ANTHONY B.

LaROCCO
1300 13th Street, NW
Canton, OH 44703
Email: al103cef2@westpost.net Home: 330-452-3145 Wireless: 330-209-6260

SUMMARY
A professional Manager/Executive/Salesperson whose persistence and dedication co
mbined with extensive knowledge in computers, management, administration and eff
ective communication skills has succeeded in producing continuous growth and inc
reased profits. Recognized as a self-motivated team leader, I achieve deadlines
, while maintaining extraordinary internal and external customer relations, proc
essing work under direct or indirect supervision, in a rapidly expanding, fast-p
aced, and demanding environment. I effectively manage other store managers, wit
hin the district, in all aspects of retail, corporate services, business sales,
and training staffs for production, inventory management, staffing, training, P&
L management, and efficiently maintaining company budgets. Daily duties include
sales, payroll, shrinkage, closeouts, and other controllable expenses, as well a
s recruiting, hiring, promoting, and firing employees.
PROFESSIONAL EXPERIENCE
WAL-MART SUPERCENTER Kent/Streetsboro, Ohio 2009 - 2010
Fortune Magazines 2009 Most Admired Company
Assistant Store Manager
Manage 400 Zone Merchandise Supervisors, Department Managers, Merchandise Super
visors, Customer Service Managers, Customer Service Supervisors, Personnel, and
Associates. I have been left in charge of store while all other salaried members
of management were absent.
Licensed to operate heavy power equipment.
Initiated tours and meetings with Upper Management, Department Managers, Mercha
ndise Supervisors, and Associates.
Graduated from Wal-Mart University and Food School, a training program designed
to develop Assistant Store Managers, using SMART goals.

SPRINT KOI Northern Ohio 2005 2008

A growing National dealer partnership of Sprint PCS and Radio Shack
Store Manager/DMC - District Manager Candidate
Opened multiple, new locations and recruited staff (Michigan, Toledo, Fairlawn,
Cuyahoga Falls, Canton, Mentor, Parma, etc.) via job-posting web sites such as
Career-Builder.com. Attracted business by producing effective marketing strateg
ies. Trained staff and motivated them without having a training program in plac
e. Developed relationships with mall management and security in order to become
more marketable. Analyzed Profit and Loss reports in order to operate more eff
iciently. Resumed the role of District Manager while District Manager was on ext
ended absence.
Exceeded goals and obtained a bonus every month of 2007.
Received recognition for over-exceeding sales goals.
Store has maintained consistent Net Income: April 2005 thru Current
First location within district to achieve accessory attach rate of 1.50 or bett
er (1.53).
Sold various cellular products such as new wireless phones, contract renewal up
grades, pre-paid wireless, extended warranties, Home Long Distance, and accessor
y bundles.
Adhered to strict guidelines within Operations Excellence, Plan-O-Grams, and vi
sits done by District Manager, Regional Director and auditors.
 Managed all aspects of daily operations of store including opening and closing
store, ordering merchandise, balancing cash drawers, creating schedules for mult
iple locations, hiring crews for multiple locations, training crews for multiple
locations, submitting payroll for multiple locations, and having a positive att
itude of Do What it Takes To Get the Job Done.

VERIZON WIRELESS/AIRTOUCH CELLULAR Akron, Ohio 2004 2005

A Fortune 50 Nationwide cellular phone company.
Manager in Training/Sales Consultant/Business Account Executive: Outside Sales R
ep
Managed all aspects of daily operations of store including opening and closing
procedures, inventory control, cash control, originating and updating display ca
ses and proper signage.
Sold various cellular products such as phones, contract renewals, high-tier rat
e plans, data, accessories, and family-share plans. Warm-called existing custom
ers, encouraging new activations and renew existing contracts.
Adhered to strict guidelines and policies, including audit controls, cash packa
ges, merchandising, and challenging quotas.
Achieved Accessory Take Rate Retail Honor Role (3.07)

HARDINGS PARK CYCLE Canton/Alliance, Ohio 2004 2004

The Largest motorcycle and ATV wholesaler in Ohio and the bordering states.
Sales Consultant
Prospected new customers by selling over the phone and convincing them to visit
and buy. Made follow-up calls in order to obtain referrals.
Maintained daily operations such as morning meetings, restocking floor models,
warm-calling customers in order to close sales, and assist fellow associates as
needed.

SPRINT PCS Canton, Ohio 2001 - 2004

The Largest Digital Nationwide wireless phone company.
Retail Sales Representative/Vision-Web Product Champion/Kiosk Manager
Managed all aspects of daily operations of Kiosk including opening and closing
procedures, inventory control, cash control, originating and updating display ca
ses and proper signage.
Because of strong sales, location was opened, maintained, and remained open whi
le other new locations closed.
Cold/Warm called customers from old databases, A/B lists, YAA leads, Yellow Pag
es, etc.
Worked with local businesses by exchanging our flyers with their flyers to enco
urage more business.
Pinnacle Club Member - Exceeded expectations of company by remaining on top ten
listing for Percentage to Quota and Power Rankings Reports.
Maintained perfect inventory counts, paperwork, and cash control.
Received Gold Level Star Achievement award for Superior Customer Service
Received Silver Level, Great Lakes Area Sales Excellence Award for Quota Attain
ment within five categories. Was the only sales representative to receive this
award within the Cleveland market.

EDUCATION
EMBA Executive Master of Business Administration Degree.
Colorado Technical University (GPA: 3.32) 2009 - 2010
Professional certificate in Business Administration and Executive Management, Gr
aduate Level.
Courses concentrating on: Information Technology, Applied Managerial Accounting,
Applied Managerial Finance, Applied Managerial Decision-Making, Emerging Market
s, Entrepreneurship, Intrapreneurship, and Innovation, and Strategic Management
in Dynamic Environments.
BSB/MKT Bachelor of Science, Business/Marketing Degree.
Minor: Management (GPA: 3.37)
The University of Phoenix 2002 2009
Courses concentrating on: Advertising, Public Relations, Marketing Research, Con
sumer Behavior, Microeconomics, Finance For Business, Business Law, Accounting,
Research and Evaluation, Statistics, Critical Thinking, Computers and Informatio
n Processing, and Management.
AAB Associate of Arts, Business Degree.
Minor: Accounting (GPA: 3.42)
Axia College of University of Phoenix 2006 - 2007

COMPUTER SKILLS
Hardware: Systems ranging from name brand to custom-built. Peripherals includin
g modems, printers, scanners and networking.
Software: Microsoft DOS, Windows, and Office (Word, Excel, PowerPoint, Outlook,
Internet Explorer). IBM OS/2 and Warp, Novell, Macintosh System, Netscape, and
AutoCAD, Adobe PhotoShop and Acrobat Reader. MAS 90, Omni, Retail, Reflections
, Lotus Notes, Goldmine, PAL, Precedent 2000, RMS+, OTIS, Actiview, I2K, NetACE,
OCM, 5-Star, Nero, ACR-2000, FAST, SNAP, FASTerm, MS Front Office, and MS BackO
ffice.