JEFF SOWARDS

CELL: 951-575-7796
24114 ROYALE ST. HOME: 951-242-6979
MORENO VALLEY, CA E-MAIL: js11037fa@westpost.net

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OBJECTIVE Seeking a career opportunity with a forward thinking organization as a
Territorial Sales Representative. I am a highly qualified, passionate and carin
g professional focused on exceeding customeras expectations. My dynamic and cons
istent high level of customer support makes me an indispensable resource to your
companyas sales or service team.
EDUCATION Riverside Community College, Riverside, CA
Major: Business; AA Degree
California Baptist College, Riverside, CA
Major: Business & Religion
Caterpillar Product Support Training, Tanaja Hills, AZ (eight years)
Caterpillar University/Knowledge Network, On-Line Training (on going)
Caterpillar Product Support Masters Elite-Expert Level (two year commitment)
Rain for Rent University-One year program in engineering pump hydraulics, filtr
ation and fluid storage solutions for Industrial, Construction and Municipal app
lications.
ABILITIES
a Listen to customers needs, identify and develop
solutions for customer
a Strong ability to elicit customer trust in
my product, services and myself
a Excellent time management, organization and communication skills
a Emphasis on teamwork with customers and internal staff
a Confident, self-motivated with a high energy level
a Outstanding ability to build existing account volume through customer service
a Strength in cold-calling, territory development and account management
a Exceptional ability to successfully sell and close to all levels of decision m
akers
a Ability to manage 15 State sales territory, work remotely or from home office
a Computer Skills: Windows XP-Pro & 7, MS Office, DBSi, Infocast and Internet
a Honest with high integrity
a Successfully discover opportunities, develop, sell or rent, manage both heavy
and light construction equipment, parts and service solutions and planned mainte
nance
a Captivate customer retention through system selling and new product solutions
a Blueprint reading and system specification design and installation set-up
a In-field site layout, job-walk and inspection as per specifications
a Write standard operating procedures (SOP) for site specific applications
a Emergency Response Planning, Organization and Implementation
a Storm Water Runoff Prevention Training and Planning
ACCOMPLISHMENTS
a Successfully sold and maintained equipment sales to Granite Construction, Hans
on Materials, Vulcan Materials, Kiewit, E.L. Yeager (Skanska USA), EMWD, MWD and
other Fortune 500 Companies
a Maintained and supported owner-operator, medium and large sized contractors
a Successfully sold to wholesalers, specialty supply, OEM, municipality, governm
ental and military
a Caterpillar Parts and Service Pro Certified
a Caterpillar Ground Engaging, Undercarriage, Power Train Specialist
a Caterpillar Fleet Emissions Certified, C.A.R.B Compliancy Specialist
a MSHA trained, certified and competent miner, OSHA safety training.
a Caterpillar trained in Equipment Fleet Maintenance Planning
a Assisted, inspected and developed C.A.R.B. emissions compliancy solutions for
large, medium and small fleet contractors and municipalities in my territory
a Established ground floor operations for Topcon in Southern California
a Increased territorial sales, consistently exceeded sales targets and establish
ed long term growing relationships with customers on all levels
a Performed equipment appraisals/inspections and site specific inspection for sa
fety and accident/injury related incidents involving operators and equipment
AWARDS
a Johnson Machinery Parts and Service Team Member of the year 2002, 2003, 2004
a Johnson Machinery Parts and Service Most Outstanding Salesman of the year for
2005, 2006 and 2008
EXPERIENCE
2009-2011 Western Oilfield Supply Company / Dba: Rain for Rent, Riverside, CA
Engineering Sales/ Industrial, Construction & Agricultural
My success is built on the ability to provide solutions to each of my customers
individual issues or problems. Working as an engineer designing a liquid h
andling solution, inspecting and performing site layout, assisting layout crew,
providing training to customer to operate complex liquid pumping, filtration and
storage systems required time management, focus and the ability to communicate
with multiple levels of responsibility essential to complete the project from cr
adle to grave. Customers in territory ranged from construction, agricultural, mu
nicipalities, water districts, industrial and environmental projects. Responsibi
lities were to maintain territorial customer base and identify new opportunities
