MARIA ARAYA ZIMMERLING

arayazim@email.unc.edu
727-504-3364

EDUCATION University of North Carolina at Chapel Hill

B.A. in Journalism and Mass Communication, Advertising Sequence: May 2011
St. Petersburg College, Clearwater, FL
A.A. in Business Administration: December 2008

ADVERTISING MAIP: Publicis Modem New York, NY

EXPERIENCE Digital Strategy Intern June 2010- Current
• Selected from a competitive pool of applicants for the 4As Minority Advertising Internship
Program

Pyper Paul + Kenney Tampa, FL

Media Intern May 2010 - August 2010
• Created integrated media plan to increase attendance to Tampa Bay Rays weekday games
• Analyzed and updated Nielsen market data and performed media reconciliations
• Researched several clients’ social media presence and analyzed competition

RELEVANT North Carolina Division of Public Health Chapel Hill, NC

COURSEWORK Social Marketing Campaign Spring 2011
• Developed product and promotional plan to increase breastfeeding rates in central North
Carolina
• Conducted formative research and message testing with target audience

Fox Sports Carolinas Chapel Hill, NC

Advertising Copy Campaign Fall 2010
• Devised and proposed the creative theme selected among competitors for the final campaign
• Worked closely with client and created mobile, TV and OOH copy to increase traffic to the
Fox Sports Carolinas website

JetBlue Case Study Chapel Hill, NC

Advertising Media Plan Fall 2010
• Developed a comprehensive 6-month media plan to increase JetBlue’s summer vacation travel
• Analyzed MRI data to select target audience
• Allocated $6 million in new and traditional media for to effectively meet goals and objectives

Networking Dynamics Corporation Clearwater, FL

Accounting Manager May 2006 - July 2009
OTHER • Managed payments for vendors and administered revenue collection and cash flow
EXPERIENCE • Performed weekly financial reports and budget calculations
University of North Carolina Chapel Hill, NC
LEADERSHIP Global HANDS August 2010 – Current
Helping international artisans develop sustainability through economic and educational aid
• Director of Marketing: Developed and directed traditional and online campaigns that resulted
in a total of $2,200 in sales revenue for Fall 2010
University of North Carolina: Chapel Hill, NC
AIESEC August 2009 – May 2010
Student organization promoting international exchange by offering internships abroad
• Recruitment Organizing Committee: Prepared promotional material and implemented
personal selling tactics for the purpose of recruiting new members
• Communications Team: Managed social media advertising and created traditional promotional
material to increase international exchanges

SKILLS • Fluent in Spanish, proficient in German

• Microsoft Excel, Word, PowerPoint, Outlook, QuickBooks