SUMMARY OF QUALIFICATIONS AND KEY COMPETENCIES

* 10+ years demonstrated experience in executive sales, outreach, strategic rela

tionship building, working with all tiers of professionals in various industries
. Forging like-minded partnerships.
* Ability to access and build networks of influential contacts - media, industry
-related, celebrity, sports, political, community, non-profits, etc.
* Demonstrated success in generating, planning, communicating, coordinating, pro
moting and managing projects.
* Writing & editing of program-related newspaper pages and other print materials
. Excellent verbal, written, design, promotion and presentation skills.
* Strong leadership, organizational, strategizing and analytical skills.
* Special sensitivity to diversity issues, multicultural concerns, age sensibili
ties. Finely tuned diplomatic skills.
* Experienced in soliciting and procuring cause marketing sponsorships, and like
-minded ventures.

PROFESSIONAL EXPERIENCE
THE NEW YORK DAILY NEWS February 2000 - March 2009
Director, Educational Programs & Partnerships
* Oversee all educational and community outreach efforts to increase circulation
and News footprint among students of all ages, and "Young Reader" sectors
* Work closely with DOE representatives, UFT, college and campus coordinators, n
ational coordinators, parent groups to participate in their programs, expand New
s usage.
* Provide staff development events for educators throughout New York City and St
ate - using the newspaper across the curriculum to meet current standards and he
lp students achieve pedagogical goals.
* Identify mutually rewarding collaborations with corporate and like-minded educ
ational institution.
* Develop marketing concepts and opportunities - engaging celebrities to partici
pate in promotions.
* Recruit, hire, evaluate and train employees, consultants and interns.
* Serve as the liaison with all other departments (editorial, advertising, publi
c relations etc)
* Featured speaker/presenter/facilitator at local, regional and national educati
onal conferences (GeoFest 2007, NYNPA NIE Conference 2007, UFT Annual Conference
2007, NYCSS 2007, Newspaper Association of America - featured speaker and annua
l workshop presenter 2000- 2009)
* New York City coordinator for National Student Parent Mock Elections.
Accomplishments: After initial growth of 279% in Newspapers in Education (NIE) c
irculation in 2000, have continued circulation growth, surpassing each year's pr
ojected goal by at least 40%.

THE NEW YORK TIMES 1996 - 2000

Sponsorship Manager - Educational Relationship Mktg. & Training, National Newspa
pers in Education (NIE) Mgr.
* Increased visibility of NIE, school and college programs in the nationwide mar
ket.
* Addressed Advance Placement educators/graders in Florida, Nebraska, Maryland o
n using The Times to improve students' skill levels.
* Collaborated with like-minded partners on special projects; coordinated sponso
red projects.
* Successfully created and nationally expanded the training, sales and product k
nowledge sessions.
* Established and maintained supervision of Vacation Donation revenues; tracked
ABC adherence.
Major Accomplishments: Increased participation in Vacation Donation program, out
side of NY, with an increase from $700,000 to almost two million dollars within
three years. Alliance with History Day to expand Times educational mission.
Corporate Sponsorship Manager - Educational Alliances Dept.
* Revitalized NYT's NIE Program; introduced contacts to accelerate new curriculu
m guides and innovative projects.
* Represented The Times as a presenter/facilitator at multiple Educational, spon
sorship and newspaper trade conferences throughout the USA.
* Helped to design the New York Times NIE Learning Network interactive website.
* Conducted Sales and Promotion training for account managers in regional office
s.
* Helped launch the College Readership Program in Atlanta.
* Served on Mohonk Committee; helped to identify new, emerging ethnic/other targ
et niche groups.
* Spearheaded the use of special focus groups to identify needs and test NYT bra
nd recognition.
Accomplishments: Funded classroom newspapers nationwide and increased classroom
subscriptions.

THE NEW YORK DAILY NEWS 1981 - 1996

Education Sales Manager - NIE Circulation Department
* Developed marketing/sales strategies and material.
* Orchestrated Corporate Sponsorship program.
* Partnered with and liaison for JETS and KNICKS teams; heavy involvement in pro
motional events.
* Assisted in the Annual Spelling Bee competition.
* Previous supervisory and management positions within Advertising Sales, Market
ing (niche), and Circulation.
Accomplishments: Successfully re-launched post-strike NIE program. Spearheaded l
aunch of Spanish/English edition "El Daily News"; involved in the introduction o
f "Caribbeat" newspaper feature, established immigrant outreach through educatio
nal initiatives.
PRIOR HISTORY:
VISITING NURSE SERVICE OF NEW YORK 1978 - 1981
Business Manager - West Bronx Operations - total responsibility for smooth funct
ioning of medical as well as clerical and other support staff.

U.S. COMMITTEE FOR UNICEF 1968 - 1977

Supervisor - Customer Contact staff, Telemarketing/Correspondence
Administrator: Special Corporate and Celebrity Fundraising Programs
EDUCATION
Mercy College (New York) non-matric.
Convent of Mercy Academy, Alpha (Jamaica, W.I.)
Honor Student Full British course of study (6-year scholarship)
University of Cambridge (England/Jamaica) - Advanced Level Certificates.
AFFILIATIONS
NAMME (National Assoc. of Minority Media Exec.)
Bronx Board of Realtors
National Association of Female Executives
New York Women in Communication
Bronx Tourism Council - Marketing Committee(former)
DOE CTE Graphic Arts & Communication Advisory Board (2000 - Present)
PENCIL representative\
National Society of Professional Journalists
International Toastmasters (NYT "Headliners")
Unites Nations Association - Westchester Alpha Academy Alumnae Associatio
n.
National Academy Foundation Board Member
NYC Board of Education
Communications/Media/Careers-Advisory Council Board Member; LaGuardia Community
College - Early College Advisory Board Member
Bronx Council on the Arts -Former Board Member
2008- Administrative Board Member - Words of Bonds (School News Holocaust/slaver
y project)
2007-2008 Mayor's Health Literacy Project
AWARDS
NY Daily News Advertising Salesperson of the Quarter (1991)
Bronx Borough President's Community Service Award
YMCA Industry Achiever of the Year
International Training in Communication (Regional speech champion 2007)
Bronx Board of Realtors (Service Award)
NAA James K. Batten Leadership Award (1998)
NAA NAMME Leadership Award (2001)
International Leadership Award (England)
New York City Teachers of English Media Literacy Award (2007) - Nat Hentoff, Bil
l Moyers, Pete Hamill among former awardees
2008 - Partner In Education (Office of Career & Technical Education)
WAN (World Association of Newspapers) Award for General Excellence (2008)

OTHER
Notary Public; Accredited Notarial Signing Agent; Conversational Spanish; Curren
t Club President - ITC Powertalk International, Regional Membership Chairman, Co
uncil Writing Contest Chairman - Certified Train-the-Trainer Seminar Leader

References Furnished Upon Request