Best of The Web - International Advertising Sources

Best of the Web:
International Advertising
Sources
Stephen Fleming
SLA – Division of Advertising & Marketing
Nashville, June 7, 2004

Best of the Web:
International Advertising Sources
Table of Contents
Advertising Directories.................................................................3
Rankings...................................................................................5
Advertising Trade Journals...........................................................7
Case Studies, Best Practices.......................................................17
Advertising Archives..................................................................18
Advertising Awards....................................................................20
Advertising Expenditures............................................................22
Ad Spending.............................................................................24
Media Research.........................................................................26
Market Research.......................................................................28
Advertising Associations.............................................................30
Advertising Law........................................................................45
Trademarks..............................................................................46
Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
2
Advertising Directories
Advertising Directories – best overall source
Adbrands – http://www.adbrands.net/
Advertising Directories - global
Adbrands.net
http://www.adbrands.net
Red Books
http://www.redbooks.com
AdForum
http://www.adforum.com/
Ad Age – “Global Marketing”
http://www.adage.com/page.cms?pageId=599
Ad Age Global – “Global Accounts”
http://www.adageglobal.com
Advertising Directories - by region
Europe
Media & Marketing Europe – Industry Guides
http://www.mandmeurope.com/info.asp?id=2
Asia/Pacific
Media & Marketing All-Asia Guides
http://www.media.com.hk/directories/index.cfm
Latin America
Adlatina.com
http://www.adlatina.com
Advertising Directories - by country
UK – Marketing & Creative Handbook

http://www.mch.co.uk/index.shtml
Canada –
ICA Agency Search http://www.agencysearch.ca
Big Book http://www.marketingmag.ca
Ireland – Orange Pages
http://www.adworld.ie
Australia – Advertising Federation of Australia
http://www.afa.org.au/
South Africa – Brewer’s Marketing Intelligence
3
http://www.brewers.co.za/
France – Stratégies: Les Guides (in French)
http://www.strategies.fr/guides/
Germany - GWA Search Agent (in German and English)
http://www.gwa.de
Switzerland – Persoenlich: BSW Agenturen (in German)
http://www.persoenlich.com/bsw/agency/iSearch.cfm
Italy - Associazione delle Imprese di Comunicazione (in Italian)
http://www.assap.it/index.asp?
action=ancor&templ=1&livello_0=66&lingua=1
Spain – Control Publicidad (in Spanish)
http://www.controlpublicidad.com/
Mexico – Medios Publicitarios Mexicanos (in Spanish)
http://www.mpm.com.mx/
Brazil - Janela Publicitária (in Portuguese)
http://www.janela.com.br/
India – Advertising Association of India (in English)
http://www.aaaindia.org/directory_1.htm
Israel - Israeli Advertising Association
http://www.iaa.org.il/
New Zealand - Communications Agencies Association of New Zealand
http://www.caanz.co.nz/
4
Rankings
Advertising Rankings – best overall source

Advertising Rankings - global

RECMA (Reports on the Worldwide Media Agencies)
http://www.recma.com/
Advertising Rankings - by region
Europe
AdAgeGlobal – special reports
Campaign (Brand Republic)
http://www.brandrepublic.com
Media & Marketing Europe
http://www.mandmeurope.com/
Asia/Pacific
Media
http://www.media.com.hk/
Latin America
5
Advertising Rankings - by country
See Associations and Trade Journals
6
Advertising Trade Journals
Advertising Trade Journals – best overall source
Factiva – http://www.factiva.com/
Advertising Trade Journals - Aggregate news sources

Factiva
best for international coverage
English and non-English sources (some translated)
Full text in most cases
Nexis
some international coverage, but mainly English language sources
Dialog – NEWSROOM (Profound – Newsline)
good international coverage, but mainly English language sources
some non-English sources translated, but usually not full text
RDS Business Reference Suite
some international English language sources
some non-English sources translated, but usually not full text
ProQuest
Some international coverage, but English language sources only
EBSCOHost
InfoTrac
Advertising Trade Journals – global coverage

Ad Age Global
Brand Republic (Campaign)

Inter national ist

http://www.inter-national-ist.com
Horizont (in German)

http://www.horizont.net/
Advertising Trade Journals – regional coverage
Europe
Media & Marketing Europe
http://www.mandmeurope.com/
Campaign (Brand Republic)
7
AdMap
http://www.warc.com
AdAgeGlobal
Asia/Pacific
Media
http://www.media.com.hk/
AdAgeGlobal
Latin America
Adlatina.com
AdAgeGlobal
Advertising Trade Journals - by country
Argentina
Target (in Spanish)
http://www.revista-target.com.ar/
ad industry news, campaigns
Imagen (in Spanish)

http://www.relacionespublicas.com/
Public Relations trade journal
Australia
B&T Weekly
http://www.bandt.com.au/
$ - news, directories, recent campaigns
 free access to print subscribers
Also on Factiva, Nexis
Ad News
http://www.adnews.com.au/
 - news, special reports, but mostly offline
Austria
http://www.horizont.at/
 - news, agency rankings, recent campaigns, new media
Also on Factiva, Nexis (& some articles on RDS)
MediaNet (in German)

