing and Finance
PROFESSIONAL DEVELOPMENT
INTERSTATE BATTERY PILOT PROGRAM (President's Intensive Leadership Orientation T
eam)
August 2007 - 2009
The Interstate Batteries' PILOT's central purpose is to identify and develop fut
ure leaders for the company
* One of six selected by the officers' group to participate in the first PILOT
(100+ managers/directors eligible)
* Enabled with the ability to learn and grow at an accelerated pace
* Increased visibility and interaction with the officer's group and other Compa
ny leaders
* Broadened view of the Company through involvement in a variety of functional
and high visibility areas/initiatives
PROFESSIONAL EXPERIENCE
Interstate Battery System of America, Inc.
Marketing Director - Pricing, Profitability, Internal Channel 2007 - Present
* Manage a team of ten full-time employees including 4 Senior Managers and 3 An
alysts
* Research and analyze all primary channels of battery pricing and sales practi
ces on a national level
* Development and execution management of the annual Strategic Growth Plan to g
ain market share and profitability
* Create and maintain a competitive intelligence database to track and leverage
competitor pricing and successful sales strategies in the market place
* Develop a pricing matrix for the 6 million unit National Account business to
manage existing account pricing and future prospect pricing
* Develop/deliver sophisticated pricing guidelines (including brand, outlet/agg
regate volume, warranty and service) and work directly with the National Account
sales team and customers
* Approve all elements related to pricing for new and existing business
* Manage the Enterprise and Distributor profitability for more than 15 million
units sold, including 200,000+ Independent Dealers and 350+ National Accounts
* Revised the company subsidy program, resulting directly in a $4M gain in prof
it
* Successfully managed the Marketing budget of $3M
* Developed a Customer Satisfaction Index (scorecard) to evaluate account servi
ce for all Distributorships
Marketing Promotions/Channel Manager 2004 - 2007
* Managed staff of three full-time employees. Interacted throughout organizatio
n to accomplish objectives and to support the systems efforts by developing key
promotions
* Developed and implemented promotions for national distributors, national acco
unt dealers, traditional dealers, and our outside sales team that resulted in on
going incremental unit sales lift
* Led creative team, bringing together multiple business units, to design uniqu
e promotions and collateral material and train sales
* Developed strategic relationships across the organization with our internal p
urchasing group as well as with outside vendors in an effort to select, coordina
te, develop and ensure delivery of promotional items and point of purchase
* Tracked and analyzed promotion and incentive performance in terms of unit vol
ume and revenue and provided program summary highlighting developments and trend
s.
Market Development Manager - Golf Car and Mobility 2002 - 2004
* Developed our Golf Car and Mobility battery lines to gain market share and po
sition us strategically in the marketplace
* Researched market and competitive analysis and developed strategy with sales
to gain share in the market place
* Created new point of purchase and sales materials to support new and high-vis
ibility product lines
Marketing Coordinator 2000 - 2002
* Assisted Promotions Project Managers with coordinating all campaigns/program
launch activities
* Assisted with campaign/program maintenance by establishing tracking mechanism
s for weekly and monthly updates as needed
* Coordinated program payouts directly with recipients and accounting departmen
t for goals/winning recipients as needed by award
REFERENCES
Available upon request