Bajaj Fans is the third largest player in India.

Bajaj Fans offers attractive range of ceiling, table, pedestal, wall mounted, exhaust and fresh air fans. The company has also recently launched air circulators, heavy duty exhaust fans for industrial use, as well as pumps and motors for domestic use. We also have a new range for Kids with Disney characters called Bajaj Disney Fans. These fans have the Mickey and Friends series as well as the Little Mermaid series. To choose the fan that meets your need, browse through our range below.

Welcome to Bajaj Electricals Ltd.

Bajaj Electricals Limited (BEL), a 72 year old trusted company with a turnover of Rs. 2252 crores, is a part of the US $ 7 billion (over Rs 30,000 crores) "Bajaj Group". Bajaj Electricals Limited has six strategic business units Engineering and Projects, Appliances, Fans, Luminaires, Lighting and Morphy Richards.

Welcome to Bajaj Electricals Ltd.

Bajaj Electricals Limited (BEL), a 72 year old trusted company with a turnover of Rs. 2252 crores, is a part of the US $ 7 billion (over Rs 30,000 crores) "Bajaj Group". Bajaj Electricals Limited has six strategic business units Engineering and Projects, Appliances, Fans, Luminaires, Lighting and Morphy Richards. Bajaj Electricals has 19 branch offices spread in different parts of the country besides being supported by a chain of about 1000 distributors, 4000 authorized dealers, over 4,00,000 retail outlets and over 282 Customer Care centers. Bajaj Electricals has distribution arrangements with Trilux Lenze of Germany (for Luminaires), tie up with Delta Controls of Canada (for Building Management Systems) and Securiton of Switzerland (for security systems), Morphy Richards of UK and Nardi of Italy (for Appliances), Disney of USA & Midea of China (for Fans). The company has also invested in Starlite Lighting for manufacture of energy saving lamps (CFL)

AJAJ OFFICES
Head Office 51, Mahatma Gandhi Road Fort Mumbai - 400023 Phone - 22043780, 22043733 Fax - 22828250 Registered Office 45/47, Veer Nariman Road Fort Mumbai - 400023 Phone - 22043841, 22045046 Fax - 22851279 Company Showroom 'World of Bajaj Electricals' Bajaj Bhavan Nariman Point Mumbai - 400021 Phone 22023626 Bajaj Group

 Rahul Bajaj

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One of the oldest business conglomerates in India A group comprising of 25 companies Turnover over INR 280 Billion (~USD 6 Billion, at INR 46 per USD Around 36,000 Employees. Headed by Mr. Rahul Bajaj, currently Member of Parliament and active leader in CII, WEF, etc

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Bajaj Auto Group's flagship company is one of the world's leading 2 & 3 wheeler manufacturer A brand well-known across Latin America, Africa, Middle East, South and South East Asia

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The company is currently engaged in life insurance; general insurance and consumer finance businesses It has plans to expand its business by offering a wide array of financial products and services in India

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Deals in the financing of consumer durables, personal and small business loans, loan against property/shares Achieved a disbursal of INR 24 bn (~USD 0.52 bn) in FY09 under its various financing schemes

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General and Life Insurance Joint venture between Bajaj Finserv and Allianz SE (74:26 holding) Assets under management of INR 22 bn (~USD 0.47 bn) as on 2008-09 A brand well-known across Latin America, Africa, Middle East, South and South East Asia

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Mukand Ltd is one of the leading manufacturers of alloy and stainless steel long products in India. The company also builds machines and plays an active role in turnkey projects and highway construction.

Bajaj Group Companies

Some of our group companies are:

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Bachhraj & Company Pvt. Ltd. Bachhraj Factories Pvt. Ltd. Bajaj Allianz General Insurance Company Ltd. Bajaj Allianz Life Insurance Company Ltd. Bajaj Auto Finance Ltd. Bajaj Auto Holdings Ltd. Bajaj Auto Ltd.

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Baroda Industries Pvt Ltd. Hercules Hoists Ltd. Hind Lamps Ltd. Hind Musafir Agency Pvt Ltd. Jamnalal Sons Pvt. Ltd. Jeevan Ltd. Maharashtra Scooters Ltd.

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Bajaj Electricals Ltd. Bajaj Finserv Ltd. Bajaj Holdings & Investment Ltd. Bajaj International Pvt Ltd. Bajaj Sevashram Pvt. Ltd. Bajaj Ventures Ltd.

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Mukand Engineers Ltd. Mukand Global Finance Ltd. Mukand International Ltd. Mukand Ltd. The Hindusthan Housing Company Ltd.

Beyond Profits
So what has won Bajaj, its enviable position among the Ieading business houses in India?

What has given Bajaj, the reputation and name that It enjoys today?!

Trust. This simple word contains a whole philosophy which was handed down by a man who valued honesty over profit, actions over words and common good over individual gain - Jamnalal Bajaj.

