Professional Documents
Culture Documents
In ‘Double-win’ strategy-
(a) Customer gets an additional benefit
(b) Customer gets price debate.
(c) Both customs and the sales person come out with sense of satisfaction
(d) Both (a) and (b)
Ans: (b)
Ans: (c)
(a) an estimate of the maximum possible sales opportunities present in a particular market segment
Ans: (c)
(a) Liquour
(b) Cigarattes
Ans: (c)
5. A theory states that no matter how efficiently goods / services are produced, if they cannot be
Ans: (b)
Ans: (d)
7. Demonstration is an exercise to
Ans: (b)
(a) tele-marketing
Ans: (d)
Ans: (b)
(a) density
(b) customers
Ans: (c)
Ans: (d)
(c) measuring and estimating the frequencies with which of things occur
Ans: (a)
13. A method, in which Brand equity is measured by comparing difference between the retail price
of the brand and the retail price of an unbranded product in the same category is called:
Ans: (b)
Ans: (c)
(a) MRTP
(b) MTP
(c) ISPT
(d) QTP
Ans: (a)
(a) who determines that some need is not being met and authorities a purchase to rectify the
situation
Ans: (a)
Ans: (a)
18. …………… recently has raised its stake beyond 10% in a few blue chip companies even after the
insurance regulator IRDA decided to impose a cap of 10% on the institution’s investment in a single
company.
Ans: (a)
19. Life Insurance Corporation has made fresh investments in which of the following companies in
which the investor now holds more than 10% of their respective equity capital.
(a) Siemens
(d) Cipla
Ans: (e)
20. RATAN Tata has finally pulled out its Nano car project from ………. ending months of speculations
(a) Singur
(b) Salboni
(c) Pantnagar
Ans: (a)
21. Name India’s largest company by market capitalization.
Ans: (a)
22. The promoters of Reliance Industries (RIL) recently converted their 12 crore warrants into an
equal number of shares hiking the promoter’s holding in the company to 49%, with 52% voting
Ans: (a)
(a) UK
(b) India
(c) Germany
(d) Italy
Ans: (a)
(a) SAP consultancy Axon Group will recommend HCL Technologies’ £441.1-million buyout offer to
(b) SAP consultancy Axon Group will open 500 training centres in Asia
Ans: (a)
25. ICICI Bank, CEO and managing director KV Kamath is taking the help of …………………. to find his
successor. The professor will obtain independent data regarding the leadership attributes of the
(a) Professor Wayne Brockbank, a clinical professor of business at the University of Michigan’s Ross
School of Business
Ans: (a)
Ans: (D)
Ans: (C)
Ans: (D)
(A) Agressive
(B) Pushy
(C) Fierce
(E) Talkative
Ans: (D)
(E) Telemarketing
Ans: (B)
31.ATM are -
Ans: (C)
(A) Individuals
(B) Institutions
(C) Builders
Ans: (A)
Ans: (D)
Ans: (B)
(A) File
(B) Tools
(C) Special
(D) Edit
Ans: (D)
(A) Desktop
Ans: (C)
(B) Information
(C) Programs
(D) Objects
Ans: (C)
(A) GB
(B) KB
(C) MB
(D) TB
Ans: (D)
(A) Internet
(D) Data
Ans: (A)
(A) Character
(B) Field
(C) Database
(D) Record
(E) None of these
Ans: (C)
1.Regulations that arise to ensure that firms take responsibility for the social costs of their
products or production processes stem from which reason for government legislation of
business?
Answer : C
2.A “three-day cooling off period” in which buyers can cancel a contract after re-thinking it is
(a) creative selling (b) high pressure selling (c) detail selling (d) hard core selling
Answer : B
Answer : D
4.One of the most common problems with using internal database information is thatAnswer :
(a) since it was probably collected for some other purpose, it may be incomplete or wrong.
(c) top executives are usually unwilling to relinquish data, therefore, the data has limits.
(d) the data is almost always unsecured and therefore, suspect as to reliability
Answer : A
Answer : D
6.When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and
tea worldwide, the type of marketing system that was formed would best be described as
being a(n)Answer :
Answer : D
Answer : D
8.The _____ holds that consumers will favor products that are available and highly affordable
Answer : B
9.A ____ is any activity or benefit offered for sale that is essentially intangible and does not
Answer : D
Answer : B
11.The place in the business buying behavior model where interpersonal and individual
Answer : D
12.The course of a product’s sales and profits over its lifetime is called
Answer : D
13.When companies make marketing decisions by considering consumer’s wants and the long-
run interests of the company, consumer, and the general population, they are practicing which
Answer : D
14.All of the following are thought to be sources if new product ideas EXCEPT.
