VINCENT J.

BITETTI
MOBILE: 805 402-2859
vb10d61ce@westpost.net
VIDEO GAME & MEDIA EXECUTIVE
General Management * Business Development * Licensing * Production
Management experience, sales and distribution track record, new business develop
ment and implementation, creative marketing program deployment, product developm
ent expertise, game pipeline creation, licensing expertise (including music impl
ementation/masters/publishers/record companies) and overall business builder and
driver. Expert at providing both strategic vision and tactical focus to managem
ent teams in order to create successful business divisions and grow company valu
e. Core competence includes bringing branded, licensed content from motion pict
ure studios, record companies and other IP holders to market in the interactive
medium via video games and other forms of digital entertainment. Seasoned negoti
ation and contract-level writing skills, as well as extensive, hands-on experien
ce with game developers, retailers, distributors, media and employees. Previous
P & L responsibility experience includes upwards of $100 million with up to seve
n direct reports. Currently seeking an executive level position at a motion pict
ure studio, video game publisher, technology provider - or well established deve
loper - looking to expand or grow its presence in the marketplace. Brings discip
lined, team-oriented and entrepreneurial-minded skill set to the table, utilizin
g empowerment techniques to build and refine efficiencies within companies, divi
sions and departments all with a view to produce bottom line results. Areas of s
trength include:
* Revenue and Profit Growth * Developer Relations Specialist
* P & L and Budget Management * Strategic Business Planning
* Business Development Driver * New Product Launch and Positioning
* Marketing and Promotions * Global Sales & Distribution Experience
* Licensed Content Expert * Strategic Alliances, JV's and Partnerships
* Team Leadership and Development * Executive Producer / Production Expertise

PROFESSIONAL EXECUTIVE HISTORY

June 2005 to present... SPARK OF BLUE SOFTWARE, LLC
Thousand Oaks, Ca
Founder and chief protagonist
Although the company provides consulting services for video game, media and rela
ted industries/companies - including interim executive assignments. In mid 2009,
the company added an emphasis for direct to consumer entertainment product deve
lopment/publishing and distribution to the mix with initial products shipping fo
r Apple's iPhone and iPod Touch via intellectual property licenses from Live Nat
ion (Top Music Artist Company - From KISS to Black Eyed Peas), Uncle Milton Indu
stries (Educational Toys from the infamous Ant Farm to Star Wars), and others in
discussion and negotiation stages. More than 10 iPhone/iPod touch Apps shipped
between May 29th and December 21st 2009 (including Virtual Devices and Specializ
ed music Apps such as the Woodstock Pocket Art Gallery and Lil Wayne Virtual Con
cert Lighter). In addition, the original Ant Farm for iPhone, the revolutionary
iPad and Nintendo DS are in development ("Pocket Ant Farm"), as well as short-fo
rm video games for people "on the go" and people new to games. These products wi
ll be deployed throughout summer/fall 2010. The next products up are "KISS Your
Face" (an Avatar Creator - yes; be any member from KISS!), Pocket Ant Farm (a fu
lly 3D developed micro-world/virtual pet in your pocket; always evolving) and Vi
rtual Device music products Rod Stewart, Dream Theatre, David Bowie, Motley Crue
, Alan Jackson, Judas Priest and more Virtual Concert Lighters (we will continue
to grow and update this fun category). The company currently holds hardware lic
enses with Apple Computer, Verizon and Nintendo LTD and expects to ship 15-20 Sm
artphone Apps this year as well as some iPad and Nintendo DS versions. In additi
on, we have screen saver rights which would be distributed via Google toolbar do
wnloads etc... which is a significant revenue/profit generator. We expect the fi
rst one to deploy Q2 2010. Rights secured so far for this category are Lil' Wayn
e and ZZ Top. By 2011, we expect our product mix to be 40% games, 20% micro/virt
ual worlds, 25% Virtual Devices and 15% ''specialized'' Apps across 15+ platform
s (including smart phones).
Consulting Information: SAMPLE CLIENT LIST/ASSIGNMENTS:
One year 2008 Assignment: MUSIC VIDEO GAMES, LLC,
El Segundo, Ca
Executive Consultant /Acting Chief Executive Officer (Pre Funding Stage)
Web-based casual game company focusing exclusively on 3D browser-based music/art
ist themed video games. As the senior executive consultant (and new business dri
ver), I secured a worldwide license agreement with the Warner Music Group for th
eir recorded music library - to include all relevant video game platforms - bas
ed solely on technology prototyping and business planning materials. The company
has several technology demos and is seeking financial partners. I left to pursu
e Spark of Blue as a publishing entity.