http://www.medianet.at/
news, recent campaigns
$ requires subscription
Not online elsewhere
8
Belgium
Media Marketing (in French, Dutch)
http://213.193.164.200/
 – selected articles, recent campaigns
Pub (in French, Dutch)

http://www.pub.be/
advertising news, campaigns, rankings
Not online anywhere else
Brazil
Janela Publicitária (in Portuguese)
http://www.janela.com.br/
ad industry news, directory
 - free
MM Online (in Portuguese)
http://www.mmonline.com.br/
advertising news and agency rankings
Meio & Mensagem and Revista de Criação
 - free, but requires registration
Canada
Marketing Magazine (in English)
http://www.marketingmag.ca/
$ news, rankings, directories, awards
 - free access to print subscribers
Also on Factiva, Dialog (262), EBSCOHost
Strategy Magazine (in English)
http://www.strategymag.com/
$ news, directories, awards, recent campaigns
Also on Factiva, Dialog (262), Nexis
China
Media China (in Chinese)
http://www.media.com.hk
advertising and media trade journal
Also on Factiva (in Chinese)
Colombia
MarketColombia.com (in Spanish)
http://www.marketcolombia.com/
advertising and media trade journal, including agency rankings and
industry news
Czech Republic
Marketing & Media (in Czech)
http://www.mam.cz/
9
Denmark
Dansk Fagpresse (in Danish)
 http://www.danskfagpresse.dk/
Finland
Kampanja (in Finnish)
http://www.kampanja.net/
Not available online elsewhere
Markkinointi & Mainonta (M&M) (in Finnish)

http://www.marmai.fi
 - news, recent campaigns
France
Stratégies (in French)
http://www.strategies.fr/
$ - news, rankings, directories, recent campaigns
Also on Factiva
CB News (in French)
http://www.toutsurlacom.com/
 – e-newsletter and portal with news, rankings, surveys and statistics
Also on Factiva
Creation Numérique (in French)
http://www.creanum.com/
 – graphic arts journal
Germany
http://www.horizont.net/
Der Kontakter (in German)
http://www.kontakter.de/
$ – must buy most articles
Media und Marketing (in German)
http://www.mediaundmarketing.de
Advertising and marketing journal
J – some free articles online
Also on Nexis, Dialog NewsRoom
Planung & Analyse (in German)
http://www.planung-analyse.de/
journal on market research and marketing
J – free articles online
10
Werben & Verkaufen (in German)
http://www.wuv.de/
 – some free articles, rankings, special reports
$ – must buy certain articles
Absatzwirtschaft (in German)
http://www.absatzwirtschaft.de/
 –free articles, reports on marketing, CRM
Web version on Factiva, but not print version
Greece
Marketing Week (in Greek)
http://www.boussias.com/
Ireland
AdWorld
http://www.adworld.ie/
$ news, rankings, awards, directories
Marketing
http://www.marketing.ie/
 - monthly news, awards, recent campaigns
India
A and M (in English)
http://aandm.com/
news, recent campaigns, rankings, overviews, directory
 - free, but registration required
MagIndia (in English)
http://www.magindia.com/
advertising news, account wins, recent campaigns
$ subscription required
Media (in English)
Also on Factiva
Exchange 4 Media.com (in English)
http://www.exchange4media.com/
 - marketing and media news, account wins, campaigns
Japan
Japan.com – David Kilburn Advertising Insights (in English)
http://www.japan.com/adventures/
Articles about advertising in Japan
 - free
Media (in English)
11
Also on Factiva
Italy
Pubblicità Italia (in Italian)
http://www.dailymedia.it/
news, special reports, directories (from publishers of Markup)
 – free, but requires registration
Full access to Markup on Factiva
Strategia (in Italian, English)
http://www.strategia.it/
Reviews of recent campaigns
 – free, but not much content online
Full access only in print
Daily Media (in Italian)
http://www.dailymedia.it/
 – some news, directories, recent campaigns, e-newsletter
Not available elsewhere
Media Key (in Italian)
http://www.mediakey.it/
Trouble with site
Mexico
Adcebra (in Spanish)
http://www.adcebra.com/
 – ad news, recent campaigns
Cre@tiva (in Spanish)
http://www.creativa.com.mx/
 – ad news, recent campaigns, Eagle awards, directory
Adlatina.com (mostly in Spanish)
Spanish language advertising news
 - some free content
$ full access for print subscribers only
Netherlands
Adformatie (in Dutch)
http://www.adformatie.nl/
 – selected articles free, $ subscription required for full access
Includes channels for Direct Marketing, Interactive
Also on Factiva
Marketing Tribune (in Dutch)

http://www.nieuwstribune.nl
J marketing industry news
Not online anywhere else
New Zealand
12
B&T Weekly
http://www.bandt.com.au/
New Zealand Marketing Magazine