(a) internal sources (b) customers (c) competitors (d) the local library
Answer : D
15.If Honda uses its company name to cover such different products as its automobiles, lawn
Answer : D
16.If a company (considering its options on the product/market expansion grid) chooses to
move into different unrelated fields (from what it has ever done before) with new products as
a means to stimulate growth, the company would be following which of the following general
strategies?
Answer : D
(a) group (b) bi-variant population (c) sample (d) market target
Answer : C
18.Joining with foreign companies to produce or market products and services is called
(a) direct exporting (b) indirect exporting (c) licensing (d) joint venturing
Answer : D
19.If advertising constantly sends out messages about materialism, sex, power, and status,
which of the following categories of social criticism most closely matches this problem?
Answer : C
20.A(n) ____ is a name, term, sign, symbol, or design, or a combination of these that
Answer : C
21.If an advertiser wants flexibility, timeliness, good local market coverage, broad
acceptability and high believability, the advertiser will probably choose which of the following
Answer : A
(a) conventional marketing system (b) power-based marketing system (c) horizontal
Answer : D
23.The type of trade-promotion discount in which manufacturers agree to reduce the price to
the retailer in exchange for the retailer’s agreement to feature the manufacture’s products in
Answer : B
24.The study of human populations in terms of size, density, location, age, gender, race,
Answer : B
Answer : B
26.The process that turns marketing strategies and plans into marketing actions in order to
Answer : D
Answer : B
28.The practice of going after a large share of a smaller market or subsets of a few markets is
calledAnswer :
Answer : C
29.The shrinking of distances due to technological advance such as computer and fax
30.If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of
Answer : A
31.If your company were to make light bulbs to be used in photocopies, you would most likely
Answer : B
32._____ has the advantage of being high in selectivity; low cost, immediacy, and interactive
capabilities
Answer : C
33.If your company were to make a product such as a suit of clothes and sold that product to
Answer : A
34.In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its
popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe
that most of the company’s problems resulted from poor marketing research. As the public
demanded their “old Coke” back, the company relented and reintroduced Coca-Cola Classic
(which has regained and surpassed its former position) while New Coke owns only 0.1 percent
of the market. Which of the following marketing research mistakes did coca-Cola make?
(a) They did not investigate pricing correctly and priced the product too high.
(b) They defined not investigate dealer reaction and had inadequate distribution.
(d) They failed to account for the Pepsi challenge taste test in their marketing efforts
Answer : C
35.Marketers are sometimes accused of deceptive practices that lead consumers to believe
they will get get more value than they actually do. ____ includes practices such as falsely
advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail
price.
Answer : C
Answer : C
37.The first modern environmental movement in the United States began in theAnswer :
(a) 1940s (b) 1950s (c) 1960s and 1970s (d) mid 1980s
Answer : C
38.Costs that do not vary with production or sales levels are calledAnswer :
Answer : A
39.Each salesperson is assigned to an exclusive area in which to sell the company’s full line of
Answer : A
40.Techonological advances, shifts in consumer tastes, and increased competition, all of which
reduce demand for a product are typical of which stage in the PLC?
Answer : A
41.Setting the promotion budget so as to match the budgets of the competition is
Answer : C
42.____ is screening new-product ideas in order to spot good ideas and drop poor ones as
soon as possible.
Answer : C
43.The type of sales force structure in which the sales force sells along product lines is called a
Answer : B
44.A company is in the _____ stage of the new product development process when the
company develops the product concept into a physical product in order to assure that the
Answer : A
45.When personal interviewing involves inviting six to ten people to gather for a few hours
with a trained interviewer to talk about a product, service, or organization, the method is
calledAnswer :
Answer : C
46.All of the following factors can affect the attractiveness of a market segment
EXCEPTAnswer :
Answer : B
47.If a government uses barriers to foreign products such as biases against a foreign
company’s bids, or product standards that go against a foreign company’s product features,
Answer : D
48.The choice between high markups and high volume is part of which of the following retailer
marketing decisions?
Answer : C
Answer : A
50.The most logical budget setting method is found in the list below. Which is it?
