Frank DiBella 909 - 297 - 6520 - fd1135458@westpost.

net
5313 Navigation Ct , Fair Oaks CA 95628

Executive Sales and Management Professional

Track Successful leadership of sales teams and corporate/regional operations
.
Record Effective use of training, analytical, management, and motivational sk
ills
to drive key initiatives and deliver results
Expertise Multi-Unit management, sales and training
Financial management, cost containment , and profit improvement
Strategic planning and effective implementation
Facilitating business transformation and turning vision into practice
Strengths Rising to new changes. Leading staff to high levels of individual a
nd
team performance. Achieving results by eliminating roadblocks,
maximizing resources, and supplying motivation.

Professional Experience
2008- Platinum Mine, St Maarten, NA
2009 St Maartens number one jeweler
Director of Events
Guide corporate strategy for the expansion of Platinum Mine into the US mar
ket
Develop and service high profile consumers utilizing luxury events. Consult
with
owners to develop sales team for increased responsibility through training,
motivation,and assignment of new challenges
Highlight Conducted luxury event on 4th largest megayacht in the US.
Partnered with International magazine to attract 78 high end
consumers in Miami within 60 days of start date.
July 2007- Crisson Jewelers, Hamilton Bermuda
Oct 2008 Nine store jewelry company , number one jeweler on island
Management Consultant
Provide executive management with personnel and business assessments.
Implemented training programs which motivated staff to increase sales perform
ance
Highlight Staff surpassed corporate goals 13 months
Frank DiBella Page 2

Jan 2005- Pluczenik/Universal Pacific, New York,New York

May 2007
Director of Sales and Business Development
 Managed brand introduction of the Escada Jewelry line into the US. Product
was placed into high end retailers and major jewelry independents.
Served as point person for resolution of all sales related issues. Created tra
ining
programs for sales teams to ensure seamless integration that remained virtuall
y
transparent to clients. Conducted luxury events nationwide to support product
introduction.
Recruited , trained and motivated a special event staff of 35. Supported jewel
ry
events for Neiman Marcus, JC Penney, Sam's Club ,Zales and major US jewelry
independents.
Designed and Implemented training programs to support corporate vendors in
product knowledge, sales,management and motivation.
Highlights Training programs that were introduced for executive approval were
credited for the overall sales performance of each vendor
Special event teams outperformed competitor teams. Increases of 200%
were accomplished.

Vendor orders increased by 14% attributed directly to our focus on

vendor training and customer service.
May 2000- Four Points Corporation, Louisville KY
Dec 2004
Regional Vice President
Manage regional operations and direct activities of 2 District Managers, 25 St
ore
Managers and 400 store personnel. Direct team revenue,strategy and
profitability.
Hired, trained and managed sales force. Trained sales team in effective sales
strategies; product knowledge, management skills , customer service and event
performance.
Highlights Coached and developed 7 stores in Utah after district reorganizat
ion to
surpass company expectation. District performance went from last to first
in 12 months. Increased sales performance by 35%.

Frank DiBella page 3

FOUR POINTS, continued

Highlights Effectively managed and motivated sales force by focusing on train
ing in
key success factors : personal responsibility, sales strategies,time
management, and meeting customer needs and expectations.
Created an atmosphere of succession management. Six managers were
promoted to District Manager positions from the Western Region.
 Region outperformed company expectations 3 years consecutively.
1996-2000 Braude Jewelers - Chicago Illinois
Vice President of Operations
Managed corporate operations and directed activities for 4 District
Managers, 28 Managers and their sales staffs ( 300 total )
Directed implementation of training programs, loss prevention,human
resources and advertising performance.
Provide tools for consumers to experience the benefits of shopping our
locations.
1983-1996 Sterling Incorporated - Akron ,Ohio
District Manager, 1990-1996
Coached and developed a team of 100 people and achieved sales plan
in a district reorganization.
Hired, trained and managed sales force. Increased district sales while
maintaining a gross margin of 52%

Highlights Managed district to a 100% turnaround in sales and profitability

, from a
25% loss in 1990 to a 15% increase in 1992
Developed and coached 5 managers to the District Manager position
Maintained sales and profit performance for 4 years

Frank DiBella page 4

Sterling Inc., continued

Assistant Vice President of Credit Training, 1987-1989
Implement training programs to impact 800 nationwide jewelry stores.
Conduct seminars with store personnel to discuss the penetration of our
accounts receivable.
Introduce marketing programs to assist stores in credit acquisition.
Review and enhance portfolio performance. Utilize psycho graphics to
reduce cost and maximize performance.

Highlights Credit penetration increased to 70% of sales. While charge offs

maintained the industry lead at less than 2%
Director of Collections
 Hired and trained a staff of 150 to approve credit extension and
collect delinquent accounts.
Repossess merchandise from delinquent consumers
Highlights Developed methodologies to maintain lowest write off
percentages in Jewelry Industry

Frankly Speaking - 2009 - current

Performance Effectiveness Consultant
Creating and Implementing motivational programs for Non Profit organizations.
Currently developing Life skill programs for the Incarcerated and Addicted. Th
is skill set is shared prior to release.
Presented a leadership seminar in Denver March 2010.