http://www.marketingmag.co.nz/
 - news, special reports
Also on InfoTrac
Marketing Bulletin
http://marketing-bulletin.massey.ac.nz/
 - free access to academic research articles
Older issues available on EBSCOHost
Norway
Kampanje (in Norwegian)
http://www.kampanje.com/
advertising news, recent campaigns
 some free articles online
Kreativt Forum (in Norwegian)
http://www.kfxpress.no/
Graphic arts journal, featuring recent campaigns
Propaganda (in Norwegian)
http://www.propaganda-as.no/
Advertising, PR, design, and media news
 free articles
Poland
Reklama (in Polish)
http://www.reklama.com/
 – media and interactive marketing news
Media i Marketing Polski (in Polish)
http://www.media.com.pl/
ad news, recent campaigns
 – some free content online
Also on Nexis
Portugal
Meios & Publicidade (in Portuguese)
http://www.meiosepublicidade.pt/
Russia
13
Marketing Russia (in Russian)
http://www.marketingrussia.ru/
South Africa
Biz-Community
http://www.biz-community.com/
daily advertising news, account wins, people (with archives)
 Free
no print version
Financial Mail: AdFocus
http://www.adfocus.co.za/adfocus2003/index.html
 annual report on South African advertising industry, including awards
and rankings
MarketingWeb
http://www.marketingweb.co.za/
Advertising, media and marketing news
Includes their Journal of Marketing and Media@SAfm
Free, with archives from 2002
Spain
Anuncios (in Spanish)
http://www.anuncios.com/
Also on Factiva
Control (in Spanish)
http://www.controlpublicidad.com
Full access on Factiva
Marketing Directo (in Spanish)
http://www.marketingdirecto.com/
J – direct marketing news, reports, rankings
No print version
Also on Factiva
Interactiva Digital (in Spanish)
http://www.interactivadigital.com/
Estrategias (in Spanish)
http://www.estrategias.com/
Diario IPMark (in Spanish)
http://www.ipmark.com/
 - agency directories, recent campaigns, no articles
Full text available on Factiva
Adlatina.com (mostly in Spanish)
Spanish language advertising news
 some free, $ full access for print subscribers only
14
Sweden
Sälj & Marknadsföring (in Swedish)
http://info.marknaden.net/
 – advertising and marketing news
Resumé (in Swedish)
http://www.resume.se/
 – advertising news, campaigns, marketing reports
Also available on Factiva
Nota Bene (in Swedish)
http://www.notabene.se/qvmb/
Marketing and public relations news
Media Trender (in Swedish)
http://www.mediatrender.se/
media news
Dagens Media (in Swedish)
http://www.dagensmedia.se/
 – media news, rankings
Switzerland
Persoenlich (mostly in German, some English)
http://www.persoenlich.com/
 – ad news, recent campaigns, agency rankings, account wins
WerbenWoche (in German)
http://www.werbewoche.ch/
Swiss ad news, recent campaigns
 – some free content online
$ - must subscribe for full access
Also on Factiva
Media Trend Journal (in German)
http://www.mtj.ch
Media news and trends
 – some articles free
$ - full access available to print subscribers
Also on Factiva
Turkey
Marketing Turkiye (in Turkish)
http://www.marketingturkiye.com/
advertising trade journal (from Advertising Age)
 – some articles free
United Kingdom
Brand Republic.com
includes Campaign, Marketing, PR Week, Revolution
15
$ news, rankings, expenditures, directories, campaigns
Campaign is also on Factiva, Nexis
Others are on ProQuest, InfoTrac
Mad.co.uk
http://www.mad.co.uk/
includes Marketing Week, Creative Review, Design Week, Precision
Marketing
news, awards, recent campaigns, regional reports
$ - subscription required for most content
Also on Factiva, Nexis, ProQuest, EBSCOHost, InfoTrac
AdMap
http://www.warc.com
$ news, campaigns
Only accessible through WARC
The Drum
http://www.the-drum.co.uk/
Scotland’s media and marketing trade journal
$ most content must be bought
Only accessible through website (or print subscription)
16
Case Studies, Best Practices
Case Studies, Best Practices – best overall source
WARC (World Advertising Research Center)

http://www.warc.com
Case Studies, Best Practices - global

http://www.warc.com
Case Studies, Best Practices - by country
See Associations for Best Practices and Trade Journals for Case Studies
17
Advertising Archives
Advertising Archives – best overall source
Xtreme Information
http://www.xtremeinformation.com/
Advertising Archives - global
Xtreme Information
AdForum - AdFolio
http://www.adforum.com/adfolio/search.asp
Lürzer’s International Archive
http://www.luerzersarchive.com/
AdEaters: The Film Library (multi-language)
http://www.adeater.com/
Advertising Archives - by region
Europe
Lürzer’s International Archive
http://www.luerzersarchive.com/
AdEaters: The Film Library (multi-language)
http://www.adeater.com/
Xtreme Information
Asia/Pacific
Xtreme Information
Latin America
Adlatina.com
Xtreme Information
Africa/Middle East
Xtreme Information
Advertising Archives - by country
France
AdForum en France
http://www.adforum.com/french/FRA/index.asp
18
Musée de la Publicité
http://www.ucad.fr/pub/index.html
Germany
AdForum in Deutschland
http://www.adforum.com/german/DEU/index.asp
Claimcheck Journal
http://www.claimcheck.com/
Japan
ArcBuster
http://arc.pyoko.org/
Spain
AdForum in España
http://www.adforum.com/spanish/ESP/index.asp
United Kingdom
AdForum in the UK
http://www.adforum.com/english/GBR/index.asp
Thomson- Intermedia - Creative Club
http://www.creativeclub.co.uk
For more, see Trade Journals by countries
19
Advertising Awards
Advertising Awards – best overall source
AdForum – Awards & Festival Search