Two Year Assignment/Contract: SHELTER FROM THE STORM RECORDS, INC,

Van Nuys, Ca
Executive Consultant/Acting CEO/board member
Recorded music entertainment start-up comprised of a record label, publisher and
mobile content provider. Raised $300,000- in seed money via a private placemen
t for the company and helped discover, sign and produce a slate of four recordin
g artists-including securing physical distribution in the US and Canada with lea
ding independent music distributor ADA. Set up worldwide digital distribution wi
th IODA (including Apple's iTunes music service and other worldwide on-line reta
il distributors of recorded music). Negotiated agreements and managed the placem
ent of independent-artist ringtones with T-Mobile USA, Cingular Wireless and oth
er mobile networks. Negotiated and licensed existing music library for the Fame
television show's direct to DVD series launch.
Nine Month Assignment: LOWE"S LAW, LLP
Los Angeles, Ca
Expert Witness and Compensation Consultant
Provided Expert Witness services for this intellectual property/litigation law f
irm in a difficult case brought against a major video game publisher by a publis
hed screen writer and video game designer. I acted as a Compensation Expert for
this assignment.
Three Month Assignment: LION'S GATE ENTERTAINMENT
Santa Monica, Ca
Executive Consultant
Provided specialized consulting services to the CEO regarding the video game ind
ustry. Attended industry events such as the E3 Entertainment Expo with the CEO a
nd provided detailed reports on the inner workings of the industry, as well as t
he nuts and bolts of hardware licensing, software licensing, manufacturing, prod
uct development, sales and distribution.
One Year Assignment/April 2004 to April 2005... CRAVE ENTERTAINMENT, INC.,
Rancho Dominguez, Ca
Executive Consultant /President of publishing
Crave was a $170 million video game distributor servicing major retail outlets s
uch as Costco, Sam's Club, Toys R Us, Best Buy, Wal-Mart and other major outlets
in North America. I was personally recruited by the CEO to develop a casual (un
der $30- retail) console and hand held video game division. Initially, this was
in a consultant role and expanded to a President assignment until the company wa
s put up for sale in early 2005. I restructured their $6 million video game publ
ishing business to focus on brands and licenses based on lifestyle and special i
nterest titles such as Poker, Pinball, Bowling and niche' sports such as Motocro
ss and Snowmobile Racing. The new direction and on time development resulted in
growing revenues from $6 million to $32 million in approximately 12 months. Mor
e importantly, profits were up 100%! The restructuring included streamlining ope
rations and outsourcing product development and the direct management of ten ext
ernal developers at the principle level. Implemented marketing and cross promoti
onal programs - including Crave's first-ever TV advertising campaign for the Pok
er titles as well as national TV with Sony Computer Entertainment.
One Year Assignment: TAKE-TWO INTERACTIVE, INC.,
Manhattan, New York
Executive Management Consultant
In January 2004, TDK Mediactive, Inc. (of which I was the CEO and board member)
was sold to the makers of Grand Theft Auto (the world's best selling series of c
onsole-based video games). I provided transitional management (and expert level)
services in order to facilitate a smooth hand-over of TDK's operations and inte
gration with the larger entity and assist with licensing issues on an as needed
basis.
PROFESSIONAL CARREER ACHIEVEMENTS:

November 2000 to January 2004... TDK MEDIACTIVE, INC.,

Westlake Village, California
Chief Executive Officer and Board member
.
* Brought TDK Japan into the US Video Game Marketplace with a strategy to quickl
y build momentum based on high-profile licensed based intellectual properties.
* Identified, secured and built the DreamWorks Shrek interactive franchise, whic
h sold millions of units worldwide across the Xbox, PlayStation 2, GameCube, Gam
eBoy Advance and PC platforms.
* Outsourced product development and managed 14 external developers at the princ
iple level. Developer locations included Western and Eastern Europe, Canada, Jap
an and the United States.
* Led the company from zero revenue in video games to approximately $90 million
in revenues in approximately three years.
* Built a retailer-direct sales organization with numerous major accounts - incl
uding Wal-Mart, Target, Kmart, Best Buy, Game Stop, Costco, Fry's and other Nort
h American retailer and distribution partners - including global distribution pa
rtners and sub-licensees.
* Led innovative programs and partnerships that leveraged TDK licensed content i
nto ancillary markets, such as mobile phone carriers, Yahoo! direct-to-PC digita
l distribution and a PC co-publishing agreement with Activision, Inc.
* Negotiated dozens of complex licensing deals for such properties as DreamWorks
' Shrek, Disney's Pirates of the Caribbean and Haunted Mansion, Mattel's Masters
of the Universe, Zuffa's Ultimate Fighting Championship (UFC) league, General M
otors' Corvette brand, and Paramount/Viacom's Star Trek (all iterations) and Har
mony Gold's Robotech franchise - to name just a few.
* Led the company to be twice honored by Deloitte & Touche as one of the 50 fast
est-growing technology companies in Los Angeles County.
* After corporate restructuring led TDK Corporation Japan to exit the content bu
siness, facilitated the sale of TDK Mediactive to Take-Two Interactive Software,
Inc.

February 1991 to October 2000... SOUND SOURCE INTERACTIVE, INC.,

Calabasas, Ca Founder, chief executive officer and board member
* Grew the company from 0 to annual sales of $10 million with licensed entertain
ment software (from Screen Savers to Interactive Storybooks and Activity Centers
) based on Star Trek (all forms), Star Wars, Terminator 2, The Twilight Zone, I
Love Lucy, Saturday Night Live, Jurassic Park, The Land Before Time, Lassie, Bab
e, Casper and many other iconic pop-culture and children's brands.
* Secured a Private Placement of $5.5 million leading to successful NASDAQ IPO i
n June of 1996.
* Led Sound Source to the # 6 market position in the children's' PC education ca
tegory.
* Signed distribution partnerships with Simon & Schuster, TDK, Activision, Ingra
m Micro and other international corporations.
* Implemented joint ventures and cross promotions with Morgan Creek Entertainmen
t, Universal Home Video, Applause Toys, Yoplait Yogurt, General Mills, AOL, Kell
ogg's, and other high profile consumer and media brands.

EDUCATION
Mount San Antonio College, Walnut California

PROFESSIONAL AFFILIATIONS (PAST & PRESENT)

International Game Developers Association (IGDA)
Casual Games Association (CGA) Electronic Entertainment Industry Network (EEIN
)
American Society of Authors and Publishers (ASCAP) Entertainment Consumers As
sociation (ECA)
International Licensing Industry Merchandisers' Association (LIMA)
Video Game Professionals (VGP) National Association of Music Merchants (NAMM)
REFRENCES
Available upon request