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Best of the Web:

International Advertising
Sources

Stephen Fleming

SLA – Division of Advertising & Marketing

Nashville, June 7, 2004


Best of the Web:
International Advertising Sources

Table of Contents

Advertising Directories.................................................................4
Rankings...................................................................................6
Advertising Trade Journals...........................................................8
Case Studies, Best Practices.......................................................19
Advertising Archives..................................................................20
Advertising Awards....................................................................22
Advertising Expenditures............................................................24
Ad Spending.............................................................................26
Media Research.........................................................................28
Germany..................................................................................29
Media Daten (German) ..............................................................29
http://www.media-daten.de/......................................................29
 some free media data and news...............................................29
$ Full services require subscription..............................................29
Spain.....................................................................................29
OJD (English,Spanish) ...............................................................29
http://www.ojd.es/....................................................................29
 – free circulation statistics for print media.................................29
$ - Full access requires subscription.............................................29
AIMC (Spanish) ........................................................................29
http://www.aimc.es/.................................................................29
 –free news, reports on Internet metrics and other media research
..............................................................................................29
$ - more publications available for purchase..................................29
Italy.......................................................................................29
Eurisko (Italian, English) ...........................................................29
http://www.eurisko.it/...............................................................29
Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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 – public opinion, lifestyles and psychographics ..........................29
$ - Full service requires subscription............................................29
Market Research.......................................................................30
Advertising Associations.............................................................32
Advertising Law........................................................................47
Trademarks..............................................................................48

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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Advertising Directories

Advertising Directories – best overall source

 Adbrands – http://www.adbrands.net/

Advertising Directories - global

 Adbrands.net
 http://www.adbrands.net
 Red Books
 http://www.redbooks.com
 AdForum
 http://www.adforum.com/
 Ad Age – “Global Marketing”
 http://www.adage.com/page.cms?pageId=599
 Ad Age Global – “Global Accounts”
 http://www.adageglobal.com

Advertising Directories - by region

Europe
 Media & Marketing Europe – Industry Guides
 http://www.mandmeurope.com/info.asp?id=2

Asia/Pacific
 Media & Marketing All-Asia Guides
 http://www.media.com.hk/directories/index.cfm

Latin America
 Adlatina.com
 http://www.adlatina.com

Advertising Directories - by country

 UK – Marketing & Creative Handbook


 http://www.mch.co.uk/index.shtml
 Canada –
 ICA Agency Search http://www.agencysearch.ca
 Big Book http://www.marketingmag.ca
 Ireland – Orange Pages

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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 http://www.adworld.ie
 Australia – Advertising Federation of Australia
 http://www.afa.org.au/
 South Africa – Brewer’s Marketing Intelligence
 http://www.brewers.co.za/
 France – Stratégies: Les Guides (in French)
 http://www.strategies.fr/guides/
 Germany - GWA Search Agent (in German and English)
 http://www.gwa.de
 Switzerland – Persoenlich: BSW Agenturen (in German)
 http://www.persoenlich.com/bsw/agency/iSearch.cfm
 Italy - Associazione delle Imprese di Comunicazione (in Italian)
 http://www.assap.it/index.asp?
action=ancor&templ=1&livello_0=66&lingua=1
 Spain – Control Publicidad (in Spanish)
 http://www.controlpublicidad.com/
 Mexico – Medios Publicitarios Mexicanos (in Spanish)
 http://www.mpm.com.mx/
 Brazil - Janela Publicitária (in Portuguese)
 http://www.janela.com.br/
 India – Advertising Association of India (in English)
 http://www.aaaindia.org/directory_1.htm
 Israel - Israeli Advertising Association
 http://www.iaa.org.il/
 New Zealand - Communications Agencies Association of New Zealand
 http://www.caanz.co.nz/

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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Rankings

Advertising Rankings – best overall source

 Ad Age – “Global Marketing”


 http://www.adage.com/page.cms?pageId=599

Advertising Rankings - global

 Ad Age – “Global Marketing”


 http://www.adage.com/page.cms?pageId=599
 RECMA (Reports on the Worldwide Media Agencies)
 http://www.recma.com/

Advertising Rankings - by region

Europe
 Ad Age – “Global Marketing”
 http://www.adage.com/page.cms?pageId=599
 AdAgeGlobal – special reports
 http://www.adageglobal.com
 Campaign (Brand Republic)
 http://www.brandrepublic.com
 Media & Marketing Europe
 http://www.mandmeurope.com/
 RECMA (Reports on the Worldwide Media Agencies)
 http://www.recma.com/

Asia/Pacific
 Ad Age – “Global Marketing”
 http://www.adage.com/page.cms?pageId=599
 AdAgeGlobal – special reports
 http://www.adageglobal.com
 Media
 http://www.media.com.hk/
 RECMA (Reports on the Worldwide Media Agencies)
 http://www.recma.com/

Latin America
 Ad Age – “Global Marketing”
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 http://www.adage.com/page.cms?pageId=599
 AdAgeGlobal – special reports
 http://www.adageglobal.com

Advertising Rankings - by country

See Associations and Trade Journals

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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Advertising Trade Journals

Advertising Trade Journals – best overall source

 Factiva – http://www.factiva.com/

Advertising Trade Journals - Aggregate news sources


 Factiva
 best for international coverage
 English and non-English sources (some translated)
 Full text in most cases
 Nexis
 some international coverage, but mainly English language sources
 Dialog – NEWSROOM (Profound – Newsline)
 good international coverage, but mainly English language sources
 some non-English sources translated, but usually not full text
 RDS Business Reference Suite
 some international English language sources
 some non-English sources translated, but usually not full text
 ProQuest
 Some international coverage, but English language sources only
 EBSCOHost
 Some international coverage, but English language sources only
 InfoTrac
 Some international coverage, but English language sources only