http://www.adforum.com/adresources/festivals/search.asp
Advertising Awards - global
AdForum – Awards & Festival Search

http://www.adforum.com/adresources/festivals/search.asp
ANDY Awards
http://www.andyawards.com/
Cannes Lion Awards
http://www.canneslions.com/
CLIO Awards
http://www.clioawards.com/
CRESTA Awards
http://www.cresta-awards.com/
D&AD Awards
http://www.dandad.org/
EFFIE Awards
http://www.effie.org/worldwide/index.html
FAB Awards
http://www.fab-awards.com/
FirstBoards Awards
http://www.boardsmag.com/firstboards/2004/
http://www.warc.com
Advertising Awards - by region
Europe
Euro EFFIE Award
http://www.euro-effie.com/
Epica
http://www.epica-awards.com/
Festival Européen du Film Publicitaire Automobile
http://www.satcar.asso.fr/satcar2003/festivalpub/home.htm
Asia/Pacific
Asia Pacific Advertising Festival
http://www.asiapacificadfest.com
20
Latin America
Adlatina.com (in Spanish)
LatinSpots.com (in Spanish, English, Portuguese)
http://www.latinspots.com
Advertising Awards - by country
See Associations and Trade Journals
21
Advertising Expenditures
Advertising Expenditures – best overall
ZenithOptimedia – “Global Advertising Expenditure Forecasts”

http://www.zenithoptimedia.com/pubsmain.htm
Advertising Expenditures - globally

Coen’s Insider Report
http://www.universalmccann.com/ourview.html
PriceWaterhouseCoopers “Global Entertainment & Media Outlook”
http://pwcglobal.com/e&m/outlook/Outlook2002_ExecSummary_Final.pdf
Advertising Expenditures - by region

Europe
WARC – European Advertising & Media Forecast
http://www.warc.com/Search/Adspend/USandworldAdspendForecasts.asp
Advertising Expenditures - by industry

Advertising Expenditures - by media

22
Advertising Expenditures - by country

Coen’s Insider Report
http://www.universalmccann.com/ourview.html
See also Associations
23
Ad Spending
Ad Spending – best overall source
Xtreme Information
Ad Spending - global
ACNielsen International Research

http://www.acnielsen.com/services/ir/
Xtreme Information
TNS
http://www.tns-global.com
Ad Spending - by region
Europe
Xtreme Information
Asia/Pacific
Xtreme Information
Latin America
Xtreme Information
Africa/Middle East
Xtreme Information
Ad Spending - by country
24
Any Country
ACNielsen International Research
http://www.acnielsen.com/services/ir/
Xtreme Information
TNS
Germany
Claimcheck Journal
http://www.claimcheck.com/
Horizont – Werbe-Etats
http://www.horizont.net/agenturen/werbe_etats/pages/
United Kingdom
Thomson- Intermedia
http://www.thomson-intermedia.com
25
Media Research
Media Research – best overall sources
ACNielsen
http://www.acnielsen.com/
global media research, TV audience measuring
$ very expensive
TNS
global media research, TV audience measuring
$ subscription required, expensive
Media Research - by region
AGB Group
http://www.agbgroup.com/
Regional media research and campaign tracking
TV audience measuring (“peoplemeter”)
Campaign tracking
18 countries (mostly Eastern Europe, UK, Australia, Mexico)
$ expensive
Media Research - by country
26
Germany
Media Daten (German)
http://www.media-daten.de/
 some free media data and news
$ Full services require subscription
Spain
OJD (English,Spanish)
http://www.ojd.es/
 – free circulation statistics for print media
$ - Full access requires subscription
AIMC (Spanish)
http://www.aimc.es/
 –free news, reports on Internet metrics and other media research
$ - more publications available for purchase
Italy
Eurisko (Italian, English)
http://www.eurisko.it/
 – public opinion, lifestyles and psychographics
$ - Full service requires subscription
See also Associations
27
Market Research
Market Research – best overall sources
Datamonitor
http://www.datamonitor.com
Global reports on many products, including technology, Rx
Europe, Americas, Asia
Also available through Profound, MarketResearch.com
Euromonitor
http://www.euromonitor.com
Global reports on many products, especially packaged goods
Europe, Americas, Middle East, Africa, Asia
Market Research – global
GlobalConsumption.com
http://www.globalconsumption.com
Reports and rankings on consumer markets worldwide
 some content free, $ full access for print subscribers
Still under construction as of May 2004
From the publishers of the Market: Newsletters
Also on Dialog NewsRoom
Finfacts Worldwide Cost of Living Survey
http://www.finfacts.com/costofliving.htm
“Cost of living” and “quality of life” rankings worldwide
 press releases and rankings are free
Market Research - by region
EuroBarometer
http://europa.eu.int/comm/public_opinion/
Public Opinion polls on EU citizens
Special reports on “Young Europeans”, etc.
 free
Asia Market Research.com
http://www.asiamarketresearch.com
Asian consumer trends, news
 free data, but outdated
Zona Latina
http://www.zonalatina.com/Zlmednew.htm
Latin American consumer surveys on many products, topics
Aggregated from TGI and other industry sources
 Free
28
Pan Arab Research Center
http://arabiandemographics.com/
Media and audience research
$ must be subscriber
Market Research - by country
Datamonitor
http://www.datamonitor.com
Global reports on many products, including technology, Rx
Europe, Americas, Asia
Euromonitor
http://www.euromonitor.com
Global reports on many products, especially packaged goods
Europe, Americas, Middle East, Africa, Asia
International Research Institute

