Peggy Elliott

3061 Cates Lane Southwest, Rochester, Minnesota 55902

507.280.9278 (H)
507.269.1167 (C)
PegElliott@aol.com

SUMMARY PROFILE
Outcome-focused and profit-driven sales professional offering extensive experien
ce and expertise in B2B sales, account development, sales, and engineering manag
ement. Possess impressive record of career advancement along with excellence in
reducing costs and maximizing profitability. Highly regarded by upper management
for successful customer relationship management approaches and introduction of
strategic, productivity-enhancing initiatives. Able to promote workforce stabili
ty and efficiency through strong leadership and teambuilding skills.

KEY STRENGTHS
- Sales Profitability and Growth
- Global Product Management
- Cross-Functional Team Coordination
- Complex Negotiation and High-Closing Ratio
- Profit and Loss Management
- Sales Forecasting and Strategic Pricing
- Staff Hiring, Training, and Development
- Project Leadership

CAREER PROGRESSION

CRENLO, LLC ~ ROCHESTER, MN

Manager, Enclosure Sales 2007-2010
Provided functional oversight to the enclosure sales organization for a $20M pro
prietary product line of electronic enclosures.
- Fostered an authentic leadership image and motivated a group of professi
onals, consisting of regional sales managers, segment managers, sales specialist
s, and customer service specialists.
- Oversaw 19 manufacturer representative organizations that employs 120 in
dividuals and based location in the United States, Canada, and Puerto Rico.
- Leveraged strong analytical capacities in conducting sales forecasts and
product line pricing, which include transactional pricing and discount structur
e.
- Strategically devised and executed aggressive business initiatives to su
pport product positioning, pricing, promotion, distribution strategy, as well as
new product development.
- Planned and coordinated annual sales calls, along with product trainings
and corporate presentations to prospective customers.
- Rendered strategic leadership and direction to regional sales managers a
nd manufacturer representatives in their efforts to grow existing customer base,
capture new sales opportunities, deliver sales presentations to key customers,
and obtain market intelligence.
Senior National Account Manager 2004-2007
Formulated and implemented unique business plans to determine and aggressively c
apture OEM and large account business; reported directly to the Director of Encl
osure Sales.
- Dramatically increased business profitability by 10% through securing mu
ltiple, large national accounts.
- Realigned enclosure sales organization in securing large account busines
s and identifying new opportunities in excess of $30M.
- Built business protocols for designing and building product prototypes w
ithin 5 to 10 days in support of large opportunities.
- Served as the project leader with full responsibility in overseeing the
development and implementation of a product configurator for quotations, proposa
l drawing creation, and order processing.

Regional Sales Manager-West 2003-2004

Drove increase to sales revenue within the Central and Western Regions; regularl
y interacted and reported directly to the Director of Enclosure Sales.
- Surpassed sales quota in excess of $9M within the assigned territory.
- Coordinated the sales initiative for six manufacturer representative org
anizations consisting of inside sales and engineering staffs.
- Performed a variety of personnel duties, such as hiring and training of
regional sales representatives.
- Actively participated in national trade shows and sales calls within des
ignated territory.

EARLIER CAREER
CRENLO, LLC ~ ROCHESTER, MN
Senior Sales Engineer 2003
Field Sales Engineer 1992-2002
Sales Administrator 1987-1992
MINNEAPOLIS CHILDRENâ⠬⠢S MEDICAL CENTER, MINNEAPOLIS, MN
Staff Nurse (Oncology) 1987

EDUCATION AND CREDENTIALS

Master of Business Administration
Augsburg College, Rochester, MN (Expected Graduation: Jun 2011)
Bachelor of Science in Nursing
St. Olaf College, Northfield, MN
Licensed Registered Nurse within the State of Minnesota (License No. R 108470-8)

PROFESSIONAL DEVELOPMENT
Miller Heiman: Conceptual Selling, Strategic Selling and Large Account Managemen
t
American Management Association: Management Skills for New Managers
Karass: The Effective Negotiating Course
University of St. Thomas: Excellence in Sales, and Mini-MBA

AFFILIATIONS AND ACTIVITIES

Member, Board of Trustees ~ Ronald McDonald House, Rochester, MN (2010)
Leadership Greater Rochester ~ Chamber of Commerce Leadership program (2009)

TECHNICAL EXPERTISE
MICROSOFT OFFICE SUITE ~ MICROSOFT PUBLISHER ~ MICROSOFT ACCESS ~ SALESFORCE.COM
(CRM) ~ BAAN