Answer : D
1. The Indian Economy will grow as per the estimates given by the Asian Development
(A) 6.7%
(B) 7.5%
(C) 8.5%
(D) 8%
Ans (D)
2. Government has notified the hike in Foreign Direct Investment (FDI) limit for Public
(A) 26%
(B) 49%
(C) 51%
(D) 75%
Ans: (B)
3. As per the report on State of Forest released on February 13, 2008, what is the
percentage coverage of forest area in the total geographical area of the country ?
(A) 22.20%
(B) 21.30%
(C) 20.60%
(D) 19.90%
Ans: (C)
4. 13th Finance Commission has been constituted under the Chairmanship of—
(A) Y. S. P. Thorat
(C) T. S. Vijayan
Ans: (B)
5. SEBI is a—
Ans: (A)
6. 15th SAARC Summit is scheduled to be held in July-August 2008. The changed venue of
(C) Maldives
(D) Bangladesh
Ans: (B)
Ans: (C)
(A) 15
(B) 12
(C) 25
(D) 20
Ans: (B)
Ans: (B)
10. Which of the following countries is not the members of European Union ?
(A) Switzerland
(B) Malta
(D) Poland
Ans: (A)
11. Pradhanmantri Bharat Jodo Pariyojna is related to—
(A) Communication
Ans: (D)
Ans: (B)
13. Tarapore Committee submitted its report on “Full Convertibility on Rupee” in—
Ans: (B)
14. The new President of FICCI (Federation of Indian Chambers of Commerce and
Industry) is—
(A) K. C. Raina
(B) V. P. Shetty
Ans: (C)
15. As per Revised Estimates for 2006-07 released by CSO, the growth rate for Indian
(A) 9.0%
(B) 9.2%
(C) 9.4%
(D) 9.6%
Ans: (D)
16. CENVAT is related to—
Ans: (B)
(B) All landless labours living below poverty line in rural areas
Ans: (B)
(A) 35 : 65
(B) 32 : 68
(C) 28 : 72
(D) 25 : 75
Ans: (C)
19. As per the final estimates of Ministry of Agriculture, the rice production for 2006-07 is
estimated at—
(A) 80.11 MT
(B) 90.0 MT
(C) 93.4 MT
(D) 101.60 MT
Ans: (C)
20. According to 2001 census the state having highest urban population is—
(A) U.P.
(B) Maharashtra
(D) Kerala
Ans: (B)
21. The growth rate of construction sector for the year 2006-07 has been estimated at
the level—
(A) 9.2%
(B) 8.5%
(C) 11.0%
(D) 12.0%
Ans: (D)
22. International Finance Corporation (IFC) has decided to fund an Ultra Mega Power
(D) NTPC
Ans: (B)
23. Which states ranks first and last respectively in Education Development Index (EDI)
education ?
Ans: (B)
24. Targeted power capacity addition for 11th plan period is—
(A) 41110 MW
(B) 66463 MW
(C) 68963 MW
(D) 86283 MW
Ans: (B)
25. During 2006-07 which sector has shown the highest growth rate ?
Ans: (C)
Ans: (C)
27. 15th SAARC Summit was held in July–August 2008. The venue of the summit was—
(C) Maldives
(D) Bangladesh
Ans: (B)
28. In National Mineral Policy (1993) which mineral was allowed for having investment
(A) Coal
(B) Iron
(C) Gold
(D) Platinum
Ans: (A)
29. The share of road transport in total transport of the country is–
(A) 20%
(B) 40%
(C) 60%
(D) 80%
Ans: (D)
30. 11th National Conference on e-governance was held on 7–8 February, 2008 at—
(B) Chandigarh
Ans: (D)
31. Which percentage of Central Taxes have been recommended by the 12th Finance
(A) 28.5%
(B) 29.5%
(C) 30.5%
(D) 31.5%
Ans: (C)
(A) U.P.
(B) M.P.
(C) Kerala
(D) Punjab
Ans: (D)
33. Government has decided to cover all districts of the country in National Rural
Ans: (B)
Ans: (A)
Ans: (D)
36. Which State of the following has adopted VAT (Value Added Tax) w.e.f. January 1,
2007 ?