Advertising Trade Journals – global coverage


 Ad Age Global
 http://www.adageglobal.com

 Brand Republic (Campaign)


 http://www.brandrepublic.com

 Inter national ist


 http://www.inter-national-ist.com

 Horizont (in German)


 http://www.horizont.net/

Advertising Trade Journals – regional coverage

Europe
 Media & Marketing Europe
 http://www.mandmeurope.com/
Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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 Campaign (Brand Republic)
 http://www.brandrepublic.com
 AdMap
 http://www.warc.com
 AdAgeGlobal
 http://www.adageglobal.com

Asia/Pacific
 Media
 http://www.media.com.hk/
 AdAgeGlobal
 http://www.adageglobal.com

Latin America
 Adlatina.com
 http://www.adlatina.com
 AdAgeGlobal
 http://www.adageglobal.com

Advertising Trade Journals - by country

Argentina
 Target (in Spanish)
 http://www.revista-target.com.ar/
 ad industry news, campaigns

 Imagen (in Spanish)


 http://www.relacionespublicas.com/
 Public Relations trade journal

Australia
 B&T Weekly
 http://www.bandt.com.au/
 $ - news, directories, recent campaigns
  free access to print subscribers
 Also on Factiva, Nexis
 Ad News
 http://www.adnews.com.au/
  - news, special reports, but mostly offline

Austria
 Horizont (in German)
 http://www.horizont.at/
  - news, agency rankings, recent campaigns, new media
 Also on Factiva, Nexis (& some articles on RDS)
Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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 MediaNet (in German)
 http://www.medianet.at/
 news, recent campaigns
 $ requires subscription
 Not online elsewhere

Belgium
 Media Marketing (in French, Dutch)
 http://213.193.164.200/
  – selected articles, recent campaigns
 Also on Factiva, Nexis (& some articles on RDS)

 Pub (in French, Dutch)


 http://www.pub.be/
 advertising news, campaigns, rankings
 $ requires subscription
 Not online anywhere else

Brazil
 Janela Publicitária (in Portuguese)
 http://www.janela.com.br/
 ad industry news, directory
  - free
 MM Online (in Portuguese)
 http://www.mmonline.com.br/
 advertising news and agency rankings
 Meio & Mensagem and Revista de Criação
  - free, but requires registration

Canada
 Marketing Magazine (in English)
 http://www.marketingmag.ca/
 $ news, rankings, directories, awards
  - free access to print subscribers
 Also on Factiva, Dialog (262), EBSCOHost
 Strategy Magazine (in English)
 http://www.strategymag.com/
 $ news, directories, awards, recent campaigns
 Also on Factiva, Dialog (262), Nexis

China
 Media China (in Chinese)
 http://www.media.com.hk
 advertising and media trade journal

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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 Also on Factiva (in Chinese)

Colombia
 MarketColombia.com (in Spanish)
 http://www.marketcolombia.com/
 advertising and media trade journal, including agency rankings and
industry news

Czech Republic
 Marketing & Media (in Czech)
 http://www.mam.cz/

Denmark
 Dansk Fagpresse (in Danish)
• http://www.danskfagpresse.dk/

Finland
 Kampanja (in Finnish)
 http://www.kampanja.net/
  - news, agency rankings, recent campaigns, new media
 Not available online elsewhere

 Markkinointi & Mainonta (M&M) (in Finnish)


 http://www.marmai.fi
  - news, recent campaigns
 Not available online elsewhere

France
 Stratégies (in French)
 http://www.strategies.fr/
 $ - news, rankings, directories, recent campaigns
 Also on Factiva
 CB News (in French)
 http://www.toutsurlacom.com/
  – e-newsletter and portal with news, rankings, surveys and statistics
 Also on Factiva
 Creation Numérique (in French)
 http://www.creanum.com/
  – graphic arts journal

Germany
Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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 Horizont (in German)
 http://www.horizont.net/
  - news, agency rankings, recent campaigns, new media
 Also on Factiva, Nexis (& some articles on RDS)
 Der Kontakter (in German)
 http://www.kontakter.de/
$ – must buy most articles
 Also on Factiva, Nexis
 Media und Marketing (in German)
 http://www.mediaundmarketing.de
 Advertising and marketing journal
 J – some free articles online
 Also on Nexis, Dialog NewsRoom
 Planung & Analyse (in German)
 http://www.planung-analyse.de/
 journal on market research and marketing
 J – free articles online
 Also on Factiva, Nexis
 Werben & Verkaufen (in German)
 http://www.wuv.de/
  – some free articles, rankings, special reports
 $ – must buy certain articles
 Also on Factiva, Nexis
 Absatzwirtschaft (in German)
 http://www.absatzwirtschaft.de/
  –free articles, reports on marketing, CRM
 Web version on Factiva, but not print version

Greece
 Marketing Week (in Greek)
 http://www.boussias.com/

Ireland
 AdWorld
 http://www.adworld.ie/
 $ news, rankings, awards, directories
 Not online elsewhere

 Marketing
 http://www.marketing.ie/
  - monthly news, awards, recent campaigns
 Not online elsewhere

India
Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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 A and M (in English)
 http://aandm.com/
news, recent campaigns, rankings, overviews, directory
  - free, but registration required
 MagIndia (in English)
 http://www.magindia.com/
 advertising news, account wins, recent campaigns
 $ subscription required
 Media (in English)
 http://www.media.com.hk
 advertising and media trade journal
 Also on Factiva
 Exchange 4 Media.com (in English)
 http://www.exchange4media.com/
  - marketing and media news, account wins, campaigns

Japan
 Japan.com – David Kilburn Advertising Insights (in English)
 http://www.japan.com/adventures/
 Articles about advertising in Japan
 - free
 Media (in English)
 http://www.media.com.hk
 advertising and media trade journal
 Also on Factiva