http://www.iris-net.org/
Population, lifestyle statistics for most countries
 free
See also statistical agencies for each country.
Statistics Norway has a good list: http://www.ssb.no/english/links/
29
Advertising Associations
Advertising Associations – best overall source
International Advertising Association

http://www.iaaglobal.org
Advertising Associations – global

World Federation of Advertisers

http://www.wfanet.org/
Point-Of-Purchase Advertising International

http://www.popai.com
Advertising Associations - by region
Europe
European Advertising Standards Alliance
http://www.easa-alliance.org/
European Association of Communications Agencies
http://www.eaca.be
Federation of European Direct Marketing
http://www.fedma.org
Advertising Information Group
http://www.aig.org/
Asia/Pacific
Asian Federation of Advertising Associations
No website
Asia Pacific Advertising Association

No website
Advertising Associations - by country
Argentina
Asociación Argentina de Agencias de Publicidad
http://www.aaap.org.ar/
- industry news, issues, statistics and rankings (in Spanish)
30
Asociación Argentina de Marketing
http://www.aam-ar.com/
- (in Spanish)
Asociación de Marketing Directo e Interactivo de Argentina

http://www.amdia.org.ar/
- direct and interactive marketing association, with related awards,
news and resources (in Spanish)
Cámara Argentina de Anunciantes
http://www.camaranunciantes.org.ar/
- advertising guidelines and issues in Argentina (in Spanish)
Centro de Informaciones de Publicidad
http://www.cip.org.ar/
- advertising ethics and guidelines in Argentina (in Spanish)
Internet Advertising Bureau – Argentina

http://www.iabargentina.com.ar/
- internet advertising association, with related news, guidelines and
statistics (in Spanish)
Sociedad Argentina de Investigadores de Marketing y Opinión

http://www.saimo.org.ar/
- Argentinean market research association (in Spanish)
Australia
Advertising Federation of Australia
http://www.afa.org.au/
- directory of agencies and overview of Australian ad industry
Australian Association of National Advertisers
http://www.aana.com.au/
- Australian advertising guidelines and issues
Australian Direct Marketing Association
http://www.adma.com.au/
Direct Marketing association providing guidelines, awards, industry

news and membership directory
Exhibition and Event Association of Australia

31
http://www.eeaa.com.au/
- information about trade shows and event marketing in Australia
Internet Industry Association
http://www.iia.net.au/
- news and guidelines on the Internet advertising in Australia
Magazine Publishers of Australia
http://www.magazines.org.au/
- reports and trends on magazine advertising in Australia
Outdoor Advertising Association of Australia

http://www.oaaa.com.au/
- statistics, news and trends on outdoor advertising in Australia
Austria
Fachverband Werbung und Marktkommunikation
http://www.fachverbandwerbung.at/
– Austrian advertising association (in German)
International Advertising Association - Austrian Chapter

http://www.iaa-austria.at/
Belgium
Association of Communication Companies – no website
Interactive Advertising Bureau – Belgium

http://www.iab-belgium.be/
- new media association, with guidelines and resources for interactive
advertising in Belgium (in French, Dutch)
Brazil
Associação Brasileira de Agências de Publicidade
http://www.abap.com.br/
- ad industry news, issues, directory (in Portuguese)
Associação Brasileira dos Anunciantes
http://www.aba.com.br/
- advertising industry association with marketing guidelines and best

practices (in Portuguese)
Associação Brasileira de Marketing Directo
32
http://www.abemd.org.br/
- Brazilian Direct Marketing association with related news, issues and

resources (in Portuguese)
Associação Latino-Americana de Agências de Publicidade
http://alap.poa.terra.com.br/
- Brazilian advertising industry association with agency directory (in

Portuguese)
Associação de Midía Interativa
http://www.ami.org.br/
- Brazilian Interactive Advertising association with related news,

issues and resources (in Portuguese)
Fórum de Pesquisa de Comunicação
http://www.fopec.com.br/
- advertising research association with marketing reports and trends

