A project report on INVESTORS

PERCEPTION TOWARDS MUTUAL FUNDS

award of the degree of

A Project report submitted in partial fulfillment of the requirement for the MASTER OF BUSINESS ADMINISTRATION (Industry Integrated) Submitted By:

SANDIP DAS
Register No: 09AM50836 Under the Guidance of:

Dr.Shyam Lal Dev Panday

(Faculty, project head, T.John Management College)

2010 2011 T.JOHN INSTITUTE OF MANAGEMENT STUDIES

BANGALORE 560083

CERTIFICATE
This is to certify that the project report entitled INVESTORS
PERCEPTION TOWARDS MUTUAL FUNDS prepared and submitted by

MR. SANDIP DAS (Reg. No. 09AM50836)in partial fulfillment for the award of Degree in MASTER OF BUSINESS ADMISTRATION is a record of bonafide work done by him during the year 2010-2011.

This project report has not previously formed the basis for the award of any Degree / Diploma / Fellowship or any other similar title of any other University.

FACULTY GUIDE
Name :- Dr. Shyam Lal Dev Pandey Signature :Signature & seal of the Learning Center

T.John Group Of Institution, Gottigere PO, Bangalore - 560 083. Ph : 080-28429624, Telfax : 080 28429228

GUIDE CERTIFICATE

I hereby certify that this project report entitled INVESTORS

PERCEPTION TOWARDS MUTUAL FUNDS submitted to Manonmaniam Sundaranar University for the award of Master Of Business Administration

Degree is a record of independent work carried out by Mr. SANDIP

DAS (Reg. No. 09AM50836) under my guidance and supervision.

This has not previously been submitted for the award of any other Degree / Diploma or any similar title.

Place: Bangalore Date: Dr. Shyam Lal Dev Pandey Project Guide
T.JOHN COLLEGE

STUDENT DECLARATION

I hereby declare that this project report entitled INVESTORS PERCEPTION TOWARDS MUTUAL FUNDS is an original and bonafide work carried out in partial fulfillment of the requirement of the award of the degree of Master Of Business Administration of Manonmaniam Sundaranar

University,Tirunelveli under the guidance of Dr. SHYAM LAL DEV PANDEY, of MBA in T.John Business School, Bangalore.

I also declare that this project work is a result of my own effort and has not been submitted to any other University / Institute for the award of my Degree.

Date:
Place: Bangalore SANDIP DAS

Reg. No: 09AM50836

ACKNOWLEDGEMENT

I would like to express my sincere gratitude to everyone who has been instrumental in the completion and presentation of this project.

I wish to express my gratitude to MR. NAYAK, Principal, Of T.JOHN INSTITUTE for his support and guidance. I wish to place on my records, my profound thanks to Dr.Shyam Lal Dev Pandey, my project guide.I would also like to thank my parents and friends who support has largely contributed towards the successful completion of the project.

Date: Place: Bangalore SANDIP DAS

(Signature)

CONTENTS
SERIAL NO.
1. 2. 3 4. 5. 6. 7. 8.

TOPIC
INTRODUCTION RESEARCH DESIGN COMPANY PROFILE ANALYSIS AND INTERPRETATION SUMMARY OF FINDING SUGGESTION AND CONCLUSION BIBLIOGRAPHY ANNEXURE

PAGE NO.
1-21 23-28 30-33 35-72 74-76 78-79 81 83-86

LIST OF TABLES
SERIAL NO. TOPIC PAGE NO.

4.1 4.2

Table showing age Profile of the respondents Table showing Occupation profile of the respondents

35 37

4.3

Table showing Income Profile of the respondents

39

4.4

Table showing kinds of Mutual fund that the respondents prefer

41

4.5

Table showing the awareness of Mutual Fund advertisements among the respondents

43

4.6

Table showing the influence of Brand among the respondents while investing in Mutual Funds

45

4.7

Table showing the opinion of respondents on returns in Mutual Funds compared to Shares/Derivatives

47

4.8

Table showing the nature of investment that the respondents like.

49

4.9

Table showing the duration of investment of respondents.

51

4.10

Table showing the performance of funds according to respondents.

53

4.11

Table showing the ranking of factors for investments

55

4.12

Table showing the most common Mutual Fund Company in which investors want to invest

57

4.13

Table showing the Mutual Funds expected returns

59

4.14

Table showing the volatility level of investors

61

4.15

Table showing the toleration towards temporary decline of investments

63

4.16

Table showing the prime concern for investments

65

4.17

Table showing the safety quotient

67

4.18

Table showing the reaction of investors in case of fluctuations

69

4.19

Table showing the array of products already invested by the investors

71

LIST OF CHARTS
SERIAL NO. 4.1 TOPIC Graph showing age profile of the respondents PAGE NO. 36

4.2

Graph showing occupation profile of the respondents

38

4.3

Graph showing income profile of the respondents

40

4.4

Pie chart showing kinds of Mutual Fund that the respondents prefer

42

4.5

Pie chart showing awareness of Mutual Fund advertisements among the respondents

44

4.6

Pie chart showing influence of Brand name among respondents while investing in Mutual Fund

46

Pie chart showing opinion of the respondents on

4.7

returns of Mutual Funds compared to Shares/Derivatives

48

4.8

Graph showing nature of investment that the respondents like

50

4.9

Graph showing duration of investment of respondents

52

4.10

Graph showing performance of funds according to respondents

54

4.11

Graph showing ranking of factors for investment

56

4.12

Graph showing the most common Mutual fund company advertisement

58

4.13

Graph showing the expected returns from mutual funds

60

4.14

Graph showing the volatility level of investors

62

4.15

Graph showing the toleration towards temporary decline of investments

64

4.16

Graph showing the prime concern for investments

66

4.17

Graph showing the safety quotient

68

4.18

Graph showing the reaction of investors in case of fluctuations

70

4.19

Graph showing the array of products already invested by the investors

72