Italy
 Pubblicità Italia (in Italian)
 http://www.dailymedia.it/
 news, special reports, directories (from publishers of Markup)
  – free, but requires registration
 Full access to Markup on Factiva
 Strategia (in Italian, English)
 http://www.strategia.it/
 Reviews of recent campaigns
  – free, but not much content online
 Full access only in print
 Daily Media (in Italian)
 http://www.dailymedia.it/
  – some news, directories, recent campaigns, e-newsletter
 Not available elsewhere
 Media Key (in Italian)
 http://www.mediakey.it/
 Trouble with site
 Not available elsewhere

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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Mexico
 Adcebra (in Spanish)
 http://www.adcebra.com/
  – ad news, recent campaigns
 Not available elsewhere
 Cre@tiva (in Spanish)
 http://www.creativa.com.mx/
  – ad news, recent campaigns, Eagle awards, directory
 Not available elsewhere
 Adlatina.com (mostly in Spanish)
 http://www.adlatina.com
 Spanish language advertising news
  - some free content
 $ full access for print subscribers only

Netherlands
 Adformatie (in Dutch)
 http://www.adformatie.nl/
  – selected articles free, $ subscription required for full access
 Includes channels for Direct Marketing, Interactive
 Also on Factiva

 Marketing Tribune (in Dutch)


 http://www.nieuwstribune.nl
 J marketing industry news
 Not online anywhere else

New Zealand
 B&T Weekly
 http://www.bandt.com.au/
 $ - news, rankings, directories, recent campaigns
  free access to print subscribers
 Also on Factiva, Nexis

 New Zealand Marketing Magazine


 http://www.marketingmag.co.nz/
  - news, special reports
 Also on InfoTrac

 Marketing Bulletin
 http://marketing-bulletin.massey.ac.nz/
  - free access to academic research articles
 Older issues available on EBSCOHost

Norway
Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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 Kampanje (in Norwegian)
 http://www.kampanje.com/
 advertising news, recent campaigns
  some free articles online
 Not available online elsewhere
 Kreativt Forum (in Norwegian)
 http://www.kfxpress.no/
 Graphic arts journal, featuring recent campaigns
  some free articles online
 Not available online elsewhere
 Propaganda (in Norwegian)
 http://www.propaganda-as.no/
 Advertising, PR, design, and media news
  free articles
 Not available online elsewhere

Poland
 Reklama (in Polish)
 http://www.reklama.com/
  – media and interactive marketing news
 Not available elsewhere
 Media i Marketing Polski (in Polish)
 http://www.media.com.pl/
 ad news, recent campaigns
  – some free content online
 Also on Nexis

Portugal
 Meios & Publicidade (in Portuguese)
 http://www.meiosepublicidade.pt/

Russia
 Marketing Russia (in Russian)
 http://www.marketingrussia.ru/

South Africa
 Biz-Community
 http://www.biz-community.com/
 daily advertising news, account wins, people (with archives)
  Free
 no print version
 Financial Mail: AdFocus
 http://www.adfocus.co.za/adfocus2003/index.html
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  annual report on South African advertising industry, including awards
and rankings
 MarketingWeb
 http://www.marketingweb.co.za/
 Advertising, media and marketing news
 Includes their Journal of Marketing and Media@SAfm
 Free, with archives from 2002
 Not online elsewhere

Spain
 Anuncios (in Spanish)
 http://www.anuncios.com/
 $ - news, rankings, directories, recent campaigns
 Also on Factiva
 Control (in Spanish)
 http://www.controlpublicidad.com
  – some news, directories, recent campaigns, e-newsletter
 Full access on Factiva
 Marketing Directo (in Spanish)
 http://www.marketingdirecto.com/
 J – direct marketing news, reports, rankings
 No print version
 Also on Factiva
 Interactiva Digital (in Spanish)
 http://www.interactivadigital.com/
  – some news, directories, recent campaigns, e-newsletter
 Full access on Factiva
 Estrategias (in Spanish)
 http://www.estrategias.com/
  – some news, directories, recent campaigns, e-newsletter
 Full access on Factiva
 Diario IPMark (in Spanish)
 http://www.ipmark.com/
  - agency directories, recent campaigns, no articles
 Full text available on Factiva
 Adlatina.com (mostly in Spanish)
 http://www.adlatina.com
 Spanish language advertising news
  some free, $ full access for print subscribers only

Sweden
 Sälj & Marknadsföring (in Swedish)
 http://info.marknaden.net/
  – advertising and marketing news
 Not available online elsewhere
Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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 Resumé (in Swedish)
 http://www.resume.se/
  – advertising news, campaigns, marketing reports
 Also available on Factiva
 Nota Bene (in Swedish)
 http://www.notabene.se/qvmb/
 Marketing and public relations news
  some free articles online
 Not available online elsewhere
 Media Trender (in Swedish)
 http://www.mediatrender.se/
 media news
 $ requires subscription
 Not available online elsewhere
 Dagens Media (in Swedish)
 http://www.dagensmedia.se/
  – media news, rankings
 Not available online elsewhere

Switzerland
 Persoenlich (mostly in German, some English)
 http://www.persoenlich.com/
  – ad news, recent campaigns, agency rankings, account wins
 Not available elsewhere
 WerbenWoche (in German)
 http://www.werbewoche.ch/
 Swiss ad news, recent campaigns
  – some free content online
 $ - must subscribe for full access
 Also on Factiva
 Media Trend Journal (in German)
 http://www.mtj.ch
 Media news and trends
  – some articles free
 $ - full access available to print subscribers
 Also on Factiva

Turkey
 Marketing Turkiye (in Turkish)
 http://www.marketingturkiye.com/
 advertising trade journal (from Advertising Age)
  – some articles free
 Not online elsewhere

United Kingdom
 Brand Republic.com
 http://www.brandrepublic.com
Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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includes Campaign, Marketing, PR Week, Revolution

