CARLOS E.

RENTAS RAMOS
1966 Sauco St. San Ramon * Guaynabo, Puerto Rico 00969 * cr112544a@westpo
st.net * (787) 367-8182
________________________________________
Executive and International Sales Management
Accomplished senior executive with local and international experience in sales a
nd general management. His contributions are recognized in the Office Equipme
nt, Electronic Security & Retail Loss Prevention and Medical Equipment industrie
s. Results oriented and highly motivated. Track record of increasing sales and
profits. Fully bilingual in English and Spanish. Computer and sales automatio
n literate.
Core Competencies
*Work Climate Builder *Performance Management *Sales & Negotia
tions
*Sales Planning & Forecasting *Growth & Profit Focus *Proven Leadership
*Interpersonal Skills *Operations *Strategic Market Planning
________________________________________
Professional Experience
Ricoh Puerto Rico June 2007 - April 2010
Commercial Sales Manager
Ricoh is a world leader in the multi-functional office products industry. Provi
ded sales management and leadership to a team of 10 Sales Executives in the achi
evement of a multimillion dollar sales plan.
Key Achievements:
* 16% compounded annual sales growth
o Designed and implemented a strategic sales coverage model
o Developed and introduced hybrid vertical/horizontal sales tactics
* Developed a sales coverage plan that produced 33% revenue growth
* Implemented disciplined execution of quarterly performance management process
* Improved hardware sales gross margins from 22% to 33%
Toshiba Business Solutions Inc. October 2005 - January 2007
General Manager, Caribbean
Toshiba Business Solutions is a provider of multifunctional office products. In
September 2005 Toshiba America Business Solutions acquired the Danka Business S
ystems Inc. operations in Latin America, my previous employer.
Key Achievements:
* 100% growth in equipment revenue year over year after the acquisition
* 42% growth in overall revenue year over year after the acquisition
* 446% growth in operating profit year over year after the acquisition
* Lead the LA Region countries in profit contribution and free cash generation
Danka Business Systems, Inc. June 1999 - September 2005
General Manager Caribbean Region (Puerto Rico, Venezuela, Panama, Colombia)
One the world's largest independent suppliers of office imaging equipment. Dank
a had purchased the worldwide Kodak Copy Products Division in 1996, a previous e
mployer.
Key Achievements:
* Lead the organizational restructuring and the return to growth and profitabili
ty (turnaround)
* Revamped the sales teams in Puerto Rico, Panama, Colombia and Venezuela
* Improved inventory procedures to achieve 9.4 annual turns and reduced cost by
50%
* Improved collections from 115 to 46 Days Sales Outstanding
* Lead the LAR Region countries in profit contribution and free cash generation

CARLOS E. RENTAS RAMOS * Page 2

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Picker International del Caribe, Inc. March 1997 - May 1999
General Manager
Subsidiary of Picker International, Inc. a world leader in medical diagnostic im
aging. Managed a direct operation in Puerto Rico and a dealer/distributor net
work in the Caribbean Islands, Central America and Venezuela.
Key Achievements:
* 39% Compounded Annual Sales Growth
* 79% Compounded Annual Profit Growth
* Best performing subsidiary worldwide for two years in a row

Sensormatic del Caribe November 1993 - February 1997

General Manager
Subsidiary of Sensormatic Electronics Corporation. A leading supplier and integr
ator of electronic security and retail loss prevention systems. Responsibility
for the Caribbean Basin region.
* Lead successful transition from a dealer type organization to a subsidiary ope
ration
* Achieved 25% revenue and 40% profit growth
* Improved technical service level to same day service in 80% of all service cal
ls
* Consolidated physical facilities improving operations and reducing cost
Eastman Kodak Company Ltd. January 1988 - November 1993
Country Business Manager
Office Imaging Products, Central America and Caribbean Operations.
Key Achievement
* Grew annual revenue from $8mm to $14mm.
Drexel, Burnham, Lambert August 1985 - December 1987
Registered Representative New York Stock Exchange
Licensed in Futures and Commodities, Foreign Currency options, Interest Rate opt
ions, and Uniform Securities Agent State Law.
Xerox Corporation August 1975 - June 1985
Joined the corporation as a Sales Trainee in Puerto Rico and moved on to sales p
ositions of higher responsibility in Puerto Rico and in Albany, N. Y.
Key Achievements:
* Top Performer as High Volume Sales Executive for the State Government of New Y
ork account.
* Multiple times winner of the President's Club Sales Recognition Award
* #1 Marketing Development Representative in the US Domestic Sales Operations -1
983
* Promoted to Sales Planning Manager in Puerto Rico, with responsibility for hir
ing and training sales representatives, sales strategy execution, sales forecast
s, pricing and promotions.
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Education
* Pennsylvania State University, Summer 1990, Program for Executive Development
* Catholic University of Puerto Rico, 1972, B. S. Psychology
* University of Dayton , 1967-1970
* Educational Research Systems, Inc. (U.S. Peace Corps)
o Cross Cultural Communications Training, Group Dynamics, Development and Superv
ision of Training Programs, Staff Development and Human Relations Training
* Xerox International Center for Training and Management Development, Leesburg,
Virginia
o Basic Sales School, Advanced Sales School, Professional Selling Skills, Effect
ive Listening Skills , BASIS, SPIN, Effective Presentations, Effective Negotiati
ng Skills, Successful Product Introduction, From Selling to Managing, Advanced S
ales Management School, Sales Planning and Forecasting, Analyzing Performance Pr
oblems, The Psychology of Management, Coaching, Mentoring and Managing, Strategi
c Selling
* Covey Leadership Center
o How to Make Your Team Unstoppable, Personal Effectiveness, Group Effectiveness
, Organizational Effectiveness, The "FORTUNE 500" Worldwide Lessons in Leadershi
p, The 7 Habits of Highly Effective People, Principle Based Leadership
* Kodak Management Education Center, Rochester, New York:
o Managing the Performance of International Operations, Business Strategy Develo
pment, Marketing Management,
o Pennsylvania State University Program for Executive Development
Executive Management Styles, Executive Physical Fitness, Corporate Strategy, Mic
rocomputers, Management Communication and Control Systems: Strategy and Profitab
ility, Financing and Investing Strategies. Developing Excellent Organizations,
Perspectives on East-West Relations, The Firm and Country Evaluation, Managing O
rganizational Ethics, Managerial Leadership and Motivation, Total Quality Manage
ment, Financial Policy, Capital Structure and the Cost of Capital, Managerial Co
mmunication, Business Simulation, Strategic Management, Capital Markets and Valu
ation, Managing the Cycles of Leadership
* Sensormatic Electronics Corporation
o Retail Security and Loss Prevention , Managing Channels of Distribution, Empow
ered Teams, Strategic Market Planning