(in Portuguese)
Bulgaria
Association of Advertising Agencies (Bulgaria)
http://www.arabulgaria.org/
- Bulgarian advertising association (in Bulgarian)
International Advertising Association - Bulgarian Chapter

http://www.iaa-bg.org/
- advertising association (in Bulgarian)
Canada
Advertising Standards Canada
http://www.adstandards.com/
- advertising ethics and regulations in Canada
Association of Canadian Advertisers
http://www.aca-online.com/
- association for Canadian advertisers, with some free news and

studies
33
Canadian Advertising Research Foundation
http://www.carf.ca/
- association for advertising research in Canada, with limited free

information
Canadian Marketing Association
http://www.cdma.org/
- direct marketing in Canada
Canadian Newspaper Association
http://www.cna-acj.ca/
- research on newspaper advertising in Canada
Canadian Outdoor Measurement Bureau
http://www.comb.org/
- statistics on outdoor advertising in Canada
Institute of Communications and Advertising (ICA)

http://www.ica-ad.com/
- association for Canadian advertising agencies, including directory of
Canadian ad agencies
Interactive Advertising Bureau of Canada

http://www.iabcanada.com/
- news, statistics and guidelines for interactive advertising in Canada
Radio Marketing Bureau

http://www.rmb.ca/
- information on radio advertising in Canada
Television Bureau of Canada

http://www.tvb.ca/
- information on TV advertising in Canada
Chile
Asociación Chilena de Agencias de Publicidad
http://www.achap.cl/
- Chilean advertising industry news, awards and resources (in
Spanish)
Asociación Nacional de Avisadores – Chile

http://www.anda.cl/
34
- Chilean advertising association, with case studies, articles and other
resources (in Spanish)
China
Hong Kong Institute of Marketing
http://www.hkim.org.hk/hkim.htm
- professional development association (in English, Chinese)
Colombia
Asociación Nacional de Anunciantes de Colombia
– no website
Czech Republic
Asosiace Kominikacnich Agentur (AKA)
http://www.aka.cz/
- Czech advertising association (in Czech)
Czech Institute of Marketing

http://www.cima.cz/
- (in Czech)
Denmark
Danske Reklame og Relationsbureauers Brancheforening
http://www.drrb.dk
– Danish advertising association (in Danish)
El Salvador
Asociación Salvadoreña de Agencies de Publicidad
http://www.asap.org.sv/
- advertising association with related news and guidelines (in
Spanish)
Finland
Association of Finnish Advertisers (Mainostajien Liitto)
http://www.mainostajat.fi/
- Finnish advertising guidelines, news and links (in Finnish, English)
Finnish Association of Marketing Communications Agencies
http://www.mtl.fi/
- list of member agencies and information on advertising in Finland (in

Finnish, English, Swedish)
Finnish Marketing Federation
35
http://www.mark.fi/
- information and links (in Finnish)
France
Association Communication Publique
http://www.communication-publique.fr/
- French public relations association covering industry issues and
resources (in French)
Association des Agences Conseils en Communication (AACC)
http://www.aacc.fr/
- French advertising association with industry news, statistics, and

research (in French, English)
Association Française du Marketing
http://www.dmsp.dauphine.fr/AFM/
- articles and white papers on marketing (in French, English)
Germany
Deustche Direktmarketing Verband
http://www.ddv.de/
- direct marketing association with related news, facts and studies (in
German, English)
Gesamtverband Werbeagenturen (GWA) (Association of Advertising Agencies)

http://www.gwa.de/
- information on German advertising industry, including ad agency
database and an Advertising Industry Overview (in German, English)
Zentralverband der Deutschen Werbewirtschaft (ZAW) (Central Association of

the German Advertising Industry)
http://www.zaw.de/
- information and statistics on German advertising (in German)
Greece
Hellenic Advertising Agencies Association
http://www.edee.gr/
- Greek ad association (in Greek)
Hungary
36
Hungarian Advertising Association
http://www.mrsz.hu/
- industry overview and ethics (in Hungarian, English)
Magyarországi Kommunikációs Ügynökségek Szövetsége (MAKSV)

http://www.maksz.com/
- Hungarian advertising association, with member list, guidelines and
other resources (in Hungarian, English)
Iceland
Society of Icelandic Advertising Agencies
http://www.sia.is/
India
Advertising Association of India
http://www.aaaindia.org/
- Indian advertising association, with membership directory
Indonesia
Indonesian Association of Advertising Agencies
http://www.pppi.or.id/
- ad industry profile, code of ethics (multi-language)
Ireland
Institute of Advertising Practitioners in Ireland
http://www.iapi.ie/
- advertising industry news, awards, expenditures, media trends, and
other research
Israel
Israeli Advertising Association
http://www.iaa.org.il/
- directory of Israeli ad agencies
Italy
Associazione delle Imprese di Comunicazione
http://www.assap.it/
- ad agency billings, agency directory and other data (in Italian,
English)
Japan
Japan Advertisers Association
http://www.jaa.or.jp/
- consumer research and advertising data (in Japanese, English)
Japan Advertising Agencies Association

37
http://www.jaaa.ne.jp/
- agency rankings, publications, and additional links (in Japanese,

English)
Japan Advertising Council
http://www.inter.co.jp/ac/
- (in Japanese)
Japan Advertising Federation
http://www.inter.co.jp/tokyo-ad/
- (in Japanese)
Japan Direct Mail Association
http://www.jdma.or.jp/
- direct mail industry news and information (in Japanese)
Japan Direct Marketing Association
http://www.jadma.org
- direct marketing news and information (in Japanese, English)
Japan Marketing Association
http://www.jma-jp.org/
- (in Japanese, English)
Japan Market Research Association
http://www.jma-jp.org/
- (in Japanese)
Latvia
Latvian Advertising Association
http://www.lra.lv/
- Latvian advertising association (in Latvian)
Luxembourg
Fédération des Professionnels de la Communication
38
http://www.fpc.lu/
- Luxembourg advertising association (in French)
Mexico
Asociación Mexicana de Agencias de Publicidad
http://www.amapenlinea.com.mx/
- Mexican advertising association, with articles, statistics, reports and
agency directory (in Spanish)
Asociación Mexicana de Agencias de Promocion
http://www.amapro.com.mx/
- Mexican promotional association, with news and directory (in