$ news, rankings, expenditures, directories, campaigns

 free access to print subscribers

Campaign is also on Factiva, Nexis

 Others are on ProQuest, InfoTrac
 Mad.co.uk
 http://www.mad.co.uk/
 includes Marketing Week, Creative Review, Design Week, Precision
Marketing
 news, awards, recent campaigns, regional reports
 $ - subscription required for most content
 Also on Factiva, Nexis, ProQuest, EBSCOHost, InfoTrac
 AdMap
 http://www.warc.com
 $ news, campaigns
 Only accessible through WARC
 The Drum
 http://www.the-drum.co.uk/
 Scotland’s media and marketing trade journal
 $ most content must be bought
 Only accessible through website (or print subscription)

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Case Studies, Best Practices

Case Studies, Best Practices – best overall source

WARC (World Advertising Research Center)


http://www.warc.com

Case Studies, Best Practices - global

WARC (World Advertising Research Center)


http://www.warc.com

Case Studies, Best Practices - by country

See Associations for Best Practices and Trade Journals for Case Studies

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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Advertising Archives

Advertising Archives – best overall source

 Xtreme Information
 http://www.xtremeinformation.com/

Advertising Archives - global

 Xtreme Information
 http://www.xtremeinformation.com/
 AdForum - AdFolio
 http://www.adforum.com/adfolio/search.asp
 Lürzer’s International Archive
 http://www.luerzersarchive.com/
 AdEaters: The Film Library (multi-language)
 http://www.adeater.com/

Advertising Archives - by region

Europe
 Lürzer’s International Archive
 http://www.luerzersarchive.com/
 AdEaters: The Film Library (multi-language)
 http://www.adeater.com/
 Xtreme Information
 http://www.xtremeinformation.com/

Asia/Pacific
 Xtreme Information
 http://www.xtremeinformation.com/

Latin America
 Adlatina.com
 http://www.adlatina.com
 Xtreme Information
 http://www.xtremeinformation.com/

Africa/Middle East
 Xtreme Information
 http://www.xtremeinformation.com/

Advertising Archives - by country

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France
 AdForum en France
 http://www.adforum.com/french/FRA/index.asp
 Musée de la Publicité
 http://www.ucad.fr/pub/index.html

Germany
 AdForum in Deutschland
 http://www.adforum.com/german/DEU/index.asp
 Claimcheck Journal
 http://www.claimcheck.com/

Japan
 ArcBuster
 http://arc.pyoko.org/

Spain
 AdForum in España
 http://www.adforum.com/spanish/ESP/index.asp

United Kingdom
 AdForum in the UK
 http://www.adforum.com/english/GBR/index.asp
 Thomson- Intermedia - Creative Club
 http://www.creativeclub.co.uk

For more, see Trade Journals by countries

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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Advertising Awards

Advertising Awards – best overall source

 AdForum – Awards & Festival Search


 http://www.adforum.com/adresources/festivals/search.asp

Advertising Awards - global

 AdForum – Awards & Festival Search


 http://www.adforum.com/adresources/festivals/search.asp
 ANDY Awards
 http://www.andyawards.com/
 Cannes Lion Awards
 http://www.canneslions.com/
 CLIO Awards
 http://www.clioawards.com/
 CRESTA Awards
 http://www.cresta-awards.com/
 D&AD Awards
 http://www.dandad.org/
 EFFIE Awards
 http://www.effie.org/worldwide/index.html
 FAB Awards
 http://www.fab-awards.com/
 FirstBoards Awards
 http://www.boardsmag.com/firstboards/2004/
 WARC (World Advertising Research Center)
 http://www.warc.com

Advertising Awards - by region

Europe
 Euro EFFIE Award
 http://www.euro-effie.com/
 Epica
 http://www.epica-awards.com/
 Festival Européen du Film Publicitaire Automobile
 http://www.satcar.asso.fr/satcar2003/festivalpub/home.htm

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22
Asia/Pacific
Asia Pacific Advertising Festival
http://www.asiapacificadfest.com

Latin America
Adlatina.com (in Spanish)
http://www.adlatina.com
LatinSpots.com (in Spanish, English, Portuguese)
http://www.latinspots.com

Advertising Awards - by country

See Associations and Trade Journals

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
23
Advertising Expenditures

Advertising Expenditures – best overall

 ZenithOptimedia – “Global Advertising Expenditure Forecasts”


 http://www.zenithoptimedia.com/pubsmain.htm

Advertising Expenditures - globally

 ZenithOptimedia – “Global Advertising Expenditure Forecasts”


 http://www.zenithoptimedia.com/pubsmain.htm
 Coen’s Insider Report
 http://www.universalmccann.com/ourview.html
 PriceWaterhouseCoopers “Global Entertainment & Media Outlook”
 http://pwcglobal.com/e&m/outlook/Outlook2002_ExecSummary_Final.pdf
 Ad Age – “Global Marketing”
 http://www.adage.com/page.cms?pageId=599

Advertising Expenditures - by region

 PriceWaterhouseCoopers “Global Entertainment & Media Outlook”


 http://pwcglobal.com/e&m/outlook/Outlook2002_ExecSummary_Final.pdf
 Ad Age – “Global Marketing”
 http://www.adage.com/page.cms?pageId=599

Europe
 WARC – European Advertising & Media Forecast
 http://www.warc.com/Search/Adspend/USandworldAdspendForecasts.asp

Advertising Expenditures - by industry

 Ad Age – “Global Marketing”


 http://www.adage.com/page.cms?pageId=599

Advertising Expenditures - by media

 ZenithOptimedia – “Global Advertising Expenditure Forecasts”


 http://www.zenithoptimedia.com/pubsmain.htm
Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
24
 PriceWaterhouseCoopers “Global Entertainment & Media Outlook”
 http://pwcglobal.com/e&m/outlook/Outlook2002_ExecSummary_Final.pdf

