SELMA E.

PERALEZ
485 W. Overlook Mountain * Buda, Texas 78610 * (512) 750-1233 * (512) 312-4731
sp1136bb4@westpost.net
PROFESSIONAL PROFILE
Senior Vice President * Chief Privacy Officer (Regulatory/Compliance) * Operatio
ns Manager
Strategic Planning * Market Identification & Development * Operations Management
* Training Process Management * Regulatory/Compliance * Recruiting * Staff Deve
lopment * Supervision * Motivation Incentive Program Development * Financial Acc
ounting * Budget Administration
Resource Allocation * Vendor Relationship Management * Marketing
Customer Service Management * Personnel Management * Team Building
Consistently top-performing operations and marketing manager with highly success
ful experience in business, operations and product launch, especially in the ban
k insurance and securities industry. Proven ability to build and lead teams of
professionals to high levels of performance in sales, customer service and opera
tional processes. Launched two successful enterprises, one of which became the i
ndustry leader, as well as many new products and services targeting particular c
ustomer investment and income needs. Skilled in identifying market opportunities
and developing product designs, technology, and vendor relations to meet new ch
allenges. Strongly committed to customer service and professional training for f
ront-line staff. Possess a broad knowledge of privacy, regulatory, and complian
ce topics to include Anti-Money Laundering and Suspicious Activity Reporting.
My work experience is broad-based and I feel this makes me uniquely qualified to
work in different corporate industries.
PROFESSIONAL EXPERIENCE
BBVA COMPASS INVESTMENT SOLUTIONS, INC. FORMERLY
GUARANTY FINANCIAL INSURANCE SOLUTIONS INC., A SUBSIDIARY
OF GUARANTY BANK SEPTEMBER 1990-MAY, 2010
Senior Vice President/Manager Investment Operations/BBVA Compass (August 2009 -
May 2010)
Senior Vice President / Chief Privacy Officer /Officer of GFISI (September 1990
- July 2009)
Served as an officer and supervised a team of direct reports who developed and e
nforced operational and regulatory procedures for a sales force of more than 400
personal bankers who, cross-sold the entire Financial Insurance Solutions produ
ct line of insurance and security investment instruments. One of two responsible
for establishing production and sales goals and ensuring the proper implementat
ion of incentive, training and regulatory programs. Oversaw implementation of Ag
ency Selling Agreements, daily money management, and field licensing. Worked clo
sely with bank operations, regulatory/compliance teams and sales departments on
joint systems and product development to enhance the total customer experience.
Conducted semi-annual due-diligence analysis of all insurance carrier and broker
dealer service levels, ratings, and financial reports.
* Instrumental in growing the business to average annual program production of $
550 million and anticipated revenues of $22 million.
* Developed, implemented and managed operational processes for entire sales forc
e in both insurance and brokerage sectors.
* Oversaw management of the after-sale process for more than 75,000 customers wi
th multiple accounts.
* Created, managed and implemented regulatory/compliance processes for AML, SAR,
Privacy and Suitability review tools. Worked closely with Bank, Broker Dealer
and Insurance companies to manage overall adherence of regulatory training and r
eporting.
* Instrumental in managing financial product/revenue generating projects from be
ginning to end across all functions of Operations, Marketing, IT, Customer Servi
ce, Accounting/Finance and all distribution channels.
* Main contributor in training development and overseeing licensing issues for a
ll representatives at all branches, achieving 75% dual licensure for more than 4
00 representatives at 160 branches.
* Key contributor to the division's status as the most profitable of Guaranty Ba
nk's operations.
* Managed an operating budget of $10 million to $12 million.
* Developed and maintained a customized administrative tracking system to suppor
t consistent business growth, manage sales goals, ensure accurate premium collec
tion, and ensure timely and accurate payment of commissions and referral fees.
* Defined project scope, goals and deliverables that supported business goals in
collaboration with executive managers and stakeholders.
* Managed the identification, resolution and escalation of project risks, carrie
r and customer issues.
* Developed Process Management directives and facilitate associated training wit
hin the department.
* Created project-based communications, presentations and measuring tools.
* Consistently led the industry in customer satisfaction ratings and lowest numb
er of complaints; worked closely with legal and insurance vendors to minimize lo
sses to customers.
* Served as a member of the conversion team as the firm made major acquisitions
in California and Texas, providing detailed training and indoctrination into the
firm's customer-centric culture.
* Managed overall personnel issues to include interview, hire, training, supervi
se, promote, performance evaluations, disciplinary actions and counseling.
NATIONAL ANNUITY PROGRAMS, INC. 1987-1990
Vice President, Administration & Compliance
Worked with Senior Management to identify a market opportunity and strategically
partnered with senior bankers to design customer fee-based investment programs.
Managed marketing, product distribution, technology and operations, including
agent commissions, finder fees, program revenues, compliance, and contracting.
* Designed and delivered sales and service training for personal bankers in clie
nt organizations.
* Quickly built the firm to profitability and successfully managed more than 10
third-party investment programs.
EDUCATION
TEXAS STATE UNIVERSITY - SAN MARCOS B.A. IN COMMUNICATION, 1986
CONTINUING EDUCATION
* Process Management Profession, University of Texas at Austin, 2008
* Fusion Presentation Training, 2007
LICENSES
FINRA Series 6, 63
California & Texas Variable Annuity Licenses
California & Texas Life & Health Licenses
PROFESSIONAL RECOGNITION
* Served on Guaranty Financial Group and Bank Committees such as Emergency Manag
ement, Compliance/Regulatory Oversight, Data Security, and Privacy.
* Participated in industry-recognized panels on Regulatory and Technology Issues
.
PROFESSIONAL REFERENCES UPON REQUEST