Daniel J.

Perti

6800 Thompson Crest Court * McLean, VA 22101 * Cell 703.967.8999 * dp112dce

4@westpost.net

SENIOR MANAGEMENT EXECUTIVE

Expertise in Driving Growth, Revenues, Competitive Position, Profitability & Val
ue
Top-Ranking Sales/Operations Regional VP well positioned for transition to a Sen
ior VP role, with a proven track record in the highly competitive print and inte
rnet advertising markets. Successfully launched AOL's on-line coupon offering Wo
w!, in three cities on 11.10.10. Responsible for capturing $80M in contract valu
e over 8 years in challenged markets at Yellow Book 360. Characterized as a stra
tegic planner with a firm vision of the "big picture" who is equally competent i
n operational, business development, and sales roles. Extremely capable in start
-up operations and developing core infrastructures. Extensive management trainin
g. Fast study in new endeavors. Former member US Marine Corps, Honorable Dischar
ge, 1987.
Key Qualifications & Strengths:
* Cross-functional Sales/Operations * Sales Forecasting/Strategic Plannin
g * Start-up Operations/Create Infrastructure
* Search Engine Marketing (SEM) * Identifying Revenue Opportunities * B
udget Planning/Analysis/Forecasting
* Initiating New Market Launches * Developing Compensation Plans * Go
ogle Certified - SEMPO 3rd level
* Succession Planning/Promotions * Major Account Retention/Recapture * P
ublic Speaking/Large Scale Rallies
* Internet Yellow Pages * Policy Development/Management * Buildin
g Teams & Creating Consensus
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AWARDS
2006 - 2009 President's Club, Lifetime Award (RVP)
2003 - 2005 President's Club Lifetime Award (GSM) * 2001 - Chairman's Club (RS
M)
2000 - Chairman's Club (DSM) * 1997 - President's Club #1 DSM in company
1996 - Most New $ Sold nationally * 1995 - President's Club
1994 - President's Club * 1993 - President's Club
1992 - President's Club * 1991 - Rookie of the Year
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PROFESSIONAL EXPERIENCE
AOL - Ashburn, Virginia - September 2010 - Present
World class provider of internet search, advertising, on-line information, and b
usiness solutions, AOL was founded in 1985.
Head of Sales - Wow! 9/2010 - Present
Responsible for all Sales activities related AOL's 'start-up' on-line coupon off
ering Wow!, to include: direct selling, hiring inside and outside sales personne
l, training, sales strategies, compensation and operating plans. Successfully la
unched Wow!, in DC, Philadelphia, and Boston on 11.10.10.
YELLOW BOOK USA * King of Prussia, Pennsylvania * July 1998 - December 2009
The largest and oldest yellow page provider in the country, Yellow Book USA was
established in 1930 and operates in 48 states plus DC, circulating 123 million d
irectories, serving 700,000 advertisers and $1.9B in revenues.
Fast track promotion through a series of increasingly responsible leadership and
senior sales/operations roles, driving significant organizational growth, compe
titive advantage, and bottom line profits. Research markets-aggressively penetra
te new areas-and establish strategically located sales offices throughout the re
gion.
Regional Vice President * 9/2005-12/ 2009
Promoted to lead the Virginia and North Carolina Region of the US. Hold full Rev
enue responsibility for $80M in revenue, with 7 direct reports and oversight of
198 sales representatives, 7 associate managers, and 17 district sales managers,
(established 8 new sales offices in VA. and N.C.).
* Personally distinguished for frequently promoting higher numbers of sales staf
f into management in relation to peers-and established a region renowned as a fe
eder for management talent nationwide.
* Distinguished as most rapidly promoted management team member in Mid- Atlantic
, and among top in US.
* Engaged as unofficial advisor to the President of the Company, given wide lati
tude of autonomy in relation to title and rank.

Daniel J. Perti
Page 2 of 2
PROFESSIONAL EXPERIENCE
General Sales Manager, Northern VA, Richmond, VA, & Ohio * 10/2003 - 9/2005 *
Regional Sales Manager, Northern VA * 9/2000 - 10/2003 * District Sales
Manager, Northern VA * 7/1998 - 9/2000
Promoted through several roles of increased responsibility. Held full top line
responsibility with 3 direct reports and oversight of 35 sales representatives.
Established 6 new sales offices to incl.: Richmond, Charlottesville, VA Beach,
Roanoke, Lynchburg, and Winchester VA.
* Grew N. Virginia Market from $9.4M to $27.3M from 9/2000 - Present. Growth at
tributed to same store and carving out 3 new launches from existing N. Va. scope
. New launches valued at $9.6M FY 2007.
DATANATIONAL * Chantilly, Virginia * September 1996 - July 1998
District Sales Manager * 9/1996 - July 1998
Promoted to manage a $3.3M yellow page account base (second largest in the Distr
ict) in Northern VA district. Led a team of 9 premise sales consultants.
* Distinguished by assignment to 7 major yellow page accounts, including the co
mpany's largest account.
* Exceeded market and book budgets for FY 1997. Market Budget: increase FY '97
vs '96 +16% @ $450,740;
Increase to budget +05% @ $133,384. Book Budget: Increase FY '97 vs '96 +15
: @ $348,813. Increase to
budget +05% @ $117,241.
* Four sales consultants of team of 8 awarded President's Club winner.
Senior Sales Consultant * 6/1991 - 9/1996
* Distinguished as one of 4 top sales consultants measured along with 90 sales
consultants, selling advertising programs
in Frederick, Montgomery, Prince Georges, and Charles Counties, Maryland.
* Consistently surpassed assigned quotas-instrumental in Data National's increa
se of sales by more than %150.
* Ranked #1 New Business Sales Suburban Maryland; Promoted to Senior Sales Cons
ultant, President's Club winner,
1995; Suburban Maryland Sales Consultant of the Year; Ranked #2 in New Business
Sales.
QUEBECOR (formerly North American Directory) * Lowell, Massachusetts * May
1988 - June 1991
* Customer Service Representative for NADCO's largest accounts, including NYNEX
and Southern New England Telephone. Safety Coordinator initiated and developed
NADCO's formal safety program.
* Project Manager, identified waste streams in printing press room and developed
comprehensive program to reduce waste. Instrumental in capturing first year sav
ings of $600,000.
UNITED STATES MARINE CORPS * Weather Observer * August 1983 - August 1987
Served in North Carolina, California, and Japan as a weather observer. Promoted
meritoriously to Corporal. Honorable Discharge.

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EDUCATION
Boston University * Boston, Massachusetts
Business Administration, concentration, Operations Management
1987 - 1989
National University * Irvine, California * Undergraduate Studies
1985 - 1987