concept

Gaurav Verma
eMail Campaign

CONCEPT PAPER

Email Campaigns

Contents

a) Introduction
b) Key advantages of eMail Campaign
c) Email Samples
d) Reporting features
e) Cost

Draft by:
Gaurav Verma

email: vermag@gmail.com
mobile : +91 9717004624

Dated:
2nd June 2011

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Mobile: +91-9717004624
Email: vermag@gmail.com
web: www.gauravverma.co.in
concept
Gaurav Verma
eMail Campaign

Introduction

Email Campaigning is one of the most powerful tool available to businesses of all
types and sizes to aggressively engage with existing & prospect customers. No
matter how you define success, you can achieve outstanding results with email
Campaigning while investing only a small amount of time and an even smaller
amount of money.

Why Email Campaigning?

Experts and small businesses agree:

“54% of small businesses surveyed rated e-mail as the top online promotion to
drive site visitors and customers to their web sites and storefronts.”

Benefits

Businesses engage in email Campaigning because it works. And works well. Here
are the numbers...

• 72% of respondents to an Econsultancy survey in early 2011 described

email's ROI as excellent or good. (reference).
• According to research conducted by the Direct Marketing Association, email
Campaigning was expected to generate an ROI of $42.08 for every dollar
spent on it in 2010. As such, it outperforms all the other direct marketing
channels examined, such as print catalogs (reference).
• The ForeSee Results 2010 report on the effectiveness of social media found
that promotional emails were the second biggest influence on retail website
visits. The biggest influence was familiarity with the brand (reference).
• A MerchantCircle survey of over 8,000 local business owners in the US found
email Campaigning cited by 35.8% as a Top 3 most effective Campaigning or
advertising method. Only social network profiles and search engine marketing
scored higher (reference).
• In Datran Media's 2010 Annual Campaigning & Media Survey, 39.4% of
industry executives said the advertising channel that performed strongest for
them was email. This was the top result (reference).
• The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March
2009 revealed that email and e-newsletter campaigning are considered the
second-most effective tool for generating conversions, just behind SEO
(reference).

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Mobile: +91-9717004624
Email: vermag@gmail.com
web: www.gauravverma.co.in
concept
Gaurav Verma
eMail Campaign
Key advantages to a Real Estate Developer
1. Biggest influence for Brand familiarity & visibility
2. Driving visitors to website, facebook and blog
3. Proactive communication channel with existing subscribers, event visitors and
contacts
4. The call to action is clear: “Click here to take advantage of this offer”, or “to learn
more about our product”, or to “attend this event”, or “new product
arrives/arrived”.
5. Critical tool to strengthen relationships
6. Encourage trust and cement loyalty
7. Get more referrals, more easily
8. Track who reads and responds
9. Most Important to promote & push SALES

Let's not get carried away

Just like a garden only bears fruit if managed properly, so it is with email
campaigning. We know it can work, but you have to get the basics right. The basics
of building a list of people who want to hear from you, crafting a message, and
ensuring the emails get through to those on that list.

It's not that simple, unfortunately. Quite apart from the complexities of designing and
delivering email messages to the right people, getting them to actually read and
respond to your message, and measuring and analysing the results, there is the
issue of permission.

What's "permission"?
Responsible email campgain is based on the idea of permission. This is a complex
issue. Essentially, you need an email address owner's permission before you can
send them a commercial email. If you don't have this permission, then the recipients
of your mail may well regard your message as spam; unsolicited commercial (bulk)
email. You do not want to send spam!

If you are accused of sending spam, then you may find your email accounts closed
down, your website shut off, and your reputation in tatters. In some parts of the world,
you may even be breaking the law.

Some examples of permission:

1. When a prospect customer sign up for an event or while attending signs your
visitor book/log.
2. Is a registered user from social media (facebook, twitter etc.)
3. Has subscribed to your blog
4. Or sign up at any of the outlet/institution selling your product by saying “he want
to know more about your product/updates”
5. Your customer buys something from your online store and also ticks a box
marked "please send me news about product updates via email".

You now have "permission" to send that person product updates by email, provided
you also give them the opportunity to rescind that permission at any time.

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Mobile: +91-9717004624
Email: vermag@gmail.com
web: www.gauravverma.co.in
concept
Gaurav Verma
eMail Campaign
eMail Samples

Sample 01:

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Mobile: +91-9717004624
Email: vermag@gmail.com
web: www.gauravverma.co.in
concept
Gaurav Verma
eMail Campaign

Reporting Features

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Mobile: +91-9717004624
Email: vermag@gmail.com
web: www.gauravverma.co.in
concept
Gaurav Verma
eMail Campaign

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Mobile: +91-9717004624
Email: vermag@gmail.com
web: www.gauravverma.co.in
concept
Gaurav Verma
eMail Campaign

Cost to an enterprise

Description Costs
eMail Service cost on www.mailchimp.com
Free
For 2000 subscribers and 12000 emails a month*
Service setup and List Setup (contacts imports) (One time)
Single template design for multiple Campaigns
Single eMail design, relaying and report generation
Monthly List management cost
Subscriber’s form your website, blog, facebook, and other
channels (one time)

* If we go for higher volume of contacts and emails per month then we require to buy
the Pro plans from www.mailchimp.com and its charges would be on actual.

Gaurav Verma Page 7 of 7

Mobile: +91-9717004624
Email: vermag@gmail.com
web: www.gauravverma.co.in