He was the founding father of the Bajaj Group. A veteran freedom fighter. The adopted 'fifth' son of Mahatma Gandhi. And the 'Merchant Prince' who held the wealth he created in trust for the people of his country.

The relevance of Jamnalal Bajaj's principles and practices has and can only grow over time. His vision has stood as a beacon for generations that followed.

History of Bajaj Electricals

The ' Bajaj ' group of India owes immense gratitude to their founding fathers whose vision and dedication over the years has greatly helped to build a business house that can set standards in Indian Industry.

Jamnalal Bajaj was the founding father of the Bajaj Group. The adopted fifth son of Mahatma Gandhi, and the 'merchant prince' who held the wealth he created in trust for the people of his country. Trust - a simple word that contains a whole philosophy handed down by Jamnalal Bajaj to his successors. He valued honesty over profit, actions over words and common good over individual gain.

Kamalnayan Bajaj, elder son of Jamnalal Bajaj, followed footsteps of his illustrious father and consolidated the bajaj foundation. With characteristic foresight and pragmatic vision, he launched a steady diversification programme which gave the current name "Bajaj" both its shape and size. His unique management style created a work culture that matched well with the national spirit he had inherited.

Ramkrishna Bajaj took over the reins of the "Bajaj group" in 1972 after Kamalnayan Bajaj and steered the Group from strength to strength for over 22 years. He had also actively participated in the freedom struggle of the country. In post independent India, he had led the youth movement. All along, he actively strengthened the foundations of business through ethics and practices both within the group and amongst the business community as well.

Shekhar Bajaj, Chairman & Managing Director of Bajaj Electricals Ltd., started his career with Bajaj Sevashram after which he worked at Bajaj International, the

group's export company. Mr. Shekhar Bajaj joined Bajaj Electricals in 1980, became the Managing Director in 1987 and took over as the Chairman and Managing Director in 1994. Mr. Bajaj is the Chairman of Bajaj Group companies Bajaj International and Hercules Hoist Pvt. Ltd. and on the Board of Directors of Bajaj Auto and IDBI Bank. He was the President of ASSOCHAM, former President of Indian Merchant Chambers (IMC) and Council for Fair Business Practices (CFBP).

Brief history of our Company Our Company was incorporated as Radio Lamp Works Limited under the Indian Companies Act, 1913 as a public company limited by shares, pursuant to a certificate of incorporation dated July 14, 1938. Subsequently the name of our Company was changed to Bajaj Electricals Limited, pursuant to a fresh certificate of incorporation dated October 1, 1960.

In 1964, Matchwell Electricals (India) Limited, ("Matchwell"), a manufacturer of electric fans became a subsidiary of our Company and subsequently, with effect from July 1, 1984, the business and undertaking of Matchwell was amalgamated with our Company.

In the financial year 1993-1994, our Company entered into a joint venture with Black & Decker Corporation, United States, for the manufacture and marketing of power tools, household appliances, and related accessories, through a separate company named Black & Decker Bajaj Private Limited, ("Black & Decker Bajaj"). During the financial year 1999-2000 Black & Decker Bajaj became a 100% subsidiary of our Company upon our Company acquiring a further 50% of the shareholding thereof from Black & Decker Corporation, pursuant to which Black & Decker Bajaj was renamed as Bajaj Ventures Limited. However, the financial year 2002-2003, our Company divested 50% of its shareholding in Bajaj Ventures Limited and Bajaj Ventures Limited ceased to be a subsidiary of our Company.

In January 1998, our Company established a new manufacturing unit at Chakan near Pune and commenced operations of manufacturing of fans and die-cast components. The production of fans at our manufacturing activities of the Matchwell unit also was gradually shifted to our Chakan unit.

In September 1999, our Company established and commissioned a wind energy generation unit with an installed capacity of 2.8 mega watts at Village Vankusawade, Tal. Patan, District Satara, Maharashtra.

In the year 2000-2001 our Company set-up our manufacturing facilities including a fabrication unit and a galvanizing plant at Ranjangaon, near Pune for the manufacture of high masts, lattice towers, and related products, and the said manufacturing facilities commenced commercial production with effect from April 1, 2001.

In November 2002, our Company entered into a technical collaboration and brand licensing agreement with Morphy Richards, United Kingdom, for the sales and marketing of electrical appliances under the brand name of "Morphy Richards" in India.

In the financial year 2002-2003 our Company discontinued manufacturing die-cast components.

In the year 2005 our company entered into a Distribution agreement with Trilux Lenze of Germany for high end technical lighting.

In the year 2007, we acquired 32% of the share capital of Starlite Lighting Limited, a company engaged in the manufacture of Compact Fluorescent Lamps ("CFLs").

In his footsteps, his elder son, Kamalnayan Bajaj devoted all of his time, resources and energy for promoting Gandhian activities. Jamnalalji's younger son, Ramkrishna Bajaj actively participated in the freedom struggle of the country. All along, he furthered the cause of business ethics and practices. As such, the group even today continues to enjoy moral strength with financial muscle.

