BRUCE D.

GEORGE, CFA(R), CAIA(R)

(646) 460 6330
5 Constitution Drive, Southborough, MA 01772
bg10d2b3c@westpost.net
Senior Executive Level - Investment Marketer - forging long-term relationships,
growing asset base, adding sustainable revenues for sophisticated money manageme
nt firms.
Recognized for ability to build agile sales teams, raise significant assets quic
kly, shape product mix, design compelling value propositions and build relations
hips that withstand the test of time. Noted for resilience, stamina and consiste
ncy of performance.
Creative Strategist - repeatedly sought out for start-up and transformational ro
les within a wide variety of financial firms.
Career Highlights / Major Accomplishments
* Advanced retail mutual fund management firm into 401(k) segment; shifted playi
ng field from "size" to "quality", underscoring institutional pedigree; gained $
2.7B in assets vs. $2B target in one year. Achieved four-year run rate revenue g
ain of over $100m. (Putnam Investments 1994 - 1998).
* Produced over $1.9 Billion in new AUM, annual run rate revenue of over $11 mil
lion, and 51 new accounts by launching and implementing start-up institutional m
arketing effort for firm with complex, niche product line previously targeted to
high-net worth individuals; product range includes hedge funds, private equity
funds and separate accounts for established and emerging managers. (M.D. Sass In
vestors 2006 - 2010).
* Reversed five year new business drought for independent investment management
firm receiving limited support from German parent; built sustainable business mo
del that captured $600 million in new institutional assets and $3.2 million in a
nnual run rate revenue, built foundation for growth to $5 Billion in total AUM w
ithin three years. (Martingale Asset Management 2000 - 2002).
* Significant institutional market presence: since 2001 - $3.7 Billion in AUM ra
ised, over $18 million in annual run rate revenue produced, 71 new accounts gain
ed with average "win" size of over $50 million.
Dynamic Presenter with significant "stage presence"
* Significant client relationships include Cleveland Clinic, Kodak, Chrysler, Al
uminum Company of America, Unocal, Mattel, Alaska Permanent Fund, Boston Retirem
ent System, Detroit General Retirement System, Hasbro, Ford Motor Company, Unive
rsity of Michigan, Hewlett-Packard Co., Western Conference of Teamsters, Fisher
Scientific, MetLife, others.
Profile
* MBA - FINANCE AND BUSINESS ECONOMICS, WAYNE STATE UNIVERSITY, DETROIT, MI
* BSBA - FINANCE AND INVESTMENTS, CENTRAL MICHIGAN UNIVERSITY, MT. PLEASANT, MI
* CHARTERED ALTERNATIVE INVESTMENT ANALYST (CAIA)(R)
* CHARTERED FINANCIAL ANALYST (CFA)(R)
* CURRENT REGISTRATIONS: SERIES 3, 6, 7, 24, 26, 63, 66
- National Sales Manager - Chief Investment Officer - Investment Analysis, Polic
y, Portfolio Management - Securities, Derivatives Trading - Hedge Funds - Altern
ative Investments - Client, Consultant Relations - Product Development - Sales -
Sales Management - Sales Process Improvement - Client Portfolio Manager - Pens
ion Trustee - Endowment Trustee - Foundation Trustee.
Career Overview
M.D. SASS INVESTORS, INC, Boston, Neew York
2005 -- Present
Managing Director - Consultant, Client Relations and Business Development
Direct Consultant Relations effort, Client Relationship Management and Business
Development for US Institutional market place. Clients include significant Endow
ments, Foundations, Public Pension Funds, Corporate Pension Plans, Taft Hartley
Funds and Hedge Fund of Funds.
* Shaped creative strategies in consultation with clients, mixing traditional an
d alternative strategies, including hedge funds and private equity investments,
asset-backed/corporate securities, and portable alpha strategies.
* Achieved "buy" recommendations from NEPC, Summit Strategies, Alan Biller & Ass
ociates, Larry Thompson Associates, Wilshire Associates, Courtland Partners, Mon
roe Vos, Wainwright Investment Counsel, Wurts & Associates, Yanni Partners, Lowe
ry Asset Consulting, Consulting Services Group, Jeffrey Slocum & Associates.
* Produced more than $1.9 Billion in new assets under management for the firm si
nce arrival, $1.1 Billion in 2010. Major clients include Hewlett Packard Co., Ha
sbro, Inc, Cleveland Clinic, Xcel Energy, Western Conference of Teamsters, E.On
Corporation, Arizona Pipe Trades, Sheet Metal Workers of Northern California.
FORTIS INVESTMENTS, Boston, Paris, Brussels 2005
Senior Vice President - Institutional Asset Management Sales
Business development for US Institutional marketplace: Endowments and Foundation
s, Public and Corporate Pension Plans.
* Recruited to develop U.S. institutional marketplace for global commercial bank
specializing in Luxembourg funds.
