A

Summer Training Report

On
“CONSUMER SATISFACTION OF SAVING ACCOUNTSHOLDERS”
REFERENCE OF ICICI BANK
(Submitted in partial fulfillment for the Award of degree of)
Master of Business Administration

Submitted To: - Submitted By:-

Mr. Yash Saini Sunil Arya
M.B.A. Dept MBA (Final Year)

2009-2011

Laxmi Devi Institute of Engineering & Technology,Alwar

Rajasthan Technical University

Kota
 Preface

A growing emphasis on quality, value and optimum utilization of resources helps in achieving an
integrated organization structure. The study on ‘consumer satisfaction of saving accounts
holders reference of ICICI Bank’ helps to understand the analytical approach, basic
disciplines and implementation of ‘Training’ in an organization.

This Summer Training report is an attempt to study the consumer behavour as a whole, and to
get a complete knowledge about the Training in Sri Ganesh Automotive Impex Pvt Ltd.

It helps in understanding and analyzing the process of behaviour and perception of the consumer
and also helps in interpreting the various aspects of they would like.

The given study includes the introduction to the industry, the ICICI Bank profile, its history, its
product profile, area of operation etc.
It also includes the behaviour concept, its process, and, literature review, and research
methodology, focus of the problem, objectives, and limitations of the study.
The last part consists of the SWOT analysis (Strength. Weakness, Opportunities, Threats),
followed by the recommendations, suggestions, findings and conclusion.
 Acknowledgement

I express my sincere thanks to my Summer Training guide, Mr. Yesh saini, faculty memberof our
colleg for guiding me right form the inception till the successful completion of the project. I
sincerely acknowledge him for extending their valuable guidance, support for literature, critical
reviews of project and the report and above all the moral support he/she/they had provided to me
with all stages of this project.

I would also like to thank the supporting staff of ICICI Bank. for their help and cooperation
throughout our project.

Sunil Arya
MBA Part II
 DECLARATION

I hereby declare the Summer Training report entitled “consumer satisfaction of saving
accounts holders” written and submitted by me under the guidance of Mr. Harish Yadav, is my
bonafide work to best of my knowledge and belief.

Further the analysis and interpretation required for the preparation of this project has been
carried out under the supervision and guidance of Mr. Yash Saini (External Guide).

The empirical findings in the report are based on the data collected myself. While preparing this
project I have not copied anything from any source or other project submitted for the similar
purpose.

Date: 31-07-2010 Sunil Arya

`
M.B.A. IIIrd Sem.
Cover Page
Certificate
Acknowledgement
Declaration
Preface
Table of Content

1. Indian Automotive Industry 1

2. Company Profile 4
3. Research Methodology 9
(A) Tital of the study
(B) Objective of The Study
(C) Data Collection
(D) Limitation of the Study
4. Conceptualisation 11
5. Training Effectiveness 14
6. Training Process 14
7. Swot Analysis 24
8. Analysis at Reaction Level 26
9. Analysis at Learning Level 37
10. Result Level 51
11. Review of Literature 53
12. Facts and Finding 56
13. Recommendation 58
14. Conclusion of the Study 59
15. Bibliography 60