Advertising Expenditures - by country

 ZenithOptimedia – “Global Advertising Expenditure Forecasts”


 http://www.zenithoptimedia.com/pubsmain.htm
 Coen’s Insider Report
 http://www.universalmccann.com/ourview.html

See also Associations

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
25
Ad Spending

Ad Spending – best overall source

 Xtreme Information
 http://www.xtremeinformation.com/

Ad Spending - global

 ACNielsen International Research


 http://www.acnielsen.com/services/ir/
 Ad Age – “Global Marketing”
 http://www.adage.com/page.cms?pageId=599
 Xtreme Information
 http://www.xtremeinformation.com/
 TNS
 http://www.tns-global.com

Ad Spending - by region

Europe
 Ad Age – “Global Marketing”
 http://www.adage.com/page.cms?pageId=599
 Xtreme Information
 http://www.xtremeinformation.com/

Asia/Pacific
 Ad Age – “Global Marketing”
 http://www.adage.com/page.cms?pageId=599
 Xtreme Information
 http://www.xtremeinformation.com/

Latin America
 Ad Age – “Global Marketing”
 http://www.adage.com/page.cms?pageId=599
 Xtreme Information
 http://www.xtremeinformation.com/

Africa/Middle East
 Ad Age – “Global Marketing”
 http://www.adage.com/page.cms?pageId=599
 Xtreme Information
 http://www.xtremeinformation.com/

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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Ad Spending - by country

Any Country
 ACNielsen International Research
 http://www.acnielsen.com/services/ir/
 Xtreme Information
 http://www.xtremeinformation.com/
 TNS
 http://www.tns-global.com

Germany
 Claimcheck Journal
 http://www.claimcheck.com/

 Horizont – Werbe-Etats
 http://www.horizont.net/agenturen/werbe_etats/pages/

United Kingdom
 Thomson- Intermedia
 http://www.thomson-intermedia.com

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Media Research

Media Research – best overall sources

 ACNielsen
 http://www.acnielsen.com/
 global media research, TV audience measuring
 $ very expensive

 TNS
 http://www.tns-global.com
 global media research, TV audience measuring
 $ subscription required, expensive

Media Research - by region

 AGB Group
 http://www.agbgroup.com/
 Regional media research and campaign tracking
 TV audience measuring (“peoplemeter”)
 Campaign tracking
 18 countries (mostly Eastern Europe, UK, Australia, Mexico)
 $ expensive

Media Research - by country

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Germany

Media Daten (German)

http://www.media-daten.de/

 some free media data and news

$ Full services require subscription

Spain

OJD (English,Spanish)

http://www.ojd.es/

 – free circulation statistics for print media

$ - Full access requires subscription

AIMC (Spanish)

http://www.aimc.es/

 –free news, reports on Internet metrics and other media research

$ - more publications available for purchase

Italy

Eurisko (Italian, English)

http://www.eurisko.it/

 – public opinion, lifestyles and psychographics

$ - Full service requires subscription

See also Associations

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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Market Research

Market Research – best overall sources

 Datamonitor
 http://www.datamonitor.com
 Global reports on many products, including technology, Rx
 Europe, Americas, Asia
 $ subscription required
 Also available through Profound, MarketResearch.com
 Euromonitor
 http://www.euromonitor.com
 Global reports on many products, especially packaged goods
 Europe, Americas, Middle East, Africa, Asia
 $ subscription required
 Also available through Profound, MarketResearch.com

Market Research – global

 GlobalConsumption.com
 http://www.globalconsumption.com
 Reports and rankings on consumer markets worldwide
  some content free, $ full access for print subscribers
 Still under construction as of May 2004
 From the publishers of the Market: Newsletters
 Also on Dialog NewsRoom
 Finfacts Worldwide Cost of Living Survey
 http://www.finfacts.com/costofliving.htm
 “Cost of living” and “quality of life” rankings worldwide
  press releases and rankings are free

Market Research - by region

 EuroBarometer
 http://europa.eu.int/comm/public_opinion/
 Public Opinion polls on EU citizens
 Special reports on “Young Europeans”, etc.
  free
 Asia Market Research.com
 http://www.asiamarketresearch.com
 Asian consumer trends, news
  free data, but outdated
 Zona Latina

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
30
 http://www.zonalatina.com/Zlmednew.htm
 Latin American consumer surveys on many products, topics
Aggregated from TGI and other industry sources

  Free
 Pan Arab Research Center
 http://arabiandemographics.com/
 Media and audience research
 $ must be subscriber

Market Research - by country

 Datamonitor
 http://www.datamonitor.com
 Global reports on many products, including technology, Rx
 Europe, Americas, Asia
 $ subscription required
 Also available through Profound, MarketResearch.com
 Euromonitor
 http://www.euromonitor.com
 Global reports on many products, especially packaged goods
 Europe, Americas, Middle East, Africa, Asia
 $ subscription required
 Also available through Profound, MarketResearch.com

 International Research Institute


 http://www.iris-net.org/
 Population, lifestyle statistics for most countries
  free

See also statistical agencies for each country.

