Professional Documents
Culture Documents
MEIJER, INC. - CORPORATE AND BRAND DEVELOPMENT, GRAND RAPIDS, MI 2003 - 2007
Director of Brand and Corporate Development - Dual reporting to President and Ex
ecutive VP of Merchandising
Responsible for 60+ individuals in the functional areas of: branding, corporate
development, visual merchandising, package design, private label development, sp
ace planning and common areas for a $14B regional Supercenter
* Major contributor in determining the overall strategic position for the compan
y
* Developed corporate brand platform and product strategy focusing on consumable
s
* Instrumental in defining 5 year strategic plan, brand strategy and product dif
ferentiation plan
* Project managed 65+ initiatives, champion for branding, localization and produ
ct development
* Responsible for consistency of all consumer touch points including positioning
Meijer in the industry
* Created style guides for 40 departments, corporate identity manual, and brand
hierarchy for private labels
* Defined product brands for cross departmental use, created brand books, positi
oning statements
* Created multi-tiered product brand strategy incorporating good, better, best a
nd lifestyle branding
* In charge of 2 new store designs, creating an exciting and efficient shopping
environment effecting chain wide remodel strategies including departmental and p
roduct adjacencies
* Incorporated navigational aids and educational signage impacting closure rates
by 20%
* Defined new store openings and remodel processes, reducing overall store cost
by 15%.
* Generated over $17 million in new revenue streams focused around ancillary ser
vices (i.e. Financial Services) and advertising revenue through signage, radio a
nd multi-media.
* Responsible for $100 million in sales volume and merchandising plan for the co
mmon areas.
* Negotiated/re-negotiated multiple strategic partner agreements resulting in $2
5 million of in sales
STRATEGIC MARKETING AND CORPORATE DEVELOPMENT 1999 - 2003
Highly sought after Marketing and Business Development executive in a close-knit
business community, recruited to create, define and add structure to marketing,
branding and corporate development activities. Responsible for product/corporat
e marketing, branding, advertising, research, PR, new product initiatives, busin
ess development, legal affairs, licensing, corporate strategy, and Internet init
iatives. Managed a group of 20+ coordinators to directors in marketing, branding
, business development and legal areas. Assisted companies in creating business
plans to secure venture capital, strategic marketing plans to grow market share
in a competitive landscape and operating plans to create a solid foundation to r
un/turnaround a company.
FASTURN, INC., Century City, CA - Supply Chain Management Software, focusing on
apparel/textiles
Vice President of Marketing Reporting to the CEO
* Developed new product program from acquired brand. Justified 200% price increa
se. Generated revenues significantly earlier than forecasted.
* Successfully acquired/merged 30-year old established brand with newly created
product brand. Established the company and product in a fiercely competitive lan
dscape.
* Led the brand change from a consumer-developed brand to a business-to-business
operational brand.
CHECKOUT.COM, LLC, Beverly Hills, CA - Entertainment/e-commerce start-up
Vice President of Corporate Development Reporting to COO
* Re-negotiated contracts, increased partnership value and eliminated non-value
deals. Reduced run rate by $5m.
* Created three new revenue streams-syndicating content, licensing technology an
d advertising revenue.
* Reengineered processes. Reduced implementation time and increased effectivenes
s of alliances and marketing.
ENCORE SOFTWARE, INC., Los Angeles, CA - Entertainment games and educational sof
tware
Vice President of Marketing and Product Development Reporting to CEO
* Created structure to develop/market $50 million product line of original/licen
sed content. Tripled previous $13 million product line.
* Developed/integrated value software line. Generated more than $5 million in sa
les in 90 days.
* Created a comprehensive direct marketing plan. Generated over $3 million from
list rentals and direct sales.
The Walt Disney Company - STRATEGIC BRAND AND PRODUCT MARKETING, BURBANK, CA 199
6 - 1999
Department Head Reporting to the Executive Vice President
Managed 30+. Responsible for Business Planning/Development for Walt Disney Imagi
neering. Created two functional groups for Disney Publishing and developed produ
ct marketing programs for Disney Interactive.
* Selected to create a strategic marketing plan to reinvigorate the Mickey Mouse
brand worldwide and to define a new worldwide brand model for the Disney consum
er products.
* Evaluated over 15 new business ventures including entertainment centers and ho
tels.
* Negotiated/closed Barnes and Noble agreement. Increased in-store promotions fo
r three divisions by 300%.
* In-charge of marketing functions for interactive games. Managed a $15-million
budget and product P & L performance.
* Negotiated $5+ million OEM and promotional deals. Developed the company's rela
tionship with major technology firms such as Intel.
MARSH & MCLENNAN, INC., ACCOUNT EXECUTIVE, NEW YORK, NY 1989 - 1991
* Sales of personal risk management programs - exceeded revenue generation goals
by 190%.
* Successfully developed a business unit targeting the insurance needs of art de
alers/galleries.
BOOZ*ALLEN & HAMILTON INC., STRATEGIC CONSULTANT, New York, NY 1988 - 1989
* Developed and championed strategic direction for HRIS systems: designed and im
plemented 70% savings for staff appraisal process.
EDUCATION
THE UNIVERSITY OF MICHIGAN - GRADUATE SCHOOL OF BUSINESS ADMINISTRATION Ann Arb
or, MI
* Master of Business Administration, 1993, Strategic Brand Marketing and Corpora
te Strategy.
* Recipient of the Chase Manhattan Scholarship.
* Business Plan based on an Entertainment Intellectual Property Company won mult
iple U of M competitions, the national business plan competition and selected fo
r Moot Corp. International Competition.
* Internship, Apple Computer, developed strategies for two vertical markets, for
ecasted potential growth, identified strategic business partners and co-marketin
g strategies with two professional associations.
THE UNIVERSITY OF MICHIGAN - SCHOOL OF LITERATURE, SCIENCE AND ARTS Ann Arbor,
MI
* Bachelor of Arts, 1988, Industrial and Labor Relations, minor in Brand Marketi
ng.
* All-American Springboard and Platform diver, competing on the collegiate team
with Olympic coach
* Studied Spanish culture, history and art in Salamanca, Spain
* Analyst, Keizai Koho Center, Tokyo, developed/executed plan for exports by eas
ing tariff and quotas.
Honored as one of Advertising Age's 2008 'Women to Watch' for innovative brandin
g and marketing programs
REFERENCES PROVIDED UPON ESTABLISHMENT OF MUTUAL INTEREST