Spanish)
Asociación Mexicana de Agencías de Investigación de Marcado y Opinión

Publica
http://www.amai.org/
- Mexican market research association, with related articles and public

opinion surveys (in Spanish)
Asociación Nacional de la Publicidad
http://www.anp.com.mx/
- Mexican advertising association, with advertising guidelines,

directory and other resources (in Spanish)
Netherlands
BVA/Associatie Nederlandse Adverteerders
http://www.bva.nl/
- Dutch advertising association providing industry news, links and
publications (in Dutch)
Nederlandse Associatie voor Direct Marketing, Distance Selling en Sales

Promotion (DMSA)
http://www.dmsa.nl/
- direct marketing association providing industry news, research,

awards and links (in Dutch, English)
Nederlands Instituut voor Marketing
http://www.nima.nl/
39
- marketing news and resources (in Dutch)
SPOT (Stichting ter Promotie en Optimalisatie van Televisie-reclame)

http://www.spot.nl/
- television advertising association focusing on effective TV
commercials (in Dutch)
Vereniging van communicatie-adviesbureaus (VEA)

http://www.vea.nl/
- Dutch advertising association providing industry news and resources
(in Dutch, English)
New Zealand
Association of New Zealand Advertisers
http://www.anza.co.nz/
- advertising standards and an Annual Report on New Zealand
advertising
Communications Agencies Association of New Zealand

http://www.caanz.co.nz/
- New Zealand advertising statistics, directory and awards
New Zealand Direct Marketing Association

http://www.dma.co.nz/
- direct marketing news, resources and awards
Norway
Kreativt Forum
http://www.kfxpress.no/
- advertising design and media journal. Kreativt Forum. Incorporates
the former Norwegian Association of Advertising Association (in
Norwegian)
Paraguay
Centro de Regulación, Normas y Estudios de la Communicación
http://www.cerneco.com.py/
- advertising guidelines, awards and news in Paraguay (in Spanish)
Peru
Asociación Nacional de Anunciantes de Perú
http://www.andaperu.org/
- Peruvian advertising guidelines, marketing studies and other
resources (in Spanish)
Asociación Peruana de Agencias de Publicidad

http://www.apap.org.pe/
- Peruvian advertising association with member directory, awards and
other resources (in Spanish)
40
Philippines
Advertising Board of the Philippines
– no website
Outdoor Advertising Association of the Philippines

http://www.oaap.org.ph/
- news , studies and examples of outdoor advertising in the
Philippines
Philippine Marketing Association

http://www.pma.philonline.com/
- marketing association of the Philippines
Poland
Polish Advertising Agencies Association (SAR)
http://www.sar.org.pl/
- Polish advertising association (in Polish)
Portugal
Assoçiação Portuguêsa das Empresas de Publicidade e Communição
http://www.apap.co.pt/
- advertising association with news, links and rankings (in
Portuguese)
Puerto Rico
Asociación de Agencias de Publicidad de Puerto Rico
http://www.agenciaspublicitarias.com/
- Puerto Rican advertising association with related news, directories
and guidelines (in Spanish)
Romania
Romanian Association of Advertising Agencies
http://www.raaa.ro/
– (in Romanian and English)
Russia
Russian Advertising Agency Association
http://www.rara.ru/
- Russian advertising association, with industry news and trends (in
Russian)
Singapore
Association of Accredited Advertising Agents Singapore
http://www.4as.org.sg/
- advertising association with agency rankings, member list and
selected information on the Singapore advertising industry (in English)
41
Institute of Advertising Singapore
http://www.ias.org.sg/salrm.html
- awards, education and events for advertising professionals (in

English)
Slovakia
Klub reklamnych agentur Slovenska (KRAS)
http://www.kras.sk/
- Slovakian advertising agency association (in Slovakian)
Slovenia
Slovenian Association of Advertising Agencies
http://www.soz.si/
- Slovenian advertising association (in Slovenian)
South Africa
Advertising Standards Authority of South Africa
http://www.asasa.org.za/
- advertising code of ethics and self-regulation in South Africa
Advertising Media Association of Southern Africa
http://www.amasa.org.za/
- association for media education and training
Digital Interactive Media Association
http://www.dima.org.za/
- news and resources on digital media in South Africa
Direct Marketing Association of South Africa
http://www.dma.org.za/
- business, legal and advocacy information about the Direct Marketing

industry in South Africa
Institute of Marketing Management
http://www.imm.co.za/
- South African marketing association
42
Public Relations Institute of Southern Africa
http://www.prisa.co.za/
- news, awards and resources for the Public Relations industry in

