MICHAEL ROY LA CRONE

1209 Bellevue Avenue, #8 a Burlingame, California 94010 a ml104fd90@westpost.

net a 650.834.6256
FINANCE EXECUTIVE /RISK MGMT
Doctor of Business Administration (DBA)
Experience teaching graduate finance, management strategy, marketing management
and undergraduate marketing, and sales courses
Held full P&L responsibility for three successful businesses
Highly accomplished leader with record of success in both business and academic
roles. Expertise in developing strategic plans to drive improvements to the bott
om-line. Skilled instructor with background delivering Capstone courses. Industr
y experience includes insurance, real estate, healthcare, food service, logistic
s, and academia. Core Competencies:
a Strategic Planning and Execution
a Curriculum Development
a New Business Development
a Budget Planning and Management Marketing and Sales Initiatives
a Training and Development
a Recruiting and Hiring Staff
a Advertising and Promotional Programs
RECENT PROFESSIONAL EXPERIENCE
INDEPENDENT a" Burlingame, California
Business Plan Writer / Art Sales (1997 to 2010)
a Consulted with start-up private school to attract investor capital. Critiqued
existing business plan, conducted detailed needs analysis, and developed alterna
tive business plan based on findings.
a Built art sales business by selecting, purchasing, and selling quality art at
auction. Conducted extensive research of artists and market values and trends.
LA CRONE INSURANCE AGENCY a" San Lorenzo, California
Insurance Broker / Agency Owner (1993 to 1996)
Took over insurance brokerage providing commercial and personal lines, including
liability, property, bonds, and auto. Held full responsibility for sales and ne
w business development while servicing existing customers. Closely monitored mar
gins, turnover, and costs to maintain profitable operations.
a Negotiated purchase of business by McDermott and Costa in 1996.
a Developed and launched successful advertising campaigns to drive new business.
ADDITIONAL EXPERIENCE
ALMONDaS NURSING SERVICE a" San Juan Capistrano, California
Chief Operating Officer (5 years)
Co-founded home care nursing service, which involved writing business plan, defi
ning target market, and developing sales, pricing, and promotional tactics. Hire
d and supervised staff of 20 employees. Created all advertising copy and utilize
d direct mail and print media.
a Steadily increased sales over 4-year period, reaching $150K in annual sales.
a Developed all operational policies and procedures, as well as employee handboo
k.
MICHAELaS LOUNGE a" San Leandro, California
Operations Director / Part Owner (5 years)
Turned around struggling food service business by remodeling building, hiring ne
w staff, and implementing repositioning strategy. Handled all regulatory license
s and taxes.
a Transformed business from bankruptcy to profitability in 6 months, growing sal
es 300% in 5 years.
a Increased volume of customer traffic by developing and executing targeted adve
rtising and promotional programs.
a Eliminated $20K in debt, working closely with vendors to establish favorable r
epayment terms.
** *** **
Additional experience in sales and customer service with Federal Express (2000 t
o Present). Prior success as Real Estate Agent and Consultant to General Motors.

TEACHING EXPERIENCE
TROY STATE UNIVERSITY, PACIFIC a" Korea and Japan
Assistant Professor (1 year)
Taught graduate courses, including Capstone Marketing Management, Capstone Manag
ement Strategy, and Financial Management.
a Served as Faculty Advisor to marketing students who provided analysis and advi
ce to local small businesses through the Small Business Institute.
MEMPHIS STATE UNIVERSITY a" Memphis, Tennessee
Instructor (1 year)
Delivered marketing and sales courses, as well as Capstone Marketing Management
and Strategies course.
a Selected to participate in $100K research project for Bank of Tennessee in par
tnership with Professor of Accounting. Co-authored turnaround plan for Belinda C
ity, Tennessee.
SONOMA STATE UNIVERSITY a" Rohnert Park, California
Lecturer (1 year)
Taught Basic Marketing and Capstone Marketing Management courses using case meth
od of instruction. Coached student teams through defining, organizing, and devel
oping comprehensive marketing plans, which included strategic and tactical aspec
ts of product positioning, decisions concerning sales forecasting, media plan de
velopment, product and consumer research, and vendor involvement strategies.
a Served as Faculty Advisor to Student Chapter of American Marketing Association
.
** *** **
Additional teaching experience as Part-Time Management Instructor with Ohlone Co
llege.
EDUCATION AND CREDENTIALS
DBA in Finance and Marketing a GOLDEN GATE UNIVERSITY a" San Francisco, CA
Doctoral Dissertation: A Cross-Sectional Study of Factors Affecting the Success
of Independently Owned Property-Liability Insurance Agencies in California
MBA in Marketing a SAN FRANCISCO STATE UNIVERSITY a" San Francisco, CA
Masteras Thesis: Follow-up Study of the Graduate Students in Business a" San Fra
ncisco State University
BA in Business Administration, Economics, Insurance a GOLDEN GATE UNIVERSITY a
" San Francisco, CA
Certified Instructor, California Community Colleges
Insurance, Business and Industrial Management, Marketing and Distribution, Econo
mics
Licensed California Property and Casualty Insurance Broker
Professional Associations
American Finance Association a Strategic Management Society a American Marketi
ng Association