 Statistics Norway has a good list: http://www.ssb.no/english/links/

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Advertising Associations

Advertising Associations – best overall source

 International Advertising Association


 http://www.iaaglobal.org

Advertising Associations – global

 International Advertising Association


 http://www.iaaglobal.org

 World Federation of Advertisers


 http://www.wfanet.org/

 Point-Of-Purchase Advertising International


 http://www.popai.com

Advertising Associations - by region

Europe
 European Advertising Standards Alliance
 http://www.easa-alliance.org/
 European Association of Communications Agencies
 http://www.eaca.be
 Federation of European Direct Marketing
 http://www.fedma.org
 Advertising Information Group
 http://www.aig.org/

Asia/Pacific
 Asian Federation of Advertising Associations
 No website

 Asia Pacific Advertising Association


 No website

Advertising Associations - by country

Argentina
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Asociación Argentina de Agencias de Publicidad
http://www.aaap.org.ar/
- industry news, issues, statistics and rankings (in Spanish)

Asociación Argentina de Marketing


http://www.aam-ar.com/
- (in Spanish)

Asociación de Marketing Directo e Interactivo de Argentina


http://www.amdia.org.ar/
- direct and interactive marketing association, with related awards,
news and resources (in Spanish)

Cámara Argentina de Anunciantes

http://www.camaranunciantes.org.ar/

- advertising guidelines and issues in Argentina (in Spanish)

Centro de Informaciones de Publicidad

http://www.cip.org.ar/

- advertising ethics and guidelines in Argentina (in Spanish)

Internet Advertising Bureau – Argentina


http://www.iabargentina.com.ar/
- internet advertising association, with related news, guidelines and
statistics (in Spanish)

Sociedad Argentina de Investigadores de Marketing y Opinión


http://www.saimo.org.ar/
- Argentinean market research association (in Spanish)

Australia
Advertising Federation of Australia
http://www.afa.org.au/
- directory of agencies and overview of Australian ad industry

Australian Association of National Advertisers

http://www.aana.com.au/

- Australian advertising guidelines and issues

Australian Direct Marketing Association

http://www.adma.com.au/

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Direct Marketing association providing guidelines, awards, industry
news and membership directory

Exhibition and Event Association of Australia


http://www.eeaa.com.au/
- information about trade shows and event marketing in Australia

Internet Industry Association

http://www.iia.net.au/

- news and guidelines on the Internet advertising in Australia

Magazine Publishers of Australia

http://www.magazines.org.au/

- reports and trends on magazine advertising in Australia

Outdoor Advertising Association of Australia


http://www.oaaa.com.au/
- statistics, news and trends on outdoor advertising in Australia

Austria
Fachverband Werbung und Marktkommunikation
http://www.fachverbandwerbung.at/
– Austrian advertising association (in German)

International Advertising Association - Austrian Chapter


http://www.iaa-austria.at/

Belgium
Association of Communication Companies – no website

Interactive Advertising Bureau – Belgium


http://www.iab-belgium.be/
- new media association, with guidelines and resources for interactive
advertising in Belgium (in French, Dutch)

Brazil
Associação Brasileira de Agências de Publicidade
http://www.abap.com.br/
- ad industry news, issues, directory (in Portuguese)

Associação Brasileira dos Anunciantes

http://www.aba.com.br/

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- advertising industry association with marketing guidelines and best
practices (in Portuguese)

Associação Brasileira de Marketing Directo

http://www.abemd.org.br/

- Brazilian Direct Marketing association with related news, issues and


resources (in Portuguese)

Associação Latino-Americana de Agências de Publicidade

http://alap.poa.terra.com.br/

- Brazilian advertising industry association with agency directory (in


Portuguese)

Associação de Midía Interativa

http://www.ami.org.br/

- Brazilian Interactive Advertising association with related news,


issues and resources (in Portuguese)

Fórum de Pesquisa de Comunicação

http://www.fopec.com.br/

- advertising research association with marketing reports and trends


(in Portuguese)

Bulgaria
Association of Advertising Agencies (Bulgaria)
http://www.arabulgaria.org/
- Bulgarian advertising association (in Bulgarian)

International Advertising Association - Bulgarian Chapter


http://www.iaa-bg.org/
- advertising association (in Bulgarian)

Canada

Advertising Standards Canada

http://www.adstandards.com/

- advertising ethics and regulations in Canada

Association of Canadian Advertisers


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http://www.aca-online.com/

- association for Canadian advertisers, with some free news and


studies

Canadian Advertising Research Foundation

http://www.carf.ca/

- association for advertising research in Canada, with limited free


information

Canadian Marketing Association

http://www.cdma.org/

- direct marketing in Canada

Canadian Newspaper Association

http://www.cna-acj.ca/

- research on newspaper advertising in Canada

Canadian Outdoor Measurement Bureau

http://www.comb.org/

- statistics on outdoor advertising in Canada

Institute of Communications and Advertising (ICA)


http://www.ica-ad.com/
- association for Canadian advertising agencies, including directory of
Canadian ad agencies

Interactive Advertising Bureau of Canada


http://www.iabcanada.com/
- news, statistics and guidelines for interactive advertising in Canada

Radio Marketing Bureau


http://www.rmb.ca/
- information on radio advertising in Canada

Television Bureau of Canada


http://www.tvb.ca/
- information on TV advertising in Canada

Chile
Asociación Chilena de Agencias de Publicidad
http://www.achap.cl/
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- Chilean advertising industry news, awards and resources (in
Spanish)

Asociación Nacional de Avisadores – Chile


http://www.anda.cl/
- Chilean advertising association, with case studies, articles and other
resources (in Spanish)

China
Hong Kong Institute of Marketing
http://www.hkim.org.hk/hkim.htm
- professional development association (in English, Chinese)

Colombia
Asociación Nacional de Anunciantes de Colombia
– no website

Czech Republic
Asosiace Kominikacnich Agentur (AKA)
http://www.aka.cz/
- Czech advertising association (in Czech)

Czech Institute of Marketing


http://www.cima.cz/
- (in Czech)

Denmark
Danske Reklame og Relationsbureauers Brancheforening
http://www.drrb.dk
– Danish advertising association (in Danish)

El Salvador
Asociación Salvadoreña de Agencies de Publicidad
http://www.asap.org.sv/
- advertising association with related news and guidelines (in
Spanish)

Finland
Association of Finnish Advertisers (Mainostajien Liitto)
http://www.mainostajat.fi/
- Finnish advertising guidelines, news and links (in Finnish, English)