(C) Gujarat
(D) Goa
Ans: (A)
37. Service Tax revenue collection for 2007–08 (Budget estimates) was proposed at Rs.
Ans: (A)
Ans: (B)
Ans: (B)
40. Which company is providing mobile service with name ‘Cell one’ to the consumers ?
(A) MTNL
(B) BSNL
Ans: (B)
Ans: (D)
(A) S. Sridhar
Ans: (B)
(C) Providing electricity to rural families living below the poverty line
Ans: (C)
(B) SAIL
(C) HINDALCO
Ans: (C)
Ans: (C)
46. The New Chairman of SEBI (Securities and Exchange Board of India) is—
(A) M. Damodaran
(B) C. B. Bhave
Ans: (B)
47. Gross Budgetary Support (GBS) for 2008–09 as per document of 11th plan stands at
Rs. 2,28,725 crore but in budget proposals for 2008–09 it has been raised to—
Ans: (B)
48. The base of Consumer Price Index for Industrial Workers is being shifted from 1982
to—
(A) 1995
(B) 1998
(C) 2000
(D) 2001
Ans: (D)
49. In Budget proposals for 2008–09, which of the following gives 24% contribution in
(B) Excise
Ans: (C)
50. The base year of present Consumer Price Index (CPI) for Urban Non-Manual
(A) 1980-81
(B) 1981-81
(C) 1982-83
(D) 1984-85
Ans: (D)
Ans: (A)
52. Note issuing deptt. of RBI should always possess the minimum gold stock of worth—
Ans: (B)
53. Which of the following does not grant any tax rebate ?
Ans: (B)
54. Ad hoc Treasury Bill System of meeting budget deficit in India was abolished on—
Ans: (A)
(A) 1993
(B) 1992
(C) 1988
(D) 1990
Ans: (C)
Ans: (D)
57. The “Ad hoc Treasury Bill System” of meeting budget deficit in India was replaced by
‘Ways and Means Advances System’ which has come into force on—
Ans: (C)
58. Fiscal deficit as a percentage of GDP was 4•0% in 2004–05 which sliped down in
(A) 3.2%
(B) 2.8%
(C) 2.5%
(D) 2.1%
Ans: (C)
59. According to the Economic Survey 2007–08 during the period April 3, 2007 and
(A) 5.6%
(B) 6.8%
(C) 8.9%
(D) 9.3%
Ans: (C)
Ans: (D)
61. For 2006-07, agriculture growth rate has been estimated at—
(A) 3.8%
(B) 5.9%
(C) 0.0%
(D) 6.3%
Ans: (A)
(B) Only 2, 3
(C) Only 3, 4
Ans: (D)
63. Which day has been declared as ‘Balika Diwas’ (Girl Day) by the Ministry of Woman
Ans: (D)
Ans: (D)
65. The birth rate and death rate for the year 2006 have been estimated as—
Ans: (D)
66. Central Issue price of foodgrains under TPDS includes price for BPL and APL (below
poverty line and above poverty line). What is the difference between the two ?
Ans: (A)
67. What growth target government has estimated for the domestic crude production for
(A) 42%
(B) 33%
(C) 29%
(D) 26%
Ans: (D)
68. Rural women can avail the benefit of Mahila Samriddhi Yojana if they open their
account in—
Ans: (A)
69. Agriculture sector registered 6% growth in 2005-06 and it is estimated for year 2007-
08 at—
(A) Again 6%
(B) 4.3%
(C) 3.3%
(D) 2.6%
Ans: (D)
70. As per the second advanced estimates of Agricultural Production for the year 2007-08
released by the Ministry of Agriculture, Kharif production has been estimated at—
Ans: (D)
71. Mistry Committee in its final report recommends full capital account convertibility by
Ans: (A)
Ans: (D)
73. The Present Service Tax rate as proposed in Union Budget 2008-09 is—
(A) 8%
(B) 9%
(C) 10%
(D) 12%
Ans: (D)
Ans: (C)
(A) Employment
Ans: (D)
Ans: (C)
77. Out of one Rupee expenditure, how much paise have been allotted for subsidy in
(A) 12 Paise
(B) 10 Paise
(C) 8 Paise
(D) 7 Paise
Ans: (C)
(A) 1996
(B) 1997
(C) 1995
(D) 1992
Ans: (A)
Ans: (C)
80. Ministry of HRD has announced to hike FDI limit in Education to—
(A) 65%
(B) 70%
(C) 75%
(D) 100%
Ans: (D)
(C) SBI
Ans: (C)
82. During 2006-07, External debt to GDP ratio in India stood at—
(A) 16.4%
(B) 17.4%
(C) 17.8%
(D) 15.8%
Ans: (A)
83. Indian State having the lowest Infant Mortality Rate is—
(A) Maharashtra
(B) Goa
(C) Gujarat
(D) Kerala
Ans: (D)
Ans: (B)
