Michele A.

Williams
77 Randolph Place NW * Washington, D.C. 20001
C: 202.256.1947 * Alt.: 301.858.5999 * E: mw10a10f0@westpost.net

VICE PRESIDENT & GENERAL MANAGEMENT EXECUTIVE

Leading Breakthrough Business Development, Multimillion-Dollar Sales Increases,
and Market Expansions within Fast-Paced, High-Growth Environments
executive profile
Distinguished, award-winning corporate career as a highly accomplished broadcast
sales and marketing executive known for ability to penetrate new markets, produ
ce multimillion-dollar sales results and grow market share and profitability. Ex
pert in the development, marketing, operations and profitable leadership of high
ly dynamic and fast-paced radio broadcast divisions. Top record of performance i
n quick territory penetration, general business and sales/marketing management.
Consistently proven ability to "switch programming gears" at a moment's notice,
inspire others and produce exceptional results under tight time constraints. Pu
blished in Radio Inc. in 2005 as one of 50 most influential women in radio and l
isted as #15 nationally as General Manager in November 2004 issue of Radio Inc.
Areas of expertise
Marketing & Sales Strategy * Competitive Intelligence * Sales Forecasting *
Sales Best Practices * Event Production
Revenue Growth * Strategic Partnership Development * Team Building/Mentoring *
Performance Management
Competitive Market Positioning * Executive Negotiations * Management Develop
ment * Strategic Planning
Product Development * Corporate Research * Negotiations * Corporate and Execut
ive Team Relations
Highlights of RELEVANT Experience
As Vice President/General Manager, Radio One Inc.
Key decision maker for one of the most profitable clusters in the company's radi
o portfolio with oversight of revenues in excess of $45M. Three years as top
market biller and crown jewel of the company's radio division.
Consistently outpaced stated corporate guidance and goals for profit and net gro
wth margins and was the only company market manager to assist executive team wit
h the Sarbanes Oxley compliance initiative. Highly accountable, motivated and re
sponsibility driven.
Maintained P&L Management for the Washington, D.C. radio division.
Quick turnaround and approach to market fluctuations to include inventory manage
ment and pricing strategies.
Successful 10 year management of 125 employees with demonstrated ability to attr
act, hire and retain key talent in the competitive arenas of sales and programmi
ng.
Operational oversight of networked syndicated show, which broadcast in 25 market
s via satellite and demonstrated technical expertise in FCC compliance, legal an
d licensing issues.
Executive Producer for the largest free community event on the East Coast, Stone
Soul Picnic with attendance of 150,000.
As General Sales Manager, Bonneville, Inc.
Developed and implemented sales strategies for selling station products to adver
tisers.
Established and maintained all stated revenue goals and expectations and ensured
that sales personnel were individually and collectively meeting budgets.
As Account Executive, Infinity Broadcasting
Spearheaded the development and implementation of creative marketing and sales p
lans, resulting in identification and sourced clients to advertise in city and o
utlying metropolitan locations including Maryland and Virginia, either directly
or through ad agencies.
Senior seller for WPGC 95.5, the #1 rated powerhouse radio property in Washingto
n, D.C. and received multiple awards for exceeding monthly and annual sales expe
ctations, including Account Executive of the year.
Michele A. Williams - Page 2 C: 202.256.1947 * E: mw10a10f0@westpost.net
EXECUTIVE EXPERIENCE
Radio One Inc., Washington, D.C. 1999 - 2010
Vice President/General Manager
Developed long-term relationships with top broadcast clients in local market as
well as the top ten national markets. Creation and implementation of integrated
sales solutions for key advertisers and clients and managed community outreach
events in and around the Washington, D.C. metro area. Engaged in Congressional
lobbying efforts and visits to Capitol Hill on behalf of Radio One Inc. and broa
dcast initiatives.
Established and performed face-to-face meetings with clients to propose and reco
mmend ad campaigns and to conduct presentations and share premium and promotiona
l materials.
Oversaw average budget expenditure of $16M annually and for three years ranked a
s the top market biller for the radio division of the company. Developed extens
ive annual budget for each radio station to finalize goals to achieve profit mar
gins, meet company cash flow expectations and overall profit. Created strategie
s for fundamental competitive programming advantage in the market and motivated
and managed sales efforts to meet sales quotas or budget requirements.
Bonneville Inc., Washington, D.C. 1996 - 1999
General Sales Manager
Directed national and local sales efforts for WWZZ 104.1 with a staff of 10 sale
speople and a National Sales Manager. Met all stated revenue goals and expectati
ons and ensured that sales personnel were individually and collectively meeting
budgets and engaged in all account receivable collections activity. Coached, hi
red and trained sales personnel and accompanied sales staff on outside sales cal
ls to visit prospective and existing clients.
EARLY CAREER:
Infinity Broadcasting, Washington, D.C.
Account Executive
Exceptional senior sales executive for WPGC 95.5, the #1 rated powerhouse radio
property in Washington D.C. and received multiple awards for exceeding expectati
ons, including Account Executive of the year. Met or exceeded monthly revenue bu
dget and maintained existing accounts and developed new advertising accounts in
assigned territory.
Metromedia/Fox Television, Washington, D.C.
Traffic Manager
Collaborated with sales department on amount of commercial inventory available f
or sale and the business department to ensure that all commercial announcements
were scheduled, aired and billed properly. Prepared a daily broadcast schedule a
nd identified and resolved daily schedule discrepancies.
Education
American University, Washington, D.C.
B.A. in Broadcast Journalism/Mass Communications
professional affiliations/Awards
Elected Member of the Arbitron Advisory Council 2003-2006
Listed in Radio Inc. in 2005 as one of 50 most influential women in radio
Executive Co-Producer for the Annual March of Dimes Air Awards
Listed in Radio Inc. #15 nationally as a General Manager in November 2004
Executive Producer of the Tom Joyner Fly Jock Inaugural tribute broadcast on 150
stations in 2009
Board member of the Boys and Girls Clubs of Washington, D.C.
Board member for Mentors Inc.