Finnish Association of Marketing Communications Agencies

http://www.mtl.fi/

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- list of member agencies and information on advertising in Finland (in
Finnish, English, Swedish)

Finnish Marketing Federation

http://www.mark.fi/

- information and links (in Finnish)

France
Association Communication Publique
http://www.communication-publique.fr/
- French public relations association covering industry issues and
resources (in French)

Association des Agences Conseils en Communication (AACC)

http://www.aacc.fr/

- French advertising association with industry news, statistics, and


research (in French, English)

Association Française du Marketing

http://www.dmsp.dauphine.fr/AFM/

- articles and white papers on marketing (in French, English)

Germany
Deustche Direktmarketing Verband
http://www.ddv.de/
- direct marketing association with related news, facts and studies (in
German, English)

Gesamtverband Werbeagenturen (GWA) (Association of Advertising Agencies)


http://www.gwa.de/
- information on German advertising industry, including ad agency
database and an Advertising Industry Overview (in German, English)

Zentralverband der Deutschen Werbewirtschaft (ZAW) (Central Association of


the German Advertising Industry)
http://www.zaw.de/
- information and statistics on German advertising (in German)

Greece
Hellenic Advertising Agencies Association
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http://www.edee.gr/
- Greek ad association (in Greek)

Hungary
Hungarian Advertising Association
http://www.mrsz.hu/
- industry overview and ethics (in Hungarian, English)

Magyarországi Kommunikációs Ügynökségek Szövetsége (MAKSV)


http://www.maksz.com/
- Hungarian advertising association, with member list, guidelines and
other resources (in Hungarian, English)

Iceland
Society of Icelandic Advertising Agencies
http://www.sia.is/

India
Advertising Association of India
http://www.aaaindia.org/
- Indian advertising association, with membership directory

Indonesia
Indonesian Association of Advertising Agencies
http://www.pppi.or.id/
- ad industry profile, code of ethics (multi-language)

Ireland
Institute of Advertising Practitioners in Ireland
http://www.iapi.ie/
- advertising industry news, awards, expenditures, media trends, and
other research

Israel
Israeli Advertising Association
http://www.iaa.org.il/
- directory of Israeli ad agencies

Italy
Associazione delle Imprese di Comunicazione
http://www.assap.it/
- ad agency billings, agency directory and other data (in Italian,
English)

Japan
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Japan Advertisers Association
http://www.jaa.or.jp/
- consumer research and advertising data (in Japanese, English)

Japan Advertising Agencies Association

http://www.jaaa.ne.jp/

- agency rankings, publications, and additional links (in Japanese,


English)

Japan Advertising Council

http://www.inter.co.jp/ac/

- (in Japanese)

Japan Advertising Federation

http://www.inter.co.jp/tokyo-ad/

- (in Japanese)

Japan Direct Mail Association

http://www.jdma.or.jp/

- direct mail industry news and information (in Japanese)

Japan Direct Marketing Association

http://www.jadma.org

- direct marketing news and information (in Japanese, English)

Japan Marketing Association

http://www.jma-jp.org/

- (in Japanese, English)

Japan Market Research Association

http://www.jma-jp.org/

- (in Japanese)

Latvia
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Latvian Advertising Association
http://www.lra.lv/
- Latvian advertising association (in Latvian)

Luxembourg
Fédération des Professionnels de la Communication
http://www.fpc.lu/
- Luxembourg advertising association (in French)

Mexico
Asociación Mexicana de Agencias de Publicidad
http://www.amapenlinea.com.mx/
- Mexican advertising association, with articles, statistics, reports and
agency directory (in Spanish)

Asociación Mexicana de Agencias de Promocion

http://www.amapro.com.mx/

- Mexican promotional association, with news and directory (in


Spanish)

Asociación Mexicana de Agencías de Investigación de Marcado y Opinión


Publica

http://www.amai.org/

- Mexican market research association, with related articles and public


opinion surveys (in Spanish)

Asociación Nacional de la Publicidad

http://www.anp.com.mx/

- Mexican advertising association, with advertising guidelines,


directory and other resources (in Spanish)

Netherlands
BVA/Associatie Nederlandse Adverteerders
http://www.bva.nl/
- Dutch advertising association providing industry news, links and
publications (in Dutch)

Nederlandse Associatie voor Direct Marketing, Distance Selling en Sales


Promotion (DMSA)

http://www.dmsa.nl/
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- direct marketing association providing industry news, research,
awards and links (in Dutch, English)

Nederlands Instituut voor Marketing

http://www.nima.nl/

- marketing news and resources (in Dutch)

SPOT (Stichting ter Promotie en Optimalisatie van Televisie-reclame)


http://www.spot.nl/
- television advertising association focusing on effective TV
commercials (in Dutch)

Vereniging van communicatie-adviesbureaus (VEA)


http://www.vea.nl/
- Dutch advertising association providing industry news and resources
(in Dutch, English)

New Zealand
Association of New Zealand Advertisers
http://www.anza.co.nz/
- advertising standards and an Annual Report on New Zealand
advertising

Communications Agencies Association of New Zealand


http://www.caanz.co.nz/
- New Zealand advertising statistics, directory and awards

New Zealand Direct Marketing Association


http://www.dma.co.nz/
- direct marketing news, resources and awards

Norway
Kreativt Forum
http://www.kfxpress.no/
- advertising design and media journal. Kreativt Forum. Incorporates
the former Norwegian Association of Advertising Association (in
Norwegian)

Paraguay
Centro de Regulación, Normas y Estudios de la Communicación
http://www.cerneco.com.py/
- advertising guidelines, awards and news in Paraguay (in Spanish)

Peru
Asociación Nacional de Anunciantes de Perú
http://www.andaperu.org/
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- Peruvian advertising guidelines, marketing studies and other
resources (in Spanish)