85. Which of the following has the maximum share in GSM Mobile Phone Service Market ?
(B) Airtel
(C) BSNL
(D) Reliance
Ans: (B)
Ans: (A)
87. The establishment of IORARC (Indian Ocean Rim Association for Regional Co-
Ans: (B)
(C) Taxation
Ans: (A)
(B) Agriculture
Ans: (A)
90. ‘Public Sector’ means—
Ans: (A)
(A) A bank
(B) A board
(C) A block
(D) A department
Ans: (A)
Ans: (C)
(A) 2000-2005
(B) 2001-2006
(C) 2002-2007
(D) 2003-2008
Ans: (C)
Ans: (C)
95. Presently (from April 29, 2003) bank rate in India is—
(A) 7.0%
(B) 6.75%
(C) 6.25%
(D) 6.0%
Ans: (D)
96. Gross domestic savings as a proportion of GDP has been improving. What is the
(A) 26.4%
(B) 31.4%
(C) 34.8%
(D) 35.2%
Ans: (B)
97. 12th Finance Commission has recommended to merge and determine one single
interest rate on various outstanding central loans to states having different interest
(A) 7.0%
(B) 7.5%
(C) 8.0%
(D) 8.5%
Ans: (B)
Ans: (A)
Ans: (C)
100. The basis of determining dearness allowance to employees in India is—
Ans: (B)
(A) Compensation
(B) Inspiration
(A) Telemarketing
(D) Telemarketing
170. For effective marketing, the salesmen should have which of these qualities—
(A) Creativity
(C) Motivation
(A) Marketing makes the Company to go into loss due to higher expenses
(B) Publicity
(D) That which consists of customers who need the identified product
Answers:
Q.3. A set of computer programs that helps a computer monitor itself and function
more efficiently isajan __
(1) Windows
(2) System Software
(3) DBMS
(4) Application Software
(5) None of these
Q.7. The term __ designates equipment that might be added to a computer system
to enhance its functionality.
Q. 8. The instructions that tell a computer how to carry out the processing tasks are
referred to as computer __
(1) programs
(2) processors
(3) input devices
(4) memory modules
(5) None of these
Q.12. The __ is the amount of data that a storage device can move from the storage
medium to the Computer per second.
(1) data migration rate
(2) data digitizing rate
(3) data transfer rate
(4) data access rate
(5) None of these
Q.13. A __ converts all the statements in a program in a single batch and the
resulting collection of instructions is placed in a new file.
(1) converter
(2) compiler
(3) interpreter
(4) instruction
(5) None of these
Q. 16 A Call Centre is __
(1) a meeting place for DSAs
(2) a Training Centre for DSAs
(3) a meeting place for customers
(4) Data Centre
(5) a back office set up where customer queries are answered
Q.20. A __ is an additional set of commands that the computer displays after you
make a selection from the main menu.
(1) dialog box
(2) submenu
(3) menu selection
(4) All of the above
(5) None of these
Q.22. __ provides process and memory management services that allow two or more
tasks, jobs, or programs to run simultaneously.
(1) Multitasking
(2) Multithreading
(3) Multiprocessing
(4) Multicomputing
(5) None of these
Q. 24. A (n) __ is software that helps a computer control itself to operate efficiently
and keep track of data.
(1) application system
(2) hardware system
(3) software system
(4) oprating system
(5) None of these
Q.27. Computers manipulate data in many ways, and this manipulation is called __
(1) upgrading
(2) processing
(3) batching
(4) utilizing
(5) None of these
Answer :
(1) 3 (2) 3 (3) 2 (4) 2 (5) 1 (6) 2 (7) 4 (8) 1 (9) 3 (10) 4 (11) 2 (12) 3 (13) 2 (14) 1 (15) 4 (16) 5
(17) 1 (18) 1 (19) 4 (20) 1 (21) 3 (22) 1 (23) 1 (24) 4 (25) 1 (26) 2 (27) 2 (28) 4 (29) 4 (30) 3
(31) 5 (32) 5 (33) 4 (34) 4 (35) 5 (36) 4 (37) 3 (38) 4 (39) 3 (40) 5