DALE KING

1074 Peachtree Walk, B507, Atlanta, Georgia 30309

404.874.0608
404.664.1035
daleking857@gmail.com

SALES AND BUSINESS DEVELOPMENT DIRECTOR ~ EXECUTIVE

PROFILE
Customer-oriented, results-driven, and dynamic executive, offering extensive sal
es, marketing, and business development experience; equipped with consistent rec
ord of increasing sales and revenue. Exemplifies high caliber qualifications in
developing and implementing effective sales and marketing strategies and plans.
Capable of developing relationships with C-level to grass roots of client organi
zations to attain favourable results. Entrepreneur and visionary; capable of lea
ding and motivating people withdiverse backgrounds to achieve maximum potential
while attaining corporate objectives. Known for versatility and effectiveness in
stressful situations.

AREAS OF EXPERTISE
- Strategic Sales Action Plans and Execution
- Success in Multiple Verticals
- New Business and Product Development
- Selling Analytics and Consumer Modeling
- SaaS,Web-to-Print and Software Solutions
- Client Team Sales Leadership
- Needs Analysis, Presentation, Negotiation, and Closing Skills
- Integrated Online/Offline Multi-Channel Marketing Solutions
- Enterprise solutions for franchisees/dealer organizations

PROFESSIONAL EXPERIENCE

MONEY MAILER DIRECT MARKETING ~ ATLANTA, GA

DIRECTOR OF BUSINESS DEVELOPMENT, NATIONAL SALES 2007-2010
- Functioned effectively in selling comprehensive analytics and integrated
interactive marketing programs, which included shared mail, solo mail, mobile m
arketing, targeted online couponing, and automated solutions
- Ensured sales and system development for the launch of automated, multi-
channel POS as well as integrated and hyper-local CRM marketing solutiondesigned
for enterprise applications inmid-sized franchise organizations(Mozart)
- Worked in partnership with software development, marketing analytics, c
ustomer service, and senior management on end product capabilities, client campa
igns, client interface, pricing, and sales strategies (Mozart)
Notable Contributions:
- Boosted sales pipeline from scratch to over of $21 million in less than
a year prior to the platform launch(Mozart)
- Successfully sold 24 shared and solo mail accounts with $1.6 million ini
tial contracted new revenue for Money Mailer Direct (National Sales)
- Effectively sold, contracted and implemented new national chain programs
with six major franchise/dealer programs, which included web ordering systems t
hat represented over 2700 individual business units (National Sales)
- Instrumental in selling personalized and analytics-driven direct mail pr
ograms to major clientsin order to drive sales for consumer lifestyle campaigns
(National Sales)
- Developed successful campaigns for B2B and integrated shared/solomail/PO
S/mobile messaging promotions that resulted in publication of best practice cas
e studies and articles in marketing industry publications and drove new account/
revenue generation for company (National Sales)

GLOBALSPEC, INC. ~ ATLANTA, GA

SENIOR ACCOUNT EXECUTIVE 2004-2007
- Ensured sales of specialized SEO, SEM, lead generation, information serv
ices, and e-publishing advertising programs for a leading company focused on eng
ineering, manufacturing, and relevant scientific and technical market segments
Notable Contribution:
- Over $800,000 in solutions sold: top 30% of national sales force.

PSC INFO GROUP ~ ATLANTA, GA

REGIONAL SALES MANAGER 2001-2004
- Effectively sold transactional printing, incorporatingdocument managemen
t software, on-line data access, and integrated billing processing services
Notable Contribution:
- Above goal performances; including sale of complete document processing,
data and online document management to a new client that became ranked among #4
among company account revenue.

FASTIMAGE/N&R DIGITAL ~ ATLANTA, GA

DIRECTOR, SALES & MARKETING 1997-2001
- Sales leadershipforan e-commerce drivenfulfillmentcompany incorporating
on-demand printing and CD duplicationfocusing on Fortune 1000 HR, training and
technical product documentation.
- Assumed full responsibilityinsales attainment, P/L, staffing, training,
expense and budgeting
- Designed a strategy which retained 100% of core customer business throug
h transition from receivership
- Developed and established control points, performance goals, and compens
ation plan while executing below budget cost (N&R Digital)
Notable Contributions:
- Successfully attained above goals performance in buyout year while simul
taneously facilitating the N&R move from bank receivership to sale to Fast Forms
- Improvedcompany sales to $8.5 million from $4.3 million in 3 years (N&R
Digital)
- Contributed in driving personal sales volume of over $1 million
- Functioned effectively in initiating the company’s first functional Sales De
partment by recruiting, hiring, and training salespeople (N&R Digital)

EARLIER CAREER ACCOMPLISHMENTS

Vice President of Eastern and Southeastern Sales, American Signature Graphics, N
ew York, NY | Atlanta, GA
- Worked collaboratively with the management team in turning around organi
zation from losses which exceeded $150 million over previous four years to profi
tability in the first 1 ½ years resulting in sale of company
- Effectively directed Southeastern region to net sales increase of 48% fr
om $48 million to $64 million in 1996 while managing $5 million of personal sale
s volume. Above goal performance for group responsible for three years running.
Director of Sales and Marketing, Transcontinental, Dayton, OH
- Significantly increased sales to $43 million annually in three years, ad
ding $14 million in new annual sales in three years through developing short/lon
g term goals and objectives and new compensation plan. Successfully attained abo
ve goal revenue performance for three years running.
- Effectively contributed personal sales volume of $4 million annually
- Functioned as the sales developer of corporate team that initiated small
size directory sales plan which eventually resulted in a new division with $40
million in revenue
Manager of National Sales, Transcontinental, Charlotte, NC
- Successfully developed $3.3 million in new sales in SE/mid-Atlantic stat
es
Account Executive, Didde Web Press, Miami, FL
- Reached above quota performance for 3 years including “Quest for Summit†top per
former awards in quarters I & III in FY 1986

EDUCATION
Bachelor of Science in Journalism and Communications, University of Florida ~ Ga
inesville, FL