LUCY SPENCER

New York, NY
Cell: 646 241 3385 | E-mail: Lucy.Spencer@verizon.net

Confident, creative and highly qualified brand and marketing professional with 1
0 years international experience, within entertainment, media and specialty reta
il industries. Broad based background encompasses exceptional work ethic and co
mmitment to organizational objectives within a highly competitive and rapidly ch
anging marketplace. Pro-active and solution orientated manager, who champions st
rategic brand and corporate initiatives. Recognized for decisive leadership with
exceptional influence and relationship building acumen and proven ability to ex
ecute effective promotional campaigns and events.
CORE COMPETENCIES:

Brand Management, Development & Stewardship

Integrated Marketing & Promotions
Creative Direction & Print Production
Product Development
Event Management
Strategic Partners & Alliances
Market & Trend Direction
Governance & Compliance
Excellent Negotiation & Mediation Skills
Relationship Building
Training & Development Programs
Budget Management

PROFESSIONAL EXPERIENCE

Associate Manager, Corporate Brand Management 2008 - 2010

The Walt Disney Company New
York, NY & Burbank, CA

a Leader in Brand & Character Stewardship function for Disney brand, providing s
trategic brand consultation and creative direction for all divisions and affilia
ted companies of The Walt Disney Company to protect and ensure strong, consisten
t global brand representation in the market place.
a Maintained integrity of the Disney Brand behind all creative executions, brand
applications and 3rd party collaborations across all media platforms for conten
t, advertising, promotions and marketing collateral including integrated marketi
ng and sponsorships programs, sweepstakes, new licensed product categories, char
acter appearances and events, delivering win-win solutions to support company st
rategies and objectives.
a Established a high level of visibility and accountability as brand consultant
within The Walt Disney Company; interacting with key marketing, creative, legal
and operations stakeholders across multiple business divisions, corporate partne
rs and a broad cross section of management levels, tailoring responses appropria
tely and providing creative and strategic solutions as required.
a Created & facilitated training presentations and resources, which would increa
se brand equity, ensuring that corporate business strategies are addressed, whil
st constantly evaluating and establishing new and feasible approaches to educate
and empower business units.
a Developed online database with Corporate IT, which would streamline approval p
rocess and reduce email correspondence by consolidating all off property charact
er appearance information to ensure delivery of a quality experience that is ass
ociated with the Disney brand and maintain consistency on a global basis across
all Special Events divisions across the company.
a Expert and primary consult for companywide food & nutrition policy, for which
Disney initiated the lead in the marketplace to address healthy eating and respo
nsible marketing to children within the entertainment industry.
a Working knowledge of COPPA, CARU & other FTC regulations around marketing to c
hildren, ensuring their compliance from a brand perspective and in conjunction w
ith Legal and Standards & Practices.
Marketing & In Store Communications Manager 2001 - 2005
Disney Stores, Europe
London, UK
a Developed creative briefs, managed in-house creative team and external design
& print production agencies to deliver behind in store marketing communications
plan within $2.5 million budget.
a Reduced annual Point of Sale expenditure by 20% by developing and implementing
new POS mechanic.
a Implemented all visual communication & POS requirements from Merchandise, Stor
e Operations and Strategic Marketing departments to support effective visual com
munication across all countries, allowing promotions to be activated within 24 h
ours.
a Ensured compliance of promotions, supporting POS & display across 110 stores i
n 4 markets to deliver high quality, consistent results, on time and within budg
et.
a Maintained promotional calendar in line with annual business objectives and ma
rketing events (e.g. product launches, theatrical & DVD releases, etc.)
European Promotions Executive (cont.)
Disney Stores, Europe
a Developed and implemented cross European marketing plan, delivering executions
and provided analysis of campaign performance.
a Introduced marketing events program that maximized seasonal business opportuni
ties and manufactured additional activity to enhance the retail experience
a Introduced first self-liquidating spend promotion, including development of pr
emiums and roll out throughout Europe, that became a template for future promoti
ons.
a Created additional opportunities with synergy and Corporate Alliance partners
to drive footfall, increase payment card usage with partners such as VISA, incre
ase consumer spend, identified incremental awareness opportunities for co- brand
ed events.
a Brand ambassador for third party promotions & media placement, ensuring brand
integrity at execution
a Responsible for $3.5 million promotions budget across Europe.
European Promotions Executive a" Local Activity
Disney Stores, Europe
a Created Pan European Christmas Gift Guide, from sourcing and development of de
sign to print & production whilst maintaining core objectives within branding gu
idelines; briefing and management of qualitative and quantitative research to me
asure consumer reaction to catalogue throughout Europe.
a Created and implemented consistent promotional marketing tools to maximize the
local promotional opportunities in all markets.
a Implemented broad based program to support the Grand Opening of Flagship Store
in Paris, France, including design and development of all media components - PR
, local advertising and event co-ordination.
Marketing Assistant
The Marketing Department (Sales Promotion Agency) / TMD Research Agency
2000 - 2001
National Australia Bank
Sydney & Melbourne, AUS
a Managed customer service and fullfilment programs for sales incentive plans at
promotions agency
a Project managed market research initiatives for research agency to evaluate br
and recognition for Australian Rugby Union.
a Compiled online HR Competency manual for National Australia Bank Leadership in
itiative
Marketing Assistant 1997 - 19
99
Signet Trading Plc (Ernest Jones & Leslie Davis)
London, UK
a Managed multiple brand advertising campaigns, media placement and production o
f jewelry, watch and bridal catalogues; sourcing and facilitating design, photog
raphy, print and in store distribution.
a Coordinated design and production of visual merchandising and Point of Sale re
quirements for national jewelry retailer for 180 stores, across 2 brands, liaisi
ng with Marketing, Buying & Retail Operations departments
Studio Assistant 1996 - 1997
Beryl Gibson Associates, Color & Textile Consultancy
London, UK
a Developed color and fabric mood boards, providing trend direction to fashion a
nd furnishing textile industry, international yarn manufacturers and global reta
il accounts
a Created woven fabric swatches to support new textile design concepts and yarn
development
Education & Training

Chelsea College of Art & Design

1996
BA (Hons) Design a" Textiles London, UK
Lincolnshire College of Art & Design 1993
1-Year Art & Design Foundation Course
Lincolnshire, UK
Interest & Hobbies

Life Drawing, Painting & collage, fashion, sewing, swimming, soccer, travel