Asociación Peruana de Agencias de Publicidad


http://www.apap.org.pe/
- Peruvian advertising association with member directory, awards and
other resources (in Spanish)

Philippines
Advertising Board of the Philippines
– no website

Outdoor Advertising Association of the Philippines


http://www.oaap.org.ph/
- news , studies and examples of outdoor advertising in the
Philippines

Philippine Marketing Association


http://www.pma.philonline.com/
- marketing association of the Philippines

Poland
Polish Advertising Agencies Association (SAR)
http://www.sar.org.pl/
- Polish advertising association (in Polish)

Portugal
Assoçiação Portuguêsa das Empresas de Publicidade e Communição
http://www.apap.co.pt/
- advertising association with news, links and rankings (in
Portuguese)

Puerto Rico
Asociación de Agencias de Publicidad de Puerto Rico
http://www.agenciaspublicitarias.com/
- Puerto Rican advertising association with related news, directories
and guidelines (in Spanish)

Romania
Romanian Association of Advertising Agencies
http://www.raaa.ro/
– (in Romanian and English)

Russia
Russian Advertising Agency Association
http://www.rara.ru/

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- Russian advertising association, with industry news and trends (in
Russian)

Singapore
Association of Accredited Advertising Agents Singapore
http://www.4as.org.sg/
- advertising association with agency rankings, member list and
selected information on the Singapore advertising industry (in English)

Institute of Advertising Singapore

http://www.ias.org.sg/salrm.html

- awards, education and events for advertising professionals (in


English)

Slovakia
Klub reklamnych agentur Slovenska (KRAS)
http://www.kras.sk/
- Slovakian advertising agency association (in Slovakian)

Slovenia
Slovenian Association of Advertising Agencies
http://www.soz.si/
- Slovenian advertising association (in Slovenian)

South Africa
Advertising Standards Authority of South Africa
http://www.asasa.org.za/
- advertising code of ethics and self-regulation in South Africa

Advertising Media Association of Southern Africa

http://www.amasa.org.za/

- association for media education and training

Digital Interactive Media Association

http://www.dima.org.za/

- news and resources on digital media in South Africa

Direct Marketing Association of South Africa

http://www.dma.org.za/

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44
- business, legal and advocacy information about the Direct Marketing
industry in South Africa

Institute of Marketing Management

http://www.imm.co.za/

- South African marketing association

Public Relations Institute of Southern Africa

http://www.prisa.co.za/

- news, awards and resources for the Public Relations industry in


South Africa

South African Advertising Research Foundation


http://www.saarf.co.za/
- media usage and other consumer research

South Korea
Korean Association of Advertising Agencies
http://www.kaaa.co.kr/
- Korean advertising issues and yearbook (in Korean, English)

Spain
Asociación Española Agencias Publicidad (AEAP)
http://www.aeap.es/
- information on advertising in Spain, including agency rankings (in
Spanish)

Club de Marketing de Barcelona


http://www.club-marketing-bcn.es/

Sweden
Sveriges Reklamförbund
http://www.reklam.se/
- advertising standards association (in Swedish, English)

Turkey
Turkish Association of Advertising Agencies (TAAA)
http://www.rd.org.tr/
– Turkish advertising standards association (in Turkish)

United Kindgom
Advertising Association
http://www.adassoc.org.uk/
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45
- with reports on UK advertising, links, statistics and Top Ten
Agencies

Association of Qualitative Research Practitioners


http://www.aqrp.co.uk/
- directory of UK market research firms

British Market Research Association


http://www.bmra.org.uk/bmra.html
- directory of UK market research firms

Direct Marketing Association (UK)


http://www.dma.org.uk/
- research and information on direct marketing in the UK

Direct Selling Association (UK)


http://www.dsa.org.uk/
- research and information on direct marketing in the UK

Incorporated Society of British Advertisers

http://www.isba.org.uk/

- advertising ethics, agency relationships and other issues

Institute of Practitioners in Advertising

http://www.ipa.co.uk/

- awards and reports on advertising effectiveness

Radio Advertising Bureau of England

http://www.rab.co.uk/

- reports and statistics on radio advertising in the UK

Uruguay
Asociación de Dirigentes de Marketing del Uruguay
http://www.adm.com.uy/
- marketing professionals' association (in Spanish)

Venezuela
Asociación Nacional de Anunciantes
http://www.andaven.org/
- advertising guidelines and ethics in Venezuela (in Spanish)

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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Advertising Law

Advertising Law – best overall

 International Advertising Association


 http://www.iaaglobal.org

Advertising Law - by country

See Associations

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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Trademarks

Trademark Databases – best overall

 Dialog – Thomson Trademarkscan Databases


 http://www.dialog.com

Trademark Databases - by country or region

 Dialog – Thomson Trademarkscan Databases


 http://www.dialog.com
 Austria (662)
 Benelux (658)
 Canada (127)
 Denmark (659)
 EU (227)
 France (657)
 Germany (672)
 International Register (671)
 Italy (673)
 Japan (669)
 Spain (228)
 Switzerland (661)
 United Kingdom (126)
 EUROTMKS – all European databases

 Questel Orbit
 http://www.questel.orbit.com

Others

 Australian Trade Mark On-Iine System


 http://pericles.ipaustralia.gov.au/atmoss/falcon.application_start
 BeneLux Trademark Site
 http://register.bmb-bbm.org/SearchMaskMain.asp
 Canadian Trade-marks Database
 http://strategis.ic.gc.ca/cipo/trademarks/search/tmSearch.do
 IciMarques (France)
 http://www.icimarques.com/
 UK Patent Office – Trade Marks
 http://www.patent.gov.uk/tm/dbase/index.htm

Best of The Web for Advertising – International Sources ©Stephen Fleming, 2004
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