South Africa
South African Advertising Research Foundation

http://www.saarf.co.za/
- media usage and other consumer research
South Korea
Korean Association of Advertising Agencies
http://www.kaaa.co.kr/
- Korean advertising issues and yearbook (in Korean, English)
Spain
Asociación Española Agencias Publicidad (AEAP)
http://www.aeap.es/
- information on advertising in Spain, including agency rankings (in
Spanish)
Club de Marketing de Barcelona

http://www.club-marketing-bcn.es/
Sweden
Sveriges Reklamförbund
http://www.reklam.se/
- advertising standards association (in Swedish, English)
Turkey
Turkish Association of Advertising Agencies (TAAA)
http://www.rd.org.tr/
– Turkish advertising standards association (in Turkish)
United Kindgom
Advertising Association
http://www.adassoc.org.uk/
- with reports on UK advertising, links, statistics and Top Ten
Agencies
Association of Qualitative Research Practitioners

http://www.aqrp.co.uk/
- directory of UK market research firms
British Market Research Association

http://www.bmra.org.uk/bmra.html
43
- directory of UK market research firms
Direct Marketing Association (UK)

http://www.dma.org.uk/
- research and information on direct marketing in the UK
Direct Selling Association (UK)

http://www.dsa.org.uk/
- research and information on direct marketing in the UK
Incorporated Society of British Advertisers
http://www.isba.org.uk/
- advertising ethics, agency relationships and other issues
Institute of Practitioners in Advertising
http://www.ipa.co.uk/
- awards and reports on advertising effectiveness
Radio Advertising Bureau of England
http://www.rab.co.uk/
- reports and statistics on radio advertising in the UK
Uruguay
Asociación de Dirigentes de Marketing del Uruguay
http://www.adm.com.uy/
- marketing professionals' association (in Spanish)
Venezuela
Asociación Nacional de Anunciantes
http://www.andaven.org/
- advertising guidelines and ethics in Venezuela (in Spanish)
44
Advertising Law
Advertising Law – best overall

Advertising Law - by country
See Associations
45
Trademarks
Trademark Databases – best overall
Dialog – Thomson Trademarkscan Databases

http://www.dialog.com
Trademark Databases - by country or region
Dialog – Thomson Trademarkscan Databases

http://www.dialog.com
Austria (662)
Benelux (658)
Canada (127)
Denmark (659)
EU (227)
France (657)
Germany (672)
International Register (671)
Italy (673)
Japan (669)
Spain (228)
Switzerland (661)
United Kingdom (126)
EUROTMKS – all European databases
Questel Orbit
http://www.questel.orbit.com
Others
Australian Trade Mark On-Iine System

http://pericles.ipaustralia.gov.au/atmoss/falcon.application_start
BeneLux Trademark Site
http://register.bmb-bbm.org/SearchMaskMain.asp
Canadian Trade-marks Database
http://strategis.ic.gc.ca/cipo/trademarks/search/tmSearch.do
IciMarques (France)
http://www.icimarques.com/
UK Patent Office – Trade Marks
http://www.patent.gov.uk/tm/dbase/index.htm
46

Best of The Web - International Advertising Sources

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Best of The Web - International Advertising Sources

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Best of the Web:

SLA – Division of Advertising & Marketing

Nashville, June 7, 2004

Advertising Directories – best overall source

Advertising Directories - global

Advertising Directories - by region

Advertising Directories - by country

UK – Marketing & Creative Handbook

Advertising Rankings – best overall source

Ad Age – “Global Marketing”

Advertising Rankings - global

Ad Age – “Global Marketing”

Advertising Rankings - by region

See Associations and Trade Journals

Advertising Trade Journals – best overall source

Advertising Trade Journals - Aggregate news sources

Advertising Trade Journals – global coverage

Brand Republic (Campaign)

Inter national ist

Horizont (in German)

Advertising Trade Journals – regional coverage

Advertising Trade Journals - by country

Imagen (in Spanish)

MediaNet (in German)

Pub (in French, Dutch)

Markkinointi & Mainonta (M&M) (in Finnish)

Marketing Tribune (in Dutch)

New Zealand Marketing Magazine

Case Studies, Best Practices – best overall source

WARC (World Advertising Research Center)

Case Studies, Best Practices - global

WARC (World Advertising Research Center)

Case Studies, Best Practices - by country

Advertising Archives – best overall source

Advertising Archives - global

Advertising Archives - by region

Advertising Archives - by country

For more, see Trade Journals by countries

Advertising Awards – best overall source

AdForum – Awards & Festival Search

Advertising Awards - global

AdForum – Awards & Festival Search

Advertising Awards - by region

Advertising Awards - by country

See Associations and Trade Journals

Advertising Expenditures – best overall

ZenithOptimedia – “Global Advertising Expenditure Forecasts”

Advertising Expenditures - globally

ZenithOptimedia – “Global Advertising Expenditure Forecasts”

Advertising Expenditures - by region

PriceWaterhouseCoopers “Global Entertainment & Media Outlook”

Advertising Expenditures - by industry

Ad Age – “Global Marketing”

Advertising Expenditures - by media

ZenithOptimedia – “Global Advertising Expenditure Forecasts”

ZenithOptimedia – “Global Advertising Expenditure Forecasts”

See also Associations

Ad Spending – best overall source

ACNielsen International Research

Media Research – best overall sources

Media Research - by region

Media Research - by country