UBS GLOBAL ASSET MANAGEMENT (AMERICAS), INC., Boston, New York, Chicago
2003--2005
Executive Director and Client Advisor - Sales and Client Relations
Client relationship management and business development for Eastern US Instituti
onal market. Clients include Fortune 50 Corporate Pension Plans, Endowments and
Foundations, large Public Pension Funds and Union and Taft-Hartley Funds.
* Developed Northeast territory of five existing clients to improve presence amo
ng institutions of $300M+ in assets; produced $4.7 million in annual run rate re
venue on $650 million in assets in 20 months.
* Formulated efficient approach to target audiences, concentrating efforts in Ne
w York City, I-95 corridor, and state capitals, engaging in 150+ face to face pr
esentations per year; forged high-level relationships with UBS Global AM's insti
tutional clients.
MARTINGALE ASSET MANAGEMENT, LP, Boston, Frankfurt 2000--2003
Senior Vice President, Partner, and Director - Global Client Relations and Sales
.
Consultant and client relationship management, institutional product design, dev
elopment and implementation.
* Designed strategy to leverage cross-border relationship and strong client list
of German parent, which included General Motors, and Dartmouth College; develop
ed cross-functional ties with managers to match product/message with prospects w
orldwide.
* Achieved "buy" recommendations from Russell Investment Group, Mercer, Callan A
ssociates and Hammond Associates.
*Secured first new business wins for the firm in five years, adding $600M from T
exas Tech University, Alaska Permanent Fund, Russell Investment Group, SEI and o
thers.
COLONIAL ADVISORY SERVICES, INC. (LIBERTY FINANCIAL COS.), Boston
1998-2000
Managing Director and Head of Institutional Business
Directed start-up institutional marketing effort: consultant and client relation
ship management, product design, development and implementation and direct sales
. Developed and implemented institutional consultant business plan for new asset
growth.
* Defined approach, products, and documentation to sway sophisticated institutio
nal audiences and raise media profile.
* Raised assets of $265 million in 18 months through aggressive calling agenda a
nd empowerment of team of six; completed 100+ RFPs and delivered 11 final presen
tations; developed partnership with Lord, Abbett & Co. and Eaton Vance to manage
new offshore hedge fund.
PUTNAM INVESTMENTS, INC., Boston 1994--1998
Senior Vice President and Senior Institutional Portfolio Manager
Client Portfolio Manager for Institutional Clients and Sales. Chief Investment S
trategist for Defined Contribution business. Recruited, managed and mentored inv
estment marketing generalist team of ten.
* Produced $2.7B in assets to generate $45M in net new run rate revenues in one
year; earned "President's Award" for greatest impact on the enterprise for "Trut
h in Labeling" strategy, which produced new business - Unocal, Chrysler, Kodak,
Disney, Alcoa, others.
* Produced over $100 million in total new run rate revenues over tenure at the f
irm.
WOODBRIDGE CAPITAL MANAGEMENT / COMERICA, INC., Detroit 1983-1994
First Vice President and Chief Investment Officer - Quantitative Strategies
Portfolio Management and Investment research; Global Asset Allocation Strategies
, Hedge Fund management and Marketing, International Equity and Index Funds. Ful
l P&L responsibility for business unit. Managed team of ten investment professio
nals.
* Built and managed rapidly growing, profitable investment management subsidiary
.
* Strategies: futures / index / convertible arbitrage, options overwriting, equi
ty, fixed income and enhanced index funds.
* Grew business to $7.5 Billion (AUM) with 50% profit margin in 4 years from sta
rt-up.
* Produced major institutional clients and sub-advisory relationships: Ford Moto
r Company, Thyssen Krupp Budd Co, DTE Energy, AAA Michigan, Michigan Catholic Co
nference, Dreyfus Corp, SEI Investments, INVESCO.
WALSH COLLEGE OF ACCOUNTANCY AND BUSINESS ADMINISTRATION, Troy, MI 1986-1
994
Adjunct Professor of Finance
ADDITIONAL FIDUCIARY ROLES AND ORGANIZATION AFFILIATIONS:
TRUSTEE -- LUTHERAN THEOLOGICAL SEMINARY AT GETTYSBURG ENDOWMENT FOUNDATION, INV
ESTMENT COMMITTEE - 2008 - PRESENT.
TRUSTEE -- ELCA BOARD OF PENSIONS - INVESTMENT COMMITTEE CHAIR, AUDIT COMMITTEE
MEMBER - 2007 - PRESENT.
MEMBER -- AFFILIATE ADVISORY BOARD MEMBER, NATIONAL ASSOCIATION OF STATE TREASUR
ERS -- 2007 - 2010, MEMBER SINCE 2003.
MEMBER - NATIONAL ASSOCIATION FOR BUSINESS ECONOMICS - SINCE 2009.
MEMBER - CFA(R) INSTITUTE - SINCE 1985.
MEMBER -- CAIA(R) ASSOCIATION - SINCE 2008.
MEMBER - NATIVE AMERICAN FINANCE OFFICERS ASSOCIATION - SINCE 2007.
MEMBER - BOSTON SECURITIES ANALYST SOCIETY - SINCE 1992
MEMBER -- CFA(R) SOCIETY OF DETROIT - SINCE 1984.