. Honesty, integrity, system knowledge and the ability to look at each project n
eed and solution as unique was key. Extensive research is required to bid upcomi
ng projects, perform job walks, design and bid project, determine the clients sc
ope of work, deliver the project and meeting their site and environmental requir
ements.
Part of my scope of work is also to maintain knowledge of Rain for Rent products
, sell and rent equipment and services, maintain excellent customer service, set
a high public image and facilitate communication with customers and corporate o
ffices on multiple levels. Also required was the need to be able to perform Oper
ations Managers job regarding equipment logistics, delivery to site, safety need
s at site and job specifics as required. Many projects were on an Emergency Resp
onse Plan. This required coordination of multiple levels of Rain for Rent and cu
stomer communication on a 24/7 availability status. Preparing reports, forecasti
ng and maintaining records is also vital to maintain territorial factors. Sales
and Rentals of equipment ranged from $50.00 to $250,000.00, each sale unique and
each sale just as valued.
2000-2009 Johnson Machinery Co., Riverside, CA
Product Support Sales Representative, Territory Equipment Support Specialist
Responsibilities include extensive knowledge of Caterpillar Construction and Min
ing Equipment, Operating Component Systems, Parts and Service Systems, Emission
System Solutions, and Work Tool Attachments associated with Equipment. Understan
ding all Parts and Service options available to the Customer that the Dealer can
provide is essential. As a PSSR, I worked closely with Equipment Sales, Parts a
nd Service Departments, Finance, Salvage Repair Facility, Technical Services, Eq
uipment Rental and Power Systems at the Dealership to offer customers solutions
to their equipment needs. Equipment up-time is critical, being able to provide t
he product support is essential to the customer. Product knowledge is essential,
selling the customer the proper parts, service options, financing, timing all n
eed to work in harmony. Communication between the Dealer and Customer is critica
l.
Responsibilities also required a high level of professional excellence. Developi
ng Customer loyalty played a key to my success. Partnering with the Customer reg
arding their CAT Equipment provided huge growth in Parts and Service sales incre
ases.
Selling equipment preventative maintenance solutions to eliminate downtime is ke
y.
As a PSSR, I was responsible for making sure my Customers utilized every option
the Dealership had to offer.
The account types in my territory ranged from owner-operators to large construct
ion companies, mining, quarry, and municipality, military.
PSSR responsibilities also require you have extensive computer skills and the ab
ility to access the need, inspect the equipment, discuss options and solutions w
ith customer. Selling the job! Taking the info to Dealership and coordinating th
e repair or upgrade with the appropriate department. As a PSSR, I was also respo
nsible for coordinating rental machines for customers as requested. New machine
warranty issues were also performed as well as equipment appraisal inspections.
I consistently sold more than my territory forecast.
Additional tasks associated with a PSSR are territory knowledge, growth and mark
et influences, knowing the competition and their strategy, promotion and sales o
f new products available from CAT. Knowledge of CAT programs available to assist
customers with incentives options helped with promotional assistance. Planning
and delivering sales presentations and quotations with customers and principles
was essential. Parts and service repair options ranged from $10.00 to $350,000.0
0 per machine.

1999-1978 Previous professional career positions include additional 12 years of

Construction Laser, Sonic and Guidance systems sales as a regional sales repres
entative in 15 Western States.
Five years Heavy Equipment Sales/Rental and Specialty Road Construction System
s.
Four years Specialty Fastener Regional Sales Manager also in a 15 Western Stat
e area.
Sales Management, Branch Management and Service Management experience
Provided testing specifications data for Mining applications, ICBO testing and
laboratories reporting on specifying materials, Army Corps of Engineer, City
of Los Angeles, Cal-Trans, N-DOT and A-DOT specification writing where engineeri
ng concerns arose
Developed sales training manuals, training videos and Power-point presentations.
Open to discussion.
References are available upon request.