All through its rise to a leading position in business, the house of Baja] has striven for the 'common good'. Its philanthropic activities are being carried forward by the present generation under the stewardship of RahuI Bajaj.

The social and welfare objectives of the Bajaj Group are being fulfilled through the many Trusts and Foundations it has established. Spending up to Rs. 100 million (US$ 2.15 million) every year. The assets of these charitable trusts is at present nearly Rs. 700 crore (US$ 153 million).

To know more about the activities of these trusts click on the links below:

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Jamnalal Bajaj Foundation and Awards Jamnalal Bajaj Seva Trust Jankidevi Bajaj Gram Vikas Sanstha Rural Development Kamalnayan Bajaj Hospital Institute of Gandhian Studies Gandhi Gyan Mandir Gitai Mandir Gita Pratishthan Fujii Guruji Memorial Trust Shiksha Mandal, Wardha Jamnalal Bajaj Institute of Management Studies Jankidevi Bajaj Institute of Management Studies Consumer Protection IMC Ladies Wing - Jankidevi Bajaj Puraskar for Rural Entrepreneurship IMC Ramkrishna Bajaj National Quality Award Laxminarayan Devsthan Trust Paryavaran Mitra (Friends of Environment) Jamnalal Bajaj Foundation Other Activities

Long Term Goals

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Market Leadership To provide quality, reliability and good value in the products we sell and services we offer. To be sensitive and responsive to changing customer needs right from product development stage to after-sales-service. To aim to become market leaders in whatever we take up for marketing whether in restricted areas for certain products or on an AllIndia basis for others. Price Competitiveness

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To improve our competitiveness by constantly enhancing the performance of our manufacturing, development, marketing and administrative functions. We would like to improve our profits by higher market share rather than by higher margin. Consumer Satisfaction To develop the right relationship between the Company and all its customers, so that the customers needs are met simply and effectively. Services should not just be a slogan; it should be our Dharma. We have already established a consumer cell to take care of consumer complaints as also desired by the council for FAIR Business Practices. Ethical Dealings To conduct the companys affairs with honesty and integrity. People at every level will be expected to adhere to high standards of business ethics. Social Responsibility To discharge our responsibility to people. We are committed to five groups of people and we cannot reduce the emphasis of obligations and responsibilities on any of them. Our Suppliers They are our backbone. We have to see that they earn reasonable profits from dealings with us. We should also assure them satisfactory growth so that they also prosper with the prosperity of the company. Our Dealers To motivate them by offering quality products at reasonable prices. We must create conditions for them in which they would like to establish long term relationship with us. We must make such policies that will improve the profits of our dealers. Our People To offer growth and encourage promotion from within by proper training and motivation. To create an atmosphere that will encourage best of talent talent to join our company. To see that the fruits of prosperity are shared by those who have contributed in the prosperity of the company. Our Shareholders To assure them proper growth and return for their trust in us by investing their money in our company. Our Consumers To ensure that our customers are kept satisfied through good quality products at reasonable price and proper after-sales-services. Profit awareness To earn reasonable profit is extremely essential for discharging our obligation to any of the above five groups of people. Awareness to profit has to be strengthened and

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percolated at all levels, since each person is expected to and must contribute to increasing the profitability of the Company.
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Quality Consciousness To perpetually strive to improve the quality where there is to be no compromise. People at all levels-whether they are employees or vendors, or dealers should be made to consider quality as a way of life. The emphasis on quality is not to be restricted to our products and our services only, but to all spheres of our activities. Technical Superiority To develop our Company in technical orientation so that we sell our products on the basis of technical superiority. Action Orientation To be on our toes and always dynamic whether markets are good or bad. There should be no place for demoralization and frustration if the markets are bad or for complacency or lethargy when they are good. We should not be satisfied with our past achievement but strive for higher and better performance like a real Karma yogi. Excellence Culture To develop a culture where mediocrity is neither accepted nor tolerated. To create conditions where each person is striving to surpass his earlier best; where each person is motivated and assisted to give out his best.

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We aim to bring greater happiness to our customers, through our products and services, while continuously enhancing stakeholder value.

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Trust builds Quality Quality builds Satisfaction Satisfaction builds Relationship Relationship builds Trust We believe in Inspiring Trust

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Build Trust : We will conduct all our business dealings with fair and ethical business practices and strive to build trust in the minds of all our stakeholders. Belief in Excellence : We believe in setting higher levels of Excellence in all our actions and will recognize and reward the excellence achieved by our team members. Delighting Customers : We will delight our customers by providing them world-class products and services and thereby enhance their quality of life. Ensuring Accountability : We will work in a transparent, performance oriented environment and define clear accountability for our employees, while empowering them to achieve their performance goals with speed and efficiency. Encouraging Teamwork : We will ensure dignity and respect for the individual while encouraging Teamwork. Personal Growth : Every employee will be enabled to learn at the work place with significant opportunities for Personal Growth and Contribution to the organization.

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