secondhalfPLAYBOOK.

com Transparently Delivers the Internet to Male

Boomers and Retirees

Less than 30% of men over 60, the wealthiest segment of the US population, are active internet
users. By transparently delivering the internet without the obstacles and tech complexity, the
secondhalfPLAYBOOK enables male boomers and retirees to improve and protect their lifestyle and
connect with their kids and grandkids.

Sarasota, FL, June 07, 2011 --(PR.com)-- Today the Second Half Playbook LLC announced the
capability of the secondhalfPLAYBOOK web site to transparently deliver[1] internet-based information
and tools to male boomers and retirees.

Although 77% of Americans use the internet[2] usage decreases with age. Less than 30% of men over 60,
the wealthiest segment of the US population, are active internet users. By delivering benefits of the
internet without the obstacles and tech complexity[3], the secondhalfPLAYBOOK enables male boomers
and retirees to improve and protect their lifestyle and connect with their kids and grand-kids.

The secondhalfPLAYBOOK is a private site. It requires no typing, eliminates all tech complexity and
usage monitoring, and encourages internet usage. The site employs a twofold strategy. The first is to
deliver information, without a browser, in an intuitive and consistent format. Acting on the user's behalf,
the secondhalfPLAYBOOK collects and filters data from over 400 web sites. Users access what they
want by clicking on iPhone-like icons - called Playbooks[4]. There are 28 Playbooks. They collectively
deliver about 95% of a user's needs, e.g. news, finance, sports, recreation, health and relationships.

Secondly, the secondhalfPLAYBOOK delivers tools to help users connect with their families. The first
tool released is an Automated Photo Library. It eliminates the need to retrieve family photos from public
sites. The Automated Photo Library strips photos attached to a user's email and automatically stores and
displays the photos.

Membership
The secondhalfPLAYBOOK is a member-based site. Two memberships are offered - a Baseline and
Coach's Corner Membership. The Baseline membership is free and the Coach's Corner membership is
$29.95 per year. For more information access:

Web site: www.secondhalfplaybook.com

Video: www.2hpb.com/video
Membership Q&A: http://www.secondhalfplaybook.com/sites/default/files/playbook-info.pdf

About
The secondhalfPLAYBOOK is a PayPal and Authorized.NET verified merchant. All purchases have a
100% user security and satisfaction guarantee. The site is built on a state-of-the-art content management
system called Drupal. The secondhalfPLAYBOOK is the creation of a group of male boomers and
retirees with the support of gifted generation “Y” developers. All are passionate about empowering

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non-Internet users with the information and tools available from the Internet. Our strategy is to remove
internet obstacles and complexity and to encourage usage. Second Half PLAYBOOK, LLC is located in
Sarasota, Florida - an ideal test market for it has the one of the US's highest ratios of individuals over 60
to the total population.

[1] Web Is Dead. Long Live the Internet, Chris Anderson & Michael Wolff,
http://www.wired.com/magazine/2010/08/ff_webrip/all/1

[2]http://www.internetworldstats.com/stats14.htm#north

[3] For Those Facebook Left Behind, David Pogue,

http://www.nytimes.com/2010/07/08/technology/personaltech/08pogue.html

[4] See PLAYBOOK exhibit

###

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Contact Information:
Second Half Playbook, LLC
John Montelione
941.724.9700
johnmontelione@secondhalfplaybook.com
http://www.secondhalfPLAYBOOK.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/329871

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