Senior Graphic Designer / Artistic Leadership

Graphic Design * Identity Branding * Web Design * Interactive Campaigns * Print

Design
Addy Award-winning senior design professional with an impressive history of driv
ing business for diverse industries. Known for motivating artists, effectively c
ollaborating with clients, elevating work quality, and bringing creative concept
s to life. Skilled in developing high-impact web sites, brand images, print desi
gns, and marketing solutions. Passion for creating sharp, professional, and uniq
ue designs that immediately attract clients. Dedicated to finding the most cost-
effective and creative solutions for all challenges. Possess extensive network o
f industry contacts based on strong relationships. Extremely innovative, talente
d, positive, and adaptable. Proven ability to deliver results quickly.
Competitive Advantages
* Created the 1998 World Cup logo design for Coca-Cola and developed high-impact
style guides.
* Designed more than 13 new Disney products and packaging concepts while maintai
ning brand integrity.
* Won an Addy Award for developing a full page automotive magazine advertisement
.
Design Leadership Competencies
Online Imagery: Web Site Design, E-mail Graphics, Digital Advertising, and User
-Friendly Design Concepts.
Print Materials: Newspaper Ads, Brochure Development, Posters, Signs, Business
Cards, and Production Oversight.
Corporate Identity: Collateral Materials, Branding, Packaging, Logos, Client Se
rvice, and Content Management.
Multimedia Marketing: Interactive Advertising, Communications/Media Planning, a
nd Campaign Management.
Artistry: Color Management, Typography, Image Optimization, Layouts/Composition
s, and Project Management.
Design Excellence
GRAPHIC DESIGNER, Unalisys, Newnan, GA, June 2009-Present
Develop a wide variety of communication materials including print advertisements
, trade show signs, and web sites. Redesign corporate and product web sites to i
mprove appearance and end-user experience. Design and execute exciting visual el
ements through concept, execution, and pre-press.
* Redesigned Corporate website using Photoshop, Illustrator. And Dreamweaver
* Designed weekly email blasts, referral program and lead generation marketing t
ools.
GRAPHIC MARKETING SPECIALIST, Cooper Wiring Devices, Peachtree City, GA, June 20
06-June 2009
Oversaw the development and production of creative visual elements within print,
merchandising, packaging, and web materials. Utilized advanced knowledge of gra
phic and printing processes to deliver professional, sleek, and visually stunnin
g designs. Notable achievements include:
* Met challenging deadlines and tight budgets while successfully leading and exe
cuting important design projects.
* Transformed the unused company web site into an interactive sales force portal
. Implemented interactive forms and cross-reference pages. Used Photoshop and Il
lustrator to design website content.
* Retouched product photos using Photoshop saving the company retouching fees fr
om photography studios.
FREELANCE GRAPHIC DESIGNER, 1995-2006
Designed compelling printed marketing materials such as brochures, stationary, a
dvertisements, and packaging. Effectively worked with a wide variety of companie
s and business owners while seamlessly coordinating different assignments. Capit
alized on many unique and challenging design opportunities.
Key freelance design projects and assignments:
* COOPER WIRING DEVICES, Peachtree City, GA, May 2005-June2006: Created well-rec
eived templates and designs for sales collateral and packaging for existing and
emerging product lines. Developed persuasive marketing tools and promotional lit
erature. Effectively collaborated with the clients marketing department to achi
eve best results. Used Adobe Photoshop, Illustrator, QuarkXpress.
* HAPPY DOG STUDIOS, Fayetteville, GA, October 2004-May 2005: Produced a 50+ pag
e trade show magazine, captivating brochures, and collateral literature for Coop
er Lighting. Worked on various projects for Main Street Fayetteville: Developed
advertisements and promotional pieces for the Village Amphitheater concert serie
s. Promoted local events by designing attractive banners, sandwich boards, newsl
etters, advertisements, and brochures. Used Adobe Photoshop, Illustrator, QuarkX
press.
* STO CORPORATION, Atlanta, GA, 1999-2003: Developed informative brochures and s
ales literature for national retailers. Collaborated with marketers to create hi
ghly effective templates and designs for collateral and packaging material. Crea
ted logo branding for annual distributor meetings. Used Adobe Photoshop, Illustr
ator, QuarkXpress.
* THE COCA-COLA COMPANY, Atlanta, GA, 1997-2000: Developed style guides and the
1998 World Cup logo design. Created patterns, logos, and houseware designs, from
concept to completion, for the Licensing Department. Used Adobe Photoshop, Illu
strator, QuarkXpress.
GRAPHIC DESIGNER, Goody Products Inc., Peachtree City, GA, December 1995-July 20
02
Created compelling product sales promotions and comprehensive branding packages.
Designed innovative logos, templates, products, displays, and packaging. Develo
ped designs, sales collateral, and point of purchase materials for Disney licens
es. Provided color proofing. Delivered results include:
* Seamlessly coordinated vendors, models, and photographers while developing cat
alogs.
* Successfully designed, executed, and presented 13 new products and packaging c
oncepts for Disneys Winnie the Pooh. Managed project from concept to the end of
production.
* Provided expert design and product development for Disneys 101 Dalmatians bran
d.
Earlier Success: Prior nine-year history as a Graphic Designer for Ed Morse Adv
ertising, Hawthorne/House Advertising, and Forsyth & Connors Advertising.
* Addy Award winner; created a full page magazine advertisement while at Hawthor
ne/House Advertising.
Technical Proficiencies
Advanced knowledge: Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Flash,
PowerPoint, Microsoft Office Suite, QuarkXpress
Education
Associate of Science Degree in Advertising Design, Art Institute of Fort Lauderd
ale, FL
Dreamweaver & Advanced Dreamweaver Certificates of Training, Sterling & Ledet,
Atlanta, GA
Beginning Flash Certificate of Training, Sterling